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How do you build a successful company that will surviveand thrive in the long haul? Matt Manero is the CEO of 4 companies including Commercial Fleet Financing (CCF) and he shares his experiences and knowledge to us on the podcast. Matt Manero is the author of the books “The Grit” and “You Need More Money”. His company CCF,  provides low cost financing and leasing for commercial transportation equipment nationwide.  CFF was launched back in 1995 with nothing more than a phone, folding table, and unyielding confidence. Today, they have over 10,000 clients and is known as one of the largest independently owned  transport and finance companies in America. It has made the Inc. 500/5000 list of America’s fastest growing companies for 4 years. 3 Key Points The most important thing in scaling is what business you choose.  You need to pick the right platform, a foundational niche that has scalability.Values become the foundation of everything that happens. Having the right underlying will attract the right clients.Traits he sees in successful people – If they don’t figure out the process, they’ll screw it up.  You have to have systems behind the ambition. Things Mentioned Grant Cardone – 10X RuleForbes Article on Matt Manero – How Matt Manero Transformed From Maniacal Tyrant to Culture Guru – And Finally Started Having FunBook – Who’s in Your Room? Cliff Notes The ability to get clients and get exposure is much easier today. But the ability to get going and build something that’s sustainable for a long period of time are always the same – deliver great service, back it up, take care of the customer, build a culture that you can recruit other people to come join you. People are the key – whether it’s people that you work with or are your customers. One big takeaway is the requirement to scale. You have to get big to make money. The idea is to build something that made you and the people around you money. The most important thing in scaling is what business you choose. I went into a big industry and carved a niche company. You need to pick the right platform, a foundational niche that has scalability. Territories or platforms that have long term viability: transportation, banking, insurance, logistics – all these have huge upside opportunities. We have to look at cyber security, artificial intelligence, virtual reality, old and boring industries that will never change. There are massive opportunities in these places. You should have more of a brand and a notoriety of yourself which will benefit your business. Culture and values should be treated more seriously. I got really clear on that stuff very early. Core value in my family – no disrespect. My 3 personal core values – I want to be a good friend, great husband and hero father. Traits he sees in successful people – If they don’t figure out the process, they’ll screw it up.  You have to have systems behind the ambition. Everything we teach we’ve done. Values become the foundation of everything that happens. Having the right underlying values will attract the right clients. Follow Matt Business Bootcamp – Burn the ShipsMatt Manero WebsiteMatt Manero Books The post How To Save A Decade Building Your Business – Matt Manero appeared first on Viral by Design.

Is email marketing and SEO still a thing? Serial entrepreneur and founder of Bring Leads Media, Hassan Aanbar, helps us answer this question on the podcast today. Hassan started in digital marketing back in 2005 when he discovered the power of AdSense and SEO. He started from building websites then later moved on to learning email marketing techniques which allowed him to skyrocket his affiliate market earnings. He is an SEO specialist and email marketing growth hacker for a number of email marketing brands. Things mentioned Tailwind 3 Key Points There’s a lot more opportunity now because there are more people buying online – there’s an advantage to that.SEO can still be a viable traffic source that you can invest in and still get results.Knowing your customer avatar helps to write effective and creative emails. Cliff Notes My income from Adsense and learning SEO improved as I got better at it day by day. I spent as much time trying to learn how to benefit from the internet. Affiliate marketing then was very easy. It’s more complicated now. It now takes a few months to take a website and you need to think of a few more things and you have to have a budget. There’s a lot more opportunity now because there are more people buying online – there’s an advantage to that. SEO is still a viable thing depending on the market. 51% of all searches are new. Opportunity is always there as long as there are always new things coming out. Anything that’s new on Google doesn’t have any competition which means you can still rank within weeks of indexing your website. You just have to be a little creative in finding those opportunities. Sometimes there are still relatively easy keywords you can use for other markets. SEO can still be a viable traffic source that you can invest in and still get results. Increase engagement rates because the more you do that the more signals you send to Google to keep your address in the main inbox. From a creative point of view, just talk like a normal human being in your email, be genuine as possible and send straight to the point emails to increase engagement. Knowing your customer avatar helps to write effective and creative emails. Pinterest is a viable traffic source but it only works in specific niches. It’s almost as long term as Google in terms of bringing you traffic. I focus a lot on comfort. Not having someone to nag you and having control over your life. Design my lifestyle around your family. Follow Hassan Hassan Aanbar TwitterHassan Aanbar LinkedInHassan Aanbar Instagram The post How To Master SEO in 2021 – Hassan Aanbar appeared first on Viral by Design.

