Created with Sketch.
Toronto Realtor Resource Centre
49 minutes | 3 years ago
017: Get Known Before People Even Meet You With BombBomb
Ethan Beute is my guest this week. Ethan Beute is the VP of Marketing at Bombbomb. He has a passion for brand strategy and content. He produces all the content for Bombbomb. Before he started with Bombbomb he was in the television industry as a promotion manager from stations in Grand Rapids and Chicago. In this episode Ethan shares stories of professionals who have been using BombBomb to build their business. What BombBomb can do and what is coming up. Key Points How was BombBomb created and who is it for? Bombomb is for anyone who wants to communicate better. The spark came from when the founders business was growing to fast and needed a way of still communicate in a personal way with clients. When you can't be there in person than a video is the next best option. The lead response is critical to securing new clients. By sending a video creates a sense of connection and when your phone call comes they are more likely to take the call. After the appointment, it's a great opportunity to recap your meeting. BombBomb links with all sorts of other programs like MailChimp. We just released a product for Realtors called Prompt that lets you record all your clients birthdays and other special events that will let you send one pre-recorded message automatically. Or you can override the pre-recorded video and make a personalized one. Zapier automation. Branded customization. Unlimted video recording. Our 2 tiers of service allow 2500-3500 unique emails. In 2018 we will be adding more support for Canadian customers (holidays, language, etc). Being consistent with video in your community can make you internet famous and gets your recognized in your community. Whats the pricing of BombBomb. We always offer a free 2-week trial.
36 minutes | 3 years ago
016: How Whitney Nicely Gets 10X Back On Her Investments
Whitney Nicely is my guest this week. Whitney Nicely is a master of real estate investor. She flipped her first property in 2009 that she got in an auction and has been at it ever since. Proudly a native of Knoxville, TN. Whitney is also the Principal Broker of Whitney Buys Houses. Whitney Buys Houses is more than a company name, it's a fact! Whitney has purchased over 15 houses in 2015 by paying CASH, Lease with Option, taken over debt, or by receiving Owner Financing. In this episode, Whitney tells us why off-market properties can be so lucrative, how she turned $1200 into $13,000 and why she started her training program. Key Points I find lots of success from auctions. Always go for "Absolute auctions"; if the auction isn't absolute, there might be a reserve. What was your first deal like? My first deal was land that I got at auction. Because it was a foreclosure auction I did not have to pay the full price of $69,000 and I got it for only $1200! Everything I find is off-market. How much money is required to get started in this process? I don't deal with banks or have anything to do with credit. I've taken control of a $100,000 property with a $10 cheque. Is this a rent to own arrangement? When it's owner financing, I'm the lender. If they want $100,000, I set the rate for the next 30 years. Do you screen your own tenants? I screen them. I don't have the same problems that a landlord might have. I do a bridge program; just like your bank, I won't do maintenance for you neither will I. My tenant buyers have to have $10,000 for them to move in. How do you handle paperwork
52 minutes | 3 years ago
015: Trey Lewellen Explains The Power Of Clickfunnels
Trey Lewellen is my guest this week. Trey Lewellen is the host of the 'Kommerce Kings' podcasts and a click funnel master who uses this method of marketing to great success. From helping Realtors build leads to selling physical products, it is an effective proven marketing model. In this episode, we talk about all things click funnels, how to use them, what a lead is worth, and why they are so effective. If you're sitting on the fence about click funnels or want to know more this is the episode for you. Key Points We use funnels to help sell our coaching products. It also works to help us sell physical items. Within 3 days of using funnels, I was able to get a Realtor a client with a listing worth 3.7 Million. The funnel made is built on the Realtor. Instead of the lead getting a random call, they are primed with an email confirming that they are looking to sell. Then another email goes up saying who is going to call them, giving their name and number. When someone gives you their email address, you should value that at $20. In other words, you should give them something of at least 20 dollars in value with the content provided. 2% of people will actually take action and of the 2%, only some will actually implement. Most people have a product first approach, but this is wrong. A market first approach actually works. Polling your audience helps you focus your efforts and maximize efficiency. Every time we tried to sell something we thought was cool, it failed. The most success we got was by selling people what they wanted. You need to learn from the superstars. Find out what motivates them, what books they read, and what podca
39 minutes | 3 years ago
014: Ryan Stewman The Hardcore Closer Best Selling Author and Coach
