101 minutes | Jan 30, 2023
EP137: The 3 Keys To Client Results and Retention, & How To Have Real World Success As A Trainer w/ Ben Bruno
Vigor Life Podcast · EP137:The 3 Keys To Client Results & Retention & How To Have Success As A Trainer w/ Ben Bruno It was about time I had my friend Ben Bruno on the Vigor Life Podcast. Ben went from starting of in the industry working for Michael Boyle and putting in the work day in and ay out, eventually moving to LA, and with time becoming one of the most well known celebrity and elite athlete trainers in the country. Throughout all this time he has remained humble, a great voice in the industry, both for how to get results, treat clients, conduct yourself with integrity, and also how to succeed as a trainer. We dive-in and talk about many topics, ranging from his beginnings in the industry, what it takes to stand out, how to get results and retain clients for over a decade, and how to have success on social media while staying yourself. This is truly a MUST listen to episode if you’re a coach (or anyone for that matter!). IN THIS EPISODE YOU’LL LEARN: What triggered Ben to choose becoming a trainer in the fitness industry. The back surgery that got Ben into “back bootcamp” and strength training. Why you shouldn’t be a trainer just because you love training and why you should train a LOT of general population to be a great coach. The philosophy of “the medicine is in the dose” and what makes many trainers take too far. What made Ben change his mind about the conservative rule of “just don’t hurt them” when it comes to training clients (he used to think it was BS). Train smart BEFORE you hurt, the mindset behind joint friendly training for clients from the start. How Ben has been very successful with getting very few new clients. Why Ben is “not the hardest trainer” and why that has made him successful with clients results AND his career. The simple questions and assessment Ben takes every new client through. The 3 key things that will have you be successful in the fitness industry - must listen! The 2 things you need from a client to create a great, and the RIGHT training program for them. How to coach different client personalities differently, feel them out, and what language and approach to use. Why most assessments coaches do are overrated, and how you can train a new client on the fly and give them a great experience. Why many clients don’t care care about the reason behind the exercises and approach, and why you shouldn’t try to force it on them. How much did Ben train and work the first 5 years of his career, and how much does he train now - his thought about the 10,000 hours of deliberate practice. Why Ben doesn’t recommend doing other people’s program if you’re a coach. Ben’s blog and why it taught him more than it taught his readers, and why you should do the same as a coach. Ben’s rules of success on social media and his recommendation that will surprise you. Sharing your workouts is less helpful but sharing your clients workouts is more helpful! And much more! LINKS AND RESOURCES: Ben Bruno website: https://benbruno.com/ Ben’s 6-week Starter Program: https://benbruno.com/starterpack/ Vigor Life Podcast (iTunes) h Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram https://www.instagram.com/lukahocevar/
101 minutes | Jan 17, 2023
EP136: The Athlete For Life Program Design Structure & Insights
Vigor Life Podcast · EP136: The Athlete For Life Program Design Structure & Insights A lot of the programming that I do these days falls into this category, and it’s essentially what I program for myself and many non-pro athletes I coach (even though the way I coach my pro athletes has so many overlaps, just some minor tweaks) who want to have “the show and the go.” They want to look, feel, perform like an athlete, while not being beat up, getting rid of nagging pains and joint issues, and have the energy and cardio to do everything they want in life. I’ve come to this way of programming through 30 years of training myself, doing that from high school to the pro’s in basketball, and then later working to be the fittest possible and constantly striving for top performance. It’s also from having a 17-year career in coaching, training thousands of clients from every walk of life, elite athletes to everyday people wanting to improve their life through fitness. I’ll be doing more episodes like this on training, coaching and program design, to help you get the most out of your training and coaching clients. IN THIS EPISODE YOU’LL LEARN: The 5-step process I use to write any program, in-person clients or online clients. The what NOT to do programming rules! 4 Caveats in programming most don’t think about but are important. The R7 lens of programming and how I use in the Athlete For Life method. How I determine who needs more or less plyometrics, power, and explosive training. Why everybody should train athletically. The different templates I pick based on the amount of training days people choose. The structure you can steal for designing a training day and examples of it. The “reverse workout” and my rules for applying it into your program design. The importance of doing daily “Movement Hygiene” and why it delivers such great results. The cardio systems that are a MUST to be more athletic and recover faster. My thoughts about mandatory lifts and what we barely do with clients after 30-years old. How my training has changed and how I follow these principles. LINKS AND RESOURCES: Small Group Personal Training Mastery: https://lukahocevar.com/product/small-group-personal-training-mastery/ Becoming A Super Coach Event: https://donsaladino.samcart.com/products/supercoach/ Vigor Life Podcast (iTunes) h Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram https://www.instagram.com/lukahocevar/
101 minutes | Jan 3, 2023
EP 135: From Addict To Serial Entrepreneur, Chef & Fitness Fanatic One Habit At A Time w/ Michael Chernow
Vigor Life Podcast · EP135: From Addict To Serial Entrepreneur, Chef & Fitness Fanatic w/ Michael Chernow Michael is a restaurateur and chef, entrepreneur, TV host, wellness leader and founder of Kreatures of Habit, an in-your-face lifestyle and wellness brand reimagining how you establish healthy habits in your life. Honoring his 17 years of sobriety by launching his newest venture on August 17th, Michael’s goal with Kreatures of Habit was to create easily accessible nutritional products that are rooted in adopting the positive habits that transformed his life and allowed him to replace alcohol with the nutrition and fitness he needed. Michael channeled his fire for culinary and community by curating and building some of New York City’s beloved restaurants including The Meatball Shop in 2009 with childhood friend Daniel Holzman, which has now grown to five locations across New York City and resulted in the release of The Meatball Shop Cookbook in 2011, co-authored by Michael and released by Ballantine Books. In 2015, he founded SEAMORE’s, a Manhattan restaurant that combines Michael’s love of fishing and culinary expertise, expanding to five locations peppered across New York City. Michael Chernow, who has founded hospitality ventures The Meatball Shop and Seamore’s, appeared on Food Network’s Beat Bobby Flay, Kitchen Casino, and Chopped, co-authored cookbooks and landed magazine spreads for his Olympian-like physique, possesses a resume with marathon-like momentum. A poster child for how to live a life well-lived and reach business mogul status, Chernow adopted positive habits that allowed him to replace alcohol with nutrition and fitness and propel his ascent in the New York restaurant scene. IN THIS EPISODE YOU’LL LEARN: Michael’s current fitness journey and how he went from Muay Thai to running, bodybuilding, and now the Crossfit games. The power of going all in on your commitments. 5 targets to focus on and how to attack them every day for success. What does discipline = freedom mean and how it can change your life. The origins of Michael’s entrepreneurial journey that started with a challenging family environment. How Michael got into using and selling drugs, and his first true entrepreneurial venture. The encounter that nearly ended Michael’s life and started the catalyst to a transformation. How friends, accountability partners and Muay-Thai helped Mike on a path to success. The re-invention and building of two of New York’s top restaurant brands The Meatball Shop, and Seamore’s. Lessons from a serial entrepreneur. Why happiness is FAR more important than cash in the bank and capital. The powerful story of the origins of Kreatures Of Habit. Michael’s daily success habits and the “rising before the sun” philosophy. How to stay healthy, stay in amazing shape year round, make things happen in business, AND prioritize family. A message for anyone that is struggling, is down, and feels like they can’t make it. LINKS AND RESOURCES: Michael Chernow Instagram https://www.instagram.com/michaelchernow/ Kreatures Of Habit Meal One www.KreaturesOfHabit.com (use coupon code “VIGOR10” for 10% discount) Kreatures Of Habit Podcast (Spotify) https://open.spotify.com/show/55aRcnBD5UoOgxTYUwtUVL?si=0869d1b619d142cb The Meatball Shop NYC https://www.themeatballshop.com/ Seamores Restaurants https://www.seamores.com/ Vigor Life Podcast (iTunes) h Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram https://www.instagram.com/lukahocevar/
101 minutes | Dec 26, 2022
EP 134: Dream Big, Never Quit, And Why Commitment and Culture Always Wins w/ Marc Megna
