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Being a business owner or entrepreneur can be lonely. Not everyone thinks like us. Whether you are a “solopreneur”, or the owner of a business with employees, you probably find yourself surrounded by like-minded people less often than you’d like. Our brains don’t tend to think like others. Surrounding ourselves with like-minded, goal-sharing individuals can […] The post TOTW 031: The Importance of Having a Mastermind appeared first on Red Wall Marketing.

What is content marketing and why is it so important today? Search engines used to be a directory of websites. You search a topic, you find sites about that topic. Today search engines are more about finding content to answer your questions. You are more likely to self diagnose something before searching for the obvious […] The post TOTW 030: The Importance of Content Marketing appeared first on Red Wall Marketing.

For a few years, it has been a good idea to have a mobile friendly website. In the next month or so, it is a must have. While traffic from mobile phones has been growing over the years, it has been a good marketing practice to have a mobile friendly site. But Google recently announced […] The post TOTW 029: Why You Must Have a Mobile Friendly Website Now appeared first on Red Wall Marketing.

Is Direct Mail dead? I guess that depends on who you ask. Many businesses are still thriving with it. And many will tell you they have never had success with it. I find that to be more about how they are doing Direct Mail rather than a true statement about it’s efficiency. Right now is […] The post TOTW 028: How to Succeed With Direct Mail appeared first on Red Wall Marketing.

How did last year go for you? Are you planning an increase this year? If so, how are you getting there? Have you mapped out a strategy to achieve your goals for this year? In This Episode: Too often, business owners will go into the year hoping it is a better one. But never really […] The post TOTW 027: The Importance of Strategic Growth appeared first on Red Wall Marketing.

Where is SEO going in 2015? Is it dead? Dying? In This Episode: Every year the “SEO is dead” crowd gets going. Every year more people repeat the same misinformation about SEO going away and being irrelevant. But it is just as relevant as ever. As long as there is a search engine, there will […] The post TOTW 026: The State of SEO 2015 appeared first on Red Wall Marketing.

Sometimes finding the wrong way to do social media is as easy as finding any business page. Too often it’s just a stream of offers and “Me, Me, Me” type of posts. But the audience is ignoring it. They don’t care. They care a lot about themselves though. People use social media to escape life. […] The post TOTW 025: Why You Should Treat Social Media Like a Cocktail Party appeared first on Red Wall Marketing.

We’re back and ready to rock 2015. To kick off this episode, we are going over 15 ideas to increase profits in 2015. These topics will address common problems in many businesses today, as well as trends for 2015. In This Episode: Here’s a quick look at some of the topics: Reviews – Can’t stress enough […] The post TOTW 024: 15 Ways to Increase Profits in 2015 appeared first on Red Wall Marketing.

  It’s Christmas time! Customers are happy and spending money, are you taking advantage of that? This is a great time of year to draw attention to your business. Reward customers and employees. And just have fun celebrating Christmas and extra sales. In This Episode: In this episode I discuss some ideas that clients have […] The post TOTW 023: Christmas Marketing appeared first on Red Wall Marketing.

Instead of getting a customer to make a sale. Make a sale to get a customer. Following up with your customers (and leads) is vital to seeing business growth. Don’t let anyone even remotely interested in your business go on without following up with them. There are lots of ways to do good follow up. […] The post TOTW 022: 3 Areas Where Follow Up Will Increase Business appeared first on Red Wall Marketing.

Hiring is such a big deal for so many business owners. It can make or break a company. Even the companies I have thought had it together, have the same issues. They just deal with them better. I’ve dealt with hiring issues within my own company and with helping clients. So this episode covers some […] The post TOTW 021: How to Hire Only the Best appeared first on Red Wall Marketing.

Seth Godin once mentioned the “Race to the Bottom”. Businesses are cutting costs, cutting corners, cutting anything that allows them to be the cheapest in the market. This is a race to the bottom where everyone sacrifices value, customer satisfaction, employee satisfaction and more, for the chance to win the market looking only for best […] The post TOTW 020: Avoid a Race to the Bottom appeared first on Red Wall Marketing.

This is more of an essay podcast or call it a rant. I’m sick this week and rather than skip the podcast I decided to just talk about something that has been on my mind. We live in an entitlement culture in many ways. And often the very business owners complaining about entitled employees, are […] The post TOTW 019: You’re Not Entitled So Build a Better You appeared first on Red Wall Marketing.

It's the holiday season! Are you prepared to use the holidays in your marketing? This is a great time of year to engage with customers, run sales, hold events, and take advantage of the holiday spending spree! Fall is the kickoff of the 4th quarter and the spending season. People are generally happier and in the spending mood. You can take advantage of this in any business. The post TOTW 018: 8 Holiday Marketing Tips appeared first on Red Wall Marketing.

Can you really “shock and awe” your customers into doing business with you? Discover how you can do just that in this podcast. We look at what exactly a shock and awe package is and why they are so effective. You’ll also hear some great examples of what to put in yours and examples of […] The post TOTW 017: Shock and Awe Packages appeared first on Red Wall Marketing.

The customer is always right? Well, not exactly. I have a problem with that saying. It implies that someone must be wrong. It can create resentment in employees dealing with a customer who is clearly wrong. So it really needs to be looked at in a different way. If we can just change the way […] The post TOTW 016: The Customer is Always First appeared first on Red Wall Marketing.

Online reviews aren’t going anywhere. They are only going to grow more and become easier for customers to use. So instead of running from them, embrace them. Learn how to use them to your advantage. Doing business the right way and encouraging your customers to leave reviews is a great way to do just that. […] The post TOTW 015: How to Handle Negative Reviews appeared first on Red Wall Marketing.

SEO or Search Engine Optimization is a confusing topic for so many. It’s an important topic, because it is what you need to do if you want your website to rank well online. For a local business, it is not something you want to ignore. It’s a constantly evolving tactic. What works today may not […] The post TOTW 014: SEO Basics for Local Business appeared first on Red Wall Marketing.

Sometimes it really is just doing business right that will bring you success. It’s really surprising how many just don’t do the basics of business right. While traveling to Canada and back over the last month, I took note of which businesses we used and which we avoided. Which ones we would use again and […] The post TOTW 013: Doing Business Right – Lessons From the Road appeared first on Red Wall Marketing.

1st rule of a business website is that it needs to be a DIGITAL SALESMAN. Far too often business sites are nothing more than a digital business card or brochure. Just another place for some basic info about the company and how great they are. Being a salesman is a skill. It requires building trust, […] The post TOTW 012: Building a Website That Converts appeared first on Red Wall Marketing.