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UK Export Advice
38 minutes | Jun 22, 2020
63 - Introduction to Chinese Consumers with Yishu Wang
In this season of UK Export Advice we’ve been hearing about how to use cross border e-commerce to sell consumer goods to China In this episode we’re getting a real insight into what life in China is really like so we can better understand Chinese consumers. My name is David James and in this episode I’m talking to Yishu Wang, a marketing consultant who helps Western brands access China and vice versa. But we’re not talking about marketing strategy we’re talking about what daily life is really like for the millions of Chinese middle class families. This is by far my favourite and I think the most insightful and valuable episode in this current season because I think it begins to help us understand just a little bit about who we are trying to sell to and their life and aspirations.
42 minutes | Jun 15, 2020
62 - How to make British luxury brands successful in China with Tom Griffiths of Verb China
OK, so in previous episodes of UK Export Advice we’ve heard that the Chinese already buy $144 billion worth of goods using cross border e-commerce, that means Chinese consumers are browsing e-commerce sites for companies in other countries, yes British ones too, and buying $144 billion worth of stuff and paying for it to be shipped to China. And by 2025 China will account for 50% of the global luxury market - yes that’s right in less than five years half of all luxury goods bought globally will be bought by Chinese consumers. We’ve also heard it’s really not that difficult to sell consumer goods into China with the right partners and strategy. So it’s easier than ever for British luxury brands and retailers to sell into the world’s biggest luxury market. But. How do you successfully translate your brand so that it will work in China? We’re not just talking about language here we’re talking about what your brand communicates and how to make it desirable to the right Chinese consumers. My name is David James and in this episode I’m talking once again to Tom Griffiths of Verb China https://verbchina.com/ If you would like me to produce podcasts or videos for your organisation do get in touch https://www.linkedin.com/in/davidjamescommunications/
36 minutes | Jun 8, 2020
61 - How to Sell Luxury Goods into China with Tom Griffiths of Verb China
By 2025 50% of all luxury goods sold worldwide will be bought by Chinese consumers. I’m going to say that again because it’s super important if you produce or sell luxury British goods. By 2025 50% of all luxury goods sold worldwide will be bought by Chinese consumers. Are you a luxury British brand? Have you got a China strategy? No? Well listening to this episode of UK Export Advice might just be the best 30 minutes you ever invest in your business. My name is David James and in this episode I’m talking to Tom Griffiths, Commercial Director of Verb China. Tom has a black belt in luxury branding for the Chinese market and Verb China are the grand masters of getting British luxury brands successfully into China. If you’d like me to make a podcast or videos for your business drop me a line on David@BrightHornGroup.com or look me up on LinkedIn - I make videos in Chinese too if you’re serious about China. https://verbchina.com/ http://brighthorngroup.com/
34 minutes | Jun 1, 2020
60 - Selling to China with Cross Border E-Commerce with Jack Porteous of Samarkand Global
Do you want a slice of the $144 billion that Chinese consumers spend on cross border e-commerce each year? Yes? Well the first question is what is cross border e-commerce? And the second question is how does it work when trading with China? My name is David James and in this episode of UK Export Advice I’m talking to Jack Porteous, Client Services Director at Samarkand Global to get the answer to these questions and plenty more. Just as a quick aside, I’m David the host and producer of UK Export Advice. If you would like me to produce a podcast or video for your organisation just get in touch via LinkedIn. Do check out my other export podcast 'Midlands Export' which I produce for the Department for International Trade.
