57 minutes | Sep 7th 2017

008: Claude Boiron Explains Why Building A Team Is A Must For Growing Your Business

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Claude Boiron is a Realtor servicing the Greater Toronto Area. Claude shares how he got into the real estate industry and why he is transitioning out of a 100% commercial business to residential.  He also explains how a failed book project became a course that he has been teaching for the past 4 years and why he incorporates emotional intelligence into all of his interactions.      Key Points  My father was a Realtor. I grew up following him around while he did his job. We took 2 years off to write a book. But, we were not able to publish. So we took the content and applied it to a course that I have been teaching for the past 4 years. Residential real estate was good for my soul. Unlike commercial work, residential was a people business. I currently run a team of 6 that covers 12 different languages. Treat others like you would want to be treated. If you respect people, you are going to communicate properly. If you respect people's time you will be on time yourself. I wanted to stay independent to maintain my freedom. Why did you want to build a team? - I was unable to keep up with demand. The only logical way to keep up growth was to duplicate myself by hiring more staff. Right now I bring in 600 leads a month. I like contracting professionals for my marketing needs. We have someone who comes in one day, every week who puts together handwritten material. We send out 400 letters a week. I try to include emotional intelligence into all my client/professional interactions. I think the future of the industry is going to be with teams. I believe that if you put your time into helping the team, you should be able to become part of the business. What do you see happening to the Toronto market? - I don't see a correction coming b
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