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Most of us go around chasing money. We try to figure out how to go from zero to a million dollars to be fulfilled. But with the focus on money, what is it that we’re looking for? Provision? Influence? Choices? In reality, money doesn’t provide these. Our guest today helps us realize the importance of giving value. Ron Lynch is the Founder and Creative Director of Big Baby Agency, which has helped generate over $3 billion in sales for big brands like GoPro, Samsung, RugDoctor, Eagle One, BackJoy and a lot more. He shares in this episode a glimpse of how his process is for his clients when they consult on creating advertising campaigns. 3 Key Points Focusing on providing value will give you the fulfilled life of sustaining other members of the tribe.It’s not about chasing the money; it’s about providing value.You have to get your audience’s attention and further lure them into listening to what you have to say. Each sentence should progress through looking at a mirror, pointing out a flaw or pride, opening them to change, and getting their buy-in to take action.  Cliff notes It’s not about chasing the money; it’s about providing value. It’s not just the ad campaign. It’s teaching them how to provide the customer with such value in the ad campaign process. I worked in a grocery store for my day job and worked my way up in the retail grocery industry until I became CEO through having good mentors in that business. We put cooking kiosks in the store to teach the audience to eat and cook better. We moved them from eating poor food to rich food, poor quality food to better quality food, and teaching food preparation. This led to a client asking to borrow the kitchen on the store floor to shoot an infomercial for a grill where they would shoot some man-on-the-street testimonials from there. I quit my job in the grocery business and moved over to advertising. Are you known, or are you unknown? Do you have a distribution network in place or not? If you’re unknown, you need to go through the process of problem+solution, USP (unique selling point), offer, and CTA (call to action). How can you be entertaining, educational, informative, light-hearted, sad-hearted? How can you take control of me with words and pictures?  You have to be talking to me about me. If you can approach your content from how they see themselves, how do you get them to look at the mirror in the first sentence? In the second sentence, what do you want to point out? Do you point out a flaw or point out pride? Good or bad, hope or fear? What do you want them to be aware of? The third sentence would answer what change would you like to see? Everybody wants change; everybody wants better. Evoke change in sentence number three. In sentence number four, you address that they want that change and tell them how they can have that change. The Harmon Brothers are excellent at the process of familiarity and storytelling.  The more constraints you have, the more creative you must become. That’s what we do with really good content. We share it. You have to go through a process to learn, to become a master at something. The nature of the world is to program you that you need more money to be fulfilled. These people are continuously validating the acquiring of goods to appear to be something that you’re not. It’s all driven by ego.  What we teach people is that you want to have value in the world. Value is who provides the most. The goal is to have a fulfilled life where you are sustaining other members of the tribe. That’s the love you’re looking for. You can’t make money by chasing money. Lee Iacocca sold what they needed then. He was following an audience first and then tapping in with a product. You can create a whole industry creatively on what doesn’t exist that does exist. We can come up with food, costumes, events to sell our alcohol just like that. Follow Ron Lynch / Big Baby Agency Ron Lynch LinkedInRon Lynch FacebookRon Lynch WebsiteBig Baby Agency WebsiteBig Baby Agency LinkedIn The post How To Sell $3 Billion With Creative Advertising – Ron Lynch appeared first on Viral by Design.

