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The one about nailing Agency Briefs, misconceptions about movie marketing, and how a seagull stole the show in “The Shallows” - TG83    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:02:18 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:11:14 Content Spotlights   ROGER: Do you have a strategy worthy of a brief? These three questions will tell you by Mark Ritson, Marketing Week: https://www.marketingweek.com/ritson-strategy-brief-three-questions/ (https://www.marketingweek.com/ritson-strategy-brief-three-questions/)  PASCAL: Biggest Misconception Filmmakers Have About Marketing Their Movies by J. Horton for Film Courage: https://filmcourage.com/2022/07/04/biggest-misconception-filmmakers-have-about-marketing-their-movies-j-horton/ (https://filmcourage.com/2022/07/04/biggest-misconception-filmmakers-have-about-marketing-their-movies-j-horton/)    00:30:58 Marketing Tech and Apps      ROGER: It’s all about feedback.  Getting customer feedback - Mopinion: https://mopinion.com/ (https://mopinion.com/)  Ad creation, tracking and feedback: Plai Marketing: https://apps.apple.com/us/app/plai-marketing/id1458128279 (https://apps.apple.com/us/app/plai-marketing/id1458128279)    PASCAL: It’s all about alternatives to G4A  Clarity by Microsoft https://clarity.microsoft.com/ (https://clarity.microsoft.com/) easy-to-use tool that captures how real people actually use your site.  Amplitude https://amplitude.com/ (https://amplitude.com/) know and predict which combination of features and customer actions in the product page translate to sales    00:37:24 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:43:06 Creator Shout Outs   ROGER: Victoria Taylor – Founder Member of the World Experience Organization: https://www.linkedin.com/company/wxo/ (https://www.linkedin.com/company/wxo/)  PASCAL: Launchpad Associates Blog with Beverly Sherratt and Jo Cameron https://www.launchpadassociates.co.uk/news-views/ (https://www.launchpadassociates.co.uk/news-views/)    00:46:41 Film Marketing   The Shallows (2016)    Director: Jaume Collet-Serra (known for directing the horror films House of Wax (2005), Orphan (2009) Unknown (2011) )  Writer: Anthony Jaswinski  Music: Marco Beltrami  Stars: Blake Lively and Stephen “Sully” Seagull   Taglines: What was once in the deep is now in the shallows.    Not a Jaws rip off brought up to date with a CGI shark replacing the beloved rubber version from 1975. This is a completely different kind of shark movie. Exciting, tense and edge of seat scary with some incredible cinematography and landscapes.    We examine the marketing campaign from the tense trailers, gorgeous colourful posters and clever TV spots. We also look at the tongue in cheek social media campaign which also introduced us to one of the stars of the film. Stephen “Sully” Seagull. Unlike the shark, sully wasn’t CGI. He was real and put in a fine performance.      About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.    Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.   Every week we'll bring you the...

The one about the 4-word rule to measure success, PowerPoint Cameo, Zoom Apps and the film “Sea of Love” - TG82    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:01:50 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:12:00 Content Spotlights   ROGER: Best practices for making awesome PowerPoint slides by Sandy Writtenhouse in Digital Trends: https://www.digitaltrends.com/computing/powerpoint-best-practices/ (https://www.digitaltrends.com/computing/powerpoint-best-practices/)  PASCAL: Google’s CEO Sundar Pichai Uses This 4-Word Rule To Measure Success by Jason Aten, Tech Columnist at Inc.com: https://www.inc.com/jason-aten/googles-ceo-sundar-pichai-uses-this-4-word-rule-to-measure-success-its-best-ive-seen-yet.html (https://www.inc.com/jason-aten/googles-ceo-sundar-pichai-uses-this-4-word-rule-to-measure-success-its-best-ive-seen-yet.html)    00:27:58 Marketing Tech and Apps      ROGER: It’s all about video presentations:  Powerpoint Cameo: https://www.techradar.com/news/the-latest-microsoft-powerpoint-build-is-bound-to-be-a-hit-with-all-you-perfectionists (https://www.techradar.com/news/the-latest-microsoft-powerpoint-build-is-bound-to-be-a-hit-with-all-you-perfectionists)  MmHmm – new video tricks and effects for Zoom and Teams: https://www.mmhmm.app/home (https://www.mmhmm.app/home)      PASCAL: It’s all about a better Zoom experience  Zoom Welo: https://marketplace.zoom.us/apps/TlMD8LIgS6iEEDg-MDLaMQ (https://marketplace.zoom.us/apps/TlMD8LIgS6iEEDg-MDLaMQ) transform the Zoom Breakout Rooms into a visual interface recreating collaborative physical spaces, including actual rooms.  Coda App for Zoom: https://marketplace.zoom.us/apps/WKaSrQ6rS2ez0vgfhAUVHg (https://marketplace.zoom.us/apps/WKaSrQ6rS2ez0vgfhAUVHg) keep your participants engaged with online voting, prioritising Q&A topics, sharing feelings about the meeting, and more—all in the familiar style of a document.      00:37:52 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:45:05 Creator Shout Outs   ROGER: Origin Story Podcast with Ian Dunt and Dorian Lynskey – particularly the conspiracy theory episode: https://podcasts.apple.com/gb/podcast/origin-story/id1624704966 (https://podcasts.apple.com/gb/podcast/origin-story/id1624704966)  PASCAL: Ian Anderson Gray Live Streaming coach, consultant and speaker - celebrating three years of his video and audio podcast The Confident Live Show https://iag.me/podcast/ (https://iag.me/podcast/) and launching his new Live Streaming Toolkit!    00:50:37 Film Marketing   Sea of Love (1989)    Director: Harold Becker  Writer: Richard Price  Stars: Al Pacino, Ellen Barkin, John Goodman, Michael Rooker, Richard Jenkins, Samuel Jackson and New York City.  Taglines: “In search of a killer, he finds someone who’s either the love of his life or the end of it.”  A superb film-noir police procedural with brilliant comedy chemistry between Pacino and Goodman and erotic chemistry between Pacino and Barkin. The city of New York is almost a character as it serves as a backdrop to the lonely lives of the stars. Sea of Love paved the way for the Femme Fatale films of the 1990s such as Basic Instinct.  We look at the brilliant posters and consider how the film benefited from the return of Pacino after a 4 -year absence. We also consider whether the name of the film should have been different. Would adopting the literal translation of the French title have worked better?    About Two Geeks and A Marketing Podcast     Hosted by the...

