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Your clients want to know, like and trust you.And what that all comes down to is your area of expertise and what you can do for them… that’s what clients care about, after all! And a huge part of that is your pricing. I think too often Salons are afraid to put their prices up, or feel nervous when it comes to establishing a pricing structure, because they’re scared of what their clients will say, or what people will think. But when it comes down to it, if your expertise is clearly established and you’re known as the best at what you do… then it should be worth what you’re charging! And the right clients will recognise that.In this episode, I am once again the guest not the host for once! I’m interviewed by the lovely Kristina from the Colour Kristina Talks Podcast, where I am chatting all about how to price your salon services. When it comes to pricing, it’s all about believing in your own value and knowing how to charge for the skills of you & your team with a clear pricing strategy, that’ll lead to success. Here are three reasons why you should listen to the full episode: Learn how to believe in your own valueDiscover how to charge for your skills with a clear pricing strategy for successDitch the price-fear! Let's chat...I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Resources:CLICK HERE to check out the Colour Kristina Talks PodcastCLICK HERE to join the Profitable & Successful Salon Owners Facebook GroupCLICK HERE to grab the FREE Christmas Game Plan     

Do you ever have something go wrong in your business, or learn a lesson and think: Damn, I wish I’d known that before! I know the feeling, and I’ve been there! That’s why in this episode, I’m going to share all my best advice on owning a Salon based off of my own experience… ...From buying my own Salon at only 19 years old- with only me and one other team member- to 20 years later when I grew a team of 30!Trust me, I made all the mistakes under the sun, and now i’m sharing my journey so that things can be different for you! Tune into this episode - it’s actually a replay from The MUK Haircare Global Podcast where I was a Podcast guest (rather than host) for once! MUK's Global Artistic Director Clive Allwright and Global Technical and Education Manager Judi Seeley ask me all the juicy questions you’re dying to know… plus more!Here are three reasons why you should listen to the full episode: Learn the biggest Mistakes to Avoid as a Business OwnerListen as I'm asked some juicy questions!Deep-Dive more into my story Let's chat...I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Resources:CLICK HERE to join the Profitable & Successful Salon Owners Facebook GroupCLICK HERE to grab the FREE Christmas Game Plan    

Being a Salon Owner can be an emotional rollercoaster.Trust me, I get it... Over my 20 years owning a Salon and growing a team of up to 30… there were a lot of ups & downs, team dramas, personal dramas, babies, weddings… and all the rest! The emotional rollercoaster that you experience when working in an industry that revolves around ‘humans’ is REAL… and it can feel crazy at times! But one of the most important lessons that I learned as a Salon owner- and that i’m still practicing in my business today- is leaving the emotions out of it when it comes to making business decisions. That’s why in this episode, I’m bringing in special guest Greta Veint. Greta works with me at the Salon Owners Collective as a business coach to Salon Owners like yourself… and her expertise is running a business like a #pro. One key aspect of that?...Data-driven decision making. Join us in this ep as we divulge into this… plus the 3 BIG things all Salon Owners need to be doing in order to run a successful business.  Here are three reasons why you should listen to the full episode: Learn the 3 BIG things you need to be doing in order to run a successful businessFind out what may happen if you don't do these things...Discover the key to gain Momentum in your Business Let's chat...I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Resources:CLICK HERE to join the Profitable & Successful Salon Owners Facebook GroupCLICK HERE to grab the FREE Christmas Game Plan    

Throughout my 20 years owning a Salon, I fought my way through many crazy Christmases...exhausted and burned out, until I discovered some key ways to truly make a shift and move from exhaustion to exhilaration.Like, let’s be real…For most other people, Christmas is a happy time to spend with family and get festive, but in our Industry, it can often feel like we're the only ones working ourselves to the bone!It's the harsh reality we Salon Owners know to be all too true:The Silly Season can feel more CRAZY than silly in the Hair & Beauty Industry...It's time for that to change.I want to share my advice with you, based off my own exhaustion to exhilaration experiences as well as those whom I work with.I'm going to share with you 12 fun and easy steps to help you make this Christmas-Cray-Cray your best Christmas yet.If I can do it... I know you can do it!Here are three reasons why you should listen to the full episode: Enjoy the Christmas Cray-Cray-Season this year without losing your sanity!Fewer team-dramas to deal with and more time to focus on happy clients12 simple steps to working smarter (not harder) this Christmas - meaning less exhaustion and more exhilaration Let's chat...I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Resources:CLICK HERE to join the Profitable & Successful Salon Owners Facebook GroupCLICK HERE to grab the FREE Christmas Game Plan 3 Powerful Quotes from This Episode"After years of frustration, I fought my way to Salon Success through grit, trial & error.""I help salon owners like yourself Grow a Rockstar Team, leading them to Smash Sales targets, Attract and Retain Dream Clients & step into the role of 'Salon CEO'""Enjoy this Salon CrayCray-Season, without losing your sanity!"  

