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50 minutes | Jun 16, 2021
Is our research actually representative of diverse communities, or is it based on limited diverse experiences, white nuclear families and outdated assumptions?
Are we making enough efforts to ensure that the people we’re talking to are representative of a proper cross-section of society? How can we make sure that our default isn’t always white nuclear families in Milton Keynes? And that agencies don't downplay what they find in favour of their own experience and/or gut instinct? Every month we ask individuals from the communities most affected to draw on their vast experience and knowledge to give everyone in the industry a tool kit for making our work more inclusive. Episode 3 looks at where do we get our insights from? Key take-outs include: Be proactive about seeking out diverse audiences for your research. A quick Google search or 10 minutes with a couple of colleagues from diverse communities is not enough. Reject our own base assumptions and ask the right question about the audience you are talking to in the first place. Separate your research from ideas empathy and replace them with true insight Get out more, and dont let the spreadsheets do the work. Guests this episode are: Steven Lacey, Founder, The Outsiders Rich Miles, CEO + Founder of The Diversity Standards Collective Arif Miah, Co-Founder and Creative Strategy Director at Mud Orange The pod is created by Lucky Generals, BITE and Wildstorm PR. It is hosted by Lucky Generals' Strategy Director Rachel Hamburger and Account Director Katie Hooper. It is produced by Noel Bussey at Wildstorm PR.
31 minutes | Mar 24, 2021
How do we make sure that progressive comms aren’t a hollow vessel for regressive products?
Many companies challenge diversity norms in their advertising but are hardly doing the same in the products that they sell, from taking a "shrink and pink it" approach to the products they create for women to completely ignoring many minority communities. In this episode we ask the question, is what we're selling part of the problem and how do we make sure that progressive comms aren’t a hollow vessel for regressive products?Giving answers and advice are Davina Rajoopillai, co-founder and Executive Producer at BADLANDS and Ugla Stefanía Kristjönudóttir Jónsdóttir, columnist at Metro and Co-director of My Genderation CIC. Credits Created by Lucky Generals Produced by Noel Bussey at Wildstorm PRHosted by Rachel Hamburger, Strategy Director at Lucky Generals
45 minutes | Nov 20, 2020
How you can stop thinking about it, and actually make advertising's workforce more diverse
Our industry is embarrassingly white and middle class. It’s time that we have some uncomfortable conversations and face up to some difficult truths. This podcast is aimed at giving a platform to members of the amazing communities within advertising and marketing who are leading the charge to diversify our industry and bring it into the 21st Century. We intend to answer questions like what are the key issues? How do they intersect? And how can we all become active allies and forces for positive change at every stage of the process. Premiering at BITE LIVE 2020, Episode 1 explores who actually works within the creative industries, what are we doing that's working and what do we need to be doing differently. Guests this week are Yolanta Boti, Creative at Ogilvy UK and Founder of Ogilvy Roots, Leila Siddiqi, Associate Director Diversity at the IPA, Asad Dhunna Founder at the Unmistakables and Katie Hooper, Account Director at Lucky Generals.Host: Nicola Kemp, Editorial Director at BITEProducer and editor: Noel Bussey, Founder Wildstorm PRSpecial thanks to Rachel Hamburger, Strategy Director at Lucky Generals, Isabel Ashton, Deputy Editor at BITE and Rich Miles, CEO & Co-founder of the Diversity Standards Collective.
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