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Two Minute Business Wisdom
2 minutes | Aug 2, 2022
#164 - Run A Boring Business To Help Retention
A firm simple but functional structure may not be exciting, but will lead to less burnout and turnover from the main staff.
2 minutes | Jul 26, 2022
#163 - Double Your Leads To Double Your Conversion Rates
If you producing a solid lever of revenue from your current leads and conversion policy, doubling your efforts is the simplest way to double your revenue.
2 minutes | Jul 19, 2022
#162 - Read The Fine Print
One of the best way to show your master of business is the mastery of knowing what is actually in the contracts and terms of agreement you sign and agree to. Time to make use of another skilled you have already mastered, reading, and read the fine print of your contracts and terms of service.
2 minutes | Jul 12, 2022
#161 - Stop Limiting Your Employee's Promotion Opportunities
If you keep a person from advancing in your organization because of your need for them to do the thing they are already doing, in enough time, they will find that position with another employer.
2 minutes | Jul 5, 2022
#160 - Have An Exit Strategy In Place, Even If You Won’t Be Around To Execute It
One of the fundamental pieces of a product life cycle is the end, as in, what do I do with all this inventory that I didn't sell now that the company has failed.
2 minutes | Jun 28, 2022
#159 - Write A Story That People Will Buy...That Is Less Of A Sell
People buy when they find themselves resonating with your story. Make sure that story is a good one, with as little embellishment as possible.
2 minutes | Jun 21, 2022
#158 - Are The Riches Really In Niches?
Being a generalist may not bring in whale clients, but if you’re getting plenty of fish, does that matter?
2 minutes | Jun 14, 2022
#157 - Your Brain, Heart, And Gut Must Work As A Team
Business sense is a combination of the senses working together, not just a preference over one.
2 minutes | Jun 7, 2022
#156 - Are You Jealous Of Your Employees?
Do you feel threatened by competent employees? How is this affecting your hiring and retention? How is this affecting your new customer acquisition?
2 minutes | May 31, 2022
#155 - The Best Way To Be Successful In Business Is Through Luck And Exploitation
Business success has a lot to do with your skill, but much more to do with the conditions of the market and the inability of your competition to be successful than most want to admit.
2 minutes | May 24, 2022
#154 - Breaking The Rules Of Time Management Tetris
Slotting in tasks as you 'find' free moments is great. Don't confuse person time with unscheduled activities as 'found' time for work activities.
2 minutes | May 17, 2022
#153 - Lemonade Stands Are Exercises In Self Esteem. Buy All The Lemonade You Can.
Lemonade stands are always profitable because the operators (children) don't have to pay for the supplies and the customers can't refuse the product (because they are children), even in spite of its terrible quality.
2 minutes | May 10, 2022
#152 - How Much Do I Give Away For Free?
From well-measured samples to full services on the house, offering up a taste of what you can get as an enticement to bring in clients is a well-established business tactic. But just how much free stuff will weigh out to a level where it is hard to maintain a good profit margin?
2 minutes | May 3, 2022
#151 - Having A Mentor Is Awesome. Don't Screw It Up.
If you are blessed to have a mentor to help you navigate the world of business, do everything in your power to maintain that mentorship for as long as possible.
2 minutes | Apr 26, 2022
#150 - Set Goals And Observe Milestones
Goals will ensure you are paying attention to the progress you are making (or not) in your journey as a business owner. Milestone will creep up on you as that journey soldiers on and need to be addressed and celebrated when reached.
2 minutes | Apr 19, 2022
#149 - Resist The Pull Of The Fast Track
What your expedient mobility really does is leave a wake of destruction that may never be fixed that you will never get the blame for as you leave for your next destination.
2 minutes | Apr 12, 2022
#148 - Respect The Time Of Everyone Interviewing To Work For You
Is it legal to make a person wait for an hour past their scheduled interview time to start the interview? Yes, it is legal, and yes, it paints a terrible picture of your company.
2 minutes | Apr 5, 2022
#147 - You Are Not A Skipped Latte Away For Financial Success
Delayed gratification is a key to success. Self-inflicted torture is not.
2 minutes | Mar 29, 2022
#145 - Businesses Who Do More Should Charge More
Premium prices are a fair cost to pay (and charge) for premium services. There has to be a financial angle for providing more than adequate support.
2 minutes | Mar 29, 2022
#146 - The Only Route To Profit
The formula is simple. Acquire an object or skill worth something. Find someone willing to purchase the object or skill for a value more than what you took to acquire. Complete the transaction. Do this repeatedly.
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