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24 minutes | Sep 7, 2021
Episode 39: How to become a CMO (Ft. Raghunath koduvayur)
Most marketing professionals, at some point in their career, envision themselves to one day become a CMO. If you believe you've ever thought of this, then this episode is definitely for you. The one important thing to keep in mind is that you could envision to become a CMO, from the very first day you begin your career, and your career moves, learnings & experiences and mentors you engage with, can be all based on keeping on mind your final goal. With the changing times, the journey is not linear anymore and I believe that's definitely better, as you can choose your own path and interests. In this episode, Raghunath Koduvayur shares some key insights on how can we ultimately become a successful CMO. Raghu's career journey and path to become a CMO, has definitely been inspiring and is a perfect candidate for this topic
23 minutes | Aug 23, 2021
Episode 38: Sustainable marketing (Ft. Masooma San
In recent years, consumers have become even more aware of the social, environmental and economic responsibilities of businesses, and companies that aren't living up to this, have been receiving a lot of flak, specially in today's times, when the world is going through a pandemic. Keeping this in mind, companies and businesses have started looking at sustainable marketing, as a way to build relationships with consumers, while letting them know that they are important and so are future generations. In this episode of the Transformarketing podcast, Masooma Sandeep and I discuss the meaning, value and functions of Sustainable Marketing. Tune in now, to know more!
25 minutes | Aug 10, 2021
Episode 37: Future of marketing in a technology driven world (Ft. Todd Brizendine)
Technology at large, in the last few years, has forever changed the way how we live our daily lives. Our experiences with our devices have become easier and better. Thus, it should come as no surprise that brands across every industry keep steadily increasing their technology spending, driven to reach various objectives. Early adopters of new technology, change the rule of the game. But with the pace technology is innovating, and all the positives it brings with it, there are a few apprehensions and rightly so, multiple consumers and the world at large have with it. Through this episode, featuring Todd Brizendine, we were able to discuss a few key topics: Technology singularity Impact of MarTech and AdTech Innovation driven by consumptions Future of AdTech The next big thing - in marketing Tune in to know more! In case you wish to start your own podcast, you can do so by visiting hubhopper studio.
23 minutes | Jul 26, 2021
Episode 36: Relationship between SEO and content (
Google currently holds ~92% of the total worldwide search market share and 53% of all trackable website traffic comes from organic search, with the average CTR the first Google desktop search result gets, is 32%. The reason for sharing these figures, is to emphasize the importance of SEO and content is one of the biggest tools to improve your SEO strategy. SEO and content, at their best, form a bond that can catapult any website to the top of the search engine rankings. In this episode of the
24 minutes | Jul 12, 2021
Episode 35: Employee to entrepreneurship (Ft. Shilpa Ajwani)
The last few years has noticed a paradigm shift, with the new age work force wanting greater flexibility and autonomy. This has led to an increase in the number of entrepreneurs and with the ongoing pandemic, this number has just been increasing with some having to make this decision out of compulsion. In this episode of the #transformarketing podcast, Shilpa Ajwani and I discuss the possibilities, challenges and growth of transitioning from an employee to an entrepreneur. Shilpa's experience and exposure, helped answer some of the following questions, within this topic: Job losses due to the pandemic and the possible positive impact of that. Can marketers make good CEOs Ways on how, new entrepreneurs can acquire clientsStrategy to retain clients Her journey, from being an MD to becoming an entrepreneur. To know more, catch the latest episode now! . . In case you wish to start your own podcast, you can do so by visiting hubhopper studio.
23 minutes | Jun 28, 2021
Episode 34: Process management for sales transformation (Ft. Suva Chattopadhyay)
Sales reps and teams are critical for company revenue and profitability but unfortunately, more often than not, they aren't given the credit they deserve. Since they are often not physically present in the office and instead on the 'field', they tend to be a little disconnected from key people and processes. This in the past has led to sales teams being stuck in their ways and not being able to change with the changing times. Having said that, all of this has been slowly changing and a lot of transformation has been occurring in this field with the help of data, digital and tools & processes. Tune into the latest episode of the Transformarketing podcast, featuring Suva Chattopadhyay as we discuss some key processes for sales transformation along with it's importance. Suva's twiiter handle: @Suva_iAM . . In case you wish to start your own podcast, you can do so by visiting hubhopper studio.
