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7-Figure Small with Brian Clark
52 minutes | Oct 6, 2021
CryptoDads Case Study: NFTs as the Catalyst for Community Commerce and Beyond
As we discussed on a recent episode of 7-Figure Small, the use cases and utility for NFTs go so far beyond just getting a cartoon image to use as a profile picture.This is actually the biggest mistake that many people new to learning about NFTs make when they see the exorbitant amounts of money that projects like Crypto Punks and the Bored Ape Yacht Club sell for. They assume it’s about the artwork, when that’s merely the top layer.What really matters is everything going on beneath the surface in these super-exclusive communities that provide real benefits to their members.Because that’s really what someone is buying when they purchase such an NFT: yes, they’re getting a unique jpeg that can signal social capital and even convey valuable IP rights; but more importantly they are getting entry and access into an online space that can provide networking, camaraderie, purpose, opportunity, fun, giveaways, and even collective revenue streams.And sometimes, it’s not the community that comes first; it’s the NFT project — with a spontaneous community spinning up around it. Do some of these spontaneous communities turn out to be short-term mirage communities filled with speculators hoping to flip a jpeg for a quick profit?Absolutely.But when done right, these spontaneous communities can quickly become genuine, connected communities that carry the initial mission — and financial goals — of the NFT project’s founders beyond their wildest expectations.In this case study conversation, which was originally a piece of premium content for Future Freedom members, Jerod talks with the founders of one such NFT project — CryptoDads. (Full disclosure, Jerod is a member of the CryptoDads community by virtue of owning multiple CryptoDads NFTs.)Jerod stumbled upon CryptoDads after spending some time searching for an NFT project to get into, so he could see this spontaneous community building from the inside. As he explains, he immediately bought into this project because of the utility roadmap the founders had laid out, and because the big idea spoke to him on a personal level. The best of these NFT projects connect with members in at least one key component of their identity. CryptoDads hit him in two: his emerging interest in crypto, and his enduring joy and responsibility of being a dad.And because this project made a similar connection with so many other like-minded people, as well as the inevitable speculators who are always looking for promising projects, its public sale of 10,000 NFTs ended within minutes, driving quite a bit of revenue for the founders, devs, designer, and investors. They also get a cut of each NFT when it is resold as well. Pretty interesting business model, right?Also an extremely challenging one to pull off, as we discuss. But even if launching the next 10,000-mint pfp NFT project isn’t in the cards for you, it’s useful to understand why they can be so powerful in building spontaneous communities.And with NFTs set to serve as unifying digital tokens for existing and emerging communities alike moving forward, understanding this phenomenon through the prism of a project that is making all the right moves early on will help ground your understanding of NFTs moving forward.Links:http://futurefreedom.comhttp://cryptodadsnft.comhttp://twitter.com/cryptodadsnft
56 minutes | Sep 22, 2021
Smart Contracts and DAOs: The Collaboration Code
We began this series by talking about blockchain, then followed it up with two episodes on emerging applications built on top of blockchains — creator coins and NFTs.This week, we discuss the intermediate layer between the blockchain and those applications, which make them possible: smart contracts.• What a smart contract is and does• The legalities of smart contracts• Examples of smart contracts• How smart contracts led to the rise of Ethereum• How smart contracts can revolutionize the way freelancers work and get paidThen we tackle another emerging application that smart contracts empower — DAOs.• What is a DAO? What does it do?• How access to a DAO is granted• The legalities of DAOs• Examples of DAOs — from the wild and esoteric to the remarkably practical• The future of DAOs and how they will impact online communitiesAll that and more on this edition of 7-Figure Small.Links:• $MOVE coin: http://movecoin.net• Future Freedom: http://futurefreedom.com
64 minutes | Sep 15, 2021
NFTs: What They Are, Where They’re At, and Where They’re Going