Vigor Life Podcast · Dream Big, Never Quit, And Why Commitment and Culture Always Wins w/ Marc Megna Marc Megna’s path towards becoming the foremost strength and conditioning coach in Miami was paved with obstacles; As a child, Megna was overweight and a target for bullies, dreaming that one day he’d play in the NFL. During his collegiate football career, Megna became a two-time All-American athlete and was drafted by the New York Jets in 1999. His gridiron career spanned several seasons in the NFL and CFL for the New York Jets, New England Patriots, Cincinnati Bengals and Montreal Alouettes. He was coached by NFL greats like Bill Parcels, Bill Belichick, Pete Carroll and Dick Lebeu. In 2007, Marc decided it was time to complete his career as a professional athlete and decided to utilize the knowledge and skills he learned in the NFL to help people improve their quality of life through movement. He settled in Miami where he worked tirelessly to make a name for himself as a fitness trainer, training clients from all walks of life including notable clients like Alex Rodriguez, Gabrielle Anwar, Vernon Davis, Rob Gronkowski, Kevin Spacey and Hollywood Film Director Adam Shankman. Megna also frequently contributes to fitness publications including Men’s Fitness and Bodybuilding.com,and became a recognized fitness model even gracing the cover of Muscle & Fitness Magazine. In 2013, Marc became the co-owner of Anatomy Fitness, a state-of-the-art fitness facility in Miami, Florida. Anatomy Fitness now has 4 fitness facilities including a facility inside the 1 Hotel South Beach. In 2016, Marc launched the Megna Method podcast where he interviews some of the most famous athletes, entrepreneurs, and celebrities in the world. Marc is the subject of the Just A Kid From Fall River documentary film created by Randy West of Monarch Productions. Marc is also the Author of Dream Big Never Quit, which was selected as one of the Best Sports Biographies by Amazon Book Review editor, Jon Wahlgren. IN THIS EPISODE YOU’LL LEARN: Marc’s humble beginnings, his role models, and what drove him to make a change. The 3 things coaches did for him to help him succeed, and what every coach should do to help someone transform. What commitment really is and the mindset shift to excelling and becoming the 1% in your craft. The power of belief, and how Marc’s grandfather was a catalyst for his transformation. How Marc went from an overweight kid to making it to the NFL by following the mindset of “be where your feet are.” Why some of the greatest athletes are not successful in their career, and why people that have it come to them easy in business, fail. The downfall of “hacking the system” and why that is the gateway to average. The power of directing doing an excellent job and giving energy to what matters. How Marc built his reputation as a coach in Miami and how spending the extra hours prepared him to become a co-owner in Anatomy. Why Anatomy Fitness is not ran like the Patriots. The culture of success that has been built at Anatomy and what you can learn from it. The superpower of responsibility and why not taking it will guarantee you fail! What Marc is currently, learning, working on to improve and grow. LINKS AND RESOURCES: Marc Megna https://megnamethod.com/ Book: Dream Big Never Quit (Marc Megna) https://a.co/d/iWR7ElZ Just A Kid From Fall River https://www.justakidfromfallriver.com/ Marc Megna Instagram https://www.instagram.com/marcmegna/ Vigor Life Podcast (iTunes) h Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram https://www.instagram.com/lukahocevar/
101 minutes | Dec 26, 2022
EP 133: Lessons From Boxing Champion, Superstar Coach & Successful Biz Owner Tony Jeffries and Glen Holmes
Vigor Life Podcast · EP 133: Lessons From Boxing Champion, Coach & Successful Biz Owner Tony Jeffries & Glen Holmes A couple of weeks ago we had the launching of Box n Burn boxing training at Vigor Ground and I was fortunate that Tony Jeffries and Glen Holmes came out to help us launch it, run some sessions and foundations of boxing while also raising thousands of dollars for Alzheimers Association. Tony is the worlds #1 boxing educator, 2008 Olympic Bronze Medalist, he competed at the highest possible level as a boxer, winning 7 British titles, several multi-national titles – including a European gold medal, and a total of 106 career fights. Tony has been in the gym nearly every single day since he was ten years old, competing competitively for a total of 17 years. Unfortunately, his boxing career came to an end in 2012, when he was forced to retire as an undefeated professional due to severe hand injuries. Tony co-founded the now world famous Box N Burn gym in 2012 in Los Angeles, CA. Tony travels the world with his team mentoring & instructing fitness professionals and fitness business owners not only how to teach boxing for fitness through the Boxing Fitness Academy, but also how to have success as a gym owner with boxing fitness classes, marketing and business development. Tony’s also built a YouTube channel with millions of followers where he educates people on how to box and get fighting fit. IN THIS EPISODE YOU’LL LEARN: How Tony used the lessons from decades of boxing to transition into the coaching and business world. The mind blowing length of Tony’s program to get prepared for the Olympics and what you can learn from it. What to do when you have an overwhelmingly BIG goal to achieve and how you can make it more manageable. The truth about sacrifice and success, what it takes and where most people go wrong. The differing views on whether you build passion or whether it finds you, 2 lessons that will help you build a successful career. Why the mindset that the NEXT thing you do, could be the one that makes it all worth it, is the key to creating better and better work. Tony’s content success strategy and what every business owner MUST hear about creating their own content. Glen and Tony share 3 powerful lessons of being a great coach that will have your clients coming back over and over. Why great athletes usually don’t make great coaches. What’s the number one rule to making the sessions with a coach enjoyable and the key to getting clients results. ALWAYS act like you’re the owner of the business you’re in; hear Tony explain why. How Tony started a certification and what strategy was used for him to get it done in 6 weeks! The steps to building a successful group training business and growing it. What types of people you have to get out of your life or it will be a block for your success. Tony’s tip on building your social media and your brand. LINKS AND RESOURCES: Tony Jeffries https://www.tonyjeffries.com/ Glen Holmes https://www.glennholmes.net/ Box n Burn Santa Monica https://www.boxnburn.com/ Tony Jeffries Connect https://tonyjeffriesconnect.com/ Tony Jeffries YouTube https://www.youtube.com/@Tony_Jeffries Vigor Life Podcast (iTunes) h Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram https://www.instagram.com/lukahocevar/
101 minutes | Dec 13, 2022
EP 132: Becoming A Better Coach, Building A Career In Fitness, and Financial Smarts w/ Mike Boyle
Vigor Life Podcast · EP 132: Becoming A Better Coach, Building A Career In Fitness, and Financial Smarts w/ Mike Boyle It was only a matter of time before I had Mike on the show and it was great to catch up with an industry legend and talk about how to become a great coach, getting results for clients while not getting them hurt, and how to build a successful career in fitness while being smart with your finances. Michael Boyle is one of the foremost experts in the fields of Strength and Conditioning, Functional Training and general fitness. He currently spends his time lecturing, teaching, training and writing. In 1996 Michael co founded Mike Boyle Strength and Conditioning, one of the first for-profit strength and conditioning companies in the world. Mike Boyle Strength and Conditioning exists for one reason: to provide performance enhancement training for athletes of all levels. Athletes trained range from junior high school students to All Stars in almost every major professional sport. Prior to Co- founding Mike Boyle Strength and Conditioning, Michael served as the Head Strength and Conditioning Coach at Boston University for 15 years, also for the past 25 years he been the Strength and Conditioning Coach for Men’s Ice Hockey at Boston University. Mike also was the Boston Red Sox strength and conditioning coach in 2013 that won the World Series. In addition to his duties at Boston University and the Red Sox, from 1991-1999 Boyle served as the Strength and Conditioning Coach for the Boston Bruins of the National Hockey League. Michael was also the Strength and Conditioning Coach for the 1998 US Women’s Olympic Ice Hockey Team, Gold Medalists in Nagano and 2014 Silver medalists in Sochi, and served as a consultant in the development of the USA Hockey National Team Development Program in Ann Arbor, Michigan. Michael has been a featured speaker at numerous strength and conditioning and athletic training clinics across the world and has produced 20 instructional videos in the area of strength and conditioning available through M-F Athletic. Michael has also lectured all over the world. In addition, Michael published Functional Training for Sports for Human Kinetics Publishers IN THIS EPISODE YOU’LL LEARN: Know you’ll be influenced by the Dunning-Krueger effect and how to not be such a dick in your 20’s as a coach The stages of a strength coach, and the wisdom of how you can speed up your clients results and not make the mistakes most make. What is the “Mike Boyle Is A Pussy Club”? There are no mandatory lifts and how Mike looks at exercise selection for clients. How to structure group training and work the science and art in challenging clients and giving them exercises that don’t beat them up. The wisdom of the “old timer” and why you should REALLY listen to what they say. Why few super fit 50, 60 and 70 year olds use regular barbells, and why you should follow their lead! The intersection of what Mike and I do similarly in group training, based on our decades of experience. Should coaches in the beginning of their career have 2 hours a day to train themselves? Discover the unpopular but true answer. What’s the #1 thing Mike hires based upon. Why Mike doesn’t hire anyone who’s hobby is working out. The most powerful sentence I’ve ever heard about what makes a great coach. The characteristics of a great employee and why money is not the thing that matters most (not even close!). Mike’s thoughts about having the “Hustle Factor” in the coaching, personal training, gym business. What it takes to be successful as a coach in the industry. Mike’s thoughts on investing in real estate, financial investing, and living below your means. The reason you MUST have a plan for investing early on when you start your career, and not when you “make it.” The “Fitness Millionaire Next Door” mindset and strategies. How to build leverage in your career that helps your work w...
