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TrendSpotters Podcast Series
33 minutes | Nov 28, 2017
Training and Equipping a BDR Sales Team For Success
Liz Cain of OpenView Venture Partners joins Candyce for a discussion on how to effectively train and equip a successful BDR sales team. Episode 015.
34 minutes | Oct 24, 2017
Brand Messaging Without Personas Wastes Time
Brand messaging must resonate with buyers to be effective. B2B marketing strategist Ardath Albee discusses why developing messaging before conducting buyer research is a bad idea. Episode 014.
29 minutes | Oct 8, 2017
Business Pivots - Making The Tough Choices
Case study on how to pivot a business. CEO Carson Conant shares about how he successfully led 3 market and customer-driven pivots at Mediafly. Episode 013.
39 minutes | Sep 26, 2017
FinTech Trends-Prepare To Pivot
Rob Hegarty, Managing Partner of Hegarty Group, joins Candyce to discuss several FinTech trends that may demand a pivot from financial services and FinTech companies. Episode 012.
23 minutes | Sep 11, 2017
Winning Enterprise Sales The Importance Of Empathy
Julia Streets, CEO of Streets Consulting Ltd joins Candyce for a discussion of how compassion and emotional intelligence play crucial roles in winning enterprise sales. Episode 011.
24 minutes | Aug 27, 2017
Scaling Sales Growth Using Account-Based Marketing
Jon Miller joins Candyce for a conversation about how he used account-based marketing to quickly grow sales at Marketo. Episode 010.
30 minutes | Aug 14, 2017
Why Asset Managers Struggle With Customer-Centricity
John Toepfer (CEO) and Emilie Totten (Head of Marketing) of Synthesis Technology join Candyce to discuss the challenges that asset managers have with customer-centricity. Episode 009.
27 minutes | Jul 30, 2017
Selling a Business-How Your Story Creates Value
Dr. John Bates of TestPlant joins Candyce to share a radical approach to positioning and selling technology companies for maximum value. Episode 008.
21 minutes | Jul 17, 2017
A Focused Target Market Delivers Outsized Results
Rick Carlson of SharpSpring joins Candyce to discuss how his company addressed a focused target market and took an unconventional approach to their channel strategy. Episode 007.
25 minutes | Jul 3, 2017
Using Market Research to Drive Growth
Stuart Farr of Deltix joins Candyce to discuss the importance of market research and R&D for driving sustainable growth. Episode 006.
15 minutes | Jun 18, 2017
How to Turn Disqualified Leads Into Sales Gold
Michael Brenner, CEO of Marketing Insider Group, joins Candyce for a discussion on how to take disqualified leads, nurture them, and generate new demand. Episode 005.
17 minutes | Jun 4, 2017
Driving Sales Growth With A Maniacal Customer Focus
Matt Heinz, President and Founder of Heinz Marketing joins Candyce to discuss how an intense customer-centric mindset can increase sales and credibility. Episode 004
16 minutes | May 21, 2017
How A Channel Strategy Grows Revenue
Amy Guarino, COO of Kyndi joins Candyce for a discussion of how a channel strategy is key to stimulating fast growth and diversifying revenue streams. Episode 003
23 minutes | May 7, 2017
Strategic Value of an Ideal Customer Profile
Craig Rosenberg of TOPO Inc. joins Candyce for a discussion of the strategic value of an ideal customer profile. Episode 002
25 minutes | Apr 24, 2017
Customer Experience as a Competitive Advantage
Carlos Hidalgo of VisumCx and Candyce discuss how customer experience can be a competitive advantage. Episode 001
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