This is the second episode in our series on the applications that will be built on top of blockchains and change the way we live, work, and interact.Last we discussed creator coins. This week, we're discussing the other kind of social token: NFTs.By now you've probably heard of NFTs. You may even know that NFT stands for Non-Fungible Token. But if you're like most people, you're still trying to figure out exactly what that means … and why on earth people would spend thousands (even millions!) of dollars on a jpeg.The reality is that your current view of NFTs is likely colored by the content you're consuming about them. If all you've read are the crazy headlines or “old man yells at clouds” dismissals, then you probably have an overly simplistic understanding of what NFTs are and the many layers of utility they can provide to holders and creators.In this episode, we dive deep to give you the 360-degree view of NFTs.Yes, there is some silliness, maybe even a speculative bubble, in the current NFT market. But the technology behind NFTs is going to change everything from how musicians make money to how live event tickets are handled and even, perhaps, to how you sell and gate your next online course.What people often overlook about NFTs is that they can provide utility in the form of entry, access, community, social capital, and even future revenue streams. Once you start digging in, it's fascinating. And you'll undoubtedly come away from this episode with at least one idea for how NFTs will impact your work.You'll also learn what happened when Jerod went down the rabbit hole of an NFT project that he actually connected with, CryptoDads.All that and more on this edition of 7-Figure Small.Access the show notes and links here: http://unemployable.com/podcast/nfts
48 minutes | Sep 8, 2021
Creator Coins: A Value Multiplier for Community Commerce
Last week, we returned with a discussion about blockchain and decentralization. That episode set the stage for the series of episodes we're beginning this week, which dive deep into what really matters: the useful applications that will be built on top of blockchains and change the way we live, work, and interact. Let's start with creator coins -- of which we have our own, $MOVE (http://movecoin.net)If you've been paying attention, you probably understand creator coins in broad strokes. They are branded digital currencies. Okay, but what does that really mean? • How is a creator coin actually a real "currency"?• How are they used?• How do the holders of creator coins benefit?• How do the creators benefit?• Do creator coins replace $USD?• Can they work together?• How do you get one of your own?• What makes the Rally ecosystem, where we host $MOVE coin, better than the other current options?This week, we answer all of those questions and more ... before the episode really takes a wild turn at the end.Plus, stick around for Brian making yet another superhero movie reference that sails right over Jerod's head and the awkward moment that ensues.
47 minutes | Sep 1, 2021
Blockchain: The Foundation of Web 3.0
These days, blockchain and cryptocurrencies are most often referenced when the decentralized web is discussed. But blockchain is really only one aspect of Web 3.0 (although a really important foundational one). Web 3.0 will involve the convergence of:• Spatial technologies like augmented reality and virtual reality• Physical access points via the internet of things, wearables, and robotics• Cognitive aspects such as machine learning and artificial intelligence, and• Distributed technologies like blockchain, distributed ledgers, and edge computing.In this episode of 7-Figure Small, we touch on the impact that all of these elements will have on the development of Web 3.0 before settling in to focus on blockchain. Our blockchain discussion explores the following topics:• What is "decentralization"?• How does blockchain technology facilitate decentralization?• What does Bitcoin have to do with it?• What industries are being most acutely impacted?• And how is this affecting content entrepreneurs?Then we end with an overview of what our next four episodes will cover. That's right, we're back!Make sure you check out these important links that we mention during the episode:http://movecoin.net/https://copyblogger.com/creator-coins/https://unemployable.com/wp-content/uploads/2021/08/CB-Insights_Industries-Disrupted-Blockchain.pdf
64 minutes | May 21, 2021
How Nerd Fitness Succeeds with Intersectional Positioning
We’ve talked a lot about positioning on this show. In a crowded content ecosystem, you can’t just publish general content for a general audience and expect any response other than general indifference. You have to position yourself and your content so that you matter in a particular way to a particular group of people.And as the Internet landscape gets more advanced, with more content options available, even a single level of positioning isn’t enough. For example, you can’t just be “fitness” and expect to make a dent. Or you can’t just target nerd culture and expert to be heard above the noise.But what if you combine two seemingly unrelated niches into one? Now, instead of struggling to be heard by the masses at the edges of the Venn Diagram, you can