The one about Kate Bush, pressing pause on content, Twitter Create and the film, “Prometheus” - TG81    00:00:00 Introduction   Here are your hosts, Roger and Pascal.    00:01:43 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:10:52 Content Spotlights   ROGER: Kate Bush's Running Up That Hill is Official Charts Number 1 Single: Singer becomes 3 x Official Charts Record Breaker with Stranger Things success: https://www.officialcharts.com/chart-news/kate-bushs-running-up-that-hill-is-official-charts-number-1-single-singer-becomes-3-x-official-charts-record-breaker-with-stranger-things-success__36605 (https://www.officialcharts.com/chart-news/kate-bushs-running-up-that-hill-is-official-charts-number-1-single-singer-becomes-3-x-official-charts-record-breaker-with-stranger-things-success__36605)  PASCAL: Why You Should Press Pause on Your Content Strategy by Eric Rose for Content Marketing Institute: https://contentmarketinginstitute.com/articles/pause-content-marketing-strategy (https://contentmarketinginstitute.com/articles/pause-content-marketing-strategy)    00:23:14 Marketing Tech and Apps      ROGER: It’s all about productivity apps:  Wrike – looks lovely and has lots of flexibility: https://www.wrike.com/ (https://www.wrike.com/)  Habitica – set goals and turn tasks and exercise into habits: https://habitica.com/static/home (https://habitica.com/static/home)    PASCAL: It’s all about support from your main platforms:  LinkedIn Mythbusting Series: https://blog.linkedin.com/2022/may/23/mythbusting-the-feed-helping-our-members (https://blog.linkedin.com/2022/may/23/mythbusting-the-feed-helping-our-members)  Twitter Create: https://create.twitter.com/en (https://create.twitter.com/en) the go-to hub for all Twitter Products and resources the art and science of audience engagement and monetization.      00:30:39 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:35:52 Creator Shout Outs   ROGER: Clare Josa – The 4Ps of Imposter Syndrome: https://ditchingimpostersyndrome.com/what-is-imposter-syndrome/the-4-ps-of-imposter-syndrome/ (https://ditchingimpostersyndrome.com/what-is-imposter-syndrome/the-4-ps-of-imposter-syndrome/)  PASCAL: Nicole Osborne, Marketing Coach and Digital Agency specialist released new videos looking at getting more results from LinkedIn https://www.youtube.com/watch?v=egLcnskXy4I (https://www.youtube.com/watch?v=egLcnskXy4I)    00:39:58 Film Marketing   PROMETHEUS (2012)    Director: Ridley Scott  Writer: https://en.wikipedia.org/wiki/Jon_Spaihts (Jon Spaihts) and https://en.wikipedia.org/wiki/Damon_Lindelof (Damon Lindelof)   Music by: https://en.wikipedia.org/wiki/Marc_Streitenfeld (Marc Streitenfeld)   Starring: https://en.wikipedia.org/wiki/Noomi_Rapace (Noomi Rapace), https://en.wikipedia.org/wiki/Michael_Fassbender (Michael Fassbender), https://en.wikipedia.org/wiki/Guy_Pearce (Guy Pearce), https://en.wikipedia.org/wiki/Idris_Elba (Idris Elba), https://en.wikipedia.org/wiki/Charlize_Theron (Charlize Theron), and https://en.wikipedia.org/wiki/Logan_Marshall-Green (Logan Marshall-Green).    Strapline: The search for our beginning could lead to our end.    This is what sci-fi movies are meant to be! We're transported into a completely different world, and we praise the work of the costume designers, sets and vehicles, creature effects, sound effects engineers and that amazing soundtrack. We also look at the incredible marketing campaign which created an interactive universe well before “Metaverse” became a common buzzword.    About...

The one about video editing 101, Top100 TV ads, Google Traffic widget and “The Empire Strikes Back” - TG80    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:02:59 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:11:59 Content Spotlights   ROGER: Video editing for beginners: the ultimate guide by Kieron Moore in Creative Bloq: https://www.creativebloq.com/features/video-editing-for-beginners-guide (https://www.creativebloq.com/features/video-editing-for-beginners-guide)  PASCAL: World’s Best Ads of All Time: top 100 TV and video commercials revealed by John McCarthy for The Drum  https://www.thedrum.com/news/2022/06/14/world-s-best-ads-all-time-top-100-tv-and-video-commercials-revealed (https://www.thedrum.com/news/2022/06/14/world-s-best-ads-all-time-top-100-tv-and-video-commercials-revealed)    00:24:14 Marketing Tech and Apps      ROGER: It’s all about updates.  Google Maps Widget adds traffic updates: https://www.androidcentral.com/apps-software/google-maps-live-traffic-widget (https://www.androidcentral.com/apps-software/google-maps-live-traffic-widget)  Photoshop will be free (kind of): https://www.extremetech.com/internet/337158-adobe-has-made-a-free-photoshop-web-app?source=flipboard (https://www.extremetech.com/internet/337158-adobe-has-made-a-free-photoshop-web-app)    PASCAL: It’s all about audio production made easier and better:  Wordpress Text To Speech https://wordpress.com/support/create-anchor-podcast/ (https://wordpress.com/support/create-anchor-podcast/) automatically convert the text on any post into a podcast on Anchor, the world’s latest podcasting platform that is part of Spotify.  Auphonic https://auphonic.com/blog/2022/06/10/new-noise-reduction-algorithms-beta/ (https://auphonic.com/blog/2022/06/10/new-noise-reduction-algorithms-beta/) new noise reduction features and still free for 2 hours of processed audio per month!    00:32:29 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:39:07 Creator Shout Outs   ROGER: Derek Bradley, CEO of Panacea Adviser – and years and years of great content and the Bento newsletter: https://www.linkedin.com/in/derek-bradley-2a9b8214/ (https://www.linkedin.com/in/derek-bradley-2a9b8214/)  PASCAL: Rob Beadle, B2B Tech, Saas and Finance Copywriter and Brand Storyteller https://robbeadle.co.uk/category/copywriting-tips/ (https://robbeadle.co.uk/category/copywriting-tips/) Helping You Start a Conversation with Your Future Customers    00:43:17 Film Marketing   THE EMPIRE STRIKES BACK (1980)  Directed by: Irvin Kershner   Writing Credits: Leigh Brackett and Lawrence Kasdan. Story by George Lucas   Cast: Mark Hamill, Harrison Ford, Carrie Fisher, Billy Dee Williams   Taglines: The Adventure Continues... The Star Wars saga continues... The battle continues...  Before Empire, sequel films tended to be inferior re-treads of the original with the same plot and cast. Empire redefined the sequel and started the trend towards “universe” films. It’s also regarded as one, if not the best, sequels of all time. We have a look at the marketing for the film including the torrent of toys and merchandise and a very clever article in Starburst Magazine which revealed the plot, and no-one seemed to notice!    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice...

The one about the 3Cs Rule, the voice of the customer, celebrating social media success and the “The Fifth Element” - TG79    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:02:02 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:10:09 Content Spotlights   ROGER:  Elon Musk Used the 3 C's Rule to Give Tesla Staff an Ultimatum. It's a Crucial Lesson in Leadership by Kelly Main in Inc Magazine: https://www.inc.com/kelly-main/elon-musk-leadership-3-cs-rule.html (https://www.inc.com/kelly-main/elon-musk-leadership-3-cs-rule.html)  PASCAL: Voice of the Customer: What Is It and Why Does It Matter for CX? By Scott Clarke for cmswire.com: https://www.cmswire.com/customer-experience/voice-of-the-customer-what-is-it-and-why-does-it-matters-for-cx/ (https://www.cmswire.com/customer-experience/voice-of-the-customer-what-is-it-and-why-does-it-matters-for-cx/)    00:23:10 Marketing Tech and Apps    ROGER: It’s all about Apple “innovation”:  Apple is turning your iPhone into a webcam (finally): https://www.tomsguide.com/features/apple-is-turning-your-iphone-into-a-webcam-everything-you-need-to-know (https://www.tomsguide.com/features/apple-is-turning-your-iphone-into-a-webcam-everything-you-need-to-know)  Apple Just Killed the Password—for Real This Time: https://www.wired.co.uk/article/apple-passkeys-password-ios16-ventura (https://www.wired.co.uk/article/apple-passkeys-password-ios16-ventura)  PASCAL: It’s all about celebrating your social media success:  Releasd https://www.releasd.com/ (https://www.releasd.com/) showcases the full breadth of modern PR activities in a visual format that busy clients and executives love.  Coverage Book https://coveragebook.com/ (https://coveragebook.com/) beautifully designed reports with credible PR metrics you can be proud of.  00:31:32 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:37:45 Creator Shout Outs   ROGER: Theo Priestly – no nonsense, common sense views on Web3, the Metaverse and NFTs: https://www.linkedin.com/in/theopriestley/ (https://www.linkedin.com/in/theopriestley/)  PASCAL: Scott Myers, screenwriter, speaker, trainer, author of ‘The Protagonist Journey’ book and the ‘Go Into The Story’ blog https://gointothestory.blcklst.com/ (https://gointothestory.blcklst.com/)  00:42:54 Film Marketing   THE FIFTH ELEMENT (1997)  Director: Luc Besson  Writer: Luc Besson and Robert Mark Kamen  Music by: Eric Serra  Starring: Bruce Willis (Korben Dallas), Milla Jovovich (Leeloo), Gary Olman (Jean-Baptise Emanuel Zorg), Chris Tucker (Ruby Rohd), Ian Holm (Vito Cornelius)  Straplines: It Must Be Found. There is no future without it.  A fun, family science fiction film incorporating the feel of Blade Runner and Metropolis with the offbeat humour and visuals of the Hitchhiker’s Guide to the Galaxy. We look at the marketing campaign for this blockbuster which will celebrate its 25th anniversary this year.    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.    Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.   Every week we'll bring you the following segments.   In the News.   Content...