Ryan Stewman is my guest this week. Ryan has never had a job with a salary. He's always worked hourly + commission or just straight commission and has been in sales since he was 13 years old. He started out selling car washes in Plano, Texas. Because of his work ethic at the car wash, he was offered a job in mortgages. 30 days in he had made as much money as what used to take him 3 months at the car wash. He did mortgages all the way up until 2010, but I was unable to get a Federal mortgage license. He went from being one of the top producing mortgage people on the planet to nothing, but that did not stop him and today Ryan is a bestselling author contributing to such sites as forbes, entrepreneur, and the Huffington Post. He is also a coach and public speaker helping 1000s of Realtors and mortgage brokers get more deals. Ryan shares with Leo his background, how to get better at public speaking, and where in the United States you should be looking for investment properties. Key Points The first, and best advice I got as a Mortgage broker was to simply tell everyone I knew that I was a mortgage broker and then ask them if I could help them. You have to put in the work. Sales skills are what you need to develop. Strong sales skills will take you to new heights. Public speaking is one of the hardest things a person could do. Any advice for someone who wants to learn this skill? If you have trouble with public speaking, try out your material in front of friends and family. If you're scared of that, try recording yourself and listening to it back. Video is a great way to get experience and still talk to 1000s of people. A lot of real estate investors in Toronto are starting to look south of the border for investment properties. What would be a good place to look into? 4 Billion Dollars is being invested in Dallas Texas. It's a hot market. Avoid California and NY, too much bureaucracy and taxe
59 minutes | 3 years ago
013: Kathleen Black - How Strong Well Trained Teams Are The Key To Success
Kathleen Black is my guest this week. Kathleen Black started her journey into real estate by flipping properties. She has taken her experience as a top-producing Realtor and built it into a dynamic, results-driven consulting company, where she serves as CEO, Motivational Speaker, Trainer and Elite Coach. The systems she used in her daily real estate business to get her to the top are now the backbone of a real estate consulting company specializing in helping Realtors across Canada to build top teams and take their business to incredible levels of success. Leo and Kathleen talk about her training and coaching business, how to effectively use social media to build your brand. and how she learned from the challenges in her life. Key Points A lot of training systems on the market that has a lack of training for the more advanced lead generation tools. It can be hard to manage multiple tenants when you're not close by. We specialize in building teams. A big part of our company is alignment. We help people get into alignment. Do onto others as you would have done onto you. We work with any industry, not just real estate. If people don't feel like they can achieve more, they feel stuck and teams are all about modeling excellence. The best new teams that I have worked with are the ones that don't get hung up on their ego. When you put the ego aside, your lead generation will be better and more efficient. Share every success onto your social media platforms. It's free and a great way to build your brand. The most dangerous thing you can do when starting in real estate would be to build bad habits. Linking your personal and business Facebook pages might not be a bad idea. Today's customers want to know the person behind the business. They want to see that they are trustworthy and ha
21 minutes | 3 years ago
012: John Lee Dumas - Be Humble, Be Happy
John Lee Dumas is my guest this week. John Lee Dumas is the host of Entrepreneur On Fire. The show was named Best of iTunes in 2013 and generates 7 figures in revenue annually. He is one of the most successful podcasters in the business and is an inspiration to many. Leo and John talk about John's new book he is working on, how to become great at something, and how mentors are a crucial part of your development. Key Points I'm working on my first book called 'How To Finally Win'. I've interviewed over 1800 successful entrepreneurs and I've learned that there is a set strategy that works. No one is good when they start something, but when you keep doing it you will get better. The 3 ingredients to becoming a successful podcast entrepreneur are: Free - Content Value - Something in it for the listener Consistency - Keeping to your plan What is the 'Mastery Journal'? It is a synopsis of my strengths that will allow you to become more successful within 100 days. You can't become great at something without giving it your complete focus. Sometimes you have to reach out to your loved ones to learn more about yourself. What lessons have you learned along the way? Be humble, be happy. Value relationships you have. Your personalty takes on the traits of the 5 people you spend the most time with. Hiring mentors is a critical part of your journey. What is something we can't learn about you from Google? I once won a car on the Price Is Right.