really matter to the people at the intersection in the middle.And that’s exactly what Steve Kamb did when he created Nerd Fitness. It's also what Brian Clark did with Copyblogger. And today, we’re going to discuss how Steve and Brian have succeeded with intersectional positioning, and why it may be a path you want to go down in your quest to really matter to an audience.We also discuss a few fun headlines -- on the Metaverse, keyword research, and the best jobs for freelancers -- and then answer a few questions.Headlines:• State of the Metaverse 2021 (https://medium.com/the-challenge/state-of-the-metaverse-2021-9f032fed655b)• There Are Four Kinds of Keyword Research; Make Sure You’re Doing the Right One(s) (https://sparktoro.com/blog/there-are-four-kinds-of-keyword-research-make-sure-youre-doing-the-right-ones/)• 5 Freelance Jobs That Are In Demand Now (https://www.forbes.com/sites/nextavenue/2021/05/07/5-freelance-jobs-that-are-in-demand-now/?sh=ae0a5c163180)To access the full show notes: https://unemployable.com/podcast/intersectional-positioning/
76 minutes | May 13, 2021
Joe Pulizzi on NFTs and Building Your Personal Content Empire
With Joe Pulizzi in the house, could we be talking about anything other than content? Come on. This is the founder of Content Marketing Institute and author of the soon-to-be-rereleased Content, Inc. that we're talking about here. Content is Joe’s brand.But not content for content’s sake. If you are still clinging to the idea that “content is king,” you need to disabuse yourself of that notion immediately.Content is not king. The right content, in the right context, for the right people, and within the confines of the right business model — that’s your winning combo.It’s how you go from a dime-a-dozen online content creator to a true content entrepreneur — someone who serves an audience on the way toward building a 7-Figure Small business, a personal enterprise, or whatever else gives you the lifestyle and freedom you desire.This week, we learn from Joe’s experience and wisdom in this area, and the new frontier he's blazing by incorporating crypto and NFTs into his new project, The Tilt.Oh, and Brian may know a thing or two about this also. 😉We also discuss a few fun headlines — Twitter's push with Spaces and how creators can use NFTs to their advantage — and then answer a good listener question.Headline URLs:https://techcrunch.com/2021/05/03/twitter-expands-spaces-to-anyone-with-600-followers-details-plans-for-tickets-reminders-and-more/https://unchainedpodcast.com/mark-cuban-on-why-he-thinks-eth-is-a-better-store-of-value-than-bitcoin/https://www.thetilt.com/revenue/content-creators-non-fungible-tokens-coins-nfts---Access the full show notes at: https://unemployable.com/podcast/joe-pulizzi-nft/
67 minutes | May 6, 2021
Paul Jarvis on Building a Personal Enterprise While Ditching the Personal Brand
This week, we continue with the themes from the past couple of weeks: building a personal enterprise and the growing trend of unretirement.The question is: where does building a personal brand play into all of this?Do you need to build a personal brand to build a personal enterprise? Are they the same thing? (No.)Do you need it at the beginning in our social media-conscious world, but are you then able to ditch it later once the demands of a personal brand are no longer necessary to serve the ends of the enterprise?There aren’t many people more qualified to discuss this topic than Brian Clark and Paul Jarvis. Both have built successful personal enterprises, each without leaning fully into the personal brand focus that so many online-based entrepreneurs focus on.What can we learn from their examples and experiences? In this episode, we find out.We also discuss two meaty headlines — the controversy at Basecamp and the trouble with entrepreneurship culture — and answer some listener questions.• Breaking Camp by The Verge (https://www.theverge.com/2021/4/27/22406673/basecamp-political-speech-policy-controversy)• Silicon Valley's Secret (https://money.cnn.com/mostly-human/silicon-valleys-secret/)***Access the complete show notes at http://unemployable.com/podcast/paul-jarvis
36 minutes | Apr 28, 2021
What’s Your Unretirement Plan?
The "unretirement" trend started with bored retired people going back to work.Then it became a planning mechanism for those nearing retirement to set up their next thing.Now, it’s applied to anyone who thinks it's ridiculous to do something you hate just so you can retire by a predetermined age. Why not just start living the life you want now ... and then keep going with it?That is the topic of this week's discussion on 7-Figure Small. Brian Clark delves into what unretirement is, the societal and technological trends that are converging to make it more necessity than option, and some surprising statistics about the future of the digital nomad lifestyle.And, of course, how the personal enterprise plays into it all.
