Importance of Relationship Marketing
Kirk Deis (https://www.linkedin.com/in/kirkdeis/) is our special guest on today's episode of Traffic and Leads Podcast (https://trafficandleadspodcast.com). The founder and CEO of two companies, Kirk understands the importance of strengthening your relationships with your clients. Through trial and error, and an approach that doesn’t overcrowd his clients with messages, Kirk has a strong handle on what it takes to be a good business owner, and a good digital marketer in the process. Let’s get started! IN THIS EPISODE YOU WILL LEARN: * The companies that Kirk started! The first is a digital ad agency, called TreeHouse 51. The second is a startup that allows you to diagnose site issues with just one click, entitled Bug Squasher. Kirk also tells us about how Bug Squasher got started, recalling an incident with a client that made him wish there was technology in place that allowed people to check for bugs without putting them on the spot. For the first two weeks, Bug Squasher is free. Afterward, prices start at just $29.99 a month for full usage! * Kirk tells us some of the best secrets when it comes to traffic and lead generation. What he’s found to be successful in investing in people and relationships. They have clients from all around the country, and the majority of the clients they bring in don’t come from marketing as much as they come from clients giving referrals. Kirk also explains the importance of having a solid onboarding process that doesn’t end when you bring clients on. Enforce the relationships, check in on them and let them know about new trends. Additionally, never underestimate the value of free! * Kirk also explains that part of the process is asking for reviews. However, the important part of the process is asking for the reviews in a specific point in the relationship. Don’t do it at the beginning—you haven’t been proven or tested yet, and you want to keep this as human as possible. Do work, have a success story happen, and have something happen that they’re really excited about. Then, after a big milestone, ask them how things are going, and ask for the review. * Kirk explains the importance that this plays in the overall digital marketing process. Kirk uses digital media to enforce relationships—by avoiding meetings and using videos to reach out to clients, they can upsell and find success. Kirk also explains his policy on meetings, stating that usually, they’re used when there’s something wrong with communication, or the process in general. There’s nothing that you can’t just email that they can’t explain, Kirk says. * When it comes to relationships with clients, Kirk warns that you don’t want to become annoying. Don’t send things just to send things—very rarely do people ever want to sign up for meetings. As long as you’re touching base with a report or a status, then there’s no need for meetings. It’s important that you let them know that they’re getting their money’s worth with you, and they need to see that you’re creating value and getting the job done. * Lastly, Kirk explains that truthfully, there’s no difference between his agency and any other agency out there when it comes to the skills they can do. There are only 200 things you can do to your website, after all. However, when you work with Kirk, you’re going to get the product and the experience. It’s going to make you excited to work with them and go through the process. Everything they do is backed on data, so they’re big believers in knowing what to do, and how to do it.