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Write Your Book in a Flash Podcast with Dan Janal
19 minutes | Jul 23, 2021
#107 – Leah Fink on How to Speak Your Reader’s Language
Leah Fink is a registered social worker, who has been supporting people with their personal development for over 11 years. Her passion and expertise encompasses providing experiential activities that foster a better understanding of self. Her company supports individuals in self awareness and advancing their mental wellness by facilitating experiential opportunities that develop social emotional learning skills. Tips: We have all four personality types. It’s not that you are just one but you have them in greater and lesser amounts. Think about each of these personality types of your readers and write out each paragraph to match each type. You’ll repeat the same information, but structured in the best way for them to receive the information. Website: All ThriveThe post #107 – Leah Fink on How to Speak Your Reader’s Language first appeared on Write Your Book in a Flash Podcast with Dan Janal.
15 minutes | Jul 18, 2021
#106 – Cloris Kylie on How to Sell More Books with Podcasts
Cloris Kylie, MBA, is the bestselling author of “Beyond Influencer Marketing” and host of the top-rated “Beyond Influencer Marketing” podcast. With a background in industrial engineering and digital marketing, she helps expertise-based entrepreneurs build authority, grow their list, and get ideal clients by collaborating with influencers. She has been featured on platforms with millions of followers including network TV, top-ranked podcasts, YouTube channels, and blogs. Her motto is “Reveal Your Magnificence”. Tips: Authors appearing on podcasts must have to have a clear call to action. Saying, “Oh, just check out my website to learn more about me,” is not enough. You have to send people to that page with a lead magnet. That will multiply your results. A consultant or a coach who goes on a podcast should offer an assessment as a lead magnet. People will rate where they’re at and become aware of their gaps. If people get an “aha moment.” Then you can say, “Well, now if you want to learn exactly how this works, then get in touch with me. You will have a much, much better response. Authors should go onto podcasts wanting to deliver as much value as possible. I remember a coach told me that she didn’t want to share her system. When you share as much as you can, you’ll be seen as an expert, and you’ll gain trust. I see a lot of authors saying, “My book. You know when you read my book. But they don’t say the name of the book. Every time you say “the book,” say the name of your book. Two mistakes authors make on podcasts: either they speak for too long without letting the host talk, or they have very short answers. You have to find that balance right in the middle where you give valuable sound bites, examples, and case studies, but then you also have a conversation. Researching podcasts should not be your job. I have a list of criteria that I can give to a virtual assistant so they can find podcasts that could be a perfect fit. All you have to do is find a hook for the shows. I think the easiest way to get rapport with a podcast audience is to say their biggest challenge. Talk about those challenges so that they feel that you understand them. People buy from you, not because of your sales skills but because they feel understood. They feel that you get them. So that’s what you got to do when you’re a podcast guest. Website: Helping You Build a Magnificent Business Resource: 15 Ways to Get Noticed by Influencers to Grow Your BusinessThe post #106 – Cloris Kylie on How to Sell More Books with Podcasts first appeared on Write Your Book in a Flash Podcast with Dan Janal.
17 minutes | Jul 12, 2021
#105 – Judy Weintraub on How to Turn Your Manuscript into a Book
Judy Weintraub is an accomplished entrepreneur, business executive, and attorney and is a bestselling author of The Essentials of Negotiating Effectively and the author of How to Build Successful Business Partnerships. She is the founder of SkillBites, providing book writing and publishing services designed to help business owners and professionals get their books written and published easily and quickly. In addition to SkillBites, Judy runs Weintraub Legal Services, providing dispute resolution services and corporate law services to small businesses. Tips: If you want your book to reflect well on you, you should get publishing services from professionals. This includes having it professionally edited, having a professional layout designer create your book layout and a professional cover designer design your cover. I emphasize the word “professionally.” I’ve had clients come to me with their “edited manuscript” that they had their secretary edit, or they had an edit done by a friend of theirs who is a good writer, and I take a look at it and I can tell it’s not been professionally edited; the flow isn’t there. Frankly, if your book has errors, then it’s going to detract from your reputation, not enhance it. That’s really a shame because that’s not going to help you. I’ve had a lot of people come to me with their covers that were designed by their daughter, or a graphic artist. They may be good artists, but if they don’t know cover design, then the cover is probably not going to work as well for you. It may not even meet the printer’s specifications. A good cover designer can help you create powerful content for the back cover. The back cover is important because people look at the front cover. Then they typically turn the book over and they want to see what you’ve got on the back. You can have testimonials, which are pretty powerful. You could have a description of your book, a photo headshot of yourself and a little author bio. You want it to look good and you want the content to be enticing. You can get layout templates. The problem, of course, is that thousands of people could be using the same template. That makes your book not unique. People think that once they have their manuscript written, then it should be able to be published in a few weeks. That just doesn’t happen for a book in the 100-120 page range. You should plan on a good four months to get the work done. Certainly you can do all the work yourself, or spend your time finding professionals to do the work for you. If you haven’t published a book before, chances are it will take you much longer to get your book out, and it may not possess the quality you want. You would be better off hiring a publisher like SkillBites to get your book done quicker and more professionally than if you were to self-publish. Website: SkillBitesThe post #105 – Judy Weintraub on How to Turn Your Manuscript into a Book first appeared on Write Your Book in a Flash Podcast with Dan Janal.