The one about B2B brand building, mistakes new marketers make, EditEddy and“Last Night in Soho” - TG78    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:03:39 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:15:31 Content Spotlights   ROGER: The 6 biggest mistakes made by newbie digital marketers by Tom Welbourne, The Drum: https://www.thedrum.com/opinion/2022/05/30/the-6-biggest-mistakes-made-newbie-digital-marketers (https://www.thedrum.com/opinion/2022/05/30/the-6-biggest-mistakes-made-newbie-digital-marketers)  PASCAL: Sitecore's Paige O’Neill on smarter brand building in B2B by Linkedin Marketing Solutions: https://www.campaignlive.co.uk/article/sitecores-paige-oneill-smarter-brand-building-b2b/1748845 (https://www.campaignlive.co.uk/article/sitecores-paige-oneill-smarter-brand-building-b2b/1748845)    00:37:01 Marketing Tech and Apps    ROGER: It’s all about video cameras: The Best Pocket and Action Cameras for Summer 2022 video by The Hybrid Shooter (GoPro Hero 10, DJI Pocket2, Insta360 One, DJI Action 2, Sony ZV-1, Sony RX100 VII, and iPhone 13 Pro:https://youtu.be/xFA6k5rtaqo (https://youtu.be/xFA6k5rtaqo)   PASCAL: It’s all about new releases  Headliner just launched EditEddy: https://www.producthunt.com/posts/editeddy-by-headliner (https://www.producthunt.com/posts/editeddy-by-headliner) a fast, reliable transcript then edit your audio by editing the text.  Google Chrome just refreshed the Chrome Marketplace: https://chrome.google.com/webstore/category/collection/get_started (https://chrome.google.com/webstore/category/collection/get_started)    00:48:03 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:56:34 Creator Shout Outs   ROGER: Stefan Thomas Full Keynote video “Ditch the Elevator Pitch”: https://youtu.be/3JKWId1cspI (https://youtu.be/3JKWId1cspI)  PASCAL: Drew Toynbee, Ross Harmston, Matt Rushton, Andy Henry the co-hosts of ‘Sequel Pitch’ podcast show - Four friends pitch sequel ideas to movies that don't currently have one! https://www.sequelpitch.co.uk/ (https://www.sequelpitch.co.uk/)  01:02:29 Film Marketing   Last Night In Soho (2021)  Directed by: Edgar Wright (Shaun of the Dead, Baby Driver, The Sparks Brothers)  Writing Credits: Edgar Wright, Krysty Wilson-Cairns  Cast: Thomasin McKenzie, Anya Taylor-Joy, Diana Rigg (Last role), Matt Smith  “A murder in the past. A mystery in the future!”  The marketing promises a 1960s nostalgia fest with bright colours and a pumping soundtrack. It is in fact a murder mystery with a touch of time-travel. And that’s perhaps the problem. The marketing didn’t tell customers what the film was about, and many stayed at home as a result. The film failed at the box office despite the rave reviews. We have a close look at why the marketing might be to blame.    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.    Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.   Every week we'll bring you the following segments.   In the News.   Content Spotlight   Marketing Tech and Apps   This Week in History   Creator Shout...

The one about Lurpak’s simple advertising, Loom video, storyboarding, and the film “Now You See Me” - TG77    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:03:35 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:16:40 Content Spotlights   ROGER: How a Lurpak YouTube ad ranked among the most effective in March by Michaela Jefferson in Marketing Week: https://www.marketingweek.com/lurpak-youtube-ad-effective/ (https://www.marketingweek.com/lurpak-youtube-ad-effective/)  PASCAL: The Top 10 Ways Loom Uses Async Video at Work by Allie Hitchcock Lifecycle Marketing Manager at Loom  https://www.loom.com/blog/the-top-10-ways-loom-uses-async-video-at-work (https://www.loom.com/blog/the-top-10-ways-loom-uses-async-video-at-work)    00:28:45 Marketing Tech and Apps    ROGER: It’s all about video photo editing.  4K Downloader: Want to watch a YouTube video and then keep it? https://www.4kdownload.com/welcome-1 (https://www.4kdownload.com/welcome-1)  Photoshop hidden “Quick Actions” Canva Style: https://www.adobe.com/uk/products/photoshop.html (https://www.adobe.com/uk/products/photoshop.html)  PASCAL: It’s all about planning your next video:  Boords Shot List https://boords.com/shot-list-template (https://boords.com/shot-list-template) a free shot list template that you can use with Google Sheets or Microsoft Excel by Luke Leighfield at Boords.com   Milanote https://milanote.com/product/storyboarding (https://milanote.com/product/storyboarding) create beautiful, shareable storyboards in minutes.    00:39:51 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:46:23 Creator Shout Outs   ROGER: Keeping financial services simple – Lynn Beattie – Mrs Mummypenny: https://www.mrsmummypenny.co.uk/ (https://www.mrsmummypenny.co.uk/)  PASCAL: Christina Cook, owner and founder of Arty Bart Photo who just launched a new photography online course – check out her YouTube Channel https://www.youtube.com/channel/UCcALhMRe3rxoyFoqvNLpQpg (https://www.youtube.com/channel/UCcALhMRe3rxoyFoqvNLpQpg)  00:50:22 Film Marketing   NOW YOU SEE ME (2013)  Director: Louis Leterrier   Writer: Ed Solomon, Boaz Yakin, Edward Ricourt  Music by: Bryan Tyler  Starring:  https://en.wikipedia.org/wiki/Jesse_Eisenberg (Jesse Eisenberg), https://en.wikipedia.org/wiki/Mark_Ruffalo (Mark Ruffalo), https://en.wikipedia.org/wiki/Woody_Harrelson (Woody Harrelson), https://en.wikipedia.org/wiki/Isla_Fisher (Isla Fisher), https://en.wikipedia.org/wiki/Dave_Franco (Dave Franco), https://en.wikipedia.org/wiki/M%C3%A9lanie_Laurent (Mélanie Laurent), https://en.wikipedia.org/wiki/Michael_Caine (Michael Caine), and https://en.wikipedia.org/wiki/Morgan_Freeman (Morgan Freeman)   Strapline: The first rule of magic? Always be the smartest guy in the room.  Exciting heist movie with a magical twist – the bank robbers are all masters of illusion. But was the film accompanied by a magical marketing campaign? We have a look at the marketing and see whether they managed to pull a rabbit out of the hat!    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.    Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast...