103 minutes | Dec 6, 2022
EP 131: The Nutrition For Building A Leaner, Better Performing, Healthier Body, For Good w/ Alan Aragon
Vigor Life Podcast · EP 131: The Nutrition For A Leaner, Better Performing, Healthier Body, For Good w/ Alan Aragon Alan Aragon has over 20 years of success in the fitness field. He earned his Bachelor and Master of Science in Nutrition with top honors. Alan is a continuing education provider for the Commission on Dietetic Registration and National Strength & Conditioning Association. Alan lectures at national and international conferences, and maintains a private practice designing programs for recreational, Olympic, and professional athletes, including the Los Angeles Lakers, Los Angeles Kings, and Anaheim Mighty Ducks. Alan is a contributing editor and resident Weight Loss Coach of Men’s Health magazine. His book Girth Control is considered to be one of the most in-depth manuals for improving the body and understanding nutrition for fitness & sports. Alan has co-authored the most-viewed article in the history of the Journal of the International Society of Sports Nutrition. Last but not least, Alan writes a monthly research review providing critical analysis and practical application of the latest science on nutrition, training, and supplementation. It’s been a while since Alan and I caught up and it made it that much better as we dove into the principles of nutrition that helps people get leaner, maintain/build lean muscle, get healthier; and do those things for the long term (longevity). IN THIS EPISODE YOU’LL LEARN: Alan’s 4 simple and powerful things that create the foundation for you to build health, wellness, performance, and look damn good. Why neither fit pros nor clients track their macros and 4 strategies that help clients monitor their food long-term. Who are the “fitness accountants” and why what they do likely won’t work for you. Why structure and routine are one of the “secrets” to succeeding with changing your nutrition early on. For every principle of success, build a toolbox of actions that you can use to reach the desired goals, Alan and I dive into some of the tools. Why under-eating protein in old age is the “kiss of death” and one simple and powerful strategy to fix that. Alan’s 80/20 rule and the reason why eating “indulgence foods” should be a part of your diet. One unusual thing the longest living people in “Blue Zones” do that’s not mentioned often but is a key to success with your diet. Starting to prepare at least some of your foods at home rather than eating out can be the biggest win and change to your body transformation. Should people avoid “trigger foods” or not? Alan dives into the research and recommendations. What is the “cock blocking” water approach and how can it help you with your satiety and eating less. Can snacks be a downfall for many people, and if you do snack, here’s what you should snack on. How do you build muscle and stay leaner, the 3 things that have to happen and the mistakes most people make when trying to gain lean muscle. Does protein distribution matter, and does when and how much protein we take affect body composition. Is fasting useful, when we can use it and what does it affect in a negative way and to avoid if this is your goal. You should NOT use intermittent fasting the leaner and fitter you get, here’s why. What to look for when learning from social media and whether it matters for your health and fitness. What is “otophagy” and what you must understand about it, as well as the biggest misconceptions. Why exercise is a MUST when it comes to improving your nutrition, health, performance, body composition and longevity - its the absolute secret weapon with the science to back it up. And much more…. RECOMMENDED RESOURCES: Alan Aragon Website: https://www.alanaragon.com/ Alan Aragon’s Research Review: https://www.alanaragon.com/aarr/ Flexible Dieting Book: https://www.amazon.com/Flexible-Dieting-Science-Based-Reality-Tested-Maintaining/dp/162860137X/ref=sr_1_1?
89 minutes | Nov 29, 2022
EP 130: How To Book Yourself Solid & Create A Successful Career In Fitness w/ Andrew Coates
Vigor Life Podcast · EP 130: How To Book Yourself Solid & Create A Successful Career In Fitness w/ Andrew Coates I’m joined by my friend Andrew Coates, who’s a personal trainer, speaker, fitness writer for publications such as Muscle And Fitness, T-Nation, Generation Iron Bar Bend, and many more; and host of the “Lift Free Diet Hard” podcast. Andrew has had a journey of “starting late” as a coach in the industry and yet building a very successful in person coaching business, as well as becoming a sought after writer, speaker and now launching online offerings for his services. We dive into the principles of success for becoming the go to person in your area, the blueprint to building powerful relationships in the industry and becoming a super connector, and the steps to not only Crete great content, but also get paid for it through the medium of writing, speaking, and mentoring. IN THIS EPISODE YOU’LL LEARN: How going to events and connecting with and learning from the right people, supercharged the trajectory of Andrew’s career Going from member to trainer, to packed schedule, the simple and powerful step Andrew took to get booked in person, and why you can do them too. A rarely talked about, but VERY important factor to look for, when it comes to successful trainers and their clients. Andrew and I share some of the most powerful referral strategies both offline AND online (start getting clients by doing these today!) The devastating mistake you want to avoid as a trainer, and what to do instead to stand out from every other trainer in your area. How to build your brand in small cities, medium or big cities, you MUST do this no matter what. The step-by-step process of how to write for big name publications. The playbook for becoming the person that creates value for others and builds a powerful trusted network at light speeds. What are the 4 skillsets that stand the test of time that will help you make money, and how not getting good at them will cost you! Why many fit pro’s aren’t successful because they’re trying to “spin too many ferris wheels at once” too soon; and the power of leverage. Should trainers coach offline and online at the same time - a different viewpoint. The number one reason you should be creating content, and it’s not what you think! The reason many trainers stay in motion but don’t get the outcomes they want. 3 different ways to get clients and which 2 you should focus on the most right now. The many ways to earn a living and grow your business in the fitness industry, and the ONE thing you’ll need to do it. And much more…. LINKS AND RESOURCES: Andrew Coates Fitness www.AndrewCoatesFitness.com Lift Free Diet Hard Podcast h Raise The Bar Event (Dallas) https://www.2023raisethebar.com/2023-event Vigor Life Podcast (iTunes) h Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.