17 minutes | Jul 5, 2021
#104 – Ellen Finkelstein on Turn Your Book into a Product
Ellen Finkelstein is a recognized expert, speaker, trainer, and best-selling author on PowerPoint, presentation skills, and speaking. She teaches speakers, writers, and experts to get their knowledge out to the world with a knowledge-based online business. Her articles have appeared in numerous magazines, newsletters, and blogs. She is a PowerPoint MVP (Most Valuable Professional), a Microsoft award for experts in its product who contribute to the user community, one of only 18 in the United States. Her website offers a huge assortment of tips, techniques, tutorials, and articles. Tips: When you turn your book into a course, you can help more people. It is pretty easy to turn a book into a course. If you can write a book, you can write a course. You can charge a lot more for a book than you can for a course. Engage with people who take the course by sending them automated emails. The length of the course is determined by the desired result. Keep it simple. Don’t get hung up on the technology. Put yourself in the shoes of the course taker. Website: Change the World Marketing Resource: Product Planning WorksheetThe post #104 – Ellen Finkelstein on Turn Your Book into a Product first appeared on Write Your Book in a Flash Podcast with Dan Janal.
17 minutes | Jun 25, 2021
#103 – Debbie Allen, Author of The Highly Paid Expert
Debbie Allen, CSP has decades of business experience and innate business skills allow her to see beyond simple solutions, to visualize outcomes and results far into the future. She then lays out a path and a proven process for her clients to follow to ensure they achieve success. She has the ability to relate to entrepreneurs, business owners, managers, and sales teams at any level. Debbie understands different types of business mindsets and can tap into each individual’s success potential to guide them towards a deeper understanding and meaning that allows them to move forward quickly. Debbie has presented in 28 countries and authored 10 bestselling books including “The Highly Paid Expert”. As a business consultant, mentor and intuitive, she has decades of experience working one-on-one, small groups and large teams within diverse industries. She has the unique ability to naturally gauge how and where to take a business for expansion and fast growth. Tips: You either claim the title of “expert” or your competition will claim it. When people write an outline there is no writer’s block. Imposter syndrome is an excuse for playing small. You are too close to your subject and topic. As a business intuitive, I can see your vision before you see it. Brand yourself with a company name that is based on keyword search terms that people look for. Don’t use your name as your brand. I teach the highly paid expert model. It is like a pyramid and the bottom part of the pyramid is very wide and if you’re playing general you’re on the wide part of the pyramid, which is where all the competition is. Nobody sees you as something special. Book: The Highly Paid Expert (Amazon Paperback/Kindle) Website: Allen & Associates Consulting, Inc.The post #103 – Debbie Allen, Author of The Highly Paid Expert first appeared on Write Your Book in a Flash Podcast with Dan Janal.
21 minutes | Jun 21, 2021
#102 – Belinda Pollard on Why Authors Need a Developmental Editor
Belinda Pollard is a writing coach, accredited book editor, author, blogger, and podcaster with twenty years’ experience and degrees in both journalism and theology. Her clients have earned prestigious awards and become niche bestsellers. Her writing and editing workshops feature at major conferences. She manages a popular blog on her website and publishes crime novels, Bible meditations, and humorous memoir. Her writing prizes include a Varuna Fellowship. Tips: A developmental editor helps you discover greater potential in your book and presents possible strategies for achieving that potential. Developmental editing is so much more than spell checking. Developmental editors edit from the deeper functions which get right into the content and the structure and the themes of the work. Copy editing and the proofreading provide the final polish. They’re looking at style, consistency, and grammatical correctness. That comes right at the end, just before the book goes to publication. Developmental, for me, is often done quite early in the piece. Sometimes it’s when the writer is just working on those early drafts and ideas and pulling it together. It’s about developing the structure and the themes and the big issues, and often that is provided as a report to the author. Included in the ‘content ending’ part of developmental editing is where you start working within the manuscript itself, and using Microsoft Word’s Track Changes, looking at big issues like the chapter order, deletion of various sections or phrases, or even whole paragraphs, where there’s repetition or wordiness blunting the focus. Developmental editors might suggest ideas like, add a table, a list, or graphics to improve the communication of your themes. Developmental editors look at the big picture. When deciding who to hire as your developmental editor, you do need quite a strong connection at that deeper level. Someone who really gets you. Who gets what you’re doing. Who understands what you’re trying to achieve for your business through the writing of this book, but also you as a person. Book: Use the Power of Feedback to Write a Better Book (Amazon Paperback/Kindle) Website: Small Blue Dog PublishingThe post #102 – Belinda Pollard on Why Authors Need a Developmental Editor first appeared on Write Your Book in a Flash Podcast with Dan Janal.