49 minutes | May 25, 2020
59 - Exporting British Food and Drink, Health Foods and Supplements with Victoria Boldison
In this season of UK Export Advice we’ve been looking for bright spots in the global economy so that we can help British businesses export to keep their revenue positive. So far we’ve spoken to a number of guests about cross border e-commerce trade with China and they have all said that demand for British health foods, supplements and other wellness products has been growing strongly. With that in mind I thought I would check in with Bolst Global, a company that helps British food and drink brands in general and health food and supplement products in particular sell into international markets. My name is David James and in this episode I’m talking to Victoria Boldison founder of Bolst Global to find out how the sector is performing and why going global in a downturn could be a really smart thing to do. To find out more about Bolst Global go to https://bolstglobal.com/
31 minutes | May 18, 2020
58 - How to Sell to Chinese Consumers Simply and Profitably with Jack Porteous of Samarkand Global
China is the world’s biggest consumer of luxury goods and the percentage of purchases made online on cross border e-commerce platforms is increasing rapidly. China was already the world’s biggest spender on e-commerce marketplaces and corona virus has accelerated the shift from bricks and mortar to online retail. If you are in retail or have a consumer product you need to have a look at what’s going on in China because China is leading the way in digital innovation. My name is David James and in this episode of UK Export Advice I’m talking to Jack Porteous, Client Services Director at Samarkand Global. Samarkand Global use clever technology and China expertise to help British businesses enter and thrive in the huge, competitive and highly rewarding world of Chinese e-commerce. If you’re in retail or consumer products in the UK why would you want to work with Samarkand Global on entering China, well as so many of us have struggled with revenue Samarkand are having record month after record month. So if you haven’t already it’s time to start paying attention to China and getting educated on the world’s most innovative digital economy. https://www.samarkand.global/ http://ukexportadvice.co.uk/
49 minutes | May 4, 2020
57 - Start trading with China to keep up with their massive innovation
In this episode of UK Export Advice we are continuing to investigate whether China is the right market to focus on as it starts to recover from COVID-19. My name is David James and in this episode I’m talking to Matthew Grandage or Grandage Consulting. Matthew explains that although beginning to trade with China is unlikely to be quick way to boost sales - strategically it could be exactly the right time to get involved as Chinese businesses are innovating incredibly rapidly and will be world leaders in almost every field within 10 years. So if you’re an innovative company that doesn’t want to get left behind by Chinese innovation now is the time to get involved to give yourselves a chance to keep up. https://www.grandage-consulting.co.uk/
37 minutes | Apr 27, 2020
56 - How the China Britain Business Council can help you enter the Chinese market
At UK Export Advice we’re continuing with our investigation into how Chinese consumer confidence is returning after the country emerges from at least the first wave of COVID-19. My name is David James and in this episode i’m talking to Antoaneta Becker, Director for the Consumer Economy at the China Britain Business Council. You can find out more about how the China Britain Business Council can help you enter the Chinese market at CBBC.org
54 minutes | Apr 20, 2020
55 - Has consumer confidence returned to China with Byron Constable of Avenue 51
As COVID-19 continues to turn our lives upside down, here at UK Export Advice we’re looking for ways to keep calm and carry on. As demand in the UK, Europe and the USA falls and global recession looms we’re investigating if now could be the perfect moment to start trading with China. The retail sector in the UK has been hit particularly hard with most shops closed and consumers changing their online buying behaviours. In China over 600 million people regularly shop online. 10 million of them are already buying goods directly from UK online stores and paying for them to be shipped to China. There is obviously demand for British consumer goods in China but how should we go about engaging with the market and dealing with sales and fulfillment. My name is David James and in this episode of UK Export Advice I’m talking to Byron Contable, Chief Marketing Officer at Avenue51. Avenue51 have a brilliant e-commerce solution that allows British retailers and consumer goods manufacturers to easily and cost effectively sell on over 150 online market places in China. You can find out more about how Avenue51’s solution works in episode 37 of UK Export Advice. In this episode I hear from Byron how consumer and retail behaviour in China has changed, how the reduction in air travel has hit cargo prices and how we can work together to help British retail go digital, go global and keeping going. Do visit Avenue51.com to find out more about selling online to China.