The one about Elon Musk buying Twitter, Web3 glossaries, marketing decluttering and the film “Passengers” - TG76    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:03:03 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:16:43 Content Spotlights   ROGER: Glossary: All the Terms You Need to Gear Up for Web3 by Harry Guiness for Senior Executive Magazine: https://seniorexecutive.com/web3-glossary-all-the-terms-you-need-to-gear-up-for-web3/ (https://seniorexecutive.com/web3-glossary-all-the-terms-you-need-to-gear-up-for-web3/)  PASCAL:  The Great Marketing Declutter: reclaiming your focus like a true thriver by The Drum with Nina Holdaway, managing director, at Accenture UKI and Dan Sherwood, marketing director at Santander https://www.youtube.com/watch?v=gY0UtZE8dtY (https://www.youtube.com/watch?v=gY0UtZE8dtY)    00:32:29 Marketing Tech and Apps    ROGER: It’s all about mobile phone film making    Filmic Pro – Incredible control over video capture: https://www.filmicpro.com/ (https://www.filmicpro.com/)  SabineTek Bluetooth Remote Microphone: https://www.sabinetek.com/collections/best-seller/products/smartmikeplus (https://www.sabinetek.com/collections/best-seller/products/smartmikeplus)    PASCAL: It’s all about podcast promotion    Plink https://plinkhq.com/ (https://plinkhq.com/)  Smart links that auto-open Podcast Apps - Send listeners to the right place. Any device, every time.  Poddin https://www.poddin.io/ (https://www.poddin.io/) podcast transcript tool and is highly rated for accuracy, speed, affordable pricing, being easy to use.    00:43:17 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:50:00 Creator Shout Outs   ROGER: May King Tsang – FOMO Creator – 1st Keynote at the Kickstarter Conference in Dublin: https://fomocreator.social/ (https://fomocreator.social/)  PASCAL: Amy Woods, Content Repurposing Expert and owner of Content 10x agency – launched a new podcast series: B2B Content Strategist: https://www.linkedin.com/posts/amywoods2_how-contentcal-break-through-the-organic-activity-6924633409671577601-VCo9/ (https://www.linkedin.com/posts/amywoods2_how-contentcal-break-through-the-organic-activity-6924633409671577601-VCo9/)    00:54:53 Film Marketing   Passengers (2016)  Directed by: Morten Tyldum (The Imitation Game 2014)   Writing Credits: Jon Spaihts  Cast: Jennifer Lawrence (Aurora Lane), Chris Pratt (Jim Preston), Michael Sheen (Arthur), Laurence Fishburne (Gus Mancuso)  Tagline: There is a reason they woke up.  A gorgeous looking science fiction film with incredible design and two popular bankable stars. We look at the marketing and influencer campaign and ask whether the comments it was misleading are justified.    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.    Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.   Every week we'll bring you the following segments.   In the News.   Content Spotlight   Marketing Tech and Apps   This Week in History   Creator Shout Outs   Film Marketing   Please...

The one about Twitter hashtags, customer journey mapping, old-school SEO tools and Top Gun: Maverick - TG75    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:02:36 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:15:06 Content Spotlights   ROGER: Best Ways to Use Hashtags for Great Result on Twitter by Boss Magazine Editorial: https://thebossmagazine.com/best-ways-to-use-twitter-hashtags/ (https://thebossmagazine.com/best-ways-to-use-twitter-hashtags/)  PASCAL: How to Win Potential Consumers with Customer Journey Mapping on Google by Christopher Hofman Laursen  https://moz.com/blog/customer-journey-mapping-on-google (https://moz.com/blog/customer-journey-mapping-on-google)    00:32:12 Marketing Tech and Apps    ROGER: It’s all about Travel again  The last-minute hotel booking app has matured and changed its model: https://www.hoteltonight.com/ (https://www.hoteltonight.com/)  Get away from the expensive tourist traps and be “like a local”: https://www.likealocalguide.com/pages/mobile-app/ (https://www.likealocalguide.com/pages/mobile-app/)  PASCAL: It’s all about old school SEO tools:  Ubersuggest https://neilpatel.com/ubersuggest/ (https://neilpatel.com/ubersuggest/) From head terms to long-tail phrases you’ll get hundreds of suggestions from our free keyword tool.  Moz Free Tools https://moz.com/free-seo-tools (https://moz.com/free-seo-tools) Try the best free SEO tools for link building and analysis, keyword research, webpage performance, local listing audits, and more!      00:41:32 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:50:05 Creator Shout Outs   ROGER: Robyn Allen from Robyn Allen Solutions and how she saved a FS Event with an iPhone video: https://www.robynallensolutions.com/ (https://www.robynallensolutions.com/)  PASCAL: Liam Hefferman and Ian Pinnell, founders of the Hospital Broadcasting Association Podcast Network - free service designed to make podcasting more accessible and affordable to health & wellbeing broadcasters. https://www.linkedin.com/posts/thisistheheff_podcast-content-network-activity-6922099265305518080-10Qt (https://www.linkedin.com/posts/thisistheheff_podcast-content-network-activity-6922099265305518080-10Qt)?    00:55:19 Film Marketing   Top Gun: Maverick (2022)  Director: Joseph Kosinski (Tron: Legacy 2010, Oblivion 2013, Only The Brave 2017)  Music by: Harold Faltermeyer, Hans Zimmer + Kenny Loggins  Starring: Tom Cruise stars as the https://en.wikipedia.org/wiki/Test_pilot (test pilot) Maverick and https://en.wikipedia.org/wiki/Val_Kilmer (Val Kilmer). Cruise and Kilmer reprise their roles from the first film.   We look at the initial marketing  – a very tight and controlled marketing campaign with no danger of message fatigue for what has been a 3-year wait and look at the key elements: the aircraft, the training, the nostalgia    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.    Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.   Every week we'll bring you the following segments.   In the News.   Content Spotlight  ...

The one about Brand Voices, the rise of Canva, CozyCozy travel consolidators and Death on the Nile - TG74    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:03:59 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:15:05 Content Spotlights   ROGER: It's Time for Brands to Find Their Voice Again - Three ways to rediscover a critical brand asset by John Long on Muse by Clio: https://musebycl.io/musings/its-time-brands-find-their-voice-again (https://musebycl.io/musings/its-time-brands-find-their-voice-again)  PASCAL: The rise of Canva, the $40 billion design juggernaut by Mark Wilson for Fast Company: https://www.fastcompany.com/90721894/canva-design-platform-most-innovative-companies (https://www.fastcompany.com/90721894/canva-design-platform-most-innovative-companies)    00:31:31 Marketing Tech and Apps    ROGER: It’s all about travel (again):  Use a hotel to work or relax before your trip home: https://www.dayuse.co.uk/ (https://www.dayuse.co.uk/)  Compare all accommodation (Hotels, AirBnB etc) https://www.cozycozy.com/gb (https://www.cozycozy.com/gb)  PASCAL: It’s all about content repurposing: Gifs.com https://gifs.com/ (https://gifs.com) create a short video or gif extract from your YouTube videos  Tiny Wow https://tinywow.com/ (https://tinywow.com/) convert written, video content into all other file formats.    00:38:50 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:45:18 Creator Shout Outs   ROGER: Daryl Cygler – Top broadcasters are okay to use smartphone video. Look at the Netflix Guidelines: https://www.linkedin.com/posts/darylcygler_videocontent-videomarketing-contentmarketing-activity-6919929549333905408-LNmS?utm_source=linkedin_share&utm_medium=member_desktop_web (https://www.linkedin.com/posts/darylcygler_videocontent-videomarketing-contentmarketing-activity-6919929549333905408-LNmS?utm_source=linkedin_share&utm_medium=member_desktop_web)  PASCAL: Phil Pallen, Personal Brand Strategist and author of multiple guides and free resources https://philpallen.co/freebies (https://philpallen.co/freebies)    00:50:49 Film Marketing   Death On The Nile (2022)  Director: Kenneth Branagh  Writers: Michael Green (Screenplay), Agatha Christie (Novel)  Stars: Kenneth Branagh, Gal Gadot, Tom Bateman, Annette Bening, Emma Mackey  Taglines: Murder was just the beginning.  The poster and social media marketing campaign for Death on the Nile was visually stunning but the production was troubled by scandal and the pandemic. We look closely at what happened getting this excellent film onto the big screen.      About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.    Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.   Every week we'll bring you the following segments.   In the News.   Content Spotlight   Marketing Tech and Apps   This Week in History   Creator Shout Outs   Film Marketing   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA...

