20 minutes | May 22, 2020

"A show room of the future"

"You know what would have made this even better... is if they had just brought the car to us." That was the thought that ran through Colton Ray's head after taking off his dealer hat, and experiencing the car buying process first-hand.Colton is an automotive lifer, having started his career in the dealership as a teenager and working his way all the way up to CMO of the Walser Group. As an early adopter of the one-price model, Walser has often stood at the forefront of automotive marketing. And that paid off big this year: the team's work in enabling virtual appointment and home delievery capabilities before COVID-19 swept onto the national stage put them in a great position to weather this storm. Joining Colton is Cars EVP Dean Evans, who has held marketing leadership roles at the dealership, OEM and vendor levels within automotive. We could not have asked for a better ending to season one of Unscheduled Maintenance than to have these two futurists talk through where dealerships go from here to craft their own "Walser Way" approach.
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