22 minutes | Jun 14, 2021
Episode 33: A holistic comms strategy (Ft. Indu Sharma)
Comms, both internal and external, have been evolving and transforming slowly over the last few years and digital platforms have played a pivotal role in getting comms to where it is today. Gone are the times when brands used to release one-way communications/press releases; now investors, customers and the world-at-large have the ability to respond and talk to brands directly on public platforms. The transformation and changes that have occurred, have left brands and comms individuals/teams more aware of the pulse of their stakeholders on-ground, as well as making them more vary and responsible. Tune into the latest episode of the Transformarketing podcast, featuring Indu Sharma, as we discuss this and a whole lot more . . . . In case you wish to start your own podcast, you can do so by visiting hubhopper studio.
24 minutes | May 31, 2021
Episode 32: The rewarding world of brand and strategy consulting (Ft. Devapriya Khanna)
A winning brand and marketing strategy requires a balance of math and magic. Very often brands, large or small believe they can manage the entire process and more often than not, dive straight into execution. What they tend to forget, is that customers today are more savvy, sceptical and demanding than ever before and hence it's important to shape your brand identity that will be vital to your business and customers and help you stand out from the crowd, before diving straight into execution. In this episode, Devapriya and I discussed a few key aspects of brand and strategy consulting, ranging from how larger brands can make powerful first impression while launching new products to the similarities between brand strategies for smaller vs larger organizations, as well as the key differences. In addition, we also had an eminent conversation revolving around women at work. So tune in to the episode, to know more . . . In case you wish to start your own podcast, you can do so by visiting hubhopper studio.
22 minutes | May 17, 2021
Episode 31: Growth of customer centricity (Ft. Jermina Menon)
Customers are the most important for any business, they sit in the driver's seat and have the ability to either to steer your business to growth or decline. Hence companies that put customers at the center of everything, tend to succeed more than companies who do not. A customer-centric way of doing business, doesn't stop at acquisition. In fact, it continues through the entire lifetime of the customer with your brand, which would include building and nurturing the relationship and improving customer loyalty. This would help increase lifetime value of a customer and reduce churn - retaining existing customers, is as important as acquiring new customers. Being a truly customer-centric organization, is difficult to achieve but if you have the right might set, from the get-go, achieving it eventually would be easier. In this episode, featuring Jermina Menon, we discussed the growth of customer-centricity, importance and right use of data - while keeping the customer at the heart of everything and the impact of the pandemic of a few industries. Tune in to the latest episode of the #transformarketing podcast, to know more! . . In case you wish to start your own podcast, you can do so by visiting hubhopper studio.
21 minutes | May 10, 2021
Episode 30: Hacking growth marketing (Ft. Sathyanarayana G)
The hype and conversations around growth marketing have been increasing, with companies and brands hiring more resources to focus on it, while several marketers are upscaling to understand the concept and trying to bridge the hype. So what is growth marketing? For me, it is taking traditional marketing efforts and then adding a layer of insights picked up from multiple strategies executed by the brand. Once these insights are derived from the analysis, it is quickly converted into actions for better growth on the companies' objectives and KPIs. Different companies tend to have different growth objectives, through the entire funnel, right from building awareness to retention, revenue and referrals. In this episode, Sathya takes us through some key hacks of growth marketing. Largely covering: The basics of growth marketing and the difference between it and growth hacking Prerequisites to become a growth marketer Key differences between growth marketing at larger companies vs smaller companies Expectations vs reality for growth marketing Impact of the pandemic on growth marketing efforts Tune into the latest episode of the transformarketing to know more . . . In case if you wish to start your own podcast, you can do so, by visiting the hubhopper studio
23 minutes | Apr 26, 2021
Episode 29: Value of synergies between omnichannel touchpoints (Ft. Priyanka Agrawal)
Touchpoints are where brands and customers/prospective customers meet. Audiences come looking for a solution and that's the window of opportunity a brand gets, to convert or upsell. Being able to deliver your key value proposition, in the most compelling manner, is the biggest challenge. Companies that are able to achieve this, will definitely see more conversions through those touchpoints. A single customer can visit multiple touchpoints (online and offline) of a single brand through their journey and hence the strategy should revolve around an integrated approach, to improve your customer experience. In this episode, featuring Priyanka Agrawal, we covered a few interesting aspects of brand points. Synergies between online and offline touchpoints Hyper-personalization and it's benefits Creating a touchpoint blueprint Customer experience Impact of the pandemic on offline touchpoints Tune in to this episode of the #transformarketng podcast to know more. . . In case you wish to start your own podcast, you can do so by visiting hubhopper studio.