15 minutes | Jun 14, 2021
#101 – Mary Kate Gulick, Creator of Get Known for Your Expertise
Mary Kate Gulick is Founder of Real Deal Content Coaching, Amazon bestselling author, and award-winning, 20-year content marketing veteran. She came up through the ranks at digital marketing agencies and in Fortune 500 marketing departments. Most recently, she led the category-crushing, award-snagging, game-changing digital and content marketing team at TD Ameritrade Institutional and the creative team at a Midwest ad agency that’s 100% focused on bringing attention to changemakers – nonprofits, community-focused financial institutions, health care organizations – you know, the good guys. Over the years, Mary Kate has helped hundreds of entrepreneurs, small businesses, nonprofits and global enterprises do one critical thing—share their unique know-how in a way that solved problems. Tips: Fake gurus have one goal: To get your money. You can spot a fake guru because they’re the ones telling you that you need to be only two steps ahead of your client. No. If you’re an expert, you should be able to meet people where they are and take them to their next level because you have a depth of knowledge and expertise that comes from experience, training and trial and error. Get the most out of EVERY piece of content you create. Don’t create content without first thinking of 15 ways to repurpose it. Squeeze every bit of juice you can from your content. There are a million strategies to get you where you want to go. But you won’t get there if you try to do a million different things. Pick one strategy and work it until you get results or it’s clearly failing you. You don’t have to be on every social media network. You need to be where your clients and prospects are. The truth is you only need to do two things: Find your people and talk to them. So choose one platform that your ideal client spends time on and work that until you build a tribe of ideal clients and understand the message that they most care about. One of the myths is to not write long articles or blog posts because no one reads them. If people are interested, they will read it. The best performing blog posts are still 2,000 words plus. Lead magnets can’t be fluff. You need to show you have depth. You can’t do that just by giving little bits of information. I encourage people to do deeper work that shows you have expertise and provide something genuinely useful. Use your book to populate your digital ecosystem. Book: The Real Deal: Get Known for Your Genuine Expertise in an Era of Bullsh*t Gurus (Amazon Paperback/Kindle) Website: Real Deal Content CoachingThe post #101 – Mary Kate Gulick, Creator of Get Known for Your Expertise first appeared on Write Your Book in a Flash Podcast with Dan Janal.
23 minutes | Jun 4, 2021
#100 – Dan Janal, Author and Creator of Write Your Book in a Flash
Dan Janal works with top business leaders who want to elevate their reputations and set themselves apart from their competition. As a book coach, developmental editor, and ghostwriter, he shapes stories and strategies that can transform a career or business. No matter where you are in the book-writing process, Dan can help. With more than 25 years of experience, he can help find the right process for your unique situation because he’s worked with lots of people who have written all kinds of business books and have similar needs to yours. Dan has written more than a dozen books that have been translated into six languages. He’s a former award-winning daily newspaper reporter and business news editor. He’s interviewed President Gerald Ford and First Lady Barbara Bush. He holds Bachelors and Masters degrees in journalism from Northwestern University. He lives with his wife and two cats in Shorewood, Minnesota. You can find more information and free resources at WriteYourBookInAFlash.com. He is the host of the award-winning podcast, “Write Your Book in a Flash with Dan Janal”, which was named one of the top 50 podcasts for thought leaders by Thinkers360.com Tips: Your signature story helps people get to know, like, and trust you. Your signature story is your defining moment, not your entire biography or resume. When you write your book, you gain more clarity and focus. Your ideas become sharper and easier to understand. Your book can explain how you do your work so you can attract the people who like your process and repel the people who do not. If you have issues that prevent you from writing, you can dictate your book. Chances are you have plenty of content already created – articles, presentations, blog posts, and webinars – that you can turn into a book. You are not starting from zero. Do you want to hire the guy who read the book, or do you want to hire the guy who wrote the book? Great quote from Jim Kerr. Book: Write Your Book in a Flash (Amazon Paperback/Kindle) Website: Write Your Book in a FlashThe post #100 – Dan Janal, Author and Creator of Write Your Book in a Flash first appeared on Write Your Book in a Flash Podcast with Dan Janal.
