From Clicks to Bricks
When digitally native, direct-to-consumer brands make the transition to brick-and-mortar stores, it's known in the retail industry as the "Clicks to Bricks" (C2B) movement. But how do retailers know if it's right for them to make this leap, and more importantly, how do they ensure they are successful? In this episode, Camille Kress, VP of Growth Labs for C2B retailer Adore Me, joins Declan McCormack, Retail Client Leader, and Host Brian Trainer to discuss learnings from their journey in this booming category. Moreover, Declan shares the shopper perspective based on a nationwide shopper survey that BHDP initiated with the help of an independent, market research firm.