51 minutes | 3 years ago
011: Jonathon Kendall Shares How to Get The Most Out Of The Books You Read
Jonathon Kendall of Mentor Box is my guest this week. This episode is sponsored by Property Pandas, a professional photography company serving the Greater Toronto Area with an amazing $98 package. Jonathon Kendall is a content specialist who is a published novelist and ghostwriter. As a content specialist, it is his job to read, understand, summarize, teach, and ultimately add to the information offered in self-development books. Mentor Box is a high-level book subscription service, but it’s also more than that. It’s a subscription service to the best books written by the top people in their fields to motivate, inspire, and teach. Not only do you get the books, but you get an invitation to come to the studio and get a lesson from the book. You are provided with a physical workbook to keep you focused on your goals. It’s like a Harvard course without having to be enrolled at Harvard. Leo and Jonathon talk about what is involved in bettering one's self, how to become better at sales at a fundamental level, and why Mentor Box can help you get the most of the best non-fiction books on the market. Key Points Learning from failure is the top skill of successful people. You have to deliberately practice and be aware of what you need to work on. Pick mentors who are experts in their field. Make a list of the traits you think you will need to be world class in your field. Then rate yourself on a scale of 1-10 on each of these traits. Who you are can only be assessed by yourself. Being new to the game can set you up to be a disrupter in your industry. George Clooney was having problems getting roles until he changed his mindset. You can't sell that huge real estate deal unless you can sell yourself. Looking at everything as a commission will ruin your soul.
53 minutes | 3 years ago
010: Top Real Estate Coach Richard Robbins Gives His Tips For Success
Richard Robbins CEO of Richard Robbins International. This episode is sponsored by Property Pandas, a professional photography company serving the Greater Toronto Area with an amazing $98 package. Richard Robbins is Co-founder and CEO of Richard Robbins International, a global sales and business coaching organization that amassed over $50 million dollars in revenue worldwide in its first ten years alone. The organization’s explosive 3000% growth is attributed largely to the transformational impact Richard Robbins’ unique methodologies have had, and continue to have, on the businesses and lives of thousands of sales professionals, entrepreneurs, and leaders at all levels worldwide. Leo and Richard talk about the importance of proper training, what the first steps are to becoming more productive, and what makes for the most successful agents. They also talk about the most effective use of social media and what the future of the Toronto market looks likes. Key Points We were out selling every day but not training our people and this was causing the agents to flounder a bit. Don't spend all your time in the business; work on your business too. Agents are really good at working in the business. It takes courage to slow down and work on your business, and yourself. You have to have long term focus. Most people starting their own business want 2 things; financial freedom and freedom of time. Most Realtors have neither of these. Steps to being more productive: Work on your business in the morning generating leads and all afternoon working in your business doing the day-to-day stuff. Have a great morning routine. Power yourself up mentality. Every single day
36 minutes | 3 years ago
009: How Testimonial Engine Revs Up The Social Proof Of Your Business
Doren Aldana is the founder of several, highly successful mortgage coaching programs such as; Mortgage Superstar Coaching Program, Autopilot Referral Systems, Meetings with Mortgage Masters, and the FastTrak Coaching Program. He is also the host of the Local Domination Podcast. Doren has trained 1000s of mortgage brokers and is regarded as one of the country’s top mortgage coaches. Doren is also the Founder and CEO of Testimonial Engine, a powerful testimonial management tool that lets you build leads, convert more leads, and make more sales. This episode is sponsored by Property Pandas, a professional photography company serving the Great Toronto Area with an amazing $98 package. In this episode, Leo and Doren talk about what made Doren get into marketing, how the Testimonial Engine works, and shares