Created with Sketch.
TrustTalk - It's all about Trust
32 minutes | 12 days ago
Regaining Trust in Journalism
Interview with Judit Neurink, an independent journalist who lived and worked in the Middle East. Trust is of great importance in her field of work. When training young journalists in Iraq she warned them that if they lie to their public, people will lose their trust. But many had no choice, as they worked for party media only interested in the truth of the party. Talking to Yezidi victims who escaped from the Islamic terror group ISIS, she was appalled to see some international colleagues breaking the trust the young women showed by talking about their ordeal. It had direct consequences for other journalists too, as many women no longer felt like talking to them. This problem she currently encounters is a result of the distrust fake news has sowed towards journalists and regular media. As a result, people become less well informed, so less able to make the right decisions. She concludes that now, plain and simple, honest and trustworthy information that is not biased or opinionated is more important than ever.
35 minutes | a month ago
Identity, Security and Zero Trust
Interview with Jacoba Sieders, Independent digital identity thought leader. In her view, controls and architectures to protect our important information need to be adjusted to a new reality of “zero trust”: data is distributed and in transit everywhere, across safe and unsafe devices and hyperconnected ecosystems. Identity- and access management is the guardian angel at the front door of systems and touches on all digital processes. Ideally, user convenience, privacy, and security are equally robust. Fundamental security by design is a must. Prescribing security levels through legislation is not easy, because security cannot be measured, and risk levels are volatile. Incidents teach that governments should probably be audited and tested for security as heavily as banks.
26 minutes | a month ago
Trust and the Judiciary
Interview with Geert Corstens. As a former President of the Netherlands Supreme Court, he made great efforts to improve and maintain trust in the judiciary by advocating more openness in publishing judgments, press summaries, and giving interviews, which was not always wholeheartedly applauded by his colleagues. The legislative branch of government and the executive, two parts of the Trias Politica, have financial means and can enforce even by using force if need be, the third part, the judiciary, has only the trust of the people. Courts have to constantly show their independence and impartiality. Judges have to be both modest and courageous when the executive does not obey the law or when the legislator enacts a law contrary to an international treaty. Sometimes judges have to step in where politicians fail to agree but society requires a decision, giving the example of euthanasia, where the Supreme Court decided in a case in the 1980s setting out circumstances where euthanasia is allowed. He denies there is anything like clear “dikastocracy” in The Netherlands.
23 minutes | 2 months ago
Economic Insecurity and Trust
Interview with Ian Shapiro, professor of Political Science at Yale University. In his view, the underlying problem of increased mistrust is economic: the disappearance of long-term employment security, the decline of middle-class incomes, and the downward mobility of many middle-class people. A great motivator of action is the fear of experiencing a loss, which fear is exploited for political gain. In Europe, it is the failure of left-of-center parties to protect their constituencies and the inability of the traditional social democratic mainstream parties to deliver the sort of protections that they used to provide. This is all linked to economic factors, the decline of industrial jobs, the collapse of labor unions, globalization, jobs going to technology. That is causing mistrust in political institutions which is exploited by political entrepreneurs as a way of getting to power, resulting in populism. It is a failure of the political, educational, and economic system to deliver security that is breeding mistrust. He talks about the cause of polarization in political parties and the complacency of businesses while desperate people are being mobilized by politicians who are going to do things those businesses don’t like: immigration, trade wars, protectionism. The interview covers also his newly published book “The Wolf at the Door” which he wrote with Michael Graetz, about rising inequality as a threat to democracy.
22 minutes | 2 months ago
The Trusted Advisor - 20th Anniversary
Interview with Charles H. Green, co-author of the seminal book “The Trusted Advisor” (2001) now celebrating its 20th anniversary. He talks about the trust paradoxes, the shift from trust as a personal attribute to reputation and branding. Is making a genuine connection harder using on-screen connectivity tools? He reflects on the Trust Equation which hasn’t changed over the last 20 years. Potentially the most powerful component, “intimacy” (feeling emotional security in dealing with a person) is more important than most professionals realize and who feel more confident about sharing content than showing intimacy. He reflects on the importance of listening as a profound method of trust, and the future of the Trust Equation.
21 minutes | 3 months ago
The Trust Gap
We interview Steven Heywood, General Manager of Edelman in The Netherlands, known for the annual Edelman Trust Barometer. The 2021 findings of the Edelman Trust Barometer show an alarming divergence in trust between two distinct groups of people, the “informed public” and the mass population, which has a much lower level of trust. A minority of those surveyed practice “good information hygiene’ which includes news management, avoiding echo chambers, verify information and not amplifying unvetted information. Steven explores how this global “infodemic” has driven trust in all news sources to record lows with social media and owned media the least trusted. He talks about the weaponisation of fake news, the need for Action Communications, and how brands should take real steps to change the way they service their customers and take part in society.