Los is now a world-renowned speaker, thought leader and go-to marketer. They help companies transform into “Powerhouse Brands” through paid media, brand building and metric improvement. They use a SCALE method and they coach and consult based on your and your business’ needs. Los has also recently  launched the Powerhouse Mastermind together with his partner Josh Snow to help entrepreneurs build influential e-commerce brands primed for 9-figure+ exits. 3 Key Points I don’t think about quick money. I think about how I can make slow money and have huge results later on.We have to build brands that are long term. We’d rather have a big sale on a company rather than saying we make 50 to 100k a month and then nothing because someone copied us.We do a lot of content marketing. We educate our clients on our products. If you’re going to do all this you have to be in it for the long haul. Things Mentioned The Powerhouse Mastermind Cliff Notes I built stores online and tried to learn as much as I can. We only build brands from scratch now. We take equity so I do a lot of ecommerce, I own a few stores. My business partner and I take companies who earn a million to 2 million dollars a year and we take equity. Our company helps grow them and scale them and we try to sell them within 24-36 months or build a significantly positively revenue business. I don’t think about quick money. I think about how I can make slow money and have huge results later on. Common problems of businesses are social media is poor, no email marketing, doing some email, they’re wasting a list, not setting up sms marketing properly., not building lifetime value, not having enough channels, not testing brand terms, not doing videos on youtube – these resources are all available but no one thinks about them. We have to build brands that are long term. We’d rather have a big sale on a company rather than saying we make 50 to 100k a month and then nothing because someone copied us. We do a lot of content marketing. We educate our clients on our products. If you’re going to do all this you have to be in it for the long haul. An ad campaign is showing you how good or bad your thing is. It’s about the conversion on the page, product, brand loyalty. I realized that we can get more talent by going to the best person in different parts of the world. I wouldn’t have had the opportunity to hire the best if I forced myself to hire only where I was physically. Follow Los Los Silva WebsiteLos Silva LinkedInLos Silva Instagram The post How To Build Massive eCommerce Brands – Los Silva appeared first on Viral by Design.

Becoming a great marketer doesn’t happen overnight. This is what Anthony Sarandrea, one of the world’s top lead generators, talks about on the podcast today. Anthony has been featured as one of the “Entrepreneurs that are changing the world” and is also consistently part of the top “under 30 years old” entrepreneurs. He runs a team that handles over a million customers and specializes in driving thousands of inbound phone calls daily. He also runs a profitable portfolio of websites that receive 10million+ SEO uniques per month. SITEFLOOD, his award winning agency, helps businesses grow through analytics, paid search (PPS), SEO and social media. 3 Key Points The best marketers are those that aggressively understand their customers.Spending time to reflect on your life is probably the most fundamental thing to do. A happy person who is on fire all they long – they practice it. It’s the same for your business. Think through about what’s happening and reflect on it.Your best clients are the clients you have today. How do you over service the hell out of that person so that they can grow with you, you can sell them other services that add value, and how they can refer you. Cliff Notes The best marketers are those that aggressively understand their customers. I’m looking out for new markets for us to get into, new products and services, and levers we can pull in the business. It’s a consistent analysis and reflection on what we’re doing. It’s my job to consistently pull back, focus and doubling down on what’s working today. Most people spend more time designing their next vacation than designing their life. Spending time to reflect on your life is probably the most fundamental thing to do. A happy person who is on fire all they long – they practice it. It’s the same for your business. Think through about what’s happening and reflect on it. We stack cash and it’s just sitting there. If you have any amount of money in your bank account think about how you can reinvest it in your business. Where else can you be putting that money to work? Play with other people’s money. My journey started as a hire-for-service based relationship. Start out with getting paid to do things for other people. Being a millionaire definitely can happen, you see it everyday. It’s what it takes to get there is the missing piece. I think that people are missing that today. Your best clients are the clients you have today. How do you over service the hell out of that person so that they can grow with you, you can sell them other services that add value, and how they can refer you. You have speed of innovation and speed of movement that a big company that has employees, connections, money, resources. You have speed. Being aware that you have this is a massive advantage in a fast changing world today. You’re able to adjust and malleable easily. Follow Anthony Anthony Sarandrea Instagram Anthony Sarandrea Website The post How To Dominate Traffic Arbitrage – Anthony Sarandrea appeared first on Viral by Design.

