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38 minutes | Jun 29, 2021
RE:Think Innovation w/Carla Johnson
Join Samantha and her guest Carla Johnson, Global Keynote Speaker and Author of her new book, RE: Think Innovation, as they talk about how to tie individual competence with innovation techniques to direct corporate outcomes and the framework she’s developed to look at the work that they do differently, and have a bigger impact on the people they serve.
25 minutes | Jun 24, 2021
Sensitivity Reading is on the Rise...Find Out Why w/Taneasha White
Diversity and inclusion within organizations is not only important when hiring employees, but it's also important to embed into marketing processes, specifically in our writings and communications. Join Samantha and her guest Taneasha White, Owner of TaneashaWhite.com, as they talk about the importance of implementing sensitivity reading into our marketing campaigns and communications and how to utilize appropriate language to reach target audiences.
33 minutes | May 26, 2021
Changing the Face of Leadership w/Lucinda Duncalfe
People know people who look like them. So how do employers and potential employees navigate the recruiting process that is more diverse and inclusive to reach untapped networks? Join Samantha and her guest Lucinda Duncalfe, Founder and CEO at Above Board, as they discuss the need to build a transparent marketplace for executive recruiting, building a diverse and inclusive workforce and ultimately changing the face of leadership within organizations.
19 minutes | May 17, 2021
Achieving Diversity, Equity and Inclusion in Marketing w/Natalie Gullatt
The global pandemic and the resulting work-from-home model has allowed companies to extend their talent recruitment beyond traditional, often-times, regionalized boundaries, giving companies a bigger opportunity to recruit a more diversified workforce. Join Samantha and her guest Natalie Gullatt, President and Founder of Black Marketers Association of America (BMAA), as they talk about the goal of her organization which is to bridge the socio-economic disparities African Americans face in the marketing space and to provide resources for companies to tap into the talent pool of black marketers.
28 minutes | Apr 27, 2021
Humanizing HR: A Bridge to Employee Engagement
The global pandemic stretched largely on-premise HR policies as office employees transitioned to a remote work environment. As companies transition back to a hybrid model, HR will play an instrumental role in adapting once again. Join Samantha and her guest Kate Ferry, Talent Business Partner with Signant Health, as they discuss the HR lessons learned over the last year, how managers can sustain engagement in a hybrid work model, and what the landscape looks like recruiting new employees and developing the talents of existing employees moving forward.
21 minutes | Mar 19, 2021
Creating Durable Content w/Shondell Varcianna
The key to successful content creation is knowing your audience extremely well. Creating durable content is not about what you want to say, but about what your customers need. Join Samantha and her guest Shondell Varcianna, Content Strategist, as they discuss the importance of having a clear definition of your target audience, developing content that resonates with that base and continually measuring the effectiveness of your message.
31 minutes | Mar 12, 2021
Cumulative Advantage w/Mark Schaefer
Join Samantha and her guest Mark Schaefer, author of his latest book Cumulative Advantage: How to Build Momentum for your Ideas, Business and Life Against All Odds, as they discuss new ideas to help us build the momentum needed to rise above competitive obstacles in business, in our careers and in our lives.
27 minutes | Mar 9, 2021
Sales in a No-Contact World w/Jason Rushforth
The pandemic has dramatically changed the way sales organizations operate and function in the marketplace. Traditionally thought of as an in-person, hand-to-hand sport, sales has now shifted to a virtual playing field. Listen in with Samantha and her guest Jason Rushforth, SVP Americas for SugarCRM, as they discuss the shift in sales strategies caused by the pandemic, how to motivate your team virtually and how to be as flexible as possible with prospects and customers.
28 minutes | Mar 5, 2021
Addressing Mental Health in the Workplace w/Lisa McLaughlin
While companies focus on many different employee issues, such as diversity, inclusion and equality, one area that needs more attention, especially during these trying times of a pandemic, is the mental health of its employees. Listen in with Samantha and her guest Lisa McLaughlin, who shares her personal experience with depression and bipolar disorder and how companies can build an environment that is more conscious and empathetic to the mental health of its employees.
35 minutes | Feb 10, 2021
Get the Word Out: Write a Book That Makes a Difference w/Anne Janzer
Is your idea worthy of a book? Listen in with Samantha and her guest Anne Janzer, author of her latest book, Get the Word Out: Write a Book That Makes a Difference, as they discuss the art of book writing, how to crystallize your ideas, define the audience you want to serve with your message, and how to build confidence in your expertise and authority of the subject matter.