Sending emails every day may sound like too much for some people. We’re afraid of getting marked as spam. Our guests, Rob & Kennedy, started to build their email lists for their businesses and eventually had people come up to them for their proprietary techniques of building their email lists. They now have a program that teaches you how to send those emails every day and where people actually want to open them. Things Mentioned Daily Email Strategy course 3 Key Points Set expectations on what your audience will expect if they sign up on your mailing list.When sending emails, send them content that matters to your audience and are relevant to their interests so that they’ll want to consume your content.Don’t send emails a few times in a month and then only talk about the product you’re selling. Cliff notes We take those skills of being able to understand and influence people and put that into written form so that you can connect to people who are reading on a much deeper level. One of the first things we do when anyone joins our list is that we set up the expectations for them and for us, for the rest of that relationship, for the rest of that time. We’re going to email you every day; if you don’t like that idea, scroll down and unsubscribe. We point them around, and we get them clicking. We’re training them that there are things they can click on the emails which will get them good stuff. We just don’t say a thing happened; we demonstrate how it happened. If we tell them there’s free training on Facebook, we guide them through the steps to click so they can go through that sequence. We literally grew our business on its own from zero to six figures using that strategy. “Would you like to receive a tip from us every single day about how to improve your email marketing? If you would give us your email address.”  There are two cool things about that. One, it’s the fastest thing in the market because you don’t need to create a lead magnet for that. Secondly, they’re never going to complain whenever they receive an email from you every day. A really interesting side effect of emailing more often is getting a good email open rate, depending on the industry, list size and many different factors. He used our daily email strategy, and over a week, he got an 80% open rate. You actually get seen more often, and people can’t forget who you are. Emotionally and psychologically, it’s better to email more often. One of the first things we would do is to audit what we’ve got. We’ll look at your current list, how big is it, how engaged are they, and look at the disengaged segment. There’s a massive percentage of people who change their email every year. We’re not going to do what most people used to do on email marketing. People want to consume content, so they’re going to open your email. But if the only time I email you is to tell you what I’ve got for sale, you’re only going to open that if you’re curious or if you have an intention to buy, otherwise there’s no reason to open the email. Whereas when we show up every day and give you a tip with a piece of value in it, you got a good reason to open those emails. There’s content on the emails themselves. They’re content-driven emails. Write down 50 or more different things that your audience cares about with none of them about your product. They’re going to read your emails whether they’re in the buying zone or not. Follow Rob & Kennedy / The Email Marketing Show The Email Marketing Show FacebookThe Email Marketing Show TwitterThe Email Marketing Show Community Facebook GroupThe Email Marketing Show PodcastThe Email Marketing Show Website The post How To eMail Your List And Make Sales 365 Days A Year – Rob & Kennedy appeared first on Viral by Design.

Hundreds of Amazon FBA courses have sprung up like mushrooms. Most of us want to figure out if becoming an Amazon seller is for us, whether it’s a good business, and how to become successful if we decide to do so. Stephen Somers is the co-founder and CEO of Marketplace Superheroes where they have helped close to 8000 members build successful businesses selling their own simple branded products globally on Amazon. He shares some specific tips on how to find that product, how to sell it on Amazon, and some great life advice when you’re dealing with your 6-figure income. Things Mentioned The E-Myth Revisited by Michael Gerber 3 Key Points When looking for an Amazon course, look for one that’s transparent, has made mistakes, people who have actual experience from the world of Amazon FBA.It’s essential to know how to find the right product. Use a system on how to look for it. Look at the more niche, non-competitive supply, weird items, where there’s a low supply level, but there is a certain level of demandFind your motivators that are not just money. If you’re chasing money forever, you’re not going to be happy. Cliff notes I needed to figure out how I can learn from someone who knows what they’re doing. I realized there was no real system behind what they were doing. They were just selling a lot of different products on these different marketplaces. We started to refine everything and realized we don’t need these warehouses. We needed to get rid of 95% of the products that he was selling and find all new stuff in different categories on Amazon. We turned everything around, got rid of all the warehouses, got rid of all the staff, it was just the two of us, and we were doing $1.2m – $1.6m a year revenue where 30% of that was net profit before tax. 10-12% of total retail sales were made online. Out of that, 50% were made on Amazon. They were dominating the e-commerce space before the Coronavirus. The days of just ordering some stuff from China and then sending them to Amazon are over. The reason is Amazon is a fulfilment center; they’re not a warehouse. They get hit by long term storage fees because the items weren’t turning fast enough. Amazon has put in an inventory performance index, which just means you can’t just send all your stuff. You need to have a partner who has a warehouse or have your warehouse. Certain products are saturated on Amazon. There’s so much supply, and there’s not enough demand on the platform.  But when you look at the more niche, non-competitive supply, weird items, there’s no supply level, but there is a level of demand. It’s a very real business, and you should be looking at learning how it works. If it makes sense to you, then start putting money into it because the return on your investment is great. Find your motivators out of just money. If you’re chasing money forever, you’re not going to be happy. The problem with most courses in this area is that they’ll have you sell random items.  We want to go to smaller niches; the product is really clear, the offerings are not very good.  We can come in there and drastically improve the offer, add in bonus items, improve the listing dramatically, get that product into multiple countries. Follow (Guest) / (Company) Stephen Somers LinkedInStephen Somers InstagramStephen Somers TwitterMarketplace Superheroes YouTubeMarketplace Superheroes FacebookMarketplace Superheroes Website The post How To Start An 8 Figure Amazon Business – Stephen Somers appeared first on Viral by Design.

