26 minutes | Aug 10th 2018

Welcome to the big leagues: The rise of eSports

eSports are drawing huge audiences. And now companies across media and entertainment are betting big on this growing industry.

What can they do to attract even more players? In this episode, Doug Van Dyke and Domenic Vermillion explore the history of eSports, how franchising trends in traditional sports could translate to gaming, and global advertising opportunities for media companies.

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