The one about effective storytelling, democratic super trends, travel apps and the film, “Alien” - TG73    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:01:42 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:12:57 Content Spotlights   ROGER: The Surprising Way to Be More Effective at Storytelling. To engage leaders, colleagues, and clients, use this simple technique by Alison Davies, Inc Magazine: https://www.inc.com/alison-davis/the-surprising-way-to-be-more-effective-at-storytelling.html (https://www.inc.com/alison-davis/the-surprising-way-to-be-more-effective-at-storytelling.html)  PASCAL: A thriving democracy in 2040? Top three super-trends by Sian Roberts, Executive Director, Civica: https://digileaders.com/a-thriving-democracy-in-2040-top-three-super-trends/ (https://digileaders.com/a-thriving-democracy-in-2040-top-three-super-trends/)    00:27:30 Marketing Tech and Apps    ROGER: It’s all about making travel easier:  Grab food between gates when you are in a rush: https://getgrab.com/ (https://getgrab.com/)  Buy individual lounge access: https://www.loungebuddy.co.uk/ (https://www.loungebuddy.co.uk/)    PASCAL: It’s all about audience participation:  Thread It https://threadit.app/ (https://threadit.app/) Create short video clips and send a Threadit to anyone by simply sharing the link.  Speak Pipe https://www.speakpipe.com/ (https://www.speakpipe.com/)  SpeakPipe allows your listeners to send you voice messages directly from your website or voicemail page.    Send us your questions and suggestions https://www.speakpipe.com/TwoGeeksAndAMarketingPodcast (https://www.speakpipe.com/TwoGeeksAndAMarketingPodcast)    00:36:51 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:43:59 Creator Shout Outs   ROGER: Succeed Through Speaking Podcast with Tom Bailey: https://www.succeedthroughspeaking.com/podcasts/succeed-through-speaking (https://www.succeedthroughspeaking.com/podcasts/succeed-through-speaking)  PASCAL: John Holmes-Carrington, innovation and international business consultant, and also author and contributor to Harvey Duckman Presents… is a series of anthologies featuring new, original sci-fi, fantasy, steampunk and horror short stories.  https://www.linkedin.com/in/johnholmescarrington/ (https://www.linkedin.com/in/johnholmescarrington/)  https://harveyduckman.com/2022/04/04/hdp9-the-plumbing-one/ (https://harveyduckman.com/2022/04/04/hdp9-the-plumbing-one/)    00:48:20 Film Marketing   Alien (1979)  Director: Ridley Scott  Writer: written by https://en.wikipedia.org/wiki/Dan_O%27Bannon (Dan O'Bannon.) Based on a story by O'Bannon and https://en.wikipedia.org/wiki/Ronald_Shusett (Ronald Shusett)  Music by: The musical score for Alien was composed by https://en.wikipedia.org/wiki/Jerry_Goldsmith (Jerry Goldsmith),  Starring: https://en.wikipedia.org/wiki/Tom_Skerritt (Tom Skerritt) (Dallas), https://en.wikipedia.org/wiki/Sigourney_Weaver (Sigourney Weaver) (Ripley), https://en.wikipedia.org/wiki/Veronica_Cartwright (Veronica Cartwright) (Lambert), https://en.wikipedia.org/wiki/Harry_Dean_Stanton (Harry Dean Stanton) (Brett), https://en.wikipedia.org/wiki/John_Hurt (John Hurt) (Kane), https://en.wikipedia.org/wiki/Ian_Holm (Ian Holm) (Ash), and https://en.wikipedia.org/wiki/Yaphet_Kotto (Yaphet Kotto) (Parker) and Jones the cat!  Strapline: ‘In space no one can hear you scream.’  One of the best sci-fi movies of all time with incredible set and sound design. We look at the gloriously simple but effective marketing campaign with its...

The one about remote work policies, content mistakes, superpowers and The Shawshank Redemption - TG72    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:01:44 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:14:39 Content Spotlights   ROGER: This CEO's Remote Work Policy Is Only 10 Words. It May Be the Best I've Ever Heard by Justin Bariso in Inc: https://www.inc.com/justin-bariso/emotional-intelligence-gravity-ceo-dan-price-10-word-remote-work-policy.html (https://www.inc.com/justin-bariso/emotional-intelligence-gravity-ceo-dan-price-10-word-remote-work-policy.html)  PASCAL: 5 Mistakes Businesses Make with Content by Joe Pulizzi: https://www.contentinc.io/5-mistakes-businesses-make-with-content-326/ (https://www.contentinc.io/5-mistakes-businesses-make-with-content-326/)    00:34:43 Marketing Tech and Apps    ROGER: It’s all about studying:  Quizlet – Learn with flash cards: https://apps.apple.com/us/app/quizlet-learn-with-flashcards/id546473125 (https://apps.apple.com/us/app/quizlet-learn-with-flashcards/id546473125)  MiMind – Easy Mind Mapping: https://mimind.cryptobees.com/ (https://mimind.cryptobees.com/) PASCAL: It’s all about enhancing your podcast experience:  Vizzy: https://vizzy.fm/ (https://vizzy.fm/) beta launch of a new podcast listening app – Don't just listen. See. Buy. Share  Momento: https://app.momento.fm/ (https://app.momento.fm/) Podcasts + Moments - Save your favorite podcast moments, with instant transcriptions, in 100+ languages!    00:41:05 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:46:40 Creator Shout Outs   ROGER: Ryan Hanley Podcast: The Only Superpower You Need. https://ryanhanley.com/the-only-superpower-you-need/ (https://ryanhanley.com/the-only-superpower-you-need/)  PASCAL: Billy Boyd and Dominic Monaghan hosts of the Friendship Onion Podcast show produced by Kast Media – it's all about their lives and friendships on screen and off: https://www.youtube.com/channel/UCM2SO69PhFRKKEYwGSV4sHQ (https://www.youtube.com/channel/UCM2SO69PhFRKKEYwGSV4sHQ)  https://open.spotify.com/show/09nMXubAj4pPAzcb4X9VKe (https://open.spotify.com/show/09nMXubAj4pPAzcb4X9VKe)    00:52:00 Film Marketing   The Shawshank Redemption (1994)  Director: Frank Darabont  Writers: Stephen King (based on the short novel "Rita Hayworth and the Shawshank Redemption"), Frank Darabont(screenplay)  Stars: Tim Robbins, Morgan Freeman, Bob Gunton, Clancey Brown  Taglines: Fear can hold you prisoner. Hope can set you free.  This adaptation of the novella by Stephen King was a box office bomb when released in 1994. But word of mouth and the VHS tape release went off to elevate it to one of, if not the, best films of all time.  As stunning commentary of hope succeeding in the long term.    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.    Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.   Every week we'll bring you the following segments.   In the News.   Content Spotlight   Marketing Tech and Apps   This Week in History   Creator Shout Outs   Film...