57 minutes | Apr 13, 2020
54 - How to do digital marketing in China with Scott Muir of Regroup China
So coronavirus has pulled the rug from under our feet. All the plans we had for 2020 are out the window and we find ourselves in an unfamiliar world with no clear way to understand what the future holds. There are two clear imperatives, keeping our people safe and staying financially solvent. At UK Export Advice we’re searching for any bright spots in the global economy where British businesses could turn their attention to keep the wheels of industry turning so we can stay afloat and weather the storm. With that in mind in this series we’re going to be initially focusing on China, the world’s second biggest economy with traditionally impressive growth. But perhaps more importantly given the current circumstances they seem to be emerging at least from the first wave of coronavirus and are reigniting their economy. My name is David James and in this episode of UK Export Advice I’m talking to Scott Muir, Director and Founder of ReGroup China and Regroup Media. ReGroup deliver digital marketing campaigns for British businesses in China. Digital marketing in China is completely different to the rest of the world as most of the platforms like Amazon, Facebook and Google that we think of ubiquitous just don’t exist. China is however very tech savy and is the world’s biggest digital market with the coronavirus accelerating the uptake of new technology and online shopping habits. So if you’re searching for options on how to support your turnover and position your business for future growth do listen to this episode. To find out more you can visit https://www.regroup-china.com/
28 minutes | Nov 5, 2019
53 - How to Protect Intellectual Property for Life Sciences Exporters
Britain is a recognised world leader in life sciences. To maintain that lead in a competitive global market we need not only to keep at the forefront of innovation but also protect our intellectual property. My name is David James and in this episode of UK Export Advice I’m talking to Jane Wainwright, life sciences patent attorney and partner at Potter Clarkson about how business in the sector can best protect their IP. For more information on intellectual property visit https://www.potterclarkson.com/person/jane-wainwright/ where you will also find Jane’s contact details if you want to ask her a more detailed question about Life Sciences IP. Subscribe to UK Export Advice at http://ukexportadvice.co.uk/ UK Export Advice is produced by http://brighthorngroup.com/
26 minutes | Oct 29, 2019
52 - How to Protect Intellectual Property in China
One of the biggest reasons cited by British exporter for not doing business in China is the risk of intellectual property theft. If you are discounting the huge Chinese market for this reason you really should listen to this episode because things have changed. My name is David James and in this episode of UK Export Advice I’m talking to Jason Teng, Partner at intellectual property law firm Potter Clarkson about how to protect our intellectual property in China. Even if you don’t intend to do business in China it could serve you well to register your trade mark and key patents there because this provides a level of worldwide protection against Chinese imitations of your brand and products. For more information and advice about intellectual property visit https://www.potterclarkson.com/ To get every episode of UK Export Advice sent straight to your smartphone sign up at http://ukexportadvice.co.uk/ UK Export Advice is produced by the BrightHorn Group, experts in Business Communications http://brighthorngroup.com
20 minutes | Oct 15, 2019
51 - How to protect intellectual property internationally
How do you protect your intellectual property internationally? This is a question that British exporters need to be able to answer. My name is David James and in this episode of UK Export Advice I’m talking to Deborah Maxwell, Senior Associate at Potter Clarkson about the basics of protecting our IP overseas. The key thing about intellectual property rights is that most of the time the protection only covers one country so if you want worldwide cover you are going to have to file and fund a lot of applications. This rarely makes good business sense so Deborah sheds some light on how to make good international IP decisions. For more advice on intellectual property visit PotterClarkson.com To get every episode of UK Export Advice sent straight to your smartphone inbox visit http://ukexportadvice.co.uk/ and put your name and email in the sign-up box UK Export Advice is produced by the BrightHorn Group http://brighthorngroup.com/
27 minutes | Oct 9, 2019
50 - Intellectual Property; What is it and how to protect it
Intellectual Property. What is it? How do we protect it? And what happens if we get into an IP dispute? My name is David James and in this episode of UK Export Advice I’m talking to Deborah Maxwell, Senior Associate at Potter Clarkson about the basics of intellectual property. If we are going to do business overseas we really need to understand IP because other nations can treat exploiting under protected intellectual property as a legitimate way to gain competitive advantage. This podcast is the introduction to a short series of IP focused episodes where experts from Potter Clarkson explain how to protect our intellectual assets effectively and efficiently. For more advice on intellectual property visit https://www.potterclarkson.com/ Subscribe to UK Export Advice at http://ukexportadvice.co.uk/ Podcast produced by http://brighthorngroup.com/
25 minutes | Sep 30, 2019
49 - How to Manage the Financial Risks Associated with International Business
Does exporting sound a bit too risky for your business? Well in this episode of UK Export Advice we’ll be hearing about a number of ways you can mitigate and manage the financial risks associated with doing business overseas. My name is David James and I’m talking to Mark Runiewicz, Principal Consultant at SC Advisors. You can find out more about how Mark and the team can help your business at SCAdvisors.co.uk
22 minutes | Sep 23, 2019
48 - Get Your Export Orders Financed Even When the Banks Say No
Don’t turn down export orders just because your bank won’t provide the finance you need to pay your suppliers and keep your cashflow positive. That’s the message of Mark Runiewicz, Principal Consultant at SC Advisors. My name is David James and in this episode of UK Export Advice I’m talking to Mark about how SC Advisors can help provide the finance you need even if the banks say no. Keep listening to find out how this innovative finance solution could be the key that unlocks your international growth potential. UK Export Advice is produced by the BrightHorn Group http://brighthorngroup.com/ Subscribe to UK Export Advice at http://ukexportadvice.co.uk/ Find out more about SC Advisors at http://scadvisors.co.uk/
21 minutes | Sep 16, 2019
47 - What is a Letter of Credit?