It’s 2020… and do you know what that means?If you’re not on google… you don’t exist.Google is one of the most useful, yet under-utilised tools we business owners have at our disposal today. Many salon owners think all they need is some socials...And don't get me wrong, so many Salons get their clients from Instagram, FB…BUT you could be leaving money on the table. There are so many opportunities on Google to really expand the reach of our business, up our digital marketing game and truly take things to the next level… That’s why I invited Tara Pollman to join me in this episode. Tara is a Website Developer and SEO Marketer, and today we’re going to chat all things google.People are searching for services that you provide every day…so you need to ensure they find YOU - not the other salon down the road. Here are three reasons why you should listen to the full episode: Don't make the same mistake I did with your WebsiteLearn why it's important to check your mobile siteDiscover that your website speed could be slow! Let's chat...I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Resources:CLICK HERE to join Tara's Facebook GroupCLICK HERE to check out Tara's LinkedInCLICK HERE to check out the Digital Glam Squad WebsiteCLICK HERE to join the Profitable & Successful Salon Owners Facebook Group 3 Powerful Quotes from This Episode"If you’re not on google… you don’t exist""Posting a photo of an empty salon is like walking past an empty restaurant, no-one wants to go there!""When did you last look at your website on your mobile device?"  

A couple of weeks ago, I released a Podcast episode all about the topic of opening another Salon. I want to know… is this something you’ve ever considered?In that episode, I shared my story….Now? I’m going to share the story of my great friend, Janine Simons.Janine is a Salon Owner extraordinaire who’s basically an expert in all things business and marketing… I feel like we grew our businesses side by side back in the day - in fact, we were literally across the road from each other!In this episode, I’ll be talking to Janine about her journey with opening another Salon, how it’s a little different from mine, and why hearing this might influence your opinion on the matter of expanding your business…Sound interesting?Well then, be sure to tune in to this episode to hear Janine’s story. Here are three reasons why you should listen to the full episode: Learn the essential key things YOU need to know before expanding your businessHear Janine's story and how it could be similar to yoursDiscover why it's important to truly think through big decisions in your business Let's chat...I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Resources:CLICK HERE to follow Janine on InstagramCLICK HERE to join the Profitable & Successful Salon Owners Facebook Group 5 Powerful Quotes from This Episode‘Those awesome ideas that you have actually start to become distractions, and it will keep you playing small. And until you have the clarity of where you’re going, you’ll just keep going in any odd direction and any idea that floats by your nose’."There's nothing more appealing than less stress, less complication and more profit.""The less we commit to, the more successful it is and the faster we get a result. Less is always more... life is to be enjoyed."  

I want to ask you:Have you ever thought about opening another Salon?Maybe you’re super excited by the opportunity of having more than 1 business,you thrive on adrenaline and enjoy the chase of success.I know the thrill of growing your business and having a clear purpose in life… it’s a real thing, and I know because it was definitely part of my own journey. That’s why in this episode of the Podcast, I want to share my journey with you. Specifically, my journey with opening a second Salon.I definitely have a pretty strong opinion on this topic, based on my own experiences. If this is something you’ve ever considered, I highly recommend you tuning in… Let's chat...I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Recommended LinksCLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

Be honest… Do the words ‘credit’ and ‘finance’ kind of scare you?I know this is the case for so many Salon Owners… and I used to be in the same boat!But when you own a business, it’s essential to not only know about these things, but actually actively consider them when making decisions within your business.Luckily for you though… i’ve brought in the big guns!Today i’m chatting to Geri, a credit & financing expert.In this episode Geri is going to share with you her top tips when it comes to everything finance… including how to future proof your business so that you’re ready for anything, and why finding out your credit score is nothing to stress about… it’s easier than you think! The Guide- 6 Ways to Make More from the Clients you Already HaveJust click here to grab yourself a copy of the guide in Messenger!Let's chat...I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!Recommended LinksCLICK HERE to check out NavCLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