Want to learn how you can build wealth? Jeff Rose, the Wealth Hacker, is on the podcast today to teach you the secrets to mastering your money game and building real wealth. Jeff was once a part of the army and is now a certified financial planner, author and blogger who’s mission is to help people discover a new way to grow wealth that wasn’t taught to them by their parents or in school. He is the author of Soldier of Finance: Take Charge of Your Money and Invest in Your Future. His is best known for his blogs GoodFinancialCents.com and LifeInsurancebyJeff.com. His works have been featured in by companies such as The Wall Street Journal, USA Today, Reuters, and Fox Business. He has also written for Fobres, CNBC and Entrepreneur to name a few. 3 Key Points People who achieved success, whether major or minor, have some form of consistency on what they did – showing up and doing something every day.Having a secondary source of income has proved to be vital with everything that has been going on.The way that you learn is by doing. It’s not by reading another book, listening to a podcast, or watching a YouTube video. It’s by actually doing whatever that action is. Opening that investment account, making that first investment and then learning from that. Things Mentioned Soldier of Finance Book Cliff Notes Joining the military has taught me discipline and grit. I realized that people could find me and I could make money from my blog. My online business grew so much versus my brick and mortar business. I ended up selling my brick and mortar business – it was hard for me. But it didn’t make sense to keep the business. Right now my focus is on the blog, website, YouTube channel, podcast, and creating new opportunities in all the social media channels and all the stuff I’m doing. People who achieved success, whether major or minor, have some form of consistency on what they did – showing up and doing something every day. The pandemic has shown people how many holes they had in their savings plan. Also the side hustle is looked at as a hip thing to do where now the side hustle has almost become a necessity. Having a secondary source of income has proved to be vital with everything that has been going on. What has been happening has shaped the way people have approached their finances. There are so many investment apps that allow you to invest in stocks, ETFs and mutual funds or you can invest into crypto currency, wine, and so many others. It’s so easy to invest nowadays but there also lies a problem with almost too much information and opportunities that people have paralysis by analysis. I personally think it doesn’t matter where you invest – I encourage you to pick something and just start. The way that you learn is by doing. It’s not by reading another book, listening to a podcast, or watching a YouTube video. It’s by actually doing whatever that action is. Opening that investment account, making that first investment and then learning from that. Crypto currency is not going away. It’s just a matter of how it’s going to look a year or 3 years from now. Follow Jeff Wealth Hacker – Jeff Rose YouTubeWealth Hacker blogGood Financial Cents BlogGood Financial Cents PodcastTwitter https://twitter.com/jjeffroseInstagram:https://www.instagram.com/jjeffrose/Facebook:https://www.facebook.com/jjeffrose/Linked In:https://www.linkedin.com/in/jeffrosecfp/ The post How To Create Viral Wealth – Jeff Rose appeared first on Viral by Design.

