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The World Bank reports there are over 1 billion people in the world living with a disability. So, it doesn’t seem fitting to call them a minority. This number is an important factor to consider when making a case for accessibility in design. Adopting an accessibility-first approach is a significant step toward fostering inclusion in your user-centric web design efforts. According to the Interaction Design Foundation, a great user experience is made up of three elements: Usability Graphic Design Accessibility Let’s examine the impact of accessibility and why it matters... ––– Check out the most recent web accessibility laws and policies to stay up to date. If you’re looking for help improving your site’s accessibility or taking your marketing efforts up a notch, request a free consult with Viral Solutions today. Read this blog: https://viralsolutions.net/accessibility-in-design/

When Henry Ford said, “Coming together is a beginning; keeping together is progress; working together is a success,” he could have been talking about how generating short-term wins is essential to change management. Creating the vision, initiatives, and teams for change are essential elements. However, development is limited without progress in each phase of the change management process. The ability to remain focused, active, and accountable for change initiatives is not only a long-term destination but also a combination of lots of short-term wins. According to Dr. John Kotter, Harvard Business School Professor and Entrepreneur, generating short-term wins is essential to keeping change initiatives on track. This blog aims to identify and discuss strategies that can aid in doing just that. So far, we have discussed 5 of the 8 steps of Dr. John Kotter’s change management process (CMP): Step 1: Create a sense of urgency Step 2: Build a guiding coalition  Step 3: Form the strategic vision and initiatives Step 4: Enlist a volunteer army Step 5: Enable action by removing barriers Now we will direct our attention to the sixth step and discuss how to achieve small successes along the way. Guest post by Katie Carpen, PhD, Thought Leader ––– Read this article: https://viralsolutions.net/change-management-process-step-6-generate-short-term-wins/ Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us.

Many business owners neglect to conduct surveys, not realizing how powerful they can be. There are countless benefits of surveys, especially when it comes to content creation. Although it may not hurt your business directly, failing to use surveys is a major missed opportunity. Here’s the thing… The content you create heavily influences your business’s growth. To succeed in the modern competitive environment, you must create strong content to market your brand and offerings effectively. But smart content creation is all about strategy. And one way to get valuable and actionable feedback to shape your content strategy is through the use of surveys. Of course, surveys require a fair amount of planning to do properly. So, we understand you may not be convinced they’re worth the effort. That’s why we wanted to highlight the benefits of surveys so you can see just what you have to gain. Read this article: https://viralsolutions.net/benefits-of-surveys/ ––– Do you need help with content creation or marketing in general? Schedule a free consult with Viral Solutions today. Our team is always happy to talk strategy. Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us.

Is religion dying? This question begs asking, what with the rapid and consistent decline of American membership in religious houses and groups, according to Gallup. For the first time in eight years, the numbers dropped below 50%, based on that same report. The decline of religion in the U.S. might seem alarming, but it is a learning opportunity for church leaders to adapt to the changing views of religion. In this blog, you’ll learn how to identify those opportunities and utilize the best approach to make the most of them. Enlisting the help of experts to assist with creative ways to keep your church growing is one of the best investments you can make. Learn more about our church marketing services today! Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us. Read this article: https://viralsolutions.net/decline-of-religion-in-the-us/

Social media algorithms are all-powerful, computer-generated recommendations that work in the background to determine who and how many people get to enjoy your content. So, you need to make algorithms work for you to increase social media post reach. This might seem intimidating, given that social media algorithms are proprietary, not to mention incredibly complex. The good news is that by following best practices, you will reach a wider audience, improve your followers’ experience, and encourage them to engage. In Social Media Algorithms – Part 1, we discussed how algorithms work and how social media sites use them. In this blog, we will look at some more specific tips that explain how to get your social media posts seen. Check out our social media cheat sheet to view specs for images, videos, and text. Do you need additional help making your social media presence count? Get a free copy of The All-in-One Social Media Tool Kit! Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us.