some inspirational advice on how to get ahead by changing your mindset. Key Points Every successful person is a thirsty horse. In other words, people who have a hunger to learn will find success. A big part of success is learning how to think. It's not enough to have a fire in your belly. You have to take it to new heights. As time went on, while I was helping mortgage brokers, I saw the need for reviews. Testimonial Engine Automates the entire process of getting and posting your reviews. The big 3 Canadian review sites are: Yelp, Google, and Facebook. Manually sending emails to your clients asking for emails is the worst way to get a review. The beauty of the Testimonial Engine is that you get the review first. If it's 4 stars and up you can share it right away. If it's less, you can contact them back and resolve their concer
57 minutes | 3 years ago
008: Claude Boiron Explains Why Building A Team Is A Must For Growing Your Business
Claude Boiron is a Realtor servicing the Greater Toronto Area. Claude shares how he got into the real estate industry and why he is transitioning out of a 100% commercial business to residential. He also explains how a failed book project became a course that he has been teaching for the past 4 years and why he incorporates emotional intelligence into all of his interactions. Key Points My father was a Realtor. I grew up following him around while he did his job. We took 2 years off to write a book. But, we were not able to publish. So we took the content and applied it to a course that I have been teaching for the past 4 years. Residential real estate was good for my soul. Unlike commercial work, residential was a people business. I currently run a team of 6 that covers 12 different languages. Treat others like you would want to be treated. If you respect people, you are going to communicate properly. If you respect people's time you will be on time yourself. I wanted to stay independent to maintain my freedom. Why did you want to build a team? - I was unable to keep up with demand. The only logical way to keep up growth was to duplicate myself by hiring more staff. Right now I bring in 600 leads a month. I like contracting professionals for my marketing needs. We have someone who comes in one day, every week who puts together handwritten material. We send out 400 letters a week. I try to include emotional intelligence into all my client/professional interactions. I think the future of the industry is going to be with teams. I believe that if you put your time into helping the team, you should be able to become part of the business. What do you see happening to the Toronto market? - I don't see a correction coming b
36 minutes | 3 years ago
007: David Greenspan Explains Why It’s Critical To Have A Database
David Greenspan brings today's ideas to life with fresh energy. He has over a decade of experience helping Realtors use 'keep in touch' marketing to build mindshare. As a speaker and motivator who pokes, provokes, challenges, and makes people laugh. Leo and David talk about cross-channel marketing and why it's so critical to have a growing database. They also talk what KIT does and how they use variable data publishing. Key Points KIT - Keep In Touch Systems. KITs provide's the tools to work your database. Mindshare is the concept of getting people to think about your business. VDP - Variable Data Publishing. We have studied consumer habits to learn what will break through the noise. Cross-channel promotions are a way to tie all the different ways of communication together into a strong marketing plan. You should use the 80/20 rule with your social media accounts. 80% about you and 20% about your business. You have to build mind share and have people associating you with what you're selling. There is no way to succeed in real estate without a list of clients. Before you even get your Realtor license, start working on your list. Gather that info, first name, last name, email, address. If you create days with income-producing activities; the business will start to flow. Feed the beast (your CRM). References www.kitspak.com Mindshare 101 Realtor Quest
29 minutes | 3 years ago
006: How Davelle Morrison Has Doubled Her Business Every Year
