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Protecting yourself from recession isn’t always easy. You’ve probably been through a recession or two in your time. And so for people who haven’t done this, it’s not fun. It’s not an exciting time. But I think the first thing that leap to mind for me is not to panic because for a lot of […] The post Protecting Yourself from Recession first appeared on Top Secrets.

If outperforming your competition is an issue for you, you want to look at who is the primary competition and what are their advantages? In what areas are they outperforming me? Are they outperforming me in terms of just price? If that’s what it is. And a lot of times that’s what people are up […] The post Outperforming Your Competition first appeared on Top Secrets.

When we’re looking for alternatives to cold calling, we don’t want to turn the alternatives into something as clumsy and uncomfortable as a typical cold call. Right? Because a lot of times they are. They’re clumsy and they’re awkward and they’re not comfortable. We don’t want to just come up with another way to be […] The post Alternatives to Cold Calling first appeared on Top Secrets.

David: Hi and welcome to the podcast. Today, co-host Jay McFarland and I will be discussing reimagining the essentials. Welcome, Jay. Good to have you here. Jay: It’s so good to be here once again. I’m very excited about today’s topic. What’s the Point of Reimagining the Essentials? David: Yeah. I mean the whole idea […] The post Reimagining the Essentials of Sales and Marketing first appeared on Top Secrets.

There’s things we forget. And it’s good to have a plan. It’s good to be reminded of very key things that are specific, even to this industry, and just knowing the way to spot people who are actually capable of purchasing. Versus those who may love you and just aren’t capable. Or those who will […] The post It’s Good to Have a Plan — with Tracie Domino first appeared on Top Secrets.

If you’re recommending bad products at high prices, and you’re trying to gouge people? Well, that’s evil. Right? So don’t do that. But other than that, if you are providing actual solutions that clients need, at a price that makes sense for you and make sense for them, there is absolutely nothing evil about that. I […] The post Building Relationships & Generating Profit with Matt Eysoldt first appeared on Top Secrets.

The idea of The Four Quadrants of Promo Sales (i.e. The Four Mores) is to recognize that if you’re just focusing on one thing — bringing in more clients — you are very likely missing out on 75% of the available profits that are going to come from these other three quadrants. The Four Mores […] The post The 4 Quadrants of Promo Sales: The Four Mores first appeared on Top Secrets.

Creating customer loyalty? “Oh yes. I’m all about building relationships.” Until I sell you something and then I’m off doing the next thing, and I forget about you completely, until and unless you call again. Most people don’t do that on purpose. They don’t set out to ignore you. When somebody buys from you, you […] The post Creating Customer Loyalty first appeared on Top Secrets.

Today I’d like to share with you the recording of a live interview I did yesterday with Brandon Pecharich from Promo Corner, in which we discussed The Four Levels of Content. If you need to get clients on social media, this will explain how to do it. It’s available below as video, audio or text. […] The post The Four Levels of Content first appeared on Top Secrets.

When I think in terms of building a client base proactively, to me, that means deciding in advance, what type of clients do I want? What types of clients do I not want? And then really going about putting together the processes and strategies that are necessary to attract exactly that type of customer. David: […] The post Growing Your Client Base Proactively first appeared on Top Secrets.