Special Encore Presentation: Digital Marketing Success Strategies
In today’s world, you can’t go 2 feet without hearing about social media. It’s the way people find and communicate with each other and is only growing. If you suspect you’re not using it to its fullest potential, today’s guest can help. Jessica Best is one part massive email, social media and online marketing nerd and one part permission-marketing evangelist. She acts as a strategic consultant and subject matter expert for brands, corporations and nonprofits nationwide. Jessica is CEO of an award-winning, full-service digital marketing firm that has planned and executed social media and digital marketing for a diverse clientele, from restaurants to baby clothing to pharmaceutical testing. Deanne takes the mic as our second guest and addresses the importance of collaboration. She gives five suggestions on how to develop a collaborative work culture.