How do you capture the attention of your audience despite all the noise on social media? Millions of content get posted every single day – how do you stand out? Brendan Kane is the author of the books One Million Followers and Hook Point which focuses on getting attention and cutting through the noise on social media. He has worked with celebrities like Taylor Swift, Rihanna, and companies such as Sony, Lions Gate, Yahoo, MTV. He has cracked the code on growing collossal social media followings. The tips and adviceshe shares in this episode will be helpful in growing your business online. 3 Key Points If you want to stand out on social media it comes down to 2 things: get people to stop scrolling and hold their attention.3 pillars to a successful hook point: pattern interruption (how to get somebody to stop), story (how do you hold their attention for a long period of time so you maximize that reach, people’s trust (people have to believe in it). These 3 have to play together.Focus your time on the platforms that you have a lot of reach on. Master one and then move on to others. Choose the right path for yourself.  Things Mentioned One Million Followers Hook Point Cliff Notes If you want to stand out on social media it comes down to 2 things: get people to stop scrolling and hold their attention. It’s simple but not easy to do. Study the high and low performers on how they create content. Recognize their pattern and study what would disrupt someone to stop.  Copies can be one way to stop the scroll.  It’s more about what catches people’s attention. Telling stories about brands and translating it into a sale. 3 pillars to a successful hook point: pattern interruption (how to get somebody to stop), story (how do you hold their attention for a long period of time so you maximize that reach, people’s trust (people have to believe in it). These 3 have to play together. Focus your time on the platforms that you have a lot of reach on. Master one and then move on to others. Choose the right path for yourself.  Working with people or brands isn’t about how big the company is but about their mindset. It’s selecting the people who are the right fit to work with you. One piece of advice is to study everyday each piece of content you engage with – what makes you stop to scroll, how do they earn your click. If it didn’t engage you, it’s also important to study why you scrolled past it or why you didn’t engage with it. Follow Brendan Brendan Kane Website The post How To Get 1 Million Followers In 30 Days – Brendan Kane appeared first on Viral by Design.

What is your mindset on being an entrepreneur, selling, customer service, and providing value to your clients? This episode will get you thinking about these things and more. Peter Sage is a best-selling author, serial entrepreneur, multiple time TedX speaker, experienced trainer for Tony Robbins and self-mastery coach. He gives us inspiration on this episode to set our goals and minds and be our best. 3 Key Points Stop focusing on what you think you want to do. Start asking yourself, “What value can I add right now that would solve people’s pain? What are people looking for right now?” and you’ll start spotting opportunities everywhere.If you’re competing on price you’re a fool. Instead, learn to compete on the one thing people want – and that is to feel good. When people buy a product, they’re buying an experience. If you set goals that are based upon what you can contribute, who you can become, what you can give as gifts to the world, people can get excited about that. Focus on the value you can give to customers. If you align your heart and mind together, you have a powerful force. Things Mentioned Book: The Inside Track Cliff Notes Do you see things as a threat or as challenges and opportunities? It’s about how you react to the current of the river. Check your thinking. What are you looking to do? Stop focusing on what you think you want to do. Start asking yourself, “What value can i add right now that would solve people’s pain? What are people looking for right now?” and you’ll start spotting opportunities everywhere. How do you see yourself? Identity is everything. What identity do you have that prevents you from taking on and looking for opportunities?  When you start tying in your identity with the amygdala, you start having a shift. Why? Because if your identity is entrepreneur – what’s on your clipboard? Opportunity.  If you’re competing on price you’re a fool. Instead, learn to compete on the one thing people want – and that is to feel good. When people buy a product, they’re buying an experience.  Regardless of what you’re selling, you’re selling something they want to buy because it either makes them feel better or avoid them feeling like crap.  The entire customer journey is important. If you can feel the customers’ feelings and you can step in their shoes and you can engineer an experience that will make them go “Wow, i feel heard, felt, important.” If they feel these 3 things, they’ll feel great.  The intangible stuff that clients get, that they don’t pay for, that’s what’s going to get you above the competition. Start in the belief ability gap. A lot of people put stuff on their vision board but they don’t feel connected to it because it’s not part of their belief that they can achieve it. Set goals from a perspective that you feel is just a little bit of a stretch but is meaningful for you.  If you set goals that are based upon what you can contribute, who you can become, what you can give as gifts to the world, people can get excited about that. Focus on the value you can give to customers. If you align your heart and mind together, you have a powerful force. Follow Peter Peter Sage WebsitePeter Sage YouTube The post How To Unlock Your Potential As An Entrepreneur – Peter Sage appeared first on Viral by Design.