A lot of Salon Owners that I know often feel like they are fumbling around in the dark… like they know they want to #kickass in business… but they just aren’t sure how!I mean, after all, most of us have training in hair or beauty, but no training in business. So as business owners, we feel the pressure to run a high performing business… when half the time, we feel like we’re just winging it!In this episode of the Podcast, I’m talking to Megan Panozzo. Megan is a business owner and friend who I work closely within my Salon Mastery Program.Like most of us, Megan also felt unsure about the best way to run her business and truly see those results.But now? Things have changed.Tune in to this episode to hear how Megan made a change in her business and went from #wingingit to #KILLINGit… plus more advice on how to truly become the best boss possible for your team. Let's chat...I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Recommended LinksCLICK HERE to join the Profitable & Successful Salon Owners Facebook GroupCLICK HERE to check out In Awe Salon on Instagram

A lot of Salon Owners are afraid to make their marketing too specific, or to ‘narrow down’ their ideal client too much… because they think it’s going to damage the size of their potential clientele.But did you know, the opposite is actually true?! “Niching Down” and really honing in on your Ideal Client through targeted Social Media & Online Marketing is the best way to attract more of the clients you love into your business! Because when you try to attract ‘everyone’... you actually end up attracting no one! In this episode, I’m chatting with Jessica Morrisson. Jessica is a Digital Branding Expert, and today we’re going to discuss how digital branding consistency can help you attract the "right" clients and repel the "wrong" clients.The Guide- 6 Ways to Make More from the Clients you Already HaveJust click here to grab yourself a copy of the guide in Messenger!Let's chat...I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!Recommended LinksCLICK HERE to check out the Biz Chix Podcast CLICK HERE to take Jessica's Digital Brand Style Quiz

Did you know...There are only 3 ways to make more in your salon…Attract more clients into your businessEnsure the clients that you DO have, are spending more each visitMake sure your clients come back… and come back more oftenIf you increase each of those 'ways' by 20%... your business actually grows 68%... This is how we get exponential growth. But the question remains…How do we make this happen?!The answer? Through systems and processes.We need to ensure the Systems & Processes in our Salon are reflective of these 3 ways to make more. Then we need to ensure that our team know & are trained in these systems & processes so that they can bring in these results!One area of this that we’re going to focus on in this episode, is not how to attract more, new clients… but how to actually make more from the clients you already have. The Guide- 6 Ways to Make More from the Clients you Already HaveJust click here to grab yourself a copy of the guide in Messenger!Let's chat...I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Recommended LinksCLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

There’s a quote by Benjamin Franklin that I love, which says:“An investment in knowledge pays the best interest.”Now, you’re probably wondering… “How does this apply to a Salon Owner?!”Well, I assure you it does! Let’s break it down...As Salon Owners, we want our Salon to be the known expert in its area of specialisation. Whether your Salon’s ‘thing’ is blondes, balayage, bold colours, edgy cuts, or red skin, aging skin or another specialist process… we all know how great it is to be ‘known’ for being really good at something.And do you know where that all starts? With our team.Ensuring the skills of your team reflect your brand image is so important, and is something that can really only be achieved through continued education! Investing the time & money into educating our teams can often be something that’s over-complicated and overthought… but the key? Keep it simple, sweetheart!Today I’m chatting with Kylie Dwyer. Kylie is a Salon Owner, Business Owner, Educator, Key Note speaker and now co-owns Elite Hair Education.In this episode, Kylie and I are going to chat about the importance of education and how to be a #bestboss in the (often cray-cray) Salon Industry. Let's chat...I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!CLICK HERE to join the Profitable & Successful Salon Owners Facebook GroupRecommended LinksCLICK HERE for the Elite Hair Education WebsiteCLICK HERE to check out Mick Dwyer's Book- Pricing Your ServicesCLICK HERE to check out Antony Whitaker's Grow My Salon BusinessCLICK HERE to check out the A Life of Greatness PodcastCLICK HERE to explore Ted Talks DailyCLICK HERE for the Running Matters Podcast 

Do you ever feel like you have these big dreams to grow…But you’ve hit a plateau?!You can never seem to get past a certain point, no matter how hard you try…Well what you might not realise, is that you could be getting in your own way.Your Salon CEO Mindset could be the 1 thing that’s stopping you from achieving your dream Salon Success….In this episode, I’m joined by Amira Alvarez. Amira is the Founder of the Unstoppable Woman, and she helps business owners like you adjust their mindset so that they can stop getting in their own way.Let's chat...I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!Recommended LinksCLICK HERE to join the Profitable & Successful Salon Owners Facebook GroupCLICK HERE to check out Think & Grow RichCLICK HERE to listen to The Unstoppable Woman PodcastCLICK HERE to check out Working with the LawCLICK HERE to check out Amira's WebsiteCLICK HERE for Amira's Instagram Page

