The “New Normal” Petit Bourgeois Revolution
In this episode, we take on the "New Normal" marketing discourse and explore its phoney and insincere declarations of newness and rupture. The “new normal” discourse is concerned with the means by which skilled labour is delivered and has driven the stock prices of Zoom, Google Meets, Slack and Outlook Planner. Meanwhile, global protests have erupted in support of the Black Lives Matter movement, Femicide in Turkey and South Africa, in support of action against the climate crisis and growing inequality. At the same time, all while hundreds of thousands of people die due to lack of access to proper healthcare. The cultural insensitivity and myopia of the “new normal” discourse are astonishing yet understandable. In times of crisis, we seek catharsis, as we did in 1994 when we ushered in the “new South Africa” and declared a clean break from the past.This episode draws from the research of Tshepo Madlingozi's Social Justice in a Time of Neoapartheid Constitutionalism, Stellenbosch Law Review (2017) 1 and is supported by the Toyi Toyi sounds of the ZPRA cadres at the Bulawayo airport who actually originated the Toyi Toyi as a means to boost morale in the struggle camps.