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Unleashing your Online Presence - The Purple Dogcast
8 minutes | Dec 8, 2020
The Advantages and Disadvantages of Online Marketing
Online marketing can be lucrative if done effectively. However, if you don’t use effective techniques, then you may not see the return on investment that you hope for.In this episode, we go through some advantages and disadvantages of online marketing.Regardless, in today’s world, having an online presence is incredibly important. It’s up to you to make it work for your business. If you need more help optimising your online presence get in touch!Social Media Planning WorkbookPlan for social media success with our 2021 planner.Creating social media posts is enough to cause many small business owners to start rocking in the corner of a darkened room!You know it’s SO important to take your customer on a journey, build trust and relationships to grow your business, however you have so much to do and so little time that sometimes social media is the first thing to get dropped!With our planning workbook, it doesn’t have to be this way! Make life easy for yourself and plan out your social media content to ensure you consistently show up for your customers and bring your brand to the front of their mind.Buy your copy now, grab a cuppa, and start planning!
7 minutes | Nov 17, 2020
Getting People to Know, Like and Trust you on Facebook
People are engaging on Facebook to be sociable. So if you do nothing but post about your business, you’re not doing yourself justice and your followers will soon get bored and abandon you. In this episode, we go through some ideas on how to pique your follower interest and get them to know, like, and trust you on Facebook.Grab your free copy of our planner "Create your engaging Facebook content posting plan in a weekend"
9 minutes | Oct 27, 2020
How to keep your website secure
Is your website secure? You may think no one might want to hack your website, especially if you are a smaller business, but hackers will attack website for three main reasons:They want to steal access to your data such as your email list, credit card information stored on your website, etc.They want to use your site to send spam or scam emails.They want to cause your site to download malware to the computer you are using.In this episode, we cover 6 steps to help you keep your website super secure.
7 minutes | Sep 8, 2020
How to find leads on LinkedIn
If you want to find leads on linked the first thing you need to remember is LinkedIn is NOT about sales: It’s about building connections and developing relationships with people who may (or may not) be interested in what you have to offer.In this episode, we cover 5 tips to help you find leads on LinkedInUseful Resources mentioned in this episode:Download our FREE Ebook: 6 small but powerful ways to get noticed on LinkedIn
9 minutes | Sep 1, 2020
8 ways to rank your website without backlinks
hen your website is new it can be hard to use backlinks to your site as an SEO strategy. With SEO strategy, there's not one "big thing you can do to rank your website in search, but lots of little actions you need to take, but it is certainly possible to rank your website without backlinks.Instead as part of your strategy, you can focus more on on-page SEO, creating valuable content, and off-page mentions.In this episode, we cover 8 things you can action to help your website rank higher in search engines.Useful Resources mentioned in this episode:Ensure you have a good website hostGet a free SSL certificate for your website
7 minutes | Aug 23, 2020
Easy ways to get more followers on Facebook
We've all seen Facebook Business Pages that just seem to gather dust because the owner got overwhelmed or too busy managing other parts of their business to keep up with posting interesting and engaging items on their page. In this episode, we tackle how to build an audience of loyal followers by including consistency as part of your posting strategy. Useful Resources mentioned in this episode:Grab your free copy of our planner "Create your engaging Facebook content posting plan in a weekend"Sprout Social scheduling toolCanva Content Planner and Graphic Design tool
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