96 minutes | Nov 25, 2022
EP129: Results Based Programming, Offline and Online Coaching Success Principles with Jason Brown
Vigor Life Podcast · EP129: Results Based Programming, Offline and Online Coaching Success Principles with Jason Brown Jason Brown, a combat veteran, and former box owner is the founder of Box Programming & Jason Brown Coaching, and published Author of "Lower-body Training" via Human Kinetics. Jason has a Masters of Science degree in Exercise Science, is a Certified Strength and Conditioning Specialist (CSCS) through the NSCA, and is a Certified Special Strengths Coach with Westside Barbell. He regularly writes for T-Nation.com, EliteFTS.com, and serves as a presenter with the National Strength & Conditioning Association. Jason and I finally get to do a show on the Vigor Life Podcast and since we both love the conjugate training model, owned gyms, and do some form of education of coaches nowadays, this conversation was full of insights on best program design principles, insights to succeed as a in person coach or gym owner, or how to develop your brand online. There’s so many nuggets to take away from the conversation with Jason. IN THIS EPISODE YOU’LL LEARN: How Jason got started in coaching and the one thing he did all top level coaches must do. The thing that made Jason become bought into the Conjugate Method. The moment Crossfit humbled Jason and led him to diving deep into conditioning. Why conditioning helps every goal whether longevity and health, muscle building, performance, and body composition; “just walking” is NOT enough. Starting his first gym after coming out of the military and why he chose Crossfit. The moment Jason realized he had a programming business in the Crossfit space and how 40,000 people started doing his programs. Why research shouldn’t be the main thing you put all your focus on and you have to be on the floor learning from experience. The reason coaches MUST create content to answer their clients and prospects answers, and get buy in into your business. Why neither Jason or I market with “before and after” pictures much, and why you shouldn’t make it your main approach. The 3 things I learned from Frank Kern that will help you become a 10x better marketer. The way Jason delivers incredible amounts of value and never runs out of leads that want to work with him without doing any sales calls. The behind the scenes of Jason’s Conjugate programming for different levels of clients. The NEED for having a training system that is engaging, challenging, fun, and trains different qualities at the same time - a winner in program design. The ONE question that should guide your clients program design. STOP doing these exercises no matter what, and making your clients get better results and better retention. Micro-dosing explosive and plyo work with any client, and how to integrate it into your programming. What the successful clients in their 50,60, and 70’s do, and what do they NOT do. The counterintuitive insight of accommodating resistance being a great tool even beginners. Becoming an elite coach AND elite at generating leads for your business. The BIG obstacle when it comes to online clients that most people don’t know about. The resources Jason and I are currently researching to become better coaches. Remember what your craft is and never stop improving it! LINKS AND RESOURCES: Jason Brown: www.JasonBrownCoaching.com Lower Body Training Book: https://www.amazon.com/Lower-Body-Training-Definitive-Performance/dp/1718206879/ref=sr_1_1?crid=2IXLP1YB3WHYI&keywords=jason+brown+human+kinetics&qid=1669269066&sprefix=jason+brown+human+kinetics%2Caps%2C152&sr=8-1 The Ultimate Programming Playbook: https://www.jasonbrowncoaching.com/the-ultimate-programming-playbook Ultimate MMA Conditioning: https://www.amazon.com/Ultimate-MMA-Conditioning-Joel-Jamieson/dp/B0884JYFS4/ref=sr_1_1?crid=RFRT1NYFC39Q&keywords=mma+conditioning&qid=1669269195&sprefix=mma+conditioning+%2Caps%2C162&sr=8-1 Vigor Life Podcast (iTunes) h
92 minutes | Nov 15, 2022
EP 128: How To Master The Skills Of An Elite Coach, Practical Programming and Success in The Fitness Industry w/ Lee Boyce
Vigor Life Podcast · EP 128: How To Master The Skills Of An Elite Coach, Programming & Success in Fitness w/ Lee Boyce I finally got a chance to get Lee on the show as we couldn’t sync up for the Vigor Ground Summit last time because of travel restrictions, as he’s someone that I’ve followed his work and got a lot of value from it. He’s a coach in the real world, training real people from all walks of life, has been doing it for a long time and only continues to get better. He’s also a professor at a university and teaching up and coming students practical programming, building coaching skillets, and sharing how to have success in the industry. To top it off he is also a very prolific writer. Here’s the official bio: Lee Boyce is an internationally known fitness writer and strength coach, and owner of Boyce Training Systems, based in Toronto, Ont. His work is published regularly in many major fitness magazines including Men's Health, Men's Fitness, Esquire, TNATION, Muscle & Fitness, Bodybuilding.com, and Inside Fitness. In 2013, he was named to the Team Jamaica training and treatment staff for the Penn Relays international track meet. Currently Boyce works with clients and athletes for strength, conditioning, and sport performance. Lee and I dive into real world practical applications and lessons to improve as a coach, get clients better results, and have more success in the fitness industry. IN THIS EPISODE YOU’LL LEARN: What is a missing link for most coaches that is hindering their success in the industry. Why the rise of social media coaches has hindered some foundational skillsets of a coach. Lee’s crucial reason to start your career training in a big box while also __________ . How to distill high level knowledge into practical lessons that can be applied with clients the next day. When and when NOT to follow templates and what “formula’s” tell you to do. Massively underutilized strategy - role play scenarios, case studies, and problem solving of yourself and your team. Luka and Lee break down simple strategies to be able to stand out as a coach and get new clients right away. The unconventional approach of getting bette, faster, by hiring other coaches in your area that are better than you. Lee shares 3 things that he’s changed in the last 5 years when it comes to training clients (that he wasn’t doing before). Why you should have different main lifts for each of your clients and how do you determine them. Our insights from lifting for almost 50 years combined, and coaching for 30+ years combined and the advice 20 year olds lifters should take. The main lessons Lee learned from having a devastating knee injury and how he improved and came back stronger, smarter, and better. The crazy insights you’ll get for people that are fit in their 50’s, 60’s, 70’s and beyond. There are 11 components of fitness coaches usually think about, work on, and focus 3-5 of those and why they’re missing the boat to improving their clients results. Why chasing strength is NOT the best choice after a certain period of time. Assessing and filling the buckets people truly need rather than what sounds cool, and why you should be doing unconventional training with your clients. How to improve your communication and the ONE thing Lee advises to do as a coach to build his book of business. The crazy tip that will help you blow up your in person training business. How Lee got into writing, tips to get your article published at bigger sites, and how to position yourself because of your writing. Why crucial conversations are the fastest way to improve how you communicate. The things Lee is studying to improve as a coach and help his clients even more. LINKS AND RESOURCES: Lee Boyce Website https://www.leeboyce.com/ Lee Boyce Instagram https://www.instagram.com/coachleeboyce/?hl=en Book: Strength Training For All Body Types https://us.humankinetics.