The one about banner ads, film making mistakes, Women in Tech eBook and The Rings of Power TV series - TG71    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:02:36 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:13:12 Content Spotlights   ROGER: 31 Must-Click Banner Ads in 2022 (& Why They’re So Successful) by Suzanne Bertuy on Smart Blogger: https://smartblogger.com/banner-ads/ (https://smartblogger.com/banner-ads/)  PASCAL: 10 Common Mistakes New Filmmakers Make & How to Avoid Them by Ryan Connolly for Film Riot: https://www.youtube.com/watch?v=A0FPIq1izs8 (https://www.youtube.com/watch?v=A0FPIq1izs8)    00:29:27 Marketing Tech and Apps    ROGER: It’s all about selling your stuff online  Old CDs, DVDs, Blu Rays and mobile tech – Music Magpie: https://www.musicmagpie.co.uk/ (https://www.musicmagpie.co.uk/)  Clothes – Vinted - https://www.vinted.co.uk/ (https://www.vinted.co.uk/)  PASCAL: It’s all about your next online brochure  PDF To Flipbook Converter https://heyzine.com/ (https://heyzine.com/) with different page flip effects for online magazines, catalogs, brochures, reports, restaurant menus and more.  Create interactive online catalogue https://www.publitas.com/ (https://www.publitas.com/) insert extra product details and add shopping cart directly from the catalog.    00:38:47 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:47:10 Creator Shout Outs   ROGER: Andrea Burns for Tenx9 Story shows: https://www.linkedin.com/posts/andrea-burns-10_tenx9-newry-activity-6910286086787194880-qzJh (https://www.linkedin.com/posts/andrea-burns-10_tenx9-newry-activity-6910286086787194880-qzJh)  PASCAL: Richard Tubb, MSP consultant and speaker, author of the ‘Women in Tech’ ebook  https://www.tubblog.co.uk/women-in-tech-e-book-for-iwd2022/ (https://www.tubblog.co.uk/women-in-tech-e-book-for-iwd2022/)    00:52:23 Film Marketing   THE RINGS OF POWER (2022)  Producers: J. D. Payne and Patrick McKay for the streaming service https://en.wikipedia.org/wiki/Prime_Video (Prime Video)  Directors: Waune Yip, J.A Bayona, Charlotte Brändström  Music by: Felix Erskine (trailer) Howard Shore and Bear McCreary for TV series (YES!!) or just a rumour  Strapline: A grand journey is defined by its travelers. The Lord of the Rings: The Rings of Power arrives September 2, 2022.  https://en.wikipedia.org/wiki/Amazon_(company) (Amazon) bought the television rights for The Lord of the Rings for US$250 million in November 2017, making a five-season production commitment worth at least US$1 billion. This would make it the most expensive television series ever made.  It’s still six months away from transmission but the marketing campaign is extensive, world-wide and already in full swing. We look at the trailers and the amazing series of character posters.    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.    Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.   Every week we'll bring you the following segments.   In the News.   Content Spotlight   Marketing Tech and Apps   This Week in...

The one about marketing cons, retaining marketing talent, online CVs and the film Batman (1989) - TG70    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:04:28 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:15:41 Content Spotlights   ROGER: The Biggest Cons in Marketing by Peter Sumpton in a LinkedIn Post: https://www.linkedin.com/posts/petersumpton_marketing-activity-6904334183888740352-oTd3 (https://www.linkedin.com/posts/petersumpton_marketing-activity-6904334183888740352-oTd3)    PASCAL: How can marketing leaders make 2022 the year of the Great Retention? for econsultancy.com by Richard Robinson Managing Director, Xeim Advise: https://econsultancy.com/how-can-marketing-leaders-make-2022-the-year-of-the-great-retention/ (https://econsultancy.com/how-can-marketing-leaders-make-2022-the-year-of-the-great-retention/)    00:31:14 Marketing Tech and Apps    ROGER: It’s all about password management  The obvious route: Apple Keychain: https://support.apple.com/en-us/HT204085 (https://support.apple.com/en-us/HT204085) or the Google or Device equivalent  The best free route: https://bitwarden.com/ (https://bitwarden.com/)  PASCAL: It’s all about your personal brand and track record  Flow CV by Lauris Bernhart https://flowcv.io/ (https://flowcv.io/) Set yourself apart with a modern resume. Expert tips, customizable templates & quick PDF download included.  Adobe Logo Maker https://www.adobe.com/express/create/logo (https://www.adobe.com/express/create/logo) AI-generated logos with countless customization possibilities. Share your high-quality logo files across all your printed and digital platforms.    00:40:39 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:46:59 Creator Shout Outs   ROGER: Helen Packham – Presentation Coach – 7 Common Questions about Storytelling Answered: https://helenpackham.com/7-common-questions-about-storytelling-answered (https://helenpackham.com/7-common-questions-about-storytelling-answered)  PASCAL: Chris Ducker, consultant, speaker and author of Rise Of The Youpreneur and Virtual Freedom – New Video: behind the scenes of my remote online coaching set up! https://www.youtube.com/watch?v=IWI_W2zvCxc (https://www.youtube.com/watch?v=IWI_W2zvCxc)  00:49:53 Film Marketing   Batman 1989  Director: Tim Burton  Writers: Bob Kane (Batman characters), Sam Hamm (story), Warren Skaaren (screenplay)  Stars: Michael Keaton, Jack Nicholson, Kim Basinger  Taglines: The Dark Knight of Gotham City begins his war on crime with his first major enemy being Jack Napier, a criminal who becomes the clownishly homicidal Joker.  This 1989 block-buster became an “event movie” powered by a furious build up campaign that created Batmania worldwide. Roger and Pascal look at the marketing campaign, what created Batmania and review the film which was a darker take on the Batman character than the camp colourful 1960s TV show and movie.    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.    Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.   Every week we'll bring you the following segments.   In the News.  

The one about Super Bowl TV Ads, Work Culture, Your Google CV and the film Uncharted- TG69    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:02:02 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:13:29 Content Spotlights   ROGER: The best Super Bowl 2022 commercials by Blair Marnell on DigitalTrends. https://www.digitaltrends.com/movies/best-super-bowl-2022-commercials/ (https://www.digitaltrends.com/movies/best-super-bowl-2022-commercials/)  PASCAL: The Joy Of Work, 30 Ways To Fix Your Work Culture and Fall In Love With Your Job Again by Bruce Daisley https://eatsleepworkrepeat.com/book/ (https://eatsleepworkrepeat.com/book/)    00:29:26 Marketing Tech and Apps    ROGER: It’s all about Tik Tok Apps:  Trend Tok – find new trends, viral songs and hashtags: https://apps.apple.com/us/app/trendtok-analytics-tracker/id1550778062 (https://apps.apple.com/us/app/trendtok-analytics-tracker/id1550778062)  Tik Save – Download tik-toks with no logo and repost as reels: https://apps.apple.com/gb/app/tiksave-save-repost-videos/id1548135477 (https://apps.apple.com/gb/app/tiksave-save-repost-videos/id1548135477)  PASCAL: It’s all about your Google CV:  Google’s Right To Be Forgotten - ask Google to remove results that are “inadequate, irrelevant or no longer relevant, or excessive” on the basis of a person’s name. https://www.youtube.com/watch?v=TIivyRpCKwg (https://www.youtube.com/watch?v=TIivyRpCKwg)  TalkWalker Alerts - monitors every single mention of your brand and keywords across news platforms, blogs, forums, websites and even Twitter: https://www.talkwalker.com/alerts (https://www.talkwalker.com/alerts)    00:37:17 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:45:31 Creator Shout Outs   ROGER: Chris Fox and the Strategic Coffee blog – this is all about business strategy not just marketing strategy: https://strategiccoffee.chriscfox.com/ (https://strategiccoffee.chriscfox.com/)  PASCAL: Hillary Dunne, author of the book Step Up Stand Out: How to be seen as the Expert sharing over 26 years of events industry experience - the good, the bad and the ugly! https://www.amazon.co.uk/Step.../dp/B09RLSW88Z/ (https://www.amazon.co.uk/Step.../dp/B09RLSW88Z/)    00:49:18 Film Marketing     Unchartered (2022)  Director: Ruben Fleischer   Writer: Rafe Lee Judkins and Art Marcum & Matt Holloway  Music By: https://en.wikipedia.org/wiki/Ramin_Djawadi (Ramin Djawadi) Starring: Tom Holland (Nathan Drake, ‘Nate’), Mark Wahlberg (Victor Sullivan, ‘Sully’), Sophia Ali (Chloe Frazer), Tati Gabrielle (Braddock) and Antonio Banderas (Santiago Moncada)  Based on the famous video game series, Unchartered is looks like an exciting combination of Indiana Jones, Tomb Raider and other treasure seeking action movies. Pascal and Roger review the extensive marketing campaign across traditional and social media channels.    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.    Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.   Every week we'll bring you the following segments.   In the News.   Content Spotlight   Marketing...

