36 minutes | Sep 7th 2017

007: David Greenspan Explains Why It’s Critical To Have A Database

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  David Greenspan brings today's ideas to life with fresh energy. He has over a decade of experience helping Realtors use 'keep in touch' marketing to build mindshare. As a speaker and motivator who pokes, provokes, challenges, and makes people laugh. Leo and David talk about cross-channel marketing and why it's so critical to have a growing database. They also talk what KIT does and how they use variable data publishing.        Key Points  KIT - Keep In Touch Systems. KITs provide's the tools to work your database. Mindshare is the concept of getting people to think about your business. VDP - Variable Data Publishing. We have studied consumer habits to learn what will break through the noise. Cross-channel promotions are a way to tie all the different ways of communication together into a strong marketing plan. You should use the 80/20 rule with your social media accounts. 80% about you and 20% about your business. You have to build mind share and have people associating you with what you're selling. There is no way to succeed in real estate without a list of clients. Before you even get your Realtor license, start working on your list. Gather that info, first name, last name, email, address. If you create days with income-producing activities; the business will start to flow. Feed the beast (your CRM).     References  www.kitspak.com Mindshare 101 Realtor Quest 
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