Created with Sketch.
45 minutes | 4 months ago
The State of Identity, Presented by PubMatic
Andrew Baron, Pubmatic’s VP of Marketplace, leads this discussion with Alison Gensheimer, VP of Digital Marketing at Wells Fargo, and Luke Lambert, Head of Programmatic at OMD, around the state of identity today, and where we’re headed tomorrow.
20 minutes | 8 months ago
Givsly’s Season Without Swag
In this episode of Uncommon Thinking, Chad Hickey, CEO at Givsly, and Joshua Lowcock, Chief Digital Officer at Universal Mccann discuss alternate ways to spend unused corporate swag budgets during the pandemic through Givsly’s Season Without Swag program.
26 minutes | 9 months ago
Turmoil To Transformation And Twitter On Covid-19
With the world still battling the pandemic and whole populations reacting in new and unexpected ways, Twitter’s VP, Global Client Solutions Sarah Personette speaks about Twitter’s response to COVID-19 as a company and how users are behaving and adopting new behaviours.
25 minutes | 10 months ago
Marketing Trends Accelerated?
Lubomira Rochet, chief digital officer of L’Oreal talks with Stephan Loerke, chief executive of the World Federation of Advertisers about the impact the pandemic has had on L’Oreal, and at a higher level, for brands around the world.
28 minutes | 10 months ago
The Responsibility Of Marketers
Facebook’s response to Covid-19 for small businesses was nothing short of amazing. Given such a large proportion of its advertisers are SMB’s, opening up a fund to ensure these businesses were still able to target customers handed many a lifeline when they needed it most. How it did it, coming up. Now, over to Kimberlee Wells, CEO at TBWA Melbourne & Adelaide to introduce Mark D’Arcy, Facebook’s VP Global Business Marketing and Chief Creative Officer.
28 minutes | a year ago
Why Machine Learning Can Help Cure Blindness But Not Bad Creative
We’re at the dawn of machine-enabled everything. At the moment machines are very good at answering the questions machines can answer, but how can we make them good at answering the questions humans answer? For machines, understanding the complexity of human emotion that amounts from watching, or reading a piece of advertising creative is just at the beginning. Noel Paasch explained how Google is looking to solve the problem.
42 minutes | a year ago
Jason Xenopoulos, Brands Are the New Culture Creators
Interruption marketing has reached its sell-by-date, leaving many brands scrambling for relevance. To survive in a post-advertising era, brands have become our modern-day Medicis. They are our entertainers, storytellers, creators and curators – connecting through culture rather than interrupting it. Jason Xenopoulos, VMLY&R’s North America Chief Creative Officer and New York CEO explored why culture has become our new media, and how brands can harness the power to spread like memes within it.
28 minutes | a year ago
Matthew McCarthy, CEO, Ben & Jerry’s
Ben and Jerry’s calls itself an aspiring social justice company. Something it has leaned into since founders Ben Cohen and Jerry Greenfield started churning ice cream in 1978. CEO Matthew McCarthy will explain what that means, and how the company has evolved from philanthropy and community involvement to business activism.
37 minutes | a year ago
Serena Williams, Investor and 23 Time Grand Slam Winner
Serena Williams’s 23rd grand slam at the Australian Open in 2017 put her in rarefied company not just in the history of women’s tennis, but in all sport – she is quite possibly the greatest athlete in a generation, perhaps the greatest in any sport. She talked about it all, from the stage, alongside Verizon Media chief executive, Guru Gowrappan.
38 minutes | a year ago
The Great Hack, Cast and Directors
If you’re not the customer, you’re the product. How our digital data has become the commodity by which some of the world’s largest companies have made their fortunes was the subject of ‘The Great Hack’ documentary on Netflix.
27 minutes | a year ago
Trevor Noah, Host, The Daily Show
How do you write a new show everyday? Noah took us behind the curtain to discuss the creative process behind The Daily Show, and how he’s engaged a generation of young viewers through humor and political commentary.
44 minutes | a year ago
Fernando Machado, CMO, Burger King
Burger King are known for producing brazen campaigns, regularly throw themselves into the ring with arch rival, McDonald’s. ‘McWhopper’, in 2015 was as an open letter in the New York Times proposing a truce, and suggesting the fast-food giants join forces to create the McWhopper – a combination of the Whopper and the Big Mac. Its CMO, Fernando Machado shared his thoughts on creating ideas that stick from the Advertising Week stage.
32 minutes | a year ago
Gwyneth Paltrow, CEO, Goop
Gwyneth Paltrow founded her lifestyle company Goop when she was sat at her desk at home in 2008 – originally it was supposed to be a recommendation newsletter. But it has become so much more. It’s spawned a content site, multiple stores, a magazine, a podcast, cookbooks—and now a slick six-episode series, “The Goop Lab,” for Netflix. How she built the brand that is both loved and has received heavy criticism was explained, from the stage.
38 minutes | 2 years ago
Data and Democracy in a Post-Truth Era
Fake news, dark ads, data scraping – has the digital dystopia already begun, or can we act now to save the future of democracy? The Guardian’s Jonathan Freedland explored the issue with panelists at Advertising Week Europe.
41 minutes | 2 years ago
Sadiq Khan, Mayor of London
The advertising and media industries are keenly aware of their limited diversity and how this inhibits their ability to build relationships with their audiences. Join HuffPost’s Global Editor-in-Chief Lydia Polgreen and London Mayor Sadiq Khan for a conversation around diversity in our industry, London, and how the current political climate impacts both.
42 minutes | 2 years ago
Winnie Harlow, Supermodel and Activist
Following an appearance on America’s Next Top Model, Winnie Harlow burst onto the modelling scene in 2015 after fashion photographer Nick Knight cast her in a campaign. She has been the star of countless catwalks and cover shoots ever since. She has worked with world-class brands including Nike, Tommy Hilfiger, Dior and Swarovski, cameoed in music videos including Beyonce’s Lemonade and presented at TED. She is also a super passionate Snapchatter, delighting her fans with intimate insights into her work and life.
42 minutes | 2 years ago
Jason Robinson, Rugby Player
Join former rugby union star Ugo Monye as he interviews Jason Robinson; 3-time rugby World Cup finalist and scorer of the winning try that launched England to victory in the 2003 World Cup in Sydney. But they won’t just be talking rugby: after a challenging upbringing how has Jason managed to use life’s obstacles to forge a positive path to forgiveness, wellbeing, success and happiness?
39 minutes | 2 years ago
Greenpeace is known for headline grabbing direct action to help shine a spotlight on environmental issues. In 2018 a different approach was taken, changing tone with a lovable mascot called Rang-tan, an animated baby orangutan, to bring rainforest destruction to life. This talk unpacks how Greenpeace managed to effect attitudes towards palm oil and encourage corporate and consumer behaviour changes.
36 minutes | 2 years ago
Judy Murray, Dina Asher Smith and Mims Davies
Join The Telegraph’s Sport team in conversation with Judy Murray, Maggie Alphonsi, Dina Asher-Smith and Minister for Sport Mims Davies as they discuss the scale of ambition for women’s sport, opportunities for brands and reveal a ground-breaking editorial initiative.
46 minutes | 2 years ago
Ellie Norman and Tony Davidson, F1
Formula 1 Director of Marketing Ellie Norman and Wieden+Kennedy London Executive Creative Director Tony Davidson give the inside story on the development and roll-out of Formula 1’s new brand identity, it’s first in 23 years.
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2021