Predictive Models for Direct Marketers: Improving Responses and Conversions
In this podcast, we tell you how to use statistical models to improve your direct marketing campaigns. We also explain in very non-technical terms how these models work, how you can tell if they are any good, and how to develop a contact strategy for any of your lead lists.
You will be able to determine how deep to mail in order to optimize responses, conversions or revenue. There are also supporting materials at http://www.romiananalytics.com.