147 minutes | Nov 7, 2022
EP 127: A Masterclass On How To Build Your In Person and Online Fitness Business
Vigor Life Podcast · EP 127: A Masterclass On How To Build Your In Person and Online Fitness Business While I was in San Francisco speaking at the Vagaro conference, one evening I asked my video guy Tyler to just start recording and I’m gonna do an episode on how to build your fitness business, starting with in-person and adding online coaching strategies as well. We ended up diving in so deep that it ended up being a 2.5 hour episode with a lead up to part 2 that I’ll do sometime in the near future. If you’re a coach or gym owner in the fitness industry and you want to learn how to grow your clientele, whether 1 on 1, semi-private, or groups, this is a blueprint. It goes beyond that though as it also breaks down how to build authority and positioning, becoming the go-to expert, create systems, not just in the gym, but also when it comes to creating content, email marketing, SEO, and much more. I don’t hold back anything, I just run out of time as had to finish the episode since it was 1am and I had to speak again the next day. Dive into the episode and take ACTION on the things taught! IN THIS EPISODE YOU’LL LEARN: A path and a plan to building a fitness business is critical, but you’re going to have to put in the work and the ______. The current 3 best models (and ones that will crush in the future) for in person training. Why you should be a “cook” first before you become a “chef” in your fitness business, when it comes to training AND when it comes to business systems. The 3C’s that lead to the 3R’s in your business and why you have to spend the MOST time on them right now. What does “Getting Eyeballs” mean and why you should become excellent at it and you’ll always get more leads than other trainers. The 3-part process that gets people from fining out about you to becoming our client. The simplest way to figure out your Avatar and discover who to talk to and market to when creating your content. How to create a powerful and outrageous front end offer that people would feel dumb not to take you up on it! Why it’s ludicrous to NOT offer a money back guarantee on your front end offer. Differentiate yourself by spending more money on the experience of the client on the front end. 6 Principles of a great offer from a marketing legend. Examples of Facebook ads that we have ran with success, steal it and use it. My not so secret content to offer ratio that works but may make you realize you’re not doing it right. The Key 4 Strategy I use to execute and get s@*t done every week in my business, mirror it and skyrocket your productivity. The 6 categories of marketing I use in my business and examples of how to create a successful marketing calendar. The 4-step Referral Strategy that is a system, and in an of itself, can increase your business next year (if you did nothing else that I share in this episode). The KPI system and domination follow up system to skyrocket your business results. The content creation system I use and the content marketing process to generate leads from your e-mail, social channels, and blog posts. “Old school” marketing strategies that will make you money today (and will only need your time and your hustle). What events to run to create more impact in the community, generate more leads, and sign up more clients, and how to do it. 3 things non of your competitors are doing and if you do them you’ll blow them out of the water. Discover how I research the best content to create as well as how to create quality content fast. And much. MUCH more…. LINKS AND RESOURCES: Yo Grow Your Gym www.YoGrowYourGym.com/mastermind Yo! The Business and Fitness Podcast h Vigor Ground Fitness and Performance Gym www.VigorGroundFitness.com Vigor Life Podcast (iTunes) h Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram https://www.instagram.
93 minutes | Oct 31, 2022
EP126: All About Metabolic Optimization, Living A Longer, Healthier, and Better Life w/ Joel Jamieson
Vigor Life Podcast · EP 126: All About Metabolic Optimization, Living A Longer, Healthier, & Better Life w/ Joel Jamieson Joel Jamieson is widely considered one of the world’s foremost authorities on strength and conditioning for combat sports, having trained many of the sports best athletes since 2004. He is the author of the bestselling book Ultimate MMA Conditioning and is a contributing writer to several top magazines and a frequent guest speaker at conferences and seminars all over the world. Joel has worked with and consulted extensively for teams and organizations ranging from Navy SEALS to Life Time Fitness and his Bioforce HRV system was used by teams in the NFL, NBA, MLS, NCAA, and more (now called “Morpheus). He is best known for an individualized approach that is both based on solid science and yet practical to apply. Joel created 8weeksout.com in 2009 to help clear up the misinformation and confusion surrounding energy systems. Since then, the site has become one of the authorities on strength, conditioning, and performance. Joel is one of my closes friends and a person I spend a lot of time geeking out on the science of training, longevity, health, and also business. Since he’s also one of the worlds foremost conditioning and metabolic optimization specialists, I’ve had him back on the show for the 3rd and, and he never fails to deliver top notch insights, practical application, and some big “aha” moments that will help you upgrade your performance, health, longevity, and overall results. IN THIS EPISODE YOU’LL LEARN: What is “metabolism” and the 3 biggest myths around it. Why the idea that if you just burn more calories, you’ll lose more weight is wrong, we dive into the research of Herman Pontzer you must understand. Fascinating research showing people with higher metabolism aren’t necessarily leaner than people with lower metabolisms, why this is and how it applies to you. How calorie restriction leads to longevity, and whether you should be under eating. The difference of optimizing for longevity vs. optimizing for performance, do you have to give up one for the other. One of the rarely talked about reasons of why we lose muscle as we age, and what we can learn from it. The power of mitochondria and why it’s something you MUST understand and develop (and the ways to do it). The TTENNS approach to improving every facet of your longevity with specific examples. Strength training and walking Is NOT enough if you want to optimize your health and longevity. What is metabolic flexibility, its benefits, and how to apply it in both training and nutrition. What’s “zone 2” and why is it now becoming popular, the benefits of it, and the myths surrounded by it. Why metabolic work requires more frequency but not as much intensity (aka, you’re not doing enough cardio!). Why Joel think metabolic work comes first, then strength and how Cardio will NOT affect your strength, muscle, and performance in a negative way. How to ice baths, sauna’s, float tanks, etc. affect longevity and where do they come into play. The future of individualized supplementation and therapeutics in improving health and longevity. And much, much more! LINKS AND RESOURCES: 8 Weeks Out www.8weeksout.com Morpheus www.TrainWithMorpheus.com Book: Burn - New Research Really Blows The Lid Off How We Really Burn Calories, Stay Healthy, and Lose Weight Vigor Ground Fitness and Performance Gym www.VigorGroundFitness.com Vigor Life Podcast (iTunes) Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.
69 minutes | Oct 24, 2022
EP125: The Power Of Communication, Connection and Coaching In Training and Physical Therapy w/ Dr. Michael Mash & HIDEF PT
Vigor Life Podcast · EP125:The Power Of Communication, Connection & Coaching In Training & PT w/Dr.Michael Mash & HIDEF This is a comeback episode for the Vigor Life Podcast and I couldn’t be more excited to bring it back and share my own knowledge, experience and insights again, as well as bring on the best guests to educate, entertain, and inspire. This first episode I sat down with Dr. Michael Mash of Barbell Rehab, as well as our partners Zach and Mitch from HIDEF Physical Therapy. We were hosting Michael for the Barbell Certification at Vigor Ground this weekend with over 40 attendees. Barbell Rehab was created by Dr. Michael Mash, Physical Therapist and Barbell Coaching Expert to help fitness and rehab professionals improve their management of clients with pain or mobility limitations. He received his Doctor of Physical Therapy in 2016 from Duquesne University and his Bachelor of Science in Biology from Saint Vincent College in 2014. In this episode we go over training limitations for clients and how to adjust for them, biggest issues we see when it comes to coaching, and then we dig deep into the power of communication when it comes to results, collaboration of coaches and physical therapists, the future of integration with training and PT facilities, and much more. IN THIS EPISODE YOU’LL LEARN: What are the biggest reasons people beat up their joints when they train and how does that need to improve. Why the devil is in the dosage and one of the MAIN reasons for injuries and nagging pains. What are the obstacles when it comes to rehab and physical therapy, of getting someone back to high performance rather than just out of pain. The art of finding the right variation for the client is a superpower. How to increase your value as a coach by collaborating with physical therapists. Learning the skillset of eliminating “threat” with clients that had injuries and are afraid of certain patterns. Why you should listen to “whispers” of your body so they don’t become “screams.” The future of physical therapy is proactive and not reactive, and the integration of training and PT in any business. Changing the fear of physical therapists loading their clients when they are rehabbing and coming back to action. How to use trust, communication, and safety to improve your clients performance - with specific examples. Why sales and marketing will make you a much better coach and physical therapist. How ONE set can cause a big psychological adaptation for your clients, do this! The “Hospitality Reflex” in personal training and physical therapy and why it’s what the top 1% do. How to build trust as a trainer or PT and not only face to face, but also through social media, organically, in your community to build a referral machine. Why you MUST hunt for feedback with your business, and constantly strive to improve. LINKS AND RESOURCES: Barbell Rehab https://barbellrehab.com/ HIDEF Physical Therapy https://www.hidefpt.com/ Vigor Ground Fitness and Performance Gym www.VigorGroundFitness.com Vigor Life Podcast (iTunes) https://itunes.apple.com/us/podcast/vigor-life-podcast/ Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.