The one about transformative questions, podcast growth, live video in presentations and the film Dredd - TG68    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:01:56 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:11:26 Content Spotlights   ROGER: Marketing’s transformative questions don’t start with ‘how?’ by Helen Edwards in Marketing Week: https://www.marketingweek.com/helen-edwards-marketing-transformative-questions/ (https://www.marketingweek.com/helen-edwards-marketing-transformative-questions/)  PASCAL: How To Grow Your Podcast Audience by Anchor https://blog.anchor.fm/share/grow-audience (https://blog.anchor.fm/share/grow-audience)?    00:27:10 Marketing Tech and Apps    ROGER: It’s all about live video in presentations:  Apple Keynote (Mac and IOS): https://apps.apple.com/gb/app/keynote/id361285480 (https://apps.apple.com/gb/app/keynote/id361285480)  And then repurpose it: https://piktochart.com/piktostory (https://piktochart.com/piktostory)  PASCAL: It’s all about your next social media campaign:  Twitter 2022 Events Calendar: https://business.twitter.com/en/resources/twitter-marketing-calendar.html (https://business.twitter.com/en/resources/twitter-marketing-calendar.html)  Hashtag Generator by Hashtag Stack: https://hashtagstack.com/hashtag-generator (https://hashtagstack.com/hashtag-generator)    00:38:42 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:45:51 Creator Shout Outs   ROGER: Martin Bamford: From Financial Adviser to Content Creator: https://www.linkedin.com/in/martinbamford/ (https://www.linkedin.com/in/martinbamford/)  PASCAL: Ian Anderson Gray, live video consultant and trainer, host of the Confident Live Marketing Podcast and the creator of the Live Video Tool Comparison. https://iag.me/live-video-tool-comparison/ (https://iag.me/live-video-tool-comparison/)    00:51:32 Film Marketing   Dredd (2012)  Director: Pete Travis  Writers: John Wagner, Carlos Ezquerra, Alex Garland (screenplay by)  Stars: Karl Urban, Olivia Thirlby, Lena Headey  Taglines: In a violent, futuristic city where the police have the authority to act as judge, jury and executioner, a cop teams with a trainee to take down a gang that deals the reality-altering drug, SLO-MO.    Second film about Judge Dredd, a character from UK sci-fi magazine 200AD. The first was released in 1995 and starred Sylvester Stallone. This film is more faithful to the style of the magazine, but whilst it was a great film, it wasn’t a box-office success. We look at how much the poor marketing campaign was to blame.    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.    Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.   Every week we'll bring you the following segments.   In the News.   Content Spotlight   Marketing Tech and Apps   This Week in History   Creator Shout Outs   Film Marketing   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA...

The one about why Twitter is good, SEO Tips, answering questions to create content and the film Pixels - TG67    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:02:44 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:11:14 Content Spotlights   ROGER: 9 Reasons Why Twitter Is Actually Good by Brad R Edwards on MUO: https://www.makeuseof.com/why-twitter-is-actually-good/ (https://www.makeuseof.com/why-twitter-is-actually-good/)  PASCAL: 22 Smart Google SEO Tips for 2022 by Cyrus Shepard for Moz.com   https://moz.com/blog/smart-google-seo-tips-2022 (https://moz.com/blog/smart-google-seo-tips-2022)    00:25:28 Marketing Tech and Apps    ROGER: It’s all about questions and answers:   Answer the public (questions): https://answerthepublic.com/ (https://answerthepublic.com/)  Quora (questions and answers): https://www.quora.com/ (https://www.quora.com/)  PASCAL: It’s all about visual marketing   Vista Create https://create.vista.com/ (https://create.vista.com/) an alternative to Canva and other templates driven platforms, lots of options to choose from for your social media campaigns   PNG Find https://www.pngfind.com/ (https://www.pngfind.com/) Upload, download & share free transparent png images – explore a library of 750K free png files!    00:33:20 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:39:47 Creator Shout Outs   ROGER: Scott Johnson – The Escaping Lawyer – Thinking on your feet: https://www.linkedin.com/posts/scottjohnston-speaker_leadership-sales-gravitas-activity-6894971578866884608-0TTc (https://www.linkedin.com/posts/scottjohnston-speaker_leadership-sales-gravitas-activity-6894971578866884608-0TTc)  PASCAL: Bettina Sherick, President and Founder of Hollywood In Pixels, a charitable and educational organisation ensuring that Hollywood digital campaigns are recovered and preserved, and that the incredible campaigns of today and tomorrow are not lost to time: https://hollywoodinpixels.org/ (https://hollywoodinpixels.org/)  00:46:37 Film Marketing   PIXELS (2015)   Director: Chris Columbus   Writer: inspired by 2010 French animated short film written and directed by Patrick Jean.   Music By: Henry Jackman, ( Wreck-It Ralph 2012)   Starring: Adam Sandler, Kevin James, Josh Gad, Peter Dinklage, Michelle Monaghan, Brian Cox, Ashley Benson, Sean Bean, and Jane Krakowski.   Strapline: This summer, it's game on or game over!  This superb film appeals to all children of the 1980s and is a lesson in market segmentation and targeting just for that audience. But we look at the extensive social media campaign and product collaborations which made up the successful campaign for this film.    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.    Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.   Every week we'll bring you the following segments.   In the News.   Content Spotlight   Marketing Tech and Apps   This Week in History   Creator Shout Outs   Film Marketing   Please subscribe and leave...

The one about Metaverse patents, why the brain hates PowerPoint, best webcams and Minority Report - TG66    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:03:34 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:12:20 Content Spotlights   ROGER: 4 Innovations That Give a Sneak Peek Into the Metaverse by Gabrielle Bienasz on Inc.com: https://www.inc.com/gabrielle-bienasz/facebook-metaverse-meta-patent-review.html (https://www.inc.com/gabrielle-bienasz/facebook-metaverse-meta-patent-review.html)  PASCAL: Science Just Discovered Your Brain Really Hates PowerPoint by Geoffrey James for Inc.com: https://www.inc.com/geoffrey-james/science-just-discovered-your-brain-really-hates-powerpoint.html (https://www.inc.com/geoffrey-james/science-just-discovered-your-brain-really-hates-powerpoint.html)    00:25:07 Marketing Tech and Apps    ROGER: It’s all about The best webcams for WFH:  The Razer Kiyo Pro (Best on the market): https://www.techradar.com/reviews/razer-kiyo-pro (https://www.techradar.com/reviews/razer-kiyo-pro)  Elgato Facecam (Best for Streamers): https://www.techradar.com/reviews/elgato-facecam (https://www.techradar.com/reviews/elgato-facecam)  Logitech C920 (Best over all): https://www.techradar.com/reviews/logitech-c920 (https://www.techradar.com/reviews/logitech-c920)    PASCAL: It’s all about social media planning:  The 2022 Pexels Content Calendar https://pexels.my.canva.site/pexels-2022-content-calendar-site (https://pexels.my.canva.site/pexels-2022-content-calendar-site) Find events, click on them, discover photos and videos!  The 24 Slides Social Media Content Planner https://24slides.com/templates/view/corporate-business-models/social-media-content-calendar-template (https://24slides.com/templates/view/corporate-business-models/social-media-content-calendar-template) and access to the full library of free templates https://24slides.com/templates/featured (https://24slides.com/templates/featured)    00:32:49 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:40:04 Creator Shout Outs   ROGER: Kiran Kapur – CEO at Cambridge Marketing College and host of the Cambridge Marketing Podcast. https://lightbluemedia.podbean.com/ (https://lightbluemedia.podbean.com/)  PASCAL: Alex Keith, co-founder of Startium and the author of the new blog series ‘Founder Stories’. The first episode is about Yvon Chouinard founder of Patagonia.  https://www.startium.co.uk/post/yvon-chouinard (https://www.startium.co.uk/post/yvon-chouinard)    00:43:42 Film Marketing   Minority Report (2002)  Director: Steven Spielberg  Writer: Philip K. Dick(short story), Scott Frank(screenplay), Jon Cohen(screenplay)  Stars: Tom Cruise, Colin Farrell, Samantha Morton  Taglines:   What would you do if you were accused of a murder, you had not committed... yet?  Everybody Runs  The system is perfect until it comes after you.  Get Ready to RUN!  Whilst there’s little information available about the marketing of this film, Minority Report – now 20 years old – is a masterclass in prediction. It shows how intrusive surveillance could become, how personalised ads could be and paints a scary picture about privacy. We discuss how many of the films predictions have come true.  It’s also a fantastic action chase movie.    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a...

