How (and Why) B2Bs Should Conduct SEO Competitive Analysis
What if you could reverse engineer your competitors’ successes on the SEO front and discover what they’re doing to get better rankings than you? The good news is you can. It’s simply a matter of conducting SEO competitive analysis.
Let’s take a closer look at what this type of analysis entails, why it’s beneficial (as if it weren’t already obvious), and how to go about it…
What Is SEO Competitive Analysis & Why Do It?
SEO competitive analysis is a type of research that allows you to look at what is and isn’t working for your competition when it comes to search engine optimization (SEO). That way, you can develop a solid SEO strategy to help you rank above them in the search engine results pages (SERPs).
This type of research involves looking at your competitors’ results and trying to analyze what led them there. To do that, you need to review keywords, links, content, and the technical aspects of their websites.
There are many reasons to do an analysis like this, but the main ones are to…
Achieve higher rankings
Bring in more traffic
Generate more conversions
By doing an SEO competitive analysis, you’ll discover who your SEO competitors are, what keywords they are targeting, what content they are publishing, and where they are getting their backlinks from.
It allows you to identify your strengths and weaknesses, as well as your competition’s. Then, you can improve on your weaknesses and capitalize on the weaknesses of your competition, filling in the gaps.
Without doing this type of work, you’re going about your marketing haphazardly. You might get lucky and rank above your competition, but then again, you might not (and probably won’t).
How to Conduct an SEO Competitive Analysis
So, it’s obviously to your advantage to do an SEO competitive analysis. But how should you go about it?
Here are the key steps…
January 21, 2021, by Caitie Schoch