59 minutes | Apr 21, 2021
Case Study: The SaaS Path to Personal Enterprise
You are probably starting to notice a theme here on 7-Figure Small. Two weeks ago, Brian introduced the concept of the personal enterprise here on this podcast, having written about it several times over at Further. Then last week, Brian Gardner joined us to trace his history from side hustle design to sustainable, scalable enterprise.And this week, our guest Laura Roeder gives us another opportunity to experience a personal enterprise case study straight from the trenches.Her journey from social media consultant to founder of multiple SaaS success stories is an inspiring one, and she’s here to share it with us -- the good and the bad -- so we can learn from her example and put the lessons into action as we pursue our own personal enterprises. We also discuss headlines about so-called "outrage marketing," Prince Harry's new job (and why it's relevant to an audience of unemployables), and ambassador marketing for email newsletters. Plus a few listener questions at the end.---To access the show notes for this episode, including all links mentioned, visit: http://unemployable.com/podcast/personal-enterprise-laura-roeder
89 minutes | Apr 14, 2021
The Personal Enterprise in Practice
Last week, Brian and I discussed the personal enterprise in theory. This week, it's time to discuss the personal enterprise in practice.And who better to lead such a discussion than two people who have each built mature personal enterprises of their own?Brian Clark and Brian Gardner. (Also known as BC an BG to anyone who worked at Copyblogger.)They started out as competitors, eventually became successful partners at Copyblogger Media, and now have moved into that sweetest of entrepreneurial spots where they are letting their passion and enthusiasm guide their choices for what to work on next.What’s it take to get there? Find out this week in the return of 7-Figure Small Live -- which means in addition to our main topic you always get headlines and some Q&A at the end.Headlines:• I’m Stepping Down as Copyblogger CEO (href="https://copyblogger.com/stepping-down/)• Wix Takes On WordPress by Bringing to Life the Frustrations of Website Management (https://www.adweek.com/creativity/wix-takes-on-wordpress-with-ads-that-bring-the-frustrations-of-website-management-to-life/)• Wix Ad: Conflicting Plugin (https://www.youtube.com/watch?v=tffn1sW1VSg)• Will Gen X Women Rule the World? (https://further.net/gen-x-women/")To access the full show notes, visit: https://unemployable.com/podcast/brian-gardner/
40 minutes | Apr 7, 2021
The Rise of the Personal Enterprise
When you start a business, you don't have to know exactly what it will end up looking like. You also don't need to try to hit a home run right away. It's far better to be patient and methodical. In fact, many people who end up developing their own personal business empire start out as freelancers, or in some other client services role. This is includes Brian Clark.This week on 7-Figure Small, we take a one-week break from the new 7-Figure Small Live format to dig deep on the idea of the personal enterprise. Brian reflects on his journey from starting small to developing his own successful personal enterprise. He defines what a personal enterprise is, outlines the forces converging to make now the right time to get started, and describes what your revenue and audience building mindsets should be to get you started off in a way that can you support you now and scale later. Brian also introduces and describes the Personal Enterprise Pyramid, and tells you what your next step(s) should be.Step one: make sure you've taken the free Next Level 7 email training course! (https://unemployable.com/next-level-7/)Access the show notes, including all links mentioned, here: https://unemployable.com/podcast/personal-enterprise/
75 minutes | Mar 31, 2021
How to Double Down on Your MVA with SEO
This week, we talk about SEO. But it’s a bit of a different SEO conversation than you may be used to.Because often when we talk about SEO within the context of building an audience, we focus on it from the beginning. What better way to get to your minimum viable audience than with organic search traffic ... right?Well, maybe not.As we’ve discussed in bits and pieces on previous episodes, you aren’t really ready to execute a smart SEO strategy until you have your minimum viable audience already built. At that point, you actually know something about your audience beyond the hypothesis that you start out with. Once you’re there, then you can take what you know, craft an astute SEO plan, and drive the kind of targeted organic traffic that you can actually convert into subscribers -- the kinds of subscribers who may even be on the fast track to becoming customers.And Jonny Nastor knows plenty about how to do this, because he’s been doing it successfully for clients for years. And he shares his expertise with us in this episode.In addition to this week's main topic, we take another trip inside Brian's mind, answer some mailbag questions, and discuss headlines about a new way startups are raising money, the secret to business and artistic success, and why internal links really matter.Headlines:1. The SEC and New Breed of Startups Fuel the Equity Crowdfunding Flame (https://www.inc.com/amrita-khalid/the-sec-new-breed-of-startups-fuel-equity-crowdfunding-flame.html)2. This Is the Secret to Business and Artistic Success (https://ryanholiday.net/secret-to-success)3. 10 Easy But Powerful SEO Tips to Boost Traffic to Your Website (https://www.pcmag.com/how-to/easy-but-powerful-seo-tips-to-boost-traffic-to-your-website)