For small business owners, using third-party e-commerce sites has been a great help in earning revenue. You can use many platforms, but there are always two that catch newbies' attention: Shopify and Amazon. Business owners are torn between the two platforms. Some think Shopify is better, while others prefer Amazon. So, should you sell your products on Shopify or Amazon? Let's find out which one is the best to use for your online store. This article will help you decide as we compare two of the most powerful platforms in the e-commerce industry. By the end, you'll be able to understand Shopify vs. Amazon and which is the best for your business. Written by Owen Carter | Senior Account Manager, Plat.com Connect with him on LinkedIn At Viral Solutions we are committed to seeing YOU succeed. It is our goal to grow your business with proven digital marketing strategies that will help your business for the long haul. Stay Up To Speed in the Ever Changing World of Marketing! Sign-up today for FREE, monthly marketing tips, loopholes, and news to EXPLODE your Return on Investment! Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us.

Let's face it; social media isn't going anywhere. It's become an integral part of our lives, both personal and professional. As a business owner, you know you need to be on social media, but you may not be sure whether you should focus on organic or paid social media or use a combination of both. With so many different options, it can be difficult to know where to start – or how to maximize your efforts. In this blog, we'll take a closer look at the benefits of organic vs. paid social media and how you can harness the power of both. Read this article: https://viralsolutions.net/organic-vs-paid-social-media/ Here at Viral Solutions, we specialize in helping businesses harness the power of both types of social media. Our team will help you create a strategy that uses paid and organic social media to reach your target audience and drive sales.Contact us today for more information! Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us.

Empathy is the secret to great customer service. But how important is it really? According to recent research, 86% of consumers are willing to pay for products and services from businesses that prioritize customer empathy. The value of empathy has increased in post-pandemic times, according to the same research. The importance of customer experience (CX) has greatly evolved since the term was coined by Lewis Carbone and Stephan Haeckel in 2014. We’re going to pull apart the role of empathy in delivering a better customer experience and why it matters. Read this article: https://viralsolutions.net/customer-empathy/ Are you struggling to bring customer empathy into your company? Schedule a free consultation with our marketing experts at Viral Solutions. Let’s talk about how to incorporate greater empathy into everything you do for a better customer experience. Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us.

Now that video is a critical part of every effective marketing strategy, you may be called on to make videos for your company’s social media and website. Since most companies don’t have the resources to hire a video production crew, you may have to do it alone and learn how to film yourself. Even if you have experience making videos, the idea of presenting, recording, and editing your film may be intimidating. Just watch the credits on your favorite TV show to get an idea of how many people are involved in producing it. To film yourself, you will have to juggle many of those tasks alone on tight deadlines to keep up with the demands of everyday marketing. Fortunately, you now have digital equipment and software at your disposal that can perform many tasks instantly, which once would have required an army to achieve. Read this article: https://viralsolutions.net/how-to-film-yourself/ If you need any help with your video marketing strategy, ask for a free consultation with Viral Solutions today.

When it comes to website traffic, there are two main types: organic and paid. Organic traffic is the kind of traffic that comes to your site naturally, without you having to do anything. This might include people who find your site through a search engine, or who come to your site after seeing it shared on social media. Paid traffic, on the other hand, is the kind of traffic that you have to pay for. This includes PPC (pay-per-click advertising) ads or banner ads on other websites. Both types of traffic can benefit your website in their own ways. Read this article: https://viralsolutions.net/benefits-of-using-paid-traffic/ If you're not currently using paid advertising, now is the time to start. Get in touch with us for a free marketing audit today.

All that interaction is attractive to brands in its own right. However, other factors including a desirable demographic and a platform that has a clear monetization strategy in place give Instagram the edge over its competitors such as Pinterest and SnapChat. Need help with the social media side of your marketing? Request a free consultation with Viral Solutions today! Read this article: https://viralsolutions.net/interact-audience-instagram/

With the increased reliance on technology and automated tools, many marketers and business owners lose sight of what drives business growth—relationships. It’s easy to dismiss human connections when you have social media, apps, and other software for marketing. But knowing how to nurture business relationships is critical to building and expanding your business. According to the 2017 Gallup State of the American Workplace report, organizations committed to strengthening business relationships had a 20% sales increase and a 10% customer metrics increase. (These aren’t numbers to scoff at!) Of course, every business is unique, but this shows that other methods aid business expansion. Read this article: https://viralsolutions.net/how-to-nurture-business-relationships/ If you want to get professional insight and advice on developing a suitable marketing plan and building stronger business connections, schedule a free consultation with us!