How do you build and identify your audience and set achievable goals to grow your business? Find out what you need to do and what it takes for you to build your multi-million dollar business in this episode. Jeff Lerner, CEO and Founder of the Entre Institute, went from being a jazz musician to generating over $50 million in online sales and building a real estate investment company. He joins us today to talk about how you can acquire the right mindset to achieve your big goals. 3 Key Points Awareness is currency while authority is leverage, pricing power and bullet-proof position in the market. You need to build enough awareness and authority around something you can offer value. If you commit to that, it will get easy and doable.Bigger goals are what you need because it will do the one thing that you need to achieve any goal which is to inspire you. You have to wake up inspired or else you won’t do the work to achieve anything.I am a big believer in living for mission, vision and values. It has to be consistent and aligned. When you live mission, vision and values, life gets really easy.  Things Mentioned Free Book: Millionaire Shortcut Cliff notes I have taken almost everything about the actual practice and trade for music into being an entrepreneur.  I am a guy who will sit at his keyboard for however long it takes because I love the process. I like the challenge. I approach business with a level of intellectual vigor that a lot of people want to stop on because they lack the confidence to be able to operate at that level. I think that’s a product of misinformation and bad rearing. I think everybody can do it. Failure is what happens when you quit.  As long as you are focused on trajectory, location is irrelevant because that’s literally wired into nature. If someone wants to create something big, this is what you do: Awareness is currency while authority is leverage, pricing power and bullet-proof position in the market. You need to build enough awareness and authority around something you can offer value. If you commit to that, it will get easy and doable. Build an audience by making videos with no sales pitch. In my experience it only took 11 months before I could build an audience of 2 million people who have seen my videos. Create a product that anchors back to your expertise, awareness or story.  I launched my course really quickly. I optimized the funnel for that course so fast because I spent almost a year thinking about who my audience was, letting them self-select into my world, getting crystal clear on my avatar and message by reading the feedback from my videos and seeing what videos got the best response. By the time I created my course I knew exactly who I was, who my audience was because I knew exactly what they wanted from me. The internet has done an unfortunate number on people’s psychology. The internet is associated with speed and ease. It has affected our cognitive wiring to expect fast easy results from the internet. That is not how any business is. Internet business is still real business. Starting a business is an emotional reaction to some sort of life circumstance like losing a job, hating your job, proving your parents wrong – but this is not slow, long-burning fuel. Emotions subside and you will have buyer’s or worker’s remorse.  The barrier for entry to the internet is low. There’s a saturation and percentile issue where success is very limited. When people see and experience that, they then feel dead even before they start. Discipline is what happens when you feel like not doing it anymore.  When you’re doing the same thing every day, the progress is easier to see and feel the fulfillment of improvement. You need goals that will get you out at 3:30 in the morning every single day for 3,652 consecutive days. It has to be a big goal for that.  Bigger goals are what you need because it will do the one thing that you need to achieve any goal which is to inspire you. You have to wake up inspired or else you won’t do the work to achieve anything. I am a big believer in living for mission, vision and values. It has to be consistent and aligned. When you live mission, vision and values, life gets really easy.  Follow Jeff Entre InstituteJeff Lerner LinkedIn The post Broke Jazz Musician to $50 Million In Online Sales – Jeff Lerner appeared first on Viral by Design.