Letters of credit are a way British exporters can de-risk sales to customers in parts of the world where it is harder to gauge the credit worthiness of a buyer. They are commonly used for international sales to Africa, South America and the Middle East amongst other places. A letter of credit is issued by your customer’s bank and is a promise to pay as long as pre-agreed terms and conditions are met. However 68% of letters of credit are rejected on first presentation - this doesn’t necessarily mean you won’t get paid but it does mean you’ve got more ts to cross and i’s to dot. My name is David James and in this episode of UK Export Advice I’m talking to Mark Runiewicz of SC Advisors about the all important details on a letter of credit and how to make sure you get paid every time you sell overseas. You can find out more about the services provided by SC Advisors at http://scadvisors.co.uk/ UK Export Advice is brought to you by the BrightHorn Group. We’re a team of freelance TV news professionals who also help a range of organisations with their communications. We particularly enjoy making films and podcasts for companies and organisations who want to communicate with international audiences. Visit our website http://brighthorngroup.com/ for more information.
19 minutes | Sep 3, 2019
46 - Freight Forwarders; How They Take the Pain Out of Exporting
Freight Forwarders make exporting almost easy! Find a good freight forwarder and they will help you with everything from customs paperwork to helping you choose the most appropriate incoterms (international commercial contract terms) as well as arranging the door to door delivery of your goods. My name is David James and in this episode of UK Export Advice I'm talking to Rachel Morley, General Manager of Spatial Global based in Castle Donington which is the centre of the UK and home to the countries busiest cargo aircraft hub.
24 minutes | May 15, 2019
45 - Healthy China 2030 - Kevin Holland
The Chinese government currently spend $250 billion on healthcare every year and Chinese patients and health insurance contribute much more. The Chinese government is reforming the entire health delivery system through their Healthy China 2030 programme which will create huge opportunities for British Businesses in the sector. My name is David James and in this episode of UK Export Advice I’m talking to Kevin Holland who since recording this podcast has finished his fixed term contract as Minister Counsellor for Life Sciences, Health and Social Care at the Department for International Trade.
24 minutes | May 8, 2019
44 - UK and Chinese Government Help for UK Healthcare Exporters
China is making healthcare one of it’s top priorities with government spending set to more than double from 3% of GDP to 6%. The UK and Chinese governments have been working hard to build the relationships that will enable both countries to improve their health outcomes through collaboration. This creates massive opportunities for British healthcare and life sciences businesses, especially those with proven track records of delivering to the NHS. My name is David James and in this episode of UK Export Advice I’m talking to Simon Mellon Assistant Director, South China Life Sciences, Health and Social Care for the Department of International Trade. We talk about how the UK government is working to support British businesses enter China, routes to market and the kinds of solutions and companies that are going to have the best chance of succeeding in this challenging but lucrative environment. This episode is part of our healthcare and life sciences in China series which are released on Thursdays. Our digital trade and export services episodes are released on Tuesdays. If you have a question about life science and healthcare opportunities in China you would like answering just drop me an email on David@UKExportAdvice.co.uk and I’ll either get it answered in a subsequent episode or put you in touch with someone who can help. When I’m not producing this podcast I produce films for TV news and corporate clients. I also produce films in Chinese and Arabic. If this sounds like a service that would be of interest to you please get in touch on David@UKExportAdvice.co.uk.
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