Davelle Morrison has been a Realtor with Bosley Real Estate for 4 and a half years with a personal history of turning obstacles into opportunity. With intimate knowledge of residential communities in Toronto, a keen eye for trends and a warm upbeat attitude, Davelle has increased her revenue every year and is in the top 10 percent of her brokerage. We also talk about how she distinguishes herself from other Realtors, what social media sites she works with, and what skills make for a successful Realtor. Key Points & Questions It's getting harder to find investment properties in the GTA. Investors are starting to need more capital and be able to stomach doing renovations. I have started to look at Prince Edward County and I love what I see. Housing prices are still reasonable and it's a great vacation area. If you like to eat and drink, this is the place for you. Anyone who lightens my workload is A-OK with me. Mastermind meetings at Bosley are a great way to get problems solved. Every morning I meditate. It's a great way to reset your mind. I'm all about education; I want my clients to be aware of what is going on the market. I'm ok saying no to my clients. Drip campaigns are a great way to remind people about your seminars. Hootsuite helps you manage all your social media pages. Open houses are sti
29 minutes | 3 years ago
005: Jamie Purvis Shares The 5 Things You Need To Know Starting Out In Real Estate
Jamie Purvis is the CEO and Team Leader of Keller Williams Referred Urban Realty in Toronto. Jamie has been in real estate sales since 1986 and has won numerous awards. He is also the founding partner of the 'The Real Estate Guys 360' with Carlo Sconza". In this episode, we talk about the coaching and mentorship programs that Keller Williams offers, as well as the advantages of being in a team compared to running solo. And finally, Jamie shares the 5 things every new Realtor should do. Key Points & Questions I tried selling a vacuum cleaner to the head of the real estate board in Toronto (at that time) and he sold me on becoming a Realtor instead. 3 things make KW a great place to work: Great attitudes, education, and a growth mindset. KW is known in the industry as the best place for new Realtors. We have just been acknowledged as the number 1 training company out of all industries in the world by TrainingMagazine. One of the missing links in our industry is the lack of good mentoring and coaching programs. We really feel the future of real estate is being part of a team. Real estate today is very different than it was 30 years ago. You have to really dig deep to discover your unique abilities. The KPA ( Keller Personality Assessment) is a tool made by KW, which allows us to see who a person is based on their behavioral style and personality. There are more oppor
56 minutes | 3 years ago
004: Monte Burris Shares His Unique Value Proposition
HOW TO BUILD A HIGHLY LEVERAGED AND PROFITABLE TEAM $50 From Each Ticket Sold Will Be Donated To The Family of Craig Sherwood. Book Seminar Here! CRAIG SHERWOOD BOOK NOW and take advantage of the EARLY BIRD Ticket Price Early Bird Ticket price: $99 (offer ends Monday, March 27th) General Ticket price: $149 Where: Keller Williams, Referred Urban Realty Inc., Brokerage 624 King St W Lower Level Toronto, M5V 1M7 When: Tuesday, April 4, 2017 from 9:00 AM to 5:00 PM (EDT) Lunch will be provided $50 from each ticket sold will be donated to the family of Craig Sherwood. Featured speakers include: Katie Macdonald, Operations Manager with Trust Realty Group- 10 years real estate experience brings her insight into administration, operations and structure building. Katrina Lascynski, Trust Realty Group Staging Team Manager and Event Planner – separate your brand from the competition. Liz Oke, Trust Marketing – get the insight into lead generation, web design and building your online presence at the Team level Jo-Ann Floreal, 20 years inside sales experience – set your agents up for success Greg Makin, Business Manager with Trust Realty Group – planning a budget and managing your growth In 2016 in only its second year of business the Trust Realty Group grew by 95% in volume closing and fell just under the magical $100,000,000 mark in closed transactions and brokered the sale of over 70 properties. Now a team of 13 the Trust Group also has: a professional staging company and event marketing company- Kanvas Promotions a full-time digital marketing company – Trust Marketing is entering into the property management business Winner of the 2015 Keller Williams Eagle Award for the highest standard of success and professional service in the industry. The Trust Realty Group is currently the number 17th ranked team in Canada by
48 minutes | 3 years ago
003: Barry Lebow Shares His Success Principles