18 minutes | May 24, 2021
#099 – Arvee Robinson, Author of Speak Up, Get Clients
Arvee Robinson, The Master Speaker Trainer, International Speaker, and Author will give you the tools, and confidence, to become a speaking Superstar in your industry! For over a decade, Arvee Robinson has been successfully training business owners, service professionals, and entrepreneurs how to use public speaking as a marketing strategy. With these techniques you will instantly attract more clients, generate unlimited leads, grow your business, and get your message out to the world! Arvee’s proven speaker system has helped over 5,000 individuals gain the necessary communication skills to succeed in business. Exclusive and Signature Speaker Training Programs, Keynote Presentations, Private and Group Coaching, and live events offer multiple opportunities to learn from one of the top Master Speaker Trainers. Tips: Condense your book into 5-7 talking points for a 30-minute speech. Pick your most important teaching points. Don’t pick the basics. A speech is like a sandwich. You have the beginning, the close and teaching points in the middle. If you need a longer speech, add more teaching points. If the speech needs to be shorter, remove a teaching point. You can build rapport with online audiences by using their names and welcome people. It’s never been easier to use someone’s name because everyone’s name appears on Zoom. At an in-person conference people might not have name badges or the words are too small to read. Testimonials help you sell your services without appearing salesy. Don’t use testimonials until you have to build rapport with the audience and have shared your teaching points. Don’t call it a “close.” Call the next step an “invitation” to your calendar link for a strategy session or a workshop. People want profound change. That doesn’t happen in a workshop or a book. They need to work with you over a period of time so they can become what they want to become. You are doing a disservice to your audience if you don’t offer them a way to work with you. Book: Speak Up, Get Clients (Amazon Paperback/Kindle) Website: Arvee Robinson InternationalThe post #099 – Arvee Robinson, Author of Speak Up, Get Clients first appeared on Write Your Book in a Flash Podcast with Dan Janal.
21 minutes | May 16, 2021
#098 – Bryan W. Mattimore, Author of Idea Stormers: How to Lead and Inspire Creative Breakthroughs
Bryan W. Mattimore is Cofounder and “Chief Idea Guy” of the Growth Engine Company, a twenty-year old innovation and creativity training agency based in Westport. In his marketing consulting career, Bryan has managed over two hundred successful innovation projects, leading to over $3 billion in new sales for one-third of the Fortune 100 companies. Bryan’s three best-selling books on ideation and innovation process include “Idea Stormers”, “How to Lead and Inspire Creative Breakthroughs”. and “21 Days to a Big Idea.” A cum laude graduate of Dartmouth with a major in psychology, he is also an innovation and marketing instructor for Caltech, and on the Board of Advisors for the Global Innovation Institute. Tips: I wrote 35 articles. I know how to write an article. That’s how I wrote my book. Those chapters were excerpted in magazines. That was additional money. What am I uniquely qualified to contribute. You have the freedom to write what you want. Once I realized I had freedom, I was off and running. I had been trying to be a… way in… I found my unique voice. Publishers will do a fantastic job of editing, do a fair job on the cover and do a lousy job of marketing. To find an agent, forget the slush pile. You want to find a way to meet them. I took a class on how to write a book proposal that was taught by an agent. She liked my topic and became my agent. You can find agents at writing conferences. My agent asked publishers to give their best offer. That led to bigger offers than if we had an auction. Book titles should be short. The tag line carries the heavy lifting. Book: Idea Stormers: How to Lead and Inspire Creative Breakthroughs (Amazon Hardcover) Website: The Growth Engine Co.The post #098 – Bryan W. Mattimore, Author of Idea Stormers: How to Lead and Inspire Creative Breakthroughs first appeared on Write Your Book in a Flash Podcast with Dan Janal.
17 minutes | May 7, 2021
#097 – Christine Monaghan on Reverse Engineer Your Book
Christine Monaghan is your human-potential champion! She believes stress is optional and when understood sources fresh potential in life. She IS a master motivator, influencing the next best version of you. She will nudge you through resistance, fear, old habits to get from where you are to where you crave to be with fresh vibrancy and opportunities. She provides individuals and organizations with solution-based approaches to 100% focus on what you do want! Implement her proven success principles from training with sought-after international professional-development leaders plus; access her eclectic business and life acumen; learn powerfully methodical, simple systems which work; slow down to move ahead with the 3C’s of Communication. Your ability to RESET anytime with ease is her desired result for you. Tips: I reverse engineered my book. I started with the last chapter and worked backwards. I gave myself a challenge. You have six months to write a book or throw it in the garbage. I love challenges. Create the date you want the book to be done. That’s your commitment. Then carve out a time to write each week. You have to treat it like a business. It makes the impossible into an imaginable. I had to curb the monkey mind and allow my ideas to flow. You can’t filter your thoughts. You have to be truthful with yourself. A book comes to life as you write it. A clean, blank canvass can be overwhelming. A book doesn’t have to be perfect. Website: RESET Coach / eLearning ConsultantThe post #097 – Christine Monaghan on Reverse Engineer Your Book first appeared on Write Your Book in a Flash Podcast with Dan Janal.