59 minutes | Dec 7, 2021
EP124: How To REALLY Build A Fitness Business Of The Future & Manage Your Finances As A Fit Pro w/ Jon Goodman
Vigor Life Podcast · EP124: How To REALLY Build A Fitness Business Of The Future & Manage Your Finances w/ Jon Goodman Jonathan Goodman is the creator of the Personal Trainer Development Center. Since 2011, he has supported fitness professionals by publishing over a million words, growing some of the largest online communities, publishing several books, and establishing the first-ever certification for online trainers, the Online Trainer Academy. He's been featured in most major business and fitness publications including Men's Health, Forbes, Entrepreneur, Muscle & Fitness, Inc., and many more. Originally from Toronto, Jon spends his winters exploring the World with his wife and son. In this value-packed episode which was a special edition never released fireside chat from the 2020 Virtual Vigor Ground Summit. We touch on everything from what Jon would do right now if he were to go into opening a brick & mortar business and how the online space is shaping itself, to the finances of a fit pro and how to build security and wealth – and a lot in between. This is a can’t miss episode for Fit Pros. Let's go. IN THIS EPISODE YOU’LL LEARN How Jon would build a brick & mortar business if he was building it right now (step-by-step) Why Jon focuses on BIG goals and “asymmetrical risk” (what that is and why you need to understand it to win very big in business) What Jon believes is the perfect business and behind the scenes of his business How to build out program design templates that save you and your company massive amounts of time How to design a smaller brick & mortar gym that is coupled with specific program design and maximizes square footage verse profits 2 reasons you should not open a brick & mortar business (and still crush it in the fitness space) A MUST skillset to develop in the coming 3-5 years that you should double down on A habit Jon does daily to connect and build relationships that you should steal The importance of knowing how money works (and the competitive advantage it gives you) The biggest money mistakes coaches make and the how to fix them (we’ll give you actionable steps) Understanding how debt works and examples of how you can make yourself a lot more money (with what you already have) Jon’s top 3 money management tips for coaches, starting with “working back from profitability” (discover what that means and how to use it) Jon's online coaching model for profitability (a model you can use for yourself and your business) A detailed breakdown of what type of online businesses you can build for best profits, and at what point in time you have to build a bigger team (have more oversight and insight on business from $100K - $10M) Why Jon likes the “Profit First” model to get started but believes there is a better way to manage The long-term effects of building an online coaching business and what to look for so that you thrive and don’t fall apart Which hybrid models really work for a brick & mortar and online business combination LINKS AND RESOURCES Personal Trainer Development Center: https://www.theptdc.com/ Online Trainer Academy: https://www.theptdc.com/online-trainer-academy-certification Jon’s FREE Program Design Software for Offline & Online Biz: www.theptdc.com/quickcoach/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.
84 minutes | Feb 26, 2021
EP123: How to Succeed with Your Diet Long Term & the Coaches Guide to Financial Health w/ James Krieger
Vigor Life Podcast · EP123: How to Succeed with Your Diet & A Coaches Guide to Financial Health w/ James Krieger James Krieger is a scientist, trainer, bodybuilder, and author of the Weightology Research Review. He has a master’s degree in nutrition from the University of Florida and another in exercise science from Washington State. James also started Fit Pro Financial to help coaches develop financial health and learn how to manage and invest money so that it works for them. I catch up with James to talk about the principles that help anyone succeed with nutrition long-term. We also break down some myths that have become obstacles for people to simplify and win when it comes to their diet. In the second part of the podcast, we dive into financial habits for coaches and how to be “financially healthy”, touching on principles, mindsets, as well as specific strategies to help you build your bank account and security. Let's go. IN THIS EPISODE YOU’LL LEARN Why most people who try to lose weight successfully don’t succeed at keeping it off (a bigger obstacle for most). The number 1 predictor of weight loss is dietary adherence - it’s by far the most important thing (and most difficult since our brains are wired to work against us). Why the Western-style diet overrides your signals of appetite regulation and makes you want to eat more food (without realizing it) and how to avoid that minefield. Why there is no "best diet" and the question that will help you determine which nutrition approach to go with. Why introducing as many barriers as possible can be a good strategy for weight/fat loss. The reason “working for your food” is a key strategy in success. 5 powerful strategies/rules for your daily nutrition that help clients achieve sustainable results. Why tracking your food even for a short period of time can be helpful for awareness (and what to do if you don’t want to track). A template I use with clients that have been successful at getting results without tracking calories. The reason less variety is a GOOD thing for nutrition success (and some studies on buffets that confirm why a lot of choices are detrimental). The reason exercise is SO important when it comes to maintaining weight loss (the scientific data is overwhelming on this). Why you MUST have a plan to not fall back into your old habits when you’re transitioning into “weight maintenance.” What is reverse dieting and why its more of a mental trick than it is a physiological adaptation that “protects your metabolism.” How being unfit and obese affects your decision-making and mental outlook in the world (and why strength training is a keystone habit). Why the financial habits of the average American are NOT good, and just like nutrition, is a skill set you must build. We dive into what and how. How James made money, lost it all, and then rebuilt it back up with rules and structure and what you can learn from it (and why being a day trader is the hardest “easy money” you’ll make). 2 BIG lessons when it comes to investing and trading. 3 out of 4 Americans don’t have enough savings to cover a $1,000 emergency (when the goal should be 6-12 months - we’ve learned that with COVID). Don’t buy s@*t you don’t need (filter it and factor in needs vs wants). My rules for whether to buy something or not and when to put it into investments (and what categorizes investments). James' 4 principles to live by to be financially healthy. And much, much more… LINKS AND RESOURCES Weightology: https://weightology.net/ Fit Pro Financial: https://fitprofinancial.com/ James Krieger Instagram: https://www.instagram.com/james.krieger/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.