25 minutes | 3 months ago
Trust, Vitamin S, and Well-Being
Interview with Paul van Lange, Professor of Psychology at the Vrije Universiteit Amsterdam on trust. He discusses the importance of social contact, which he and his co-author Simon Columbus frame in terms of “Vitamin S”, arguing that brief encounters with strangers can yield some happiness, an insight that is important for (young) adults during this era of COVID-19 lockdowns. He views trust in terms of accepting dependence on others and anticipating some critical level of pro-sociality from others. Norm violations by other people pose a challenge to trust, including norm violations enacted by strangers. Yet most people have developed a capacity to navigate to a relatively high level of trust, a default that we are often are not aware of. Like well-being, we start to ponder about trust in others when it is seriously challenged by others’ norm-violations. Various other intriguing questions are addressed. For example, what are the benefits of one-on-one interactions in pairs over interactions in larger groups? Why do we seek interactions with like-minded people? And why do we sometimes disclose more private information with a taxi-driver than with a friend?
32 minutes | 3 months ago
Enterprise Risk and Trust
Interview with two partners of EY, the global accounting and consulting firm, Will Weerts and Tonny Dekker. Risk management is a key element of any management role. The ability to identify risks before they arise, and then plan a strategy to deal with them is paramount. The consequences of not doing this could be a business failure. In this interview, both reflect on the importance of risk management, the challenges, and the opportunities, and its relation with trust. They talk about the “Three Lines of Defence model”, IP risks, and the importance of resilience. They describe the “Catch-22” situation risks managers find themselves in, as risk management is too-often treated as a matter of compliance., whereas internal audit is -especially in the US - focused on financial control.
21 minutes | 4 months ago
Brands, Marketing & Trust
Today’s guest is Kent Grayson, associate professor of Marketing at Kellogg School of Management and co-founder of The Trust Project. Many academics study trust but there is a need to bridge the language used by academics and business people and practitioners. Although every discipline has a different perspective of trust, when you pass the language, we are talking about the same thing: what encourages someone to make themselves vulnerable and to rely on another person for something important. Marketing is not just advertising, or how to sell a product or service via social media or communication. At business schools, students learn that marketing communication is the final step in the marketing process. It is about understanding the target customer sufficiently well, their goals, problems, or needs. Trust is essential for that understanding. You have to find a way to trust what the consumer is telling you so that you can be confident that your solution will solve their needs. Generation Z, when asked are there any brands or business you trust, they will talk passionately about a handful of organizations. Kent speaks about the “wack-a-mole” challenge in marketing, the efforts of truthfully communicate with your customers, the role of influencers, about honesty and sincerity, and the relation between trust and transparency. Trust is about making sure you understand the other party's motives, that you believe they have your best interests at heart, and telling you the truth and keep your promises.
21 minutes | 4 months ago
The Covid-19 Vaccines, Trust and Public Health
Interview with Harvard Professor Barry R. Bloom. He speaks about trust and public health aspects and of the Covid-19 virus vaccines, its development, and distribution, about the differences with developing vaccines against diseases like polio, influenza, and pneumonia. He blames social media for causing distrust as people think that science has been fast in producing a vaccine in just 11 months since we first experienced the virus. He points out that more than 10 years of investment in science are underlying the new vaccines (“there is no vaccine for misinformation”). From a public-health perspective, the nationalistic races between countries that can vaccinate first are completely irrelevant. Vaccination is not just a matter of implementation as careful research and data are necessary to keep up with new mutants of the vaccine, as are questions about who can produce the vaccines, syringes, and other equipment and who can effectively distribute the vaccines and who can do coaching, and providing information on who gets the first and second shot, all things that are very tough to organize, due to the fact that each state and country have their own health systems. This requires a lot of planning, which is not a trivial undertaking. The new mutant variations of the virus that appeared in the UK, South Africa, Nigeria and parts of Europe lead us into a “Darwinian game”. Those vaccine variants may cause a dramatic rise in infections, but the good news is that given current science pharma companies need potentially as short as 6 weeks to produce new vaccines that protect against those new virus mutations. Public health is good at dealing with science and molecular biology and genetic engineering, but where it is not so good at is the science of human behavior. His biggest concern is how local and national leaders can inspire trust while facing distrust anywhere in the world and how they might be unable to motivate people to change their behavior and to protect themselves and everyone else and at the same time realize that until everyone is protected we all remain susceptible to the virus.
23 minutes | 5 months ago
Corporate Culture and Gaining Trust
Interview with Hélène Vletter-van Dort. She is professor in Financial Law and Corporate Governance at Erasmus University in Rotterdam, Netherlands. She is member of Supervisory Boards of financial services company NN (formerly known as Nationale Nederlanden) and The Dutch Public Broadcasting Organization NPO as well as Chair of the Supervisory Board of Intertrust NV. She speaks about commitment and culture and is inspired by Ben Horowitz’ book: “What You Do is Who Your Are”. At the center of here work is the importance of corporate culture and the relationship with corporate values. Culture is not what is on a corporate website but what really lives in a company. She talks about UBER, a company that went through a thorough self-reflection on its corporate culture and her experience with a hospital where she was overseeing the board.
30 minutes | 6 months ago
How important is trust in Corporate Governance?