17 minutes | May 3, 2021
#096 – Susan Harrow on Sell Yourself on Podcasts Without Selling Your Soul
Susan Harrow helps CEOs, speakers, entrepreneurs, authors, start-ups and business leaders double their revenue with media interviews by using sound bites effectively. For the past 31 years, she has been the brains + heart behind Harrow Communications Inc., a media coaching + marketing agency based in the San Francisco Bay Area. She’s also the author of the best-selling book, Sell Yourself Without Selling Your Soul®: A Woman’s Guide to Promoting Herself, Her Business, Her Product or Her Cause with Integrity & Spirit (HarperCollins) and a regular contributor to the The Huffington Post and Psychology Today. She’s been featured, quoted or profiled in: The New York Times, USA Today, The Washington Post, The Boston Globe, The Chicago Tribune, The Christian Science Monitor, Inc., CNN, Advertising Age, Woman’s Day, Ladies’ Home Journal, Women’s Wear Daily, Entrepreneur, Salon Magazine, Pink, the San Francisco Chronicle, The Orlando Sentinel, and Investor’s Business Daily, and on CNBC, NPR, and national/syndicated TV and radio including the CNBC special, The Oprah Effect. Her media philosophy is to tell the right story to the right people with the right angle, at the right time, with the right tone. And most importantly: tell the truth. Her media training + coaching clients range from CEOs to soccer moms, reality TV contestants to rock stars. She’s coached + created marketing strategies for Fortune 500 CEOs, Internet millionaires, world-renowned speakers, award-winning documentary film producers, civil rights activists, best-selling authors, Food Network personalities, Yoga Gurus, and the occasional Jesuit priest in San Francisco, New York, Europe, Australia and beyond. Tips: A sound bite is not a clever quip, as many people think. It is one key message to inspire people buy from you or to engage with you. Podcast hosts want you to give them 10 questions. Those questions should lead to your concise answers and the information you want to give. That way, you control the perception of you and your offer. The first step in creating your sound bites is to read your book. By the time you are ready to market your book, you’ve forgotten most of it. You should have three types of stories: Your signature story, success stories and advice. Never say, “In my book, I have 10 tips…” It sounds self-promotional. Instead say, “I have 10 tips in my book, we have time to share three of them now.” Tell the audience you are going to tell them three things. That way they can follow you and they will know what to expect. Book: Sell Yourself Without Selling Your Soul® (Amazon Hardcover/Paperback) Website: Harrow Communications Inc.The post #096 – Susan Harrow on Sell Yourself on Podcasts Without Selling Your Soul first appeared on Write Your Book in a Flash Podcast with Dan Janal.
17 minutes | Apr 25, 2021
#095 – Bob Hooey on Pandemic Publishing Tips
Bob “Idea Man” Hooey works with leading-edge business owners and independent professionals who want to profitably enhance their leadership and careers; as well as organizations that want to remain competitive and profitable, to motivate, educate, and empower their staff, improve client acquisition, increase sales, and become even more profitable. Thousands of readers, leaders, and professionals across North America and the globe have been successfully applying Bob’s idea-rich, creative, practical, and “profitable” Ideas At Work! over the past 25+ years. Bob “Idea Man” Hooey is an inspirational, confident, results-based leader, motivational keynote speaker, sales success coach, corporate success educator, strategic business coach, facilitator, and award winning author. He is an international speaker (visiting 61 countries, so far) on personal leadership, sales success, employee motivation, applied creativity, business innovation, and enhanced personal performance. Tips: The pandemic has been good for book sales. People need to do something to keep their minds active. You can market your books to people sitting at home. Book titles grab attention, but tag lines encapsulate what the book is about. Don’t make it too long or vague. The author bio on the back cover of the book should tell readers, “What does he know? Why should I read the book?” The author bio inside the book talks about the author’s experience and credibility. Testimonials for the author book should show the results of reading the book or working with the author. A testimonial that just says, “Bob is a great guy” is worthless. Website: Bob “Idea Man” Hooey, Ideas at Work! Website: Success PublicationsThe post #095 – Bob Hooey on Pandemic Publishing Tips first appeared on Write Your Book in a Flash Podcast with Dan Janal.
20 minutes | Apr 19, 2021
#094 – Rebecca Morgan on Turn Your Slide Presentations into a Book – a Slook!