Why Salon Owners should stop prioritising being busy over Growing a salon....Most Salon Owners I work with come to me at a point when they are overwhelmed, over-committed... and either they personally, or their business, is suffering as a result. The business is getting away from them, they feel on edge all the time or are having team challenges.It’s not because they don’t LOVE their business, in fact they are uber passionate about growing their business! It’s because they’re LOST in a sea of ‘busyness’...And I think there is a super simple reason why … HINT: it’s got nothing to do with business tactics or strategies.Listen in to this episode to find out how to know if you're prioritising being busy over actually growing your business.Let's chat...I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!Recommended LinksCLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

It’s a Salon CEO’s job to ensure that their Salon reflects their ideal client. And when I say ‘ salon’- I mean ALL of it!I’m talking about everything from branding, to services and knowing how to value those services… but I know this can feel tricky! Luckily, there are a few hacks I want to share with Salon Owners on how to get the correct pricing for their Clients & Salon.In this episode, I’m chatting with Mick Dwyer. Mick is an Author, App Developer & Keynote Speaker and today he’s going to talk all about this...We’ll talk some #lifehacks about how to match services up with clients and share WHY it’s all about value.If a Salon Owner can predict what their clients will value, and they can provide that value… then they are already 1 step ahead! 10 Salon Sales & Marketing StrategiesJust click here to grab yourself a copy of the guide in Messenger! Let's chat...I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!CLICK HERE to join the Salon Owners Collective Facebook Group Recommended LinksCLICK HERE to check out Mick's Book- Pricing Your ServicesCLICK HERE for the Elite Hair Education WebsiteCLICK HERE to see The E-Myth by Michael GerberCLICK HERE to check out Antony Whitaker's Grow My Salon Business 

I believe there is 1 thing that is your number 1 purpose in life as a CEO of a Salon.You’re probably wondering: “Well… what is it?” One word: IGADo you know what IGA is?When you spend time on IGA that results in either new client acquisition, or better serving your existing clients- then you naturally increase client spend, retention, and more. In this episode, I'm going to share with you what IGA means and 5 IGA Ideas that you need to be carrying out, in your business.With the ongoing effects of Covid-19 still lingering, these 5 activities are more important now than ever before. Tune in to this episode to hear what they are. Top 10 IGA GuideJust click here to grab yourself a copy of the guide in Messenger!Let's chat...I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!Recommended LinksCLICK HERE to find out more about SalonBot CLICK HERE to join the Salon Owners Collective Facebook Group

Do you ever click onto Facebook or Instagram and spontaneously post a before & after photo… just because it seems like the sort of thing you ‘should’ be doing?You don’t really put much thought into the post or caption… because you’re not actually sure what the thought behind the post even is in the first place… right?!So many Salon Owners that I know do exactly this. They vaguely know the outcome they want to achieve from Social Media in general, but they aren’t thinking about the outcome they want to achieve from each post. And this is where so many Owners tend to go wrong. Posting ‘just for the sake of it’ will not help you build an engaged following online, because, well, there’s basically nothing to engage with! What you need to start thinking about is goal-oriented Marketing. In this episode, I'm joined by Jenny Eastwood. Jenny is a freelance creative copywriter and Salon Marketing expert! Today we’ll chat about why you need to be talking directly to your ideal clients in your posts… considering what your clients want to see, adding value and actually thinking:“What outcome do I want to achieve from this post?”“So then… how can I make this outcome happen from this post?”Let's chat...I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!Or join me in The Salon Owners Collective Facebook Group.RECOMMENDED LINKSCLICK HERE to check out Influence- The Psychology of Persuasion by Robert CialdiniCLICK HERE to check out Jenny's InstagramCLICK HERE to check out the Eastwood Creative Website

Recovering & Rebuilding your business, Post-Covid, will require you to carry out some Income Generating Activities (IGA).To really move the needle in your business and increase your sales income (and thus your profitability), you need to ensure you replace some of your 'client time' with training your team to serve clients well and giving them the best service.In my experience, the better you serve your clients the more they spend. Get these two things right, and you have a humming business.Well... I've done the work for you!In this episode I'll share my 5 simple and quick income generating ideas you can implement straight away.Start to rebuild your business Post-Covid, without investing hours you don't have on complicated marketing strategies. Use these fun Income Generating Activities... & reap the rewards Top 10 Income-Generating Ideas GuideJust click here to grab yourself a copy of the guide in Messenger!Let's chat...I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!Recommended LinksCLICK HERE to find out more about SalonBot CLICK HERE to join the Salon Owners Collective Facebook Group