We’ve all probably had those moments where we limit ourselves from dreaming big or setting a goal because we instantly tell ourselves that it’s impossible. We use fear to stop us. But what if you knew how successful people take on their goals? Steve Sims is the CEO and Founder of The Blue Fish — the elite lifestyle concierge service for celebrities, corporate executives, and professional athletes. He shares in this episode his story of how he came about with Blue Fish, and how he now coaches people to dream stupid or go for stupid so they can achieve more than their “achievable dreams”. Things Mentioned Bluefishing: The Art of Making Things Happen (book)An Entrepreneur’s Advantage with Steve Sims 3 Key Points Changing your mindset sounds cliche. But the people you hang around with makes a big impact on how you set your goals, your views, and how you take things into stride. So choose the room you’re in.Go for stupid. Go for a goal that’s so ridiculous people will laugh at you.If you can open your mind to opportunities, achieve a few things you didn’t think would be achievable, your mind suddenly opens up and demands opportunities.  Cliff notes Poor people hang around with poor people. I decided I had to change my room. I decided to change the people I was hanging around with. I got to see the rich people how they acted. I also got to see how the fake rich people how they pretended. I got to ask them, “how come you’re so successful and I’m where I am?” I wanted to get that mindset. That was the whole point of the journey. You can be successful without being a billionaire. They appreciate failure. Successful people are the ones that lean in to the failure. They figure out how and where they got it wrong. Non-successful people, repel and cry. They allow failure to refine them, not define them. They value relationships over accolades and credentials. They recruit culture. They employ people and cultural fit. A brand is being built based on the recipient’s demand. You have to focus on your message being really simple and impossible to misunderstand. Branding has to be an incredibly simplified message that is impossible to misunderstand to help recipients spread your message. Go for stupid. Go for a goal that’s so ridiculous people will laugh at you. You subconsciously tell yourself that impossible when you say it’s impossible. If you can open your mind to opportunities, achieve a few things you didn’t think would be achievable, your mind suddenly opens up and demands opportunities. You suddenly recognize where they are. Your subconscious actually starts working for you rather than against you. If you tell yourself you can’t do it, you’re right. People use fear to stop them. I use fear to fuel me. Like all entrepreneurs, aggravated oysters make pearls. If something bothers me, then I want to go and do it. If I’m sitting still, I look for something to challenge myself. I’m now creating the rooms I wanna live in with the right kind of creative disruptors. Sharpen your tools now and let’s get ready to fight. Follow Steve Sims / Sims Distillery Steve Sims LinkedInSteve Sims InstagramSteve Sims TwitterSteve Sims WebsiteSims Distillery Website The post How To Network With Billionaires – Steve Sims appeared first on Viral by Design.

Social media platforms come and go. There are so many to choose from, and figuring out how to successfully utilize them can be overwhelming. Adrienne Finch has a combined following of 1.1 million people; she is the CEO of Self-Made Mastery, a content creator, and host of the Self-Made Mastery podcast. She also provides online branding and business consulting for individuals and major companies. In this episode, she shares her knowledge and experience about using various platforms, how she manages creating content for each of them, and some insights into becoming successful in your passion.  Things Mentioned Airtable Self-Made Mastery with Adrienne Finch PodcastPatreon Self-Made Mastery 3 Key Points Understand the platform’s algorithm, your brand, and your audience.Brands also see the value of micro-influencers and how they are sometimes outperforming those with millions of followers. They tend to have a more authentic and intimate relationship with their audience.Many people don’t realize that you don’t get there by just changing what you do. You get there by changing who you are at your root and what you believe you’re capable of. Cliff notes I love exploring platforms and seeing what works. As these platforms have grown and become more saturated, they need to streamline the content to the viewer better. Instead of showing all the videos to a viewer, they have a mechanism to gauge what those viewers’ habits are. What kinds of videos are they watching? It’s great for the consumer in certain ways because you have a curated home page of what you want to watch. What is working the best now on platforms is not specifically one genre of content. It’s when you brand yourself, on what you do, what your topic is. When you’re all over the place, it becomes harder for the platform to boost your content. TikTok, by far, the algorithm works the fastest and the best. Influencer marketing is so appealing because it is so targeted, and they would spend a lot less money than they would on traditional marketing. I usually time-block my week. I dedicate certain days to certain platforms. I have different brands for each platform. Once your brain is in that zone thinking about that content, it’s just more productive. As an entrepreneur and as someone on social media, it’s important to diversify and make sure you have different revenue streams coming in and different places where different audience members are. A lot of people don’t realize that you don’t get there by just changing what you do. You get there by changing who you are at your root and what you believe you’re capable of. Follow Adrienne / Self-Made Mastery Adrienne Finch LinkedInAdrienne Finch FacebookAdrienne Finch InstagramAdrienne Finch YouTubeAdrienne TwitterAdrienne Finch TikTokSelf-Made Mastery with Adrienne Finch SpotifySelf-Made Mastery WebsiteSelf-Made Mastery InstagramSelf-Made Mastery LinkedIn The post Master Your Mind To Win At Social Media – Adrienne Finch appeared first on Viral by Design.