Rebecca Morgan has authored 28 books, including two bestsellers which have sold 250,000 each. She has been helping improve people’s skills for decades. She works with corporate, small business, and individual clients to enhance their effectiveness and success. Through her in-person and virtual speeches, workshops, consultations, coaching, books, and other learning resources, Rebecca partners with you to ensure your development goals are achieved. She works with clients around the globe. The best way to determine if you’d work well together is to set up a complimentary 30-minute Zoom meeting. She is the inventor of the “slook” – a book based on slide presentations and multimedia. Tips: Attendees at my speeches wanted copies of my slides. So I created a “slook,” (slides into book) that includes the key slides, my commentary, exercises and multimedia. You can create a book in as little as 3 weeks. Start with an outline, add your relevant blog posts, organize them into chapters, then massage them so they fit and flow. Delete what isn’t needed, such as outdated material. Smaller-sized books — in page count and/or dimensions — don’t have the same authority as traditional-sized books. If you create a book with one long article, double spaced with 14-point type, don’t call that a book. It’s a booklet, or special report. You haven’t earned the title of ‘author.’ If you’ve written a chapter in an anthology and try to tell experienced meeting planners you ‘wrote a book’ instead of a chapter, they won’t take you seriously. In fact, it then calls into question all the other qualifications you tout. A book can be a collection of essays, with 3-5 pages per chapter. My opinion is a book should have at least 120 pages with 11 point type, single spaced. For credibility, you need a book that is well-crafted and editorially sound. Book: Leadership Lessons from Silicon Valley (Amazon Paperback) Website: Rebecca Morgan – Remote Team Management ExpertThe post #094 – Rebecca Morgan on Turn Your Slide Presentations into a Book – a Slook! first appeared on Write Your Book in a Flash Podcast with Dan Janal.
18 minutes | Apr 12, 2021
#093 – Mike Capuzzi on Your 100-Page Book
Mike Capuzzi is an Amazon bestselling author, publisher and coach for business owners and sharp, aggressive entrepreneurs looking to get to the next level in their business. Throughout his 25 years in marketing and 21 years as a consultant, Mike’s diligent and innovative use of High Impact Marketing has consistently surpassed the expectations and outcomes of traditional “corporate” marketing concepts and business strategies for his clients. This expertise has led him to be a guest speaker on the stages of some of the world’s most foremost experts on marketing, including Dan Kennedy, Bill Glazer, Rory Fatt, Ed Rush and Julie Steinbacher. To date, Mike has helped thousands of business owners create more profitable marketing. Mike is the inventor of the wildly successful software product, CopyDoodles®. CopyDoodles are hand-drawn graphic files that enable anybody to literally drag and drop attention-grabbing enhancements to their offline and online marketing materials. Tens of thousands of business owners, marketers and copywriters have benefited from the use of CopyDoodles. In 2019, Mike launched Bite Sized Books, a new publishing venture founded on his proven formula for creating short, helpful books (known as shooks) for Main Street business owners. Shooks are ideal for local business owners who are looking to increase their level of authority, while also providing helpful information in bite sized books. When he’s not focused on marketing or helping his clients, Mike is the proud father of two beautiful daughters, Caroline and Nicole. Caroline, who is attending Penn State University to study journalism, published her first shook, Dog Joy, in 2018. Dog Joy is a collection of dog rescue stories as told by the people who rescued them. She has donated all the profits from Dog Joy (over $5,000 and counting) to help support a number of the rescues featured in the shook. Mike has been married to his amazing wife Becky for 24 years and counting. Becky is the invisible driving force behind everything Mike does to serve clients, including being the original handwriting artist for CopyDoodles. To learn more about Mike’s opportunities, visit MikeCapuzzi.com. If you’re looking for a content-rich, unique speaker for your in-person or virtual event, contact Mike at firstname.lastname@example.org or by faxing a note to 888.654.9310. Tips: As a marketer, you have to ask yourself, how do you differentiate yourself? Positioning yourself as an expert authority by being a published author is a time-tested and proven strategy. After seeing readers struggle to complete long, tedious books and authors struggle with writing the typical 200-300 page book, I came up with a more effective “recipe” for writing nonfiction, business-related books. I created the “shook,” a short, helpful book. Why not make it easier to read a book? Write a book a reader can finish in an hour. Short books gives the reader a sense of accomplishment when they finish a book. You have to give readers a way to connect with you, either with an active call-to-action (the #1 thing you want readers to do next) or a passive call-to-action (for those readers who want more information before doing the active call-to-action). One way to market your books is to leverage other people’s audiences on podcasts. Put your book in front of other people’s customers in waiting rooms and retail spaces. A short helpful book is a direct response marketing asset. Used correctly, it will serve you for years to come. You want to give the book away, not sell it. You’ll make money on the back end by selling your products and services. Book: Your 100-Page Book (Online Download) Website: Mike Capuzzi – Publisher, Author & CoachThe post #093 – Mike Capuzzi on Your 100-Page Book first appeared on Write Your Book in a Flash Podcast with Dan Janal.