20 minutes | Apr 19, 2021
Episode 28: Importance of Social Selling for traditional B2Bs (Ft. Prakash Nimbalkar)
Traditional B2Bs, especially in a country like India have always preferred using conventional mediums of communication, rather that digital. Relationships are the most important thing for them, but unfortunately they believe that digital is not the medium for building and creating them. Hence, they prefer a more face-to-face approach. Unfortunately for them, the pandemic hit and things have changed. Do you think if they had adopted the digital route earlier , things could have been any different for them today? Is it to late for them to start exploring digital channels and make them their primary medium for communication? Tune in to the episode to know more, featuring Prakash Nimbalkar, as we discuss the power of social selling for B2Bs. . . In case you wish to start your own podcast, you can do so by visiting hubhopper studio.
23 minutes | Jan 25, 2021
Episode 27: Understanding audiences through neuromarketing (Ft. Ram Jalan)
Consumer decision making is very complex and based on a lot of emotions, some are preconceived while others can be unplanned and spontaneous - This is where understanding the consumer mindset through neuromarketing becomes key In this episode, Ram Jalan, helps us understand a few interesting concepts of neuromarketing, as we cover topics like: Martech tools vs Consumer mindsets Platforms of neuromarketing - fMRI vs others The 5 senses in a human body Research studies Exciting case studies We tend to spend a lot of our time in post analysis and research but this is one topic that helps us focus on the pre as well To know more, catch the latest episode now!
22 minutes | Nov 9, 2020
Episode 26: Data science behind the journey from an audience to a customer (Ft. Scott Caulfield)
Everyone tends to speak about data, but how much do people understand about it? Is it used in the right way or is it just a good word to have multiple times in a presentation? In marketing, it's important to understand your audiences and follow them down the funnel, right to acquisition. To actually get that done, we need to understand things like segmentation, optimal frequency analysis, channel conversions and attribution So tune into the latest episode, featuring Scott Caulfield, as walks us though some of these key focus areas.
21 minutes | Nov 2, 2020
Episode 25: Sports Sponsorships in the Digital Age (Ft. Massimo De Zordo)
Sponsorships for sport teams have been a long standing practice and they help bring in a lot of revenue for the team/club. While higher bids are definitely a point of consideration, so are brand values as the latter attracts a lot of audience and fans attention. A good example of this is the news of MPL moving in the sponsor of the Indian cricket team to replace Nike. So what does this mean for brands? How do they gauge the ROI for these high spends? To know more, check out the latest episode featuring Massimo De Zordo now!
23 minutes | Sep 21, 2020
Episode 24: Healthcare marketing - From evolution to revolution (Ft. Rana Bawa)
The healthcare industry has been one that has transformed a lot over the years but very little transformation has happened on the marketing side of things, at least until a few years ago. A lot has changed in the recent past, not only due to the pandemic but also how consumers consumption and interaction patterns have changed. To understand the transformation in the healthcare industry, we have Rana Bawa who has brilliantly taken us through some key elements. Rana is currently the President for healthcare and wellness at Ogilvy. Catch this episode now!
20 minutes | Sep 14, 2020
Episode 23: Produce big results with small marketing budgets (Ft. Dinesh Subramaniam)
All marketers at some point in their careers have been in a situation, where they have felt that they don't enough budgets to achieve the results they are looking for If you resonate with this situation, they this episode is for you, as Dinesh Subramaniam takes us through the journey of how he spent only $10 to achieve his results and build from there. Catch the latest episode now!
20 minutes | Sep 7, 2020
Episode 22: Navigating through E-commerce marketing (Ft. Aditi Anand)
E-commerce is an extremely complex platform and being present on it for brands, specially with consumer products is imminent. One of the industries that lead to the largest percentage of sales through e-commerce, is the mobile phone industry. Hence a great example for us to discuss. On this episode we have Aditi Anand, who is the head of brand, media and digital marketing for HMD Mobile (House of Nokia phones) and has previously worked with Micromax and Flipkart. Due to her vast experience working for mobile brands and an e-commerce player, she has been able to share some great insights about the platform. Check out the latest episode, to know more
21 minutes | Aug 31, 2020
Episode 21: Transforming creative strategies (Ft. Subhash Kamath)
Transformation doesn't mean only technology or digital, it could also mean innovative ideas & strategies. To understand and develop creative strategies, it is important for it to be aligned to and follow brand strategies. Check out the latest episode, featuring Subhash Kamath - CEO of BBH & Publicis worldwide (India)
20 minutes | Aug 17, 2020
Episode 20: Corporate Communications (Ft. Shalini Bhattacharya)
Corporate communications, internal & external, is an integral function for any brand. Check out the latest episode, featuring Shalini Bhattacharya, as we discuss the importance, outcomes and measurements of corp comms
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