There are a lot of factors to consider to become successful in selling. Identifying these would greatly help in getting your prospects whether you engage with in-person events or online webinars. Rylee Meek, the Founder and CEO of Social Dynamic Selling, has created a system where any salesperson could successfully achieve revenue goals. He shares in this episode some tips and tricks that business owners and salespeople from different industries can use to be more effective in turning leads into sales. Things Mentioned Free Social Dynamic Selling Blueprint Schedule a Free Strategy session 3 Key Points Nobody likes to be sold something, but everyone likes to buy.Every buying decision is emotional, but it has to make sense. Highlighting the benefits of the benefits will significantly help in getting them to take action.Direct mail can attract quick decision-makers. Cliff notes We specialize in filling a room with our client’s ideal prospects. We identify who their true client avatar is, who buys their product. We identify how they respond, what type of marketing or media we need to use to get them to respond to the event and show up. We can handle everything from getting everybody there up to delivering the presentation. Most of our clients own up to that process. We teach them and coach them how to deliver a presentation, taking people on an emotional journey. People are usually motivated by the opportunity to gain or by the fear of loss. Nobody likes to be sold something, but everybody likes to buy. Today’s people are smart—the old sales tactics and techniques of the 80s and 90s don’t work anymore. It’s still an emotional decision. Every buying decision is emotional, but it has to make sense. Otherwise, they’re feeling like they’re being sold or pressured into something like a discount when they know the discount is still available on a later date. For the last decade, it was all about selling it live, in-person events.  We book venues in restaurants with private rooms. We had over 300 events to cancel during the second week of March when the pandemic lockdown happened. People learn and receive information differently. They could learn faster through Visual, Auditory or Kinesthetic learning styles. We teach our clients to thoroughly receive information from their audience and understand what they’re saying. This is going to allow them to adjust the way they speak to their audience. Get your audience to engage with you during webinars, or else they’ll zone off. A lot of people think direct mail is such an archaic way of advertising. People who respond to direct mail are quick thinkers. Most people check their mail right over the garbage can, so you have to catch their attention right away. There’s a quick call to action; they call and register right away. I’m naturally attracting the person that makes decisions. We use a 2-step approach that we’ve mastered. We create a sense of urgency to sit down with you the next day to present and discuss further to see if it is a right fit.  We get further down into the subconscious. We get into the benefits of the benefits. That’s how we get people emotionally into this journey and where it becomes a no-brainer to take action. Follow Rylee / The Social Dynamic Selling System Rylee Meek LinkedInRylee Meek FacebookRylee Meek InstagramRylee Meek WebsiteSocial Dynamic Selling System WebsiteSocial Dynamic Selling System LinkedIn The post How Group Sales Can Unlock Huge Profits – Rylee Meek appeared first on Viral by Design.