15 minutes | Apr 2, 2021
#092 – Liz J Springer on Revising Your Book
Liz J Springer is the Innovative Strategist specializing in business strategy and video marketing techniques and her industry experience spans over 15 years. She is an author, speaker, and she has her own podcast show “Innovators Influence” and a video marketing agency. She is also a business and video funnel coach helping businesses to get their message across using the power of video.Liz brings her vast expertise in business strategy, growth marketing strategies, video marketing techniques and organizational change in consultancy, working with a broad-range of clients in the fields of education and health, transport, oil and gas, information technology, investments, finance, retail, media, and e-commerce. Among her clients have been the Central Bank of Nigeria, British Airways, Transport For London, Cazenove, Prevista and West London universities, Equazen, and Rethink. Tips: When you revise your book, ask yourself, “What is currently trending? What is coming in big time? What is evolving? Think futuristically.” Your book gives people a view of your personality. I needed to revise my book because of changes in digital marketing and social media. Give your reader action steps to complete so they aren’t just reading. They are implementing. To launch the book, I spoke at a business event and sold books at the back of the room. Everything in the book takes readers down a path that turns them into coaching clients. Website: Content Creation Planning ChecklistThe post #092 – Liz J Springer on Revising Your Book first appeared on Write Your Book in a Flash Podcast with Dan Janal.
18 minutes | Mar 27, 2021
#091 – Gerald J. Leonard, Author of Workplace Jazz
Gerald J. Leonard is the CEO of Principles of Execution (PofE), a Certified Minority Business Enterprise, Strategic Project Portfolio Management and Culture Change consulting and coaching practice with over 20+ years experiencing working with large Federal and State Governments and Multi-National Corporations. Gerald provides an insightful and unique way of combining his experience and expertise as a professional bassist and a certified Portfolio Management Professional consultant. During the last 20+ years, he has worked as an IT Project Management consultant and earned his PfMP, PMP, MCSE, MCTS, CQIA, COBIT Foundation, and ITIL Foundation certifications. He has also acquired certifications in Project Management and Business Intelligence from the University of California, Berkeley, Theory of Constraints Portfolio Management Technical Expert from the Goldratt Institute, Hoshin Kanri Strategic Planning, Executive Leadership Certification from Cornell University, and The Wharton School: Entrepreneurship Acceleration Program. Tips: As a musician, you learn to mimic. You watch other musicians who are much better than you are. As a write, I realized I didn’t have the greatest literary ability so I learned to mimic really good writers by doing copywork. Find writers you really like and copy what they write to get inside their heads. It puts you in a meditative state so you can internalize their writing style. Build a course from the book. Courses take the reader much deeper and can give them an interactive experience. As a musician, you look for a coach that will challenge you to go to the next level. I realized I needed coaches to help me become a better writer and understand the book marketing business. I also needed to bounce ideas off other more experienced writers. I don’t think anyone can come up with a title by themselves. My agent came up with the title of my book after he read the first four chapters. “Building a Symphonic Company Culture” became “Workplace Jazz” because he knew I was a jazz musician. I don’t always see the value of what I bring to the table. That’s why I needed a coach. I create a grid for the book with each chapter along the top and the contents of each chapter along the rows. That way I can see at a glance if I have enough stories, or if something is missing. I can see the flow of the book. I always try to put a mediagenic element in each chapter. Book: Workplace Jazz (Amazon Paperback/Kindle) Website: Workplace JazzThe post #091 – Gerald J. Leonard, Author of Workplace Jazz first appeared on Write Your Book in a Flash Podcast with Dan Janal.
