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Times Are Changing
19 minutes | Sep 29, 2020
#20: LinkedIn is Stepping Up!
In this episode we discuss the recent updates to LinkedIn, including stories and a huge surge of users, along with how best to take advantage of the platform.
22 minutes | Sep 22, 2020
#19: Stop Half-A**ing Your Marketing Campaigns
In this episode we explain the value of investing in your marketing campaigns and the advantages to adopting holistic strategies, especially on social media.
17 minutes | Sep 15, 2020
#18: Keep Your Brand Consistent on Social!
In this episode we explain the value of having a consistent brand identity on social media, including some specific guidelines for any brand to follow.
25 minutes | Sep 8, 2020
#17: How to Use YouTube As a Business
In this episode we explore how to best take advantage of YouTube as a brand, including some specific strategies for going viral.
21 minutes | Sep 2, 2020
#16: Creative for Facebook Ads during COVID-19
In this episode we discuss the importance of testing multiple creatives for Facebook ads and the value of continuing to test during COVID-19.
25 minutes | Aug 18, 2020
#15: Apple iOS Privacy Changes - Small Biz Beware!
In this episode we discuss the upcoming Apple iOS privacy updates that will allow users to easily reject data tracking requests. This could have a huge impact on targeted Facebook Ads and negatively affect small businesses.
24 minutes | Aug 11, 2020
#14: Instagram Reels: What You Need to Know
In this episode we explore the new "Reels" featured added to Instagram, which is very similar to creating a TikTok, and how best to take advantage of it for your business.
28 minutes | Aug 4, 2020
#13: Creating Content Consistently during COVID-19
In this episode we explain the best ways to create content consistently for your brand's social media accounts, specifically during COVID-19.
19 minutes | Jul 28, 2020
#12: Take advantage of live streaming during COVID-19
In this episode we explain how live streaming is becoming the next frontier in the digital space with COVID-19 moving everything online, and how to best take advantage of it.
24 minutes | Jul 21, 2020
#11: A New Version of Personal Branding (Case Study)
In this episode we explore a new version of personal branding in which your brand revolves around your business. We've used this method to great success in the past, and explain how with one of our favorite case studies.
22 minutes | Jul 14, 2020
#10: Posting Social Media Stories Is Worth Your Time
In this episode we emphasize the importance of posting consistently on your Instagram & Facebook stories, and include helpful tips & tricks for getting the most value from doing so.
43 minutes | Jun 30, 2020
#9: What Social Platforms Should Your Business Use?
In this episode we weigh the value of different social media platforms, and help you decide which platforms your business should be most active on.
21 minutes | Jun 23, 2020
#8: Read Your Social Media Direct Messages!
In this episode we explain why you shouldn't let your business direct messages go unread, how to quickly filter out spam, identify real customers, and set up effective auto-responses.
31 minutes | Jun 16, 2020
#7: Don't Underestimate the Value of Influencers (Case Study)
In this episode we show the value of Influencers with a case study from one of our clients, explain how to find good Influencers for your business, how to manage a successful collaboration (avoiding common mistakes).
32 minutes | Jun 9, 2020
#6: Writing Winning Captions for Social Media (Case Study)
In this episode we explain why MVMT Watches is writing great social media captions, and how you can too. We also discuss how to write effective copy for paid ads, and look at some examples from Lulu Lemon's Facebook ads.
32 minutes | May 26, 2020
#5: How Does Instagram Always Know Your Shopping Cart?
In this episode we dive into how Instagram always knows what's in your shopping cart, and how to use this data as an advertiser to better target audiences with your paid ads.
41 minutes | May 19, 2020
#4: What Makes a Great Photo or Video on Social Media?
In this episode we dive into what makes a great photo or video on social media, and the larger importance of maintaining a consistent brand image on social media for your business.
21 minutes | May 18, 2020
#3: Promoted Posts vs. Ad Campaigns: What's the Difference?
In this episode we dive into the important differences between expanding brand awareness through post promotions, and driving direct conversions through paid ad campaigns on social.
23 minutes | May 17, 2020
#2: Consistency is King, Coronavirus Messaging on Social
In this episode we dive into how Hertz ruined their social media by taking a month off, how companies are navigating Coronavirus messaging, and why consistency is #1 on social media.
22 minutes | May 16, 2020
#1: Marketing During COVID-19, Falling Ad Prices
In this episode we dive into why Buffalo Wild Wings has been dominating the ad game with split tests, how ad prices are getting cheaper, and what new marketing opportunities Coronavirus presents.
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