28 minutes | Jun 18, 2015

The CMO's Dilemma: Marketing Formula 1 in the U.S.

We sat down with Michael Williams, the chief marketing officer for Grand Prix of America, which is bringing Formula 1 racing to the U.S., to find out what challenges he's facing in helping Americans wake up to one of the world's most popular racing sports. Among other topics, we discuss personalization and how brands can build connections with their most loyal customers. Plus, we tell you what to think about growing Internet ad revenue, mobile advertising engagement, and Google Photos.
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