If you're running any sort of online marketing campaign, then you must be tracking your results. After all, how can you hope to improve your campaigns if you don't even know what's working and what isn't? That's where URL tracking comes in. Read this blog and get all the resources: https://viralsolutions.net/url-tracking/

Many church leaders struggle with building out a major church marketing campaign and seeing it through. As a result, they’re often disappointed with the results. If this has been the case for your church in the past, it’s time to revisit your approach. After all, your church might be doing something good, but you'll always fall short of your goals if you can’t make people see that. Marketing from a church standpoint isn’t about business; it’s about helping your church grow so that you can make more of an impact within the communities you serve. Church marketing is about reaching the lost and disciplining the flock. This will take you through the crucial steps you need to build a cohesive marketing campaign for major events, projects, and other initiatives. Read this article: https://viralsolutions.net/building-church-marketing-campaign/ If you need help with church marketing, schedule a free consultation with our team! Learn how we can assist with any upcoming projects and help your church grow.

Struggling to create a brand design from scratch? Fortunately, there are plenty of resources that can help. Learn where to find brand design inspiration. Read this article: https://viralsolutions.net/find-brand-design-inspiration/

Are your prospects suffering from digital fatigue, or are you just not delivering the experience they want? Learn how to improve your approach and engage. Read this article: https://viralsolutions.net/truth-about-digital-fatigue/

To create engaging content, you must start by developing a brand voice that’s memorable and relatable. Learn how to make your voice stand out. Read this article: https://viralsolutions.net/developing-a-brand-voice/

Two things are certain when it comes to successful marketing: You must understand your customer. You can't just wing it. You know this already, but do you have a Customer Value Journey® map? Put simply, the Customer Value Journey is the step-by-step process that attracts and converts prospects into customers and keeps them coming back. It's an invaluable digital marketing tool that helps marketers improve their conversions and, therefore, their sales and ROI. (It's also a term coined and trademarked by the smart folks over at DigitalMarketer.) Don't psshh this because it's powerful stuff. When you map out this journey, you'll be able to turn cold leads into not just happy customers but raving fans. Read this article: https://viralsolutions.net/customer-value-journey/ Click HERE to download a Customer Value Journey template, courtesy of DigitalMarketer. And if you need any help, don't hesitate to contact Viral Solutions for a free consultation.

In August 2022, Google announced a new update emphasizing “helpful” content. This update, which finished rolling out on September 9, is designed to provide searchers with more original, authentic, and useful content. It introduces a site-wide ranking signal used (along with many others) to evaluate pages for ranking purposes. In other words, it's an effort by Google to “unspam” the web by pushing irrelevant and low-quality content further down in the search results. Google's mission is to ‘organize the world's information and make it universally accessible.' Ultimately, this update is just another way they're working to achieve that mission—encouraging website owners/content creators to take a people-first approach to content and offer real value to searchers. So, what exactly is helpful content? And why is it so important? Let's take a closer look… Read this article: https://viralsolutions.net/helpful-content/ Need some help reviewing the content on your site and your marketing in general? Request a FREE marketing audit today.

In today's business world, providing an omnichannel experience for your customers is more important than ever. By prioritizing this experience, you'll be able to meet your customers' needs no matter where they are or what device they're using. In this blog post, we'll discuss what an omnichannel experience is and how you can create one for your business. We'll also provide some tips on how to get started. Are you ready to create a better customer experience? Let's get started! Read this article: https://viralsolutions.net/omnichannel-experience/ If you have any questions, please don't hesitate to reach out to us. We value your feedback and appreciate the opportunity to serve you. Visit us at https://viralsolutions.net/