55 minutes | Feb 2nd 2021

#75 Joe DeFranco of DeFranco's Gym

Joe DeFranco is a world-renowned strength and conditioning coach who started his business out of a 500 square foot storage closet in 2003, known for training top NFL athletes and WWE legends Triple H and Stephanie McMahon. In this episode, we'll hear his story about building his gym and brand through pure grit and determination, his early adoption of content marketing, and his utilization of social media to boost his brand.
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