77 minutes | Mar 24, 2021
How to Achieve Sustained Success as an Independent Creator
Back in November of 2020, this week's guest tweeted, “It’s hard to overstate how monumental and empowering the digital revolution has been for independent creators.” His name is Corbett Barr, he's one of the founders of Fizzle, and for the past decade-plus he's been at the forefront of this revolution, creating successful content and products while helping other creators do the same.This week, Corbett and fellow digital pioneer Brian Clark discuss some of the lessons they’ve each learned that will help us all succeed as independent creators in 2021 and beyond. In addition to this week's main topic, we take another trip inside Brian's mind, answer some mailbag questions, and discuss headlines about community becoming a competitive advantage, the latest trends in podcast listenership, and an update on the PRO Act.Headlines: • When Community Becomes Your Competitive Advantage (https://hbr.org/2020/01/when-community-becomes-your-competitive-advantage)• Yes, Podcast Listenership is Still on the Rise (https://www.vulture.com/2021/03/podcast-listenership-download-data-on-the-rise.html)• No, The PRO Act Wouldn't Kill Freelancing (https://brandonmagner.substack.com/p/no-the-pro-act-wouldnt-kill-freelancing)
76 minutes | Mar 17, 2021
How to Build an Audience From Scratch in 2021
This week, we discuss a topic that gets asked about nearly every time we do a Q&A for Unemployable Initiative members: how to build an audience. Specifically, how do you start from scratch, or close to scratch, and build a minimum viable audience?As you know from the definition of minimum viable audience, once you have an MVA the audience starts to build itself. That doesn’t mean the work of filling the top of your funnel is done, but it does mean that you have some momentum and a head of steam to help keep you growing.But how do you get that momentum going in the first place? Especially when there is so much content out there already, which can it feel like such an immense challenge just to get noticed?To be clear: there are no silver bullet in this episode. There is no secret we reveal that will allow you to supersede a couple of fundamental truths of audience building: 1) you have to create high quality content for a specific audience, and 2) you’re going to have to invest time or money, or both, to get that content in front of the right people.If either of those two truths scare you off, this conversation may not be of much use. But if they don’t, then join us and our special guest Sonia Simone to talk about what’s working for building a minimum viable audiences in 2021.In addition to this week's main topic, we take another trip inside Brian's mind, answer a bevy of listener questions, and discuss headlines about how the pandemic is messing with our brains, whether the PRO Act should worry freelancers, and how marketing will (or won't) change after the pandemic.This week's headlines:1. How the Pandemic is Messing with Our Brains (https://www.theatlantic.com/health/archive/2021/03/what-pandemic-doing-our-brains/618221/)2. Does the PRO Act Threaten Freelance Careers?(https://www.jennifergregorywriter.com/2021/03/01/guest-post-deborah-abrams-kaplan-explains-why-the-pro-act-threatens-freelance-careers/)3. 10 Truths About Marketing After the Pandemic (https://hbr.org/2021/03/10-truths-about-marketing-after-the-pandemic)
73 minutes | Mar 10, 2021
Your Financial Success is His Business
Todd Tresidder has built his successful two-stage career by walking the walk. First, he became a self-made millionaire by learning how wealth is really created and spotting the contradictions in what is often taught. Then, he helped others do the same at Financial Mentor by creating frameworks and guides that help people ignore the noise and focus their financial decision making and what will actually help them build wealth.And along the way, he’s proven to be a believer in a concept Brian discussed most recently in the first lesson of Community Commerce Essentials -- two of the seven questions Brian outlined for finding your winning difference: who does your audience want to become and who do you want your audience to become?That latter part is what really sets Todd apart, because he wants his financial mentees to view their path to financial freedom as a path toward personal growth as well. In fact, he views them as one and the same.We talk about all of this with Todd on this week's edition of 7-Figure Small.In addition, we discuss a few headlines around NFTs, the future of work, and email. Then we end by answering some questions from Unemployable Initiative members and folks who were there for the live broadcast of this week's episode.