A lot of social media platforms come and go. How do you know which ones to use for your business?   Rachel Pedersen is a social media strategist, TikTok expert, founder and CEO of Social Media United and Viral Touch, who has helped various businesses grow exponentially. She has shared her knowledge with more than 1100 students from 70+ countries worldwide through her online education platform for social media managers. She’ll share her unique insights about current social media platforms and some detail into what they focus on for marketing. Things Mentioned Social Media UnitedHow to Edit a TikTok Video 3 Key Points Create content that will not only be geared for adults. Consider creating content that will be relevant for the next generation, too, as this helps your content stay relevant in the next 5-10 years. Don’t underestimate a platform until you’ve tried it. It’s better to test ad spend on different platforms.YouTube seems to be rock solid and foundational, which could outlast other platforms. Cliff notes It seems like Tiktok was created for young people but, it’s actually for those with short attention spans – which is the entire world right now. The sign of longevity of a platform is when it brings on people who are sub 21, especially sub 18. There are 850 million monthly active users of Tiktok. Between 26-31% of these active users are over the age of 30. I started creating content geared towards adults. But to be relevant in the next 5-10 years, you need to tap into the next generation. So I create content for both. I believe in giving every platform a shot. I’m always up for trying anything. I have a large bandwidth for taking on a lot of content creation. It’s very hard for people with auditory processing issues. The people with the most time seem to be the ones crushing it on Clubhouse. The people with the most time seem to be the ones crushing it on Clubhouse. Some people are giving legit advice, but how do these people have 10 hours a day to spend on Clubhouse giving advice? I don’t like leaving all our ad spend in one basket. We’re constantly testing different platforms for ad spend. Tiktok ads are incredibly cost-effective. Snapchat ads are also underpriced in a good way. I feel more optimistic about the potential future of Snapchat than the future of Clubhouse. I think YouTube will outlast Facebook. I think YouTube is rock solid, foundational. Follow Rachel Pedersen / Social Media United Rachel Pedersen LinkedInRachel Pedersen FacebookRachel Pedersen InstagramRachel Pedersen TwitterRachel Pedersen WebsiteRachel Pedersen YouTubeRachel Pedersen TikTokSocial Media United The post Using TikTok and Other Social Media Platforms for your Business – Rachel Pedersen appeared first on Viral by Design.

How long have you been working on your dreams? If you’ve experienced several times where you felt like you’re not good enough, then listen in to this episode to help you figure out what else you may need to get another step closer to your dream finally. Aaron Anastasi has been coaching clients in industry-leading roles, ranging from film directors to Grammy Award-winning record producers to Netflix and Google executives to TED talk speakers. He is also an actor, an author, and an entrepreneur with an internationally recognized, Superior Singing Method online singing lesson program, that grosses high seven figures annually. Things Mentioned Voice of Your Dreams (book) by Aaron AnastasiLeadership and Self-Deception (book)The Outward Mindset (book)The Three Laws of Performance: Rewriting the Future of Your Organization and Your Life (book) The Time Warrior (book)The Art of Possibility (book)You 2: A High Velocity Formula for Multiplying Your Personal Effectiveness in Quantum Leaps 3 Key Points Focus on what the other person would get out of it. Help them genuinely and with complete focus.There are voices that are constantly holding us back. We don’t even realize that we have those voices in our heads. We just think that it’s the reality.Seeing the opportunities in front of us takes time to learn, just like any muscle power we have. Get a coach that could help you break through those voices that hold you back. Cliff notes I love to inspire other people to reach their dreams while I’m doing the same. On acting: If you don’t love it more than anything, there’s no reason you should be doing it. I started putting in 30-40 hours a week for acting. I’m going to build this business just like how I build the other businesses in my life. Focus on the end-user. I always think about “how could I serve this person?” I’m going to use every faculty, every resource, every quote, every piece of information, every listening skill I’ve ever learned in my life to serve this person powerfully and help them get what they really want deep down. All those voices are constantly holding us back. We don’t even realize that we have voices in our heads. We just think that it’s the reality. The voices are actually deeper. They become beliefs about ourselves.  It is easier, faster, and more efficient when you have a coach. Even if I coach other people, I also have a coach. It’s just like an athlete. Can an athlete be good just by reading books and watching videos? Absolutely. But when the athlete has a coach, a change could happen faster. When we believe it’s not possible, the options in front of us shut down. But when we’re in a good state and mindset, our mind suddenly sees all the opportunities and possibilities. I want to make sure that what I’m doing are the things that matter. I do believe we create our voice. Follow Aaron / Superior Singing Aaron Anastasi LinkedInAaron Anastasi InstagramAaron Anastasi TwitterAaron Anastasi WebsiteSuperior Singing YouTube The post Advice For An Evolved Mindset – Aaron Anastasi appeared first on Viral by Design.