Storytelling has been a part of the oldest cultures where the elderly use this method to educate the younger generations and help these listeners identify themselves through those stories. How does one utilize this power of storytelling in growing a business? In this episode, we have Mike Weiss, the Chief Community Officer of Dropified, a master of helping E-Commerce businesses grow. He’ll share hacks to increase your sales, grow your market, and develop an excellent source of creative ads to showcase your business.  3 Key Points Make sure that you’ve figured out what your “why” is. Why did you put up your business, why do you think it’s relevant, why is it helpful to your market, etc. It’s not all about making money.There are several platforms to market your product or service. The platform you choose depends on what you’re selling.Understand who your market is, figure out how you can give value (without selling), and genuinely engage with them. Cliff notes Your business will have a longer client lifespan if you have a referral-based strategy. This will not only increase your client-base, but it will also give you a better product strategy. Storytelling is a skill that all business owners should learn if they’re not good at it yet. The story behind the business should be well articulated and should be well-utilized in developing a creative ad. People will be looking out for a reason why they should trust your business with their time, money, and relationships. Your story will be the core foundation of why a client may start trusting you. If they see ads that simply focus on asking for their money, they aren’t likely to buy from your business. If they can see a person with results they want to have, they are most likely to consider jumping on the wagon. Figure out where your market hangs out. If, for example, they’re seeking support in a Facebook group, get in there, engage, and start giving value by genuinely helping them out. Once you’ve established yourself as someone knowledgeable, reach out to the moderators or group owners and propose to provide a sample for your products or service. Ask for photos, videos, or stories from those who tried out your product. This activity will give you access to several stories that you can use for social proof. You need stories. You can eventually look at setting up a deal for these testers to engage them in a subscribe-and-save program and a referral strategy. Grab Your Discount To Dropified: https://go.dropified.com/checkout-197-mo1603465157394?via=grip-special Take the Golden Goose Challenge: https://www.goldengoosechallenge.com/5daychallenge?via=grip-special Follow Mike / Dropified Mike Weiss LinkedInDropified LinkedInDropified WebsiteDropified FacebookDropified Instagram The post How To Use Stories To Rocket-Fuel Your Sales – Mike Weiss appeared first on Viral by Design.

Achieving financial freedom and doing something you’re passionate about doesn’t always seem to go together. But it is possible. How? Get a mentor to teach you and guide you through your entrepreneurial journey. In this episode, our guest was a professional skateboarder who was able to look at things differently when he was just 18 years old. Mikey Taylor successfully pivoted his career as an athlete, worked on his goals after his skateboarding life, and started building things as an entrepreneur. He’s going to share his story about how he built his business and how he’s paying it forward not just in the athlete community but in different industries. 3 Key Points Financial education should start in the household. Children should learn how to be financially capable and be comfortable with working on their financial freedom.Reverse engineer everything. Think about the number you want to achieve and get a mentor to guide you, especially with things you have no idea about.Educate people and empower them to become successful on their own. Things Mentioned Saint Archer Brewery Cliff notes Sometimes we can’t help thinking about why our school system lacks or has zero financial education. Financial education is something that all individuals need to succeed and accomplish their dreams in their adult life. Mikey worked on a plan that would get him to have a sustainable income while skateboarding every day. He successfully became a professional skateboarder but was also concerned about what life would look like after.  He had a mentor that taught him how to be disciplined on saving and investing. Mikey also looked at how and what he could build as an entrepreneur to make more money for his investments, and ultimately, achieve financial freedom. Mikey was able to co-found a brewing company with the help of his mentor. They utilized social media to save money from their marketing budget in 2011 when influencer marketing wasn’t well-defined yet. Expect that in the first five years of most businesses, that it will be difficult; you may not have any profit nor build any brand awareness. There’s a certain drive that you get when you build your business. But this fire may no longer be present when your company has a different vision. This year’s disruption brought about by the pandemic is the perfect time for anyone to put up a business. All other companies, even the established ones in multiple industries, are shifting. Replicate yourself and extend your knowledge to people who need help. Follow Mikey / Commune Capital Mikey Taylor LinkedInMikey Taylor InstagramCommune Capital WebsiteCommune Capital FacebookCommune Capital InstagramCommune Capital YouTubeCommune Capital Email The post How To Use Your Passion To Drive An Entrepreneurial Career – Mikey Taylor appeared first on Viral by Design.