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Define, Align, Grow
1 minutes | Nov 20, 2019
Chris West: The rules of modern grammar
Isn't it time we agreed what the rules of modern grammar should be? Chris explains the current landscape and gives details on our new 'rules of modern grammar' workshop hosted in your building. Email: firstname.lastname@example.org Learn more at www.verbalidentity.com Sign up to our mailing list here eepurl.com/dPpql9
9 minutes | Aug 7, 2019
Pigs Make the Perfect Pets: How to Write Clearly and Persuasively with the Pyramid Principle
Do pigs really make the perfect pets? And how can you make your writing faster, clearer, and more persuasive? We answer these questions in this Pyramid Principle explainer video. Learn more at www.verbalidentity.com
3 minutes | Aug 7, 2019
The $1 trillion fraud: the language of innovation
In this episode, Chris looks at how companies can use brand language to create and amplify innovation in their own organisation. Learn more at www.verbalidentity.com
4 minutes | Jul 5, 2019
What Happens Now That Neobanks Aren't New?
In this podcast, Chris explains how neo or challenger banks can use brand language to win customers, deepen engagement and survive industry 'Shakeout'. To learn more, take a look at our White Paper at www.verbalidentity.com/whitepapers Join our newsletter for more insights: http://eepurl.com/dPpql9
3 minutes | Apr 11, 2019
How To Work With The Ghost Of A Departed Founder
What lessons can we learn from Julian Dunkerton's acrimonious return to Superdry? That the founder's vision has to be baked into the company's DNA if the board want to survive without them. Learn more at www.verbalidentity.com Sign up to our mailing list here eepurl.com/dPpql9
1 minutes | Apr 2, 2019
What Links HBR's 100 Best - Performing CEOs In The World
What do all of the executives named on Harvard Business Review's list of the world's Best-Performing CEOs list have in common? Chris explains and gives details on our latest whitepaper. Learn more at www.verbalidentity.com Sign up to our mailing list here eepurl.com/dPpql9
2 minutes | Apr 2, 2019
Communications Lessons From Warren Buffett
In this week's video, Chris shows how Warren Buffet uses his corporate communications as a way to bring on even more investors on board. Learn more at www.verbalidentity.com Sign up to our mailing list here eepurl.com/dPpql9
4 minutes | Apr 2, 2019
If You Were A Startup Would Anyone Fund You?
How did start-up unicorns convince VCs to give them billions of dollars? In this week's Define, Align, Grow video Chris looks at what brand leaders can learn from the pitch decks of the world's most successful companies. Learn more at www.verbalidentity.com Sign up to our mailing list here eepurl.com/dPpql9
5 minutes | Jan 30, 2019
What My Cat Can Tell Us About the Luxury Market
You and I want to know where the luxury market's going next. But I wouldn't be crazy enough to pretend I could predict it. Luckily, Bain and Co are. In their recent report, I spotted 3 predictions, which if they converge, will make the market far tougher. Learn more at www.verbalidentity.com Sign up to our mailing list here http://eepurl.com/dPpql9
5 minutes | Jan 17, 2019
Dont Waste Your Time On Purpose
'Have you worked out yet whether Gillette’s new commercial is great or truly terrible? I’m going to go for … not great. ... What’s wrong with it, is that it’s going to fill thousands of acres of prime management headspace with questions around whether people should be trying to discover their firm’s purpose. The truth is, they shouldn’t.'
3 minutes | Dec 17, 2018
Why Where You've Come From Still Matters
Provenance always used to be important for luxury brands, implying exotic materials or rare craft skills. But why's it still important today in a globalised market? Learn more at www.verbalidentity.com
5 minutes | Dec 17, 2018
Silencing The Cultural Echo
When you've created the new Vision for a company, what's the hardest part of bringing it to life? "Silencing the cultural echo." That's how the Chief People Officer of a luxury brand described it to us a few years ago.
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