This week I talk with Barry Lebow. Barry started in real estate in sales in 1968 and has evolved into one of Canada’s most recognized real estate professionals. A featured real estate columnist, his articles circulate across Canada and around the world. As a popular guest speaker and instructor, he has appeared before real estate and legal audiences across Canada, the United States, Mexico. Panama and the Caribbean. Barry is one of the most versatile of all real estate professionals, given his demonstrated experience in areas including real estate evaluation, brokerage, construction and renovation, mediation, arbitration, mortgage brokerage and of course, his passion – education. This extensive background has qualified him as an expert witness in over 500 court proceedings plus hearings and arbitrations. Lebow reports have been accepted by courts in many countries, from America to China, from Israel to New Zealand. Barry is a community leader who has continually been active raising money or volunteering for various charities or community groups. He sits as a real estate advisor on two non-profit housing boards and supports many charities. In this episode, Barry talks about his wins and his losses, as well as the charities he holds true to his heart. He has sold over 600 homes in his career and made his first million dollars before he was 20's. He has also been caught in many economic downturns but has always bounced back with a vengeance. They also talk about the importance of finding your niche and delve deeply into his success principles. Barry is also very patient about his work with Alzheimers. If you would like to help with his cause please visit the Lebow Family Fund. Questions and Key Points Even when the market goes down you will bounce back. When I started I was buying properties in Leslieville for under $10,000 dollars.
52 minutes | 3 years ago
002: Having Trouble Getting that listing? Bruce Keith Shares His Proven Results
This week I talk with Bruce Keith. Bruce is a leading trainer for sales organizations in across North America. Inman News recently featured Bruce as one of the 25 best real estate coaches in the industry. Bruce is a master of what to say, and how to say it. His training technique for easy comfortable sales conversations are well received and easy to implement. In this episode, we discuss what Bruce believes are the top 3 keys to success, and why we have such a high turnover rate in real estate agents. We go deep into the 5 activities that actually generate revenue and how to execute them. We discuss the key components that drive a Realtors business and how to implement them. Finally, we did some role plays that Bruce calls 'Stump the coach'. Questions and Key Points There are only 3 things you have to master. 1) Have a good solid routine 2) Have good systems in place 3) Always be working on your selling skills What do you think are the main reasons there is such a high turnover rate in the real estate industry? Activities must equal goals. There are only 5 activities you have to do to generate revenue. 1) Lead generation 2) Showing properties 3) Doing listing presentations 4) Lead follow up 5) Negotiating offers What kind of mindset do you need to move forward when things are falling apart? You have to be relentless and motivated. "My favorite four-letter word is, next." If you were a new realtor, what would you do to kick start your business 22% of people are at home before 4 PM. The morning is for lead generation and the afternoon is for lead management. <Role Play> Why should I use you over a family member who is also in real estate? <Role Play> Why even use a realtor? I can save by not losing money on paying a commission, can't I? What social media platforms do you suggest?
43 minutes | 3 years ago
001: Mark Purdy-HST Rebate Specialist
In this episode, we discuss who is eligible for the HST tax rebate of up to $30,000 – The two programs we discuss are The HST new home rebate and The new residential rental program and the difference between them.– We go deep into the rules surrounding these two programs as well as some potential consequences for not following these rules.– We discuss who is eligible for the HST rebate and specific tactics on how to claim the HST rebate– We also discuss specific clauses that can be placed in your agreement of purchase and sale so as to protect your clients when preparing their agreement of purchase and sale.– In addition, we dive deep into what’s considered a new home versus a fixer upper intended to flip and its consequences on the HST rebate.
Terms of Service
© Stitcher 2020