43 minutes | Mar 5, 2021
The Art of Selling Your Business
After two episodes of the new format of the show, fate intervened. First, the winter fiasco in Texas knocked Jerod’s power out, and then the next week his wife gave birth to their second child. So, congratulations to Jerod and Heather!I decided to carry on with a return to the old interview format for one week only. In this episode, I have a great chat with John Warrilow about some of the key concepts from his new book, The Art of Selling Your Business. I’ve interviewed John before about designing your business to be an attractive acquisition target with a recurring revenue model, and this time we’re exploring how to prepare for an actual exit.We begin with a question that many don’t really spend time considering: Why do you want to sell? Getting a little philosophical about the reasons for selling your business can spare you a lot of second-guessing later.After that, we discuss the danger of timing your exit, the “5-20” rule for potential businesses that will want to acquire your business, how to deal with earnouts and attempts to “retrade” the deal, how to nudge the purchase price up, and much more.John shares a lot of value in this interview, and answers some common questions that everyone who sells a business needs to understand. Let’s jump right in.
87 minutes | Feb 17, 2021
The Classic Internet Is Back In Style
With podcasting still going strong, newsletters having their moment, and blogging still right there in the thick of it all, it sure feels like the internet is returning to its roots in a good way.As Justin Jackson put it in a tweet: "The classic internet is back in style: mindful, slow pace. Less frenzy. Feels good."We sure agree.So this week on 7-Figure Small, we rounded up Chris Brogan and Darren Rowse, a couple of pioneers of the early internet, to join Brian Clark for a chat about what’s new, what’s different, and what’s the same as it ever was.As always, we begin by kicking around some headlines and end by answering listener questions. In between, during our main topic, Brian, Chris, and Darren go deep on: • Their experience launching Third Tribe• The power of virtual communities• Why email remains so important• Where podcasts fit within an overall content marketing strategy• How curation has evolved And much more.
67 minutes | Feb 10, 2021
The Smart Way to Think About Scaling Your Business
As all freelancers and solopreneurs know, or eventually learn, starting a successful small business is a challenge -- a challenge worth accepting because of the rewards that come with it.But what about the steps beyond that first level of success? What if you decide that you want to take your six- or seven-figure small business and scale it up? It's doable, and there are well-worn paths you can follow. But it's not the right path for everyone. Is it the right path for you?That's the subject of this week's edition of 7-Figure Small with Brian Clark, who has made the decision to scale several times in the past and experienced the challenges and rewards that come with it.Ryan Deiss has too. Like Brian, he's a serial entrepreneur. He founded Digital Marketer and is currently helping small businesses scale successfully at Scalabale.co. This week, Ryan is our guest for an in-depth discussion about how to weigh the benefits and challenges of scaling your business so you can make the right decision for your situation.This week's episode also marks the debut of our new format: 7-Figure Small Live. So in addition to the discussion on scaling your business, we begin by kicking around a few headlines (about Robinhood, Clubhouse, and Substack) and then finish up by answering questions from our live Zoom audience of Unemployable Initiative community members.
45 minutes | Feb 3, 2021
How to Be Someone's Favorite Podcast
There are, without doubt, a lot of podcasts other there. But that’s not the same as there being a lot of truly engaging podcasts.People tend to think if they just land the right guest (you know, the one that’s been on every other show like yours), your downloads would double and sales would skyrocket. But think about it ... how can that be true?Rather than just another podcast, you need a premise that does more than prompt a download. Something that speaks to your intended audience in a way that simultaneously delivers the value they’re looking for, in a way they weren’t expecting.This week’s guest on 7-Figure Small has some thoughts on the subject. In fact, Jay Acunzo has lots of thoughts, and they are incredibly insightful.If you’re trying to grow your business with a podcast, or you’re contemplating it, this episode is a must listen.From his early work at companies like Google and ESPN, and spanning 15+ years of public performance and creative projects, Jay has inspired and pushed others to question the status quo, find and share their voices, and make a difference with the work they create.He’s now building his own solo business helping people find their voice and build an audience -- all in a way that leads to real revenue, not just downloads on just another podcast.
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