The one about what’s holding you back, Gantt Charts, video testimonials and Scream 5 - TG65    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:03:01 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:15:42 Content Spotlights   ROGER: The surprising way to beat the one thing your brain is hardwired to hold you back on by Brian Scordato, Fast Company: https://www.fastcompany.com/90713287/the-surprising-way-to-beat-the-one-thing-your-brain-is-hardwired-to-hold-you-back-on (https://www.fastcompany.com/90713287/the-surprising-way-to-beat-the-one-thing-your-brain-is-hardwired-to-hold-you-back-on)    PASCAL: The Better Life You Deserve by LG for CES 2022: https://youtu.be/ZKQ-u9vEPTs (https://youtu.be/ZKQ-u9vEPTs)    00:29:47 Marketing Tech and Apps    ROGER: It’s all about project workflow  Monday.com https://monday.com/lp/gantt/newfeatures/ (https://monday.com/lp/gantt/newfeatures/)  Gantt pro – best for professionals and students https://ganttpro.com/ (https://ganttpro.com/)  Team Gantt – best for small businesses? https://www.teamgantt.com/ (https://www.teamgantt.com/)  PASCAL: It’s all about the power of video content  Vocal Video https://vocalvideo.com/ (https://vocalvideo.com/) Get amazing video testimonials from anyone, anywhere. Automagically.  Premium Beat https://www.premiumbeat.com/blog/category/free-for-video/ (https://www.premiumbeat.com/blog/category/free-for-video/) Free video assets and elements for your next visual storytelling project.    00:36:33 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:43:37 Creator Shout Outs   ROGER: David Worsfold – Journalist, Author, Speaker and Trainer: https://worsfoldmedia.co.uk/my-blog/ (https://worsfoldmedia.co.uk/my-blog/)  PASCAL: Clare Downham, Queen of Calm. The Coach with 𝑻𝒉𝒆 𝑨𝒏𝒕𝒊𝒅𝒐𝒕𝒆 𝒕𝒐 𝑺𝒆𝒍𝒇-𝑫𝒆𝒗𝒆𝒍𝒐𝒑𝒎𝒆𝒏𝒕 - Host of the Daily LinkedIn Live at 7.45 am - The Calm Cast : https://www.linkedin.com/in/claredownhamqueenofcalm/ (https://www.linkedin.com/in/claredownhamqueenofcalm/)    00:58:44 Film Marketing   Scream 5 (2022)  Director: https://en.wikipedia.org/wiki/Matt_Bettinelli-Olpin (Matt Bettinelli-Olpin) and https://en.wikipedia.org/wiki/Tyler_Gillett (Tyler Gillett)  Writer: https://en.wikipedia.org/wiki/James_Vanderbilt (James Vanderbilt) and https://en.wikipedia.org/wiki/Guy_Busick (Guy Busick)  Music By: https://en.wikipedia.org/wiki/Brian_Tyler (Brian Tyler) replacing https://en.wikipedia.org/wiki/Marco_Beltrami (Marco Beltrami), who composed the score for the previous four films  Starring: https://en.wikipedia.org/wiki/Marley_Shelton (Marley Shelton), https://en.wikipedia.org/wiki/Courteney_Cox (Courteney Cox), https://en.wikipedia.org/wiki/David_Arquette (David Arquette), and https://en.wikipedia.org/wiki/Neve_Campbell (Neve Campbell), who reprised their roles from previous installments and joined by a new cast of teenagers pursued by Ghostface.  Strapline: It’s Always Someone You Know!  After a 10 year gap the Scream franchise returns with another Ghost Face killer on the loose. We dig deep into the remarkable social media marketing campaign which supported the release. But did the algorithm get it right?    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG

The one about over-hyped trends, how to be more curious, NFT podcasts and Dog Soldiers - TG64  00:00:00 Introduction   Here are your hosts, Roger and Pascal.    00:04:06 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:13:19 Content Spotlights   ROGER: The 7 most overhyped trends of 2022 by Mark Wilson, Fast Company. https://www.fastcompany.com/90707314/the-7-most-overhyped-trends-of-2022 (https://www.fastcompany.com/90707314/the-7-most-overhyped-trends-of-2022)  PASCAL: 3 Ways To Train Your Brain To Be More Curious by Art Markman for Fast Company. https://www.fastcompany.com/90712182/3-ways-to-train-your-brain-to-be-more-curious (https://www.fastcompany.com/90712182/3-ways-to-train-your-brain-to-be-more-curious)  00:32:33 Marketing Tech and Apps    ROGER: It’s all about stock illustrations for your content.   Drawkit – icons and more: https://drawkit.com/ (https://drawkit.com/)  Free pngs – photos, emojiis and graphics: https://freepngimg.com/ (https://freepngimg.com/)  PASCAL: It’s all about podcasting, again!   Rode has released two new microphone solutions:   Rode Videomic GO II https://www.youtube.com/watch?v=JJhb3rqRN3M (https://www.youtube.com/watch?v=JJhb3rqRN3M)  Rode Wireless GO II https://www.youtube.com/watch?v=coSxxNIcHCs (https://www.youtube.com/watch?v=coSxxNIcHCs)  Amazon Music and Stitcher can help promote your podcast, you just need to ask   https://form.jotform.com/212855057995065 (https://form.jotform.com/212855057995065)  https://lp.stitcher.com/promo (https://lp.stitcher.com/promo)  00:41:07 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:48:10 Creator Shout Outs   ROGER: Be a Better Speaker – Podcast with Graham David https://podcasts.apple.com/us/podcast/be-a-better-speaker/id1472767820?uo=4Be (https://podcasts.apple.com/us/podcast/be-a-better-speaker/id1472767820?uo=4Be)  PASCAL: Andy Storch, business consultant, speaker and author of ‘Own Your Career’, host of the new podcast series ‘My NFT Journey’ https://open.spotify.com/show/7LdXHXA4dvOdua74BSqpAh (https://open.spotify.com/show/7LdXHXA4dvOdua74BSqpAh)  00:54:07 Film Marketing   Dog Soldiers (2002)  A routine military exercise turns into a nightmare in the Scotland wilderness.   Director: Neil Marshall   Writer: Neil Marshall   Stars: Sean Pertwee, Kevin McKidd, Emma Cleasby   Tagline: A bitch of a Werewolf movie  We celebrate the 20th Anniversary of one of the best werewolf movies of all time. Whilst there is little material available online about the marketing that went with the launch of the film, the stories about how the team brought the production to the screen are fascinating. There’s also real drama in the hunt for the lost negatives which almost scuppered the launch of a 4K Blu Ray.  About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.    Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.   Every week we'll bring you the following segments.   In the News.   Content...