83 minutes | Dec 18, 2020
EP122: The Art of Nutrition Coaching and Getting Clients Results w/ Dr. Mike Roussell
Vigor Life Podcast · EP122: The Art Of Nutrition Coaching And Getting Clients Results w/ Dr. Mike Roussell Dr. Mike Roussell is one of my go-to people when I have questions about nutrition. Dr. Mike is famous for transforming complex nutritional concepts into practical nutritional habits that his clients can use to ensure permanent weight loss and long-lasting health. He holds a degree in biochemistry from Hobart College and a doctorate in nutrition from Pennsylvania State University. Dr. Mike’s academic background, coupled with his broad range of experience consulting with pharmaceutical and food companies, medical schools, top-rated fitness facilities, professional athletes, and individual clients, gives him the unique ability to translate scientific findings into relevant, understandable, and actionable strategies that get results. As a scientist, his research has been published multiple times in the world's premiere clinical nutrition journal, the American Journal of Clinical Nutrition. Dr. Mike oversees the optimization of the health, nutrition, and performance of a range of clientele from professional athletes, to celebrities, to Fortune 500 executives. He is also a sought after continuing educator, speaking across the country to physicians, dieticians, nurses, and other health professionals on the most recent advances in the nutritional treatments for cardiovascular disease, metabolic syndrome, and weight loss. In this episode, we dive into the art of nutrition coaching and what really works in the real world. We break down principles, science, and examples of client obstacles and how to help overcome them. IN THIS EPISODE YOU’LL LEARN How Mike discovered the importance of the consultation and the art of coaching and why it was so different from so many “studies in the lab.” From bodybuilding to sports nutrition, Mike had a skewed view of what would work in the real world with real people (especially in the busy New York culture). His dives into why. Why writing for T-Nation and diving into the minutia of nutrition doesn’t carry over to people training 3x a week for 5 minutes working to change their body. How Mike would discover the truth from clients in the last 5 minutes of an hour-long consultation and how it helped him hone his skill as a coach. What is “Nutrition Speed Dating’ and how Mike was able to learn to build rapport and discover the obstacle in the way of people's success. A key principle to getting results: discovering where the client sees themselves and where they are trying to go. The reason you can’t shock clients with huge changes when they think they are doing ok (this is KEY with many clients, tune in!) When to coach with more structure and challenge, and when to reel it back in; and the reason why Mike will fly across the country to meet clients face-to-face. Asking questions to discover where the client’s skillsets are, is critical to being able to give them the best “next steps.” How you may be setting up clients for failure when giving your “expert advice” – Mike and I give some must-listen examples Why Mike walks away from consultations and gives his subconscious a day or so before giving nutrition recommendations. When to NOT give people many options/choices when it comes to nutrition coaching. The reason Mike doesn’t like Intermittent Fasting and does NOT recommend it to his clients. What Mike thinks about tracking, which way is best, and is there a best way (and for who). What the “3-2-1 method” is and why this simple method works for a lot of clients. The 6 pillars of nutrition that are the foundation of a quality, healthy, sustainable diet. When to eat carbs and some deeper points on the timing of carbs (including circadian rhythm meal timing). Food as a social connector and how to make sure you implement it into coaching as a source of fulfillment and happiness (and how this makes you happier and healthier...
71 minutes | Nov 17, 2020
EP121: Strength and Reinvention No Matter The CircumstancesIn Life with Chris Duffin
Vigor Life Podcast · EP121: Strength and Reinvention No Matter The CircumstancesIn Life w/ Chris Duffin I have been looking forward to talking with Chris Duffin for some time. His incredible story proves that what happens to you doesn’t have to define who you become. Chris went from growing up homeless in the Pacific Northwest wilderness—raised in an abusive and chaotic household where his childhood was composed of skinning rattlesnakes, foraging for food, and protecting his sisters and mother (many times dealing with murderers, drug running and abuse, human trafficking, death, a serial killer, and extreme poverty—to multiple engineering degrees. From there he worked his way up the ladder to become a corporate executive in aerospace, turning companies around, starting and building multiple 7 figure companies in the fitness space (including Kabuki Strength), while also building up to 1001 lb x 3 sumo deadlift and 1000 lb x 3 squat (which are both Guinness Book World Records). It sounds fascinating and incredible, and that's only part of his story. Chris and I talk about the principles to be able to achieve anything in life—which he outlines in his book, “The Eagle And The Dragon”—as well as his beliefs about how to become a great leader, his journey of strength training and becoming one of the worlds strongest men – all while building up Kabuki Strength. Let's go. IN THIS EPISODE YOU’LL LEARN Why you don’t have to have a crazy backstory to have the drive to success and achieve incredible feats. Chris’ upbringing in the woods of Northern California, living homeless, in the drug trade, hunting his own food, around serial killers, human trafficking rings, and how he was able to rise above it. How Chris got promoted to leadership positions where people respected him despite not being a “rah rah” motivational guy. What was the difference that made Chris excel rather than go down a negative path, despite his extremely challenging circumstances. Why we MUST find challenge, stress and adversity rather than the comfort that we’re drawn to (the difference in succeeding or failing). The mindsets and introspection to help you overcome ANY challenge and turn it into a lesson that helps you get to the next level. The TWO things that you must have to drive your energy day in and day out. What are you drivers, what are your values, knowing who and how you want to be in the world, something you must keep coming back to – listen to Chris explain how this can work for you when it comes to overcoming adversity. The habits that have allowed Chris to continuously overcome obstacles and become a top performer in strength, leadership, work, and building businesses. What is the 5S method and how to apply it to your day and cut out all the unproductive things that aren’t essential. The “5 Why’s”, storytelling, having a vision and constantly sharing it, and other principles you have to apply to succeed personally and as part of a team. Chris’ core values and why recognition is one of them and it’s not bad (like many people believe). The keys to being a great leader no matter who and where you lead. Why you don’t have to be super polished, CEO cut, verses as a speaker, to be able to connect with people. Relationships are the foundation of success in business and life. Chris breaks down how to develop your KEY 5. Building a “strong mind and strong back” philosophy. The beginnings of Kabuki Strength and how Chris became one of the strongest men on earth while building a successful equipment and education company. The frustrations of training equipment that led to a solution by starting a company that solves the frustration (hint, BIG key in business). And much more. LINKS AND RESOURCES Kabuki Strength: www.KabukiStrength.com Chris Duffin Instagram: https://www.instagram.com/mad_scientist_duffin/ Book: The Eagle and The Dragon - A Story of Strength and Reinve...
73 minutes | Oct 13, 2020
EP120: How To Build Mental Resilience & The Best Way To Train To Build Muscle and Strength In The Long Term w/ Jay Ferruggia
Vigor Life Podcast · EP120: The Best Way To Train To Build Muscle and Strength In The Long Term w/ Jay Ferruggia One of my best friends, world renowned strength coach, and fitness industry thought leader, Jay Ferruggia is back on the show. Even though we were in lockdown when this episode was recorded, we pick up right where the industry left off. In this episode we talk about overcoming adversity, building resilience, taking control of your mind, as well as diving deep into how to build strength and muscle while maintaining healthy joints in the long term. Jay drops his nuggets of wisdom from almost 30 years in coaching to share what works for almost anyone when it comes to picking training splits, exercises, rep ranges and more. Let's go. IN THIS EPISODE YOU’LL LEARN Why Jay “missed” our initial scheduled podcast recording. 3 big life takeaways Jay has throughout the lockdown that we should all remember on the daily to make our life more fulfilled and less stressful. The key habits, mindsets and skillsets that helped Jay and will continue to help people persevere through ANY challenging time. The foundational habits that lead to a positive domino effect and make your days successful (things Jay and I do, The Rock does, Gary Vee does, ALL high performers do) Why you MUST be aware and analyze what enters your ears, your eyes, and your mind on a daily basis, as it will affect how you operate on a daily basis. Why being “bummed out” doesn’t help anyone, and how you can free yourself from that feeling. Teach anything you’ve done, hire others for things you want to achieve that they’ve done. Invest in yourself, put skin in the game, and hire someone you desperately don’t want to let down. Why “association” is one of the biggest influencers and how to put yourself into circles that will make you successful. 3 Industries and 4 High Income Skills that will ALWAYS stick around and where you must continue to improve your skills on the daily. Jay has been writing since 2003 and he’s still getting better every day, he shares why you must continue to get better at communicating, selling and leadership. When it comes to training, the most important thing is: personal preference. We dive into what you should be doing for your training. Jay loves Conjugate Training. We discuss what he recommends instead for most people when it comes to building strength and muscle. The breakdown of how Jay would structure a training session to get maximum benefit, both from a results, joint health, and feel good standpoint. One of the templates I use for my strength training sessions that you can “steal” and use for yourself. A misconception on changing exercises every 3-4 weeks, if clients keep improving then keep them longer (listen to the examples). Why you can PR on machines a lot longer than you can on free weights and how they are extremely useful (who should use them and when). Strategies and tactics to add muscle building methods that work when you don’t have a lot of equipment or machines. Some methods may not work as well BUT are keys in building mental resilience, as well as making the session more fun, and it’s why they fit into the workouts. One of the most brutally effective ways to train long term that many people avoid BUT have withstood the test of time. Why most people are doing too much, need to cut back, but train hard, and why doing so will be the key to their results. On a scale of 1 to 10 what intensity are you REALLY training at, and how the answer to that could change your workouts and results. And much, much more. LINKS AND RESOURCES Renegade Radio w/ Jay Ferruggia: https://podcasts.apple.com/us/podcast/renegade-radio-jay-ferruggia-fitness-nutrition-lifestyle/id853941025 Jay Ferruggia: http://jasonferruggia.com/ Jay Ferruggia Instagram: https://www.instagram.com/jayferruggia/ Vigor Life Podcast (iTunes): https://podcasts.apple.