30 minutes | Jan 8, 2021
Customer Outcomes Matter More than Experiences w/Mathew Sweezey
Exciting new research by Mathew Sweezey, Director of Market Strategy at Salesforce, explores the important question of what has changed in customer experience due to the global pandemic. Listen in as Mathew shares his insights on how purchasing processes have shifted, causing marketers to shift GTM strategies from a broad focus to a much more narrow and deep mapping of our buyers' journey, and to clearly understand that customer experience is the method, and the outcome is the goal.
22 minutes | Dec 10, 2020
Stakeholder Shifts w/Rachel Krug
The pandemic has caused numerous changes within our organizations, as well as significant shifts in the stakeholders we serve. Changes in roles & responsibilities at the customer organizations we serve requires us to reevaluate our relationships and sometimes bring them back to the onboarding stage of their journey. Join Samantha and her guest Rachel Krug, VP of Growth Operations at Business.com, as they discuss how the global pandemic has shifted business operations internally within our organizations and the importance of reevaluating customer relationships.
24 minutes | Dec 1, 2020
Adapting to New Business Context w/Rebecca Grimes
Businesses large and small have had to change and adapt their business models due to Covid. You may have found yourself with an all-remote workplace, experienced shifts in consumer expectations, or needed to market products online for the first time. Marketers have had to reprioritize in order to survive. Join Samantha and her guest Rebecca Grimes, CMO at Ruby.com, as they discuss how a global pandemic has affected not only businesses, but the customers they serve and the importance of building empathy into decision-making.
23 minutes | Nov 24, 2020
Curating Connections w/MK Getler
Amidst COVID, the holidays present a challenge as we communicate and celebrate our customers and employees. Creating meaningful experiences that are authentic and relatable can foster genuine connections within the communities we serve. Join Samantha and her guest MK Getler, Head of Marketing at Alyce, as they discuss how the context of community has shifted over the last several months and how to take advantage of opportunities to build connections that are personal and relatable.
24 minutes | Nov 10, 2020
Live is the New In-Person w/Jon Ellms
The events industry was crippled by COVID-19. Fast forward six months, and we see companies getting back to work and finding new ways to engage audiences in live events that mimic face-to-face experiences. Join Samantha and her guest Jon Ellms, EVP at Access TCA, as they discuss how companies are reimagining events, adding experiential components to entice and engage participants, and ultimately creating an event that will become an ongoing community experience.
27 minutes | Nov 3, 2020
Remote Content Collaboration w/Xenia Muntean
Really great marketing ideas bloom from ad-hoc, in-person work environments we enjoyed before the pandemic. How do marketers continue to foster vibrant, spontaneous content creation remotely, while being sensitive to what's happening around the world? Join Samantha and her guest Xenia Muntean, CEO & Co-Founder at Planable, as they discuss the challenges content marketers face working remotely and the importance of over-collaborating when developing content in the throws of a pandemic.
33 minutes | Oct 20, 2020
Marketing & Metaphors w/Matthew Woodget
Marketers are storytellers. Successful messaging can be measured by how well the message aligns with the organization's core values and how well stakeholders can take those messages and make them their own. Join Samantha and her guest Matthew Woodget, Founder & CEO at Go Narrative, as they discuss the importance storytelling plays in creating messaging success and practical storytelling techniques to apply to your brand, its value proposition and positioning.
26 minutes | Oct 14, 2020
Merging Teams during COVID-19 w/Daniel Incandela
Change introduces uncertainty. Now add in a global crisis to a corporate acquisition and you have uncertainty of seismic proportions. Join Samantha and her guest Daniel Incandela, CMO at Conga, as they recap Conga's acquisition journey occurring right in the middle of a worldwide pandemic, and how they navigated these times of uncertainty with empathy and transparency for both their employees and customers.
46 minutes | Sep 29, 2020
Marketing From a Point of Strength w/Tamsen Webster
In order to adapt our marketing strategies and messaging faster and more cleanly, the foundation of our world view needs to be solid. Marketing that's rooted in our strengths will deliver messages that will resonate for the long-term. Join Samantha and her guest Tamsen Webster, Founder and Chief Message Strategist at Find the Red Thread, as they discuss the importance of defining your red thread and how it will allow you to put anything new thrown at your business and put it in context of your strengths.
22 minutes | Sep 18, 2020
Drive Efficiencies with Intent Data w/David Crane
There are many different types of intent data that provide insights into our customers’ buying journey. Join Samantha and her guest David Crane, VP of Product Marketing at Intentsify.io, as they discuss the importance of intent data and how it can be used to find efficiencies within our sales organizations.
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