Audience-First: Lessons & Strategies for Building a Better Brand
Where a lot of businesses make mistakes is putting the brand first instead of the audience. While it’s important for the brand to let people know what they do, in the current social environment, it’s more important than ever to think about the audience and how the brand fits in rather than the other way around. Karen Pace, Director, Social and Content Marketing at Randstad USA, joins the show to discuss social justice lessons & marketing strategies that have strengthened Ranstad’s mission to be truly audience first. What we talked about: - Issues with putting your brand first and audience second - Supporting the voice of the brand - Supporting social justice and the audience-first approach - Tracking performance w/ the Khoros Marketing platform - Next step for listeners’ businesses Check out these resources we mentioned during the podcast: - Randstad USA Instagram - Randstad USA Twitter - Randstad USA Facebook To hear more interviews like this one, subscribe to theTitans of Customer Engagement Podcast on Apple Podcasts, Spotify, or your preferred podcast platform.