76 minutes | Sep 10, 2020
EP119: A Masterclass on Building a Profitable & Sustainable Online Coaching Business w/ Jon Goodman
Vigor Life Podcast · EP119: A Masterclass On Building A Profitable & Sustainable Online Coaching Business w/ Jon Goodman Jonathan Goodman is the creator of the Personal Trainer Development Center. Since 2011, he has supported fitness professionals by publishing over a million words, growing some of the largest online communities, publishing several books and establishing the first-ever certification for online trainers, the Online Trainer Academy. He's been featured in most major business and fitness publications including Men's Health, Forbes, Entrepreneur, Muscle & Fitness and Inc. – to name a few. Originally from Toronto, Canada, Jon spends his winters exploring the World with his wife and son. Jon and I dive deep into the foundational principles of what it takes to build a successful business and then pivot to get specifically into building and online coaching brand that is profitable, sustainable and stands the test of time. If you’re a coach looking to build an online business (or ANY type of business in the fitness space) then this is a MUST listen to episode. Let's go. IN THIS EPISODE YOU’LL LEARN What’s going to happen with most coaches in the industry when it comes to the future of in person and online training. Everything works, from blogs, podcasts, Instagram, YouTube, etc. but here is what you MUST follow to succeed on any platform. Jon breaks down exactly what he would do if he started on a social platform to succeed and also make money. The reason why Jon never did podcasts but is now starting his own – and the most powerful reasons to do one. The process of building a specific skillset that will help you position yourself, generate leads, make sales and build a real business. Lessons about not launching too early with a sub-par product (a big mistake many people make). Why you don’t need to stress about missing out on new platforms that could “blow up.” We discuss what you really need to focus on. The reason you shouldn’t start with paid advertising and how to make your first sales and build “the machine.” The 5/1/60 Principle that will help you create a compelling offer to get your first clients. The exact steps to get your first 5 clients online—even if you don’t have a big social media following—and be able to get you started with online coaching. The truth about building an online coaching businesses fast and keeping it sustainable. Picking lower price point membership sites vs. high end coaching – what works and what you certainly shouldn’t do. Jon and I break it down in detail. The lessons from a friend and mentor who built one of the biggest niche programs and sold it for over a 100+ million to the Golf Channel. Why Jon has written 11 books and where the real value comes in from. What is possible for an online coach when it comes to serving clients and providing a great service (how many clients, price points, automation, hybrid models). Jon is building an online fitness company and breaks down exactly how they will do it step-by-step, from launch, hiring break down, organization, marketing… (steal this!) What Jon recommends to gym owners when it comes to growth and also adding online coaching possibilities. Why do we run away from the things that are different even though they’re better for us, and how to change it (stemming from an example Jon gives on an opportunity missed by a big chain gym in Canada). As a fitness professional you’re going to come out of COVID in one of two ways. Learn them. The power of being great on camera and whether you can be successful without it. And much more. LINKS AND RESOURCES Jon Goodman Instagram: https://www.instagram.com/jonathan_goodman101/ The Personal Trainer Development Center: https://www.theptdc.com/ Online Trainer Academy: https://www.theptdc.com/online-trainer-academy-certification-c?utm_expid=.0kYl7KMnRuawga9mWgeQLg.1&utm_referrer=https%3A%2F%2Fwww.google.com%2F
80 minutes | Sep 2, 2020
EP118: Writing Like A Pro To Influence & Build Your Business, Meditative Inquiry To Reduce Stress and Internal Family Systems Therapy w/ Nate Green
Vigor Life Podcast · EP118: Writing Like A Pro To Influence & Build Your Business w/ Nate Green Nate Green is one of my closest friends and a great human being who also happens to be a fantastic writer. Nate is a marketing strategist and writer at Precision Nutrition. A former personal trainer and gym-owner, he’s also the author of four books, including Built for Show. He’s written extensively for online and print magazines, including Men’s Health, Men’s Fitness, and Tim Ferriss’ blog. Nate is one of the people I reach out and talk to when I want to clear out ideas, thoughts, share life experience and talk them out as he always has deep, powerful insights. In this episode we cover everything from how to write better and insights on how to influence through your writing, to meditative inquiry, the benefits of training with no music or stimulants. Let's go. IN THIS EPISODE YOU’LL LEARN Why Nate stays off social media, except for Twitter (it has something to do with a blue checkmark and ego). What Nate’s role at Precision Nutrition is now and what has he been learning and improving as a skillset. Writing, marketing, strategy, and copywriting – how Nate develops and mentors new staff to help them become quality writers. The 3 lessons that are a must for any writer if they want to create high quality content. “If you can write long you can write short, but if you write short then you don’t have the skillset to write long” The 3 high income skills that will forever be in need and a must for you to develop if you’re going to grow your business. When you can write well then you can do all these things better for your business. We discuss ALL of them. The most powerful two questions in copywriting that will help you improve your writing (this is gold!) How to hook people in emails, landing pages, or even texts with this simple strategy. Using social proof in your writing without looking cocky and confident (just the right amount of “salt”). Why you have to be careful about being a hero rather than Yoda when it comes to writing copy. How to be a “living landing page” and communicating in the best possible way to convert and influence clients (or anyone else). The reason it is your duty and obligation to become great at communication, the art of persuasion, and selling yourself. One of THE greatest skills and practices that will be key in making you succeed as a business owner (moving forward this is the game changer). The power of journaling not only for personal development but in helping you solve problems and thinking better – Nate’s examples of how he uses it. My “Thinking Time” process and how it helps me prevent mistakes, create strategy, and outlining vision - it’s rarely done by business owners. Nate explains “meditative inquiry” and how it helps him get clear, focused, and stress-free (with some powerful questions). Why you should NOT use music, pre-workout, podcasts or anything else to distract yourself during training, rather do THIS. How to train yourself to be able to be calm in discomfort that carries to all areas of your life. What is Internal Family Systems therapy and how it’s helped Nate change his life and how it can help you (how to embrace all parts of yourself and see them as gifts and advisers). “When are you going to stop with this self improvement drama Nate?” Discover the answer to this deep question. LINKS AND RESOURCES Nate Green website: https://nategreen.org/ Precision Nutrition: www.PrecisionNutrition.com Book: Deep Work - Rules For Focused Success In A Distracted Work (Cal Newport): https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692/ref=sr_1_3?dchild=1&keywords=deep+work&qid=1598569884&sr=8-3 Book: Internal Family Systems Therapy - Second Edition (Richard C. Schwartz): https://www.amazon.com/Internal-Family-Systems-Therapy-Second/dp/1462541461/ref=sr_1_3?