25 minutes | Oct 8th 2020

Episode 25: Getting Dirty with Data – A Chat with Isaac Collazo—a True Data Guy

IDeaS’ chief evangelist Klaus Kohlmayr speaks with Isaac Collazo, former VP of competitive intelligence at IHG. Throughout his career, Isaac has helped key stakeholders analyze competitive performance and interpret the macro-economic environment. While the value of data to form insights and strategy has greatly appreciated, many people struggle with telling a story utilizing the data. In this episode, Isaac unpacks what makes a great data story and how to get dirty with data. 

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