How do you know if you’re charging too much or charging too low? There’s a good reason why you should take a look at your product or service, and see how much value you’re actually bringing in for your audience or market. Casey Zeman, Founder and CEO of Easy Webinar, shares how he discovered that he could actually increase his prices for his program without even having to change much from his current offering. 3 Key Points You don’t have to be a good public speaker. You don’t have to be amazing at sales. All you need to be is a good storyteller.Value is everything.The more value that people see from your solution, the more that you’ll be able to attract action takers who are willing to pay even $1000 or even higher.Bring your audience the solution to their problem. Bring the uncommon solution. Cliff notes Storytelling is still the key to sales. Conversation is still the heart of sales. Think about webinars in the holistic marketing experience. Some people will get a lead then invite them to a workshop. Webinars are still widely used because they’re accessible, and it allows you to connect. How do you continue to serve the problem they have consistently. Your Problem-Solution has to reflect in the beginning. What’s their pain, and what are they doing right now to solve their problem that they can’t figure out themselves? You come in with the solution, the uncommon solution. You create enough of the interest but it has to be based on the pain that they’re experiencing. If it’s a live webinar, I’m always checking in with the participants. They have to sense the value. Value is everything. I was scrambling how to find leads online. I then stumbled into online marketing. I then had a friend who was an online marketer. He told me to focus on one thing when I jump into online marketing. I was just giving everything away in my course. I built up so much goodwill that people started asking me about what they could buy. I had someone promote me and he got me about 400 people attending. You don’t have to be a good public speaker. You don’t have to be amazing at sales. All you need to be is a good storyteller. Be someone who can really understand their own self-realized story and relate to the audience that they’re serving. Pricing was only in my head. Value is based on the results they can get. Whatever the result is, as long as it’s greater than your price, you’re in a win-win scenario. The webinar filters the right people that have the right problem. The pricing filters the right people that have the biggest need for that program, and are ready to fix their problem. Follow Casey / Easy Webinar Casey Zeman LinkedInCasey Zeman FacebookCasey Zeman TwitterCasey Zeman InstagramCasey Zeman WebsiteEasy Webinar WebsiteEasy Webinar LinkedInEasy Webinar Instagram The post How To 10X Your Price And Sell Twice As Much – Casey Zeman appeared first on Viral by Design.

Have you ever wondered what big businesses do to become more efficient and consistent? Small business owners can definitely apply these techniques and eventually be able to scale, produce consistent results, delegate easily, and have a standardized process for certain aspects of their business. Our guest, Chris Ronzio, is the Founder and CEO of Trainual, where they help modern businesses centralize their training and process management. He shares how essential business SOPs are and their effects on growth, efficiency, and higher referral rates. Things Mentioned The E Myth book by Michael GerberTrainual Free Trial 3 Key Points Procedures and policies that can be applied across the board should be documented. A good playbook will allow a business to onboard new hires easier, help to become profitable, and scale a business.Never document something before you’re doing it consistently.When you narrow down the services that your business offers, it allows you to become more efficient and produce consistent results. Cliff notes I saw that every business is trying to refine its secret sauce. What makes them unique, how do you onboard the new people you hire, how do you consistently update your best practices so that you’re more profitable, and how do you scale a business? It all comes down to having a good playbook. There should be a system where all of this is captured and collected so that your business has one place for your business to look up what they need to know. A small business doesn’t have a playbook right now because it’s too hard to create, it takes too much time, they don’t have the expertise and the bandwidth. Whenever we’re layering in things to make it difficult, we get rid of processes and policies as often as we create them. You would never document something before you’re doing it consistently. Stripping down the services you do in a business is essential. Every time we got more narrow, we got better at our workflow.  We got more efficient in doing things the same way. It also allowed us to get more easily referred to because every event in that sport wanted the best company. When the process is standardized, it becomes easier for a business and customers also know what they’re going to get. Any business should run as if you want to franchise. Follow Chris / Trainual Chris Ronzio LinkedInChris Ronzio FacebookChris Ronzio InstagramChris Ronzio WebsiteTrainual WebsiteTrainual LinkedIn The post How To Set Up Your Business To Scale BIG – Chris Ronzio appeared first on Viral by Design.