24 minutes | Sep 24th 2020

Episode 23: The Future of Corporate Travel & Customer Relationships

IDeaS’ chief evangelist Klaus Kohlmayr speaks with Lennert De Jong, chief commercial officer at citizenM, about the launch of their new global subscription model. With creativity, innovation and disruption being an integral part of citizenM’s DNA, the organization has launched another first-of-its-kind hotel product born of the changing purpose of corporate travel. In this episode, Klaus and Lennert discuss citizenM’s new subscription modes as well as: 

  • The changing purpose of corporate travel 
  • The value of moving away from transactional relationships to customer relationships 
  • Revenue management needing to shift focus to customer lifetime value for long-term impact 

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