21 minutes | Mar 21, 2021
#090 – Susan Crossman, Creator of Awakening Author
Susan Crossman is a communications professional with more than three decades of top-tier experience in the areas of journalism, government and corporate communications, marketing, and creative writing. She is also a speaker, the Amazon best-selling author of five traditionally published fiction and non-fiction books, and a content marketing expert. She has spoken on stages and delivered workshops in Canada and the United States, as well as in a number of other countries. And she loves to travel! Susan has a BA (Hons.) in Political Studies and an MA in English Literature. She has earned certification as a General Practitioner and Master Practitioner of Neurolinguistic Programming (NLP), and she is a certified Awakening Coach. She has training in the Enneagram, the Language and Behavior (LAB) Profile, How to Fascinate, Emergenetics and the DISC system of personality profiling. She has undertaken hundreds of hours of training in creative writing, and the application of NLP to sales and marketing, among other topics. And she speaks five languages (three reasonably well). It is Susan’s very great privilege to help Awakening Authors share the stories they are here to tell in powerful and inspirational ways. Her expert book coaching and editing guidance helps her clients: * gather and organize their ideas and insights* structure their manuscript* beautifully express exactly what they want to say* get set up to publish and market their books* step into a more profound embrace of who they are and what they are on the planet to accomplish Susan is a member of Editors Canada and she is a member of the US-based Editorial Freelancers Association. Tips: Writing a book is a transformational journey. You don’t know where you are when you start – or who you will become when you finish. One of the most important things is for you to make writing the book a priority, especially if you don’t see yourself as a writer. You need to manage your mindset. Revisit your “why.” That drives everything: writing, publishing, and marketing. A lot of people get hung up on grammar and punctuation. At the end of the day, you give the book to your editor, who will make you look polished, professional and insightful. Seeing the book take shape inspires you. Structure. You need a good roadmap. The process of becoming an author is a big deal. You become an authority. That mindset is a far reach when you get started. You’ll see yourself thrive and build confidence. You need to believe you have something to say. Website: Crossman Communications Discover More About Author KickStart LiveThe post #090 – Susan Crossman, Creator of Awakening Author first appeared on Write Your Book in a Flash Podcast with Dan Janal.
17 minutes | Mar 14, 2021
#089 – Stephanie Chandler, Creator of The Nonfiction Authors Association
Stephanie Chandler is the founder of the Nonfiction Authors Association and Nonfiction Writers Conference, and author of several books including “The Nonfiction Book Publishing Plan” and “The Nonfiction Book Marketing Plan.” A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, and Wired magazine. Tips: Nonfiction authors are ignored at author events, which focus on fiction authors. Members of the Nonfiction Authors Association have access to many resources, including templates for proposals, copyright wording for books, and other practical information. The Nonfiction Authors Association is a great place for coaches and consultants who want to write a book start to feel like an author, and get access to information that can help them write and publish. The annual conference for the Nonfiction Authors Association features speakers who offer 100 percent content, no fluf and no sales. Attendees can also attend one-on-one sessions with pro. A business card book should make a promise in the title or subtitle Please get a professional book cover designer. The audio book market is definitely growing. If your print book isn’t selling well, then your audio book won’t sell well either. You must have a marketing plan. Hire a professional narrator for your audio book. It is a lot of work. You can hire a narrator for about $1,500 on average. If you want to do it on your own, go to a professional studio. Website: The Nonfiction Authors AssociationThe post #089 – Stephanie Chandler, Creator of The Nonfiction Authors Association first appeared on Write Your Book in a Flash Podcast with Dan Janal.
20 minutes | Mar 10, 2021
#088 – Kon Apostolopoulos, Author of 7 Keys to Navigating a Crisis
Kon Apostolopoulos is the Founder and CEO of Fresh Biz Solutions, LLC, a Human Capital Management consulting group that provides performance improvement and training solutions to help organizations develop their people, improve business results, and reap the benefits of a comprehensive Talent Management strategy. He is also the coauthor of the timely book, “7 Keys to Navigating a Crisis. A Practical Guide for Emotionally Dealing with Pandemics & Other Disasters.” He is a regular contributor to Thrive Global and Achievers Engagement Blog. As a speaker and expert in performance improvement and change management, he has delivered hundreds of workshops and events for leaders in North America and Europe, sharing fresh ideas and best practices that engage his audience and empower participants to take the next bold step forward in their professional and personal life. Tips: My co-author and I wrote and published the book in just 45 days! It is amazing what you can do when you are locked in a room. We were on a mission. Speed to market was important. Once we created an outline, filling in the buckets came easily since we had plenty of knowledge, experience, and content. Whenever two people work together, there will be differences. We put our egos aside for our shared goal. It helps that we have been friends for many years. Be open to each other’s point of view. Stories are parables. Executives learn from stories. People recognize themselves in the stories. They understand the points. When we wrote “7 Keys to Navigating a Crisis,” we didn’t set out to write a book to get business. We saw it as an opportunity to heal ourselves and our families and help others that were struggling. Many of the experiences in the book are from our own lives. As we shared the messages in the book with our clients, they said they also needed help. Their old playbook doesn’t work any longer. They asked, “What should I do?” “How can I apply these 7 Keys to help my team?” Book: 7 Keys to Navigating a Crisis (Amazon Paperback/Kindle) Website: Fresh Biz SolutionsThe post #088 – Kon Apostolopoulos, Author of 7 Keys to Navigating a Crisis first appeared on Write Your Book in a Flash Podcast with Dan Janal.
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