Interview with prof. Jaap Winter, one of Europe’s leading experts on corporate governance on the importance of trust. He contributed to the first corporate governance rules in The Netherlands, “Code Tabaksblat”. He talks about the “Agency theory” and “substantial variable pay” arrangements for corporate executives, about acting in self-interest and how the wrong incentives create mistrust, which, in the words of Harvard professor Michael Jensen, would only led agents (executives) to “lie twice”. Trust is on the other side of a bureaucratic model, but trust is not enough, discipline is important. He reflects on the two models of INSEAD and London School of Economics professor Sumantra Ghoshal: the Dark-Calcutta model and the Spring-at-Fontainebleau model. Trust is easier to establish if there is proximity, something that often lacks with shareholders who are far away the company, almost anonymous. In that situation it is difficult to establish trust. There is a need for systems and controls, yet he is not in favor to answer to financial and other crises with even more rules and regulations, rather building an international reflective mission leading to a new corporate culture, like Siemens did after the bribery scandal that hit the company in 2008. For that you need discipline and a core element is trust, built through honesty and speaking “face-to-face”, “as if one would speak with a friend” (citing Exodus 33:11 where God speaks directly to Mozes).
25 minutes | 6 months ago
Global Institutions and Technology-Mediated Trust
Dr. Balázs Bodó, researcher at the Institute of Information Law at the University of Amsterdam, describes 3 dimensions of “technology-mediated trust”. The known and unknown risks of new technologies, how we interact with these technologies, and whether they are trustworthy. Global institutions – moving at a slow pace - have failed to establish trust that they are capable of handling worldwide challenges like climate change, mass human displacement, and global pandemics, or other forms of crises. This lack of international leadership leads to a trust crisis. The emergency of new technology platforms – or “trust mediators”- facilitate coordination and establish trust between strangers through various methods. Platforms, such as Uber, or Airbnb manage reputations; blockchain technologies try to minimize the need for trust; AI systems promise to reduce future uncertainties. Balázs touches on the relationship between risks and trust and the “costs of trust”. He contrasts technologies where trust was verifiable, such as the workings of nuclear reactors, and digital technologies where it is much more difficult to establish their trustworthiness. Unlike global organizations and governments, technological trust mediators may be able to establish trust among users, but we must think about how they can do it in a verifiable and trustworthy manner.
19 minutes | 6 months ago
The role of communications
Interview with Marike Westra, Chief Communications Officer at COFRA, a privately held 6th generation family business on the central role of trust in communications. She believes communication is fundamental in creating trust in both business and brands. The interview touches upon the role of social media who have “democratized” society, even if bad actors try to misinform, on the importance of transparency in doing responsible business. She reminds us that things that are closer to you, you tend to trust more. Marike further talks about how employers can influence the direction of their company and the challenges in keeping trust in brands and the importance of data: “we should be data-informed, not data-driven”. Transparency in communications is key to trust.
20 minutes | 8 months ago
Do managers trust "unsolicited advice"?
Interview with management consultant and former SVP at Royal AholdDelhaize, Kiki Stiemer. She talks about her research while at INSEAD, the role of trust in relation to unsolicited advice senior managers (CEO’s and Board Members) receive from an employee or external advisor. How does the famous trust formula of Maister, Green & Galford (in: “The Trusted Advisor”) work out in case of unsolicited advice? How do managers react when they receive advise they did not ask for? In her research Kiki Stiemer interviewed Netherlands CEO’s of large companies and noted the difference between their responses and the hard reality. In this interview she touches on the role of trust, as well as the importance of credibility, reliability, intimacy and self-orientation when giving advice.
20 minutes | 9 months ago
Blockchain, Artificial Intelligence and Trust
We interview Rick Schmitz, CEO of Netherlands based LTO Network, provider of a secure, blockchain based, GDPR and compliant platform for companies that rely on trustworthy contract certification, data sharing, process automation, and collaboration. We talk about the importance of trust for blockchain solutions. In the interview we ask Rick about the relationship between blockchain, artificial intelligence, internet of things and the role of trust. Blockchain adds a trust layer on data. Do we need to embrace or fear AI? What role plays LTO Network in providing trust to parties who share information and collaboration?
13 minutes | 10 months ago
Over 2.5 quintillion bytes of data (2.5 with 17 zeros!) are created every single day. Facebook, Google, Amazon have vast amounts of data. Do we trust the data being used in a way we can control or consent to? How much influence do we have on data owned by Data Management Platforms? Companies should set clear principles on how they use customer data and should be transparent with regard to artificial intelligence and the way customers can control their data. Without trust, nothing works
6 minutes | 10 months ago
Trust: What do we mean by it?
What is trust? It is harder then you think, to define trust is not as easy as it sounds. It depends on who you ask. We try to get some insights in the meaning of trust.
2 minutes | a year ago
Introduction to the TrustTalk Podcast
Introduction to the TrustTalk Podcast and website (www.trusttalk.co) with everything about Trust. News, interviews, blogs, articles and podcasts on different subjects with one major theme: TRUST
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2021