Socialize by Using Social: Engaging Customers for Exceptional CX
Have you ever wondered how TV networks approach social media? The TV industry is unique in that their focus is a combination of customer engagement and audience engagement. So, how do they target both? In this episode of Titans of Customer Engagement, we interviewed Lars Aaes, Social Media Teamlead at TV 2 Marketing, about how TV networks create their social media strategies and what they're looking to achieve. We also talked about: - How TV differentiates itself from other media industries on social media. - How to facilitate discussion while protecting users from abuse. - Challenges within the TV industry and how they impact social presence. - How to structure internal communication for better external communication. - How organizations can improve the audience experience through their engagement on social. - The best kind of content for customer engagement. Subscribe to Titans of Customer Engagement on Apple Podcasts, Spotify, or our website.