# 19 - Mike Roberts - Amazon's $10B Growth Hack That Nobody Knows About
Looking at the competition for ideas is always a good thing, and our guest this time helps us do that. The guy that brought us SpyFu just brought us another tool, https://www.nachoanalytics.com/. Mike Roberts or @mrspy talks about one single hack that he found in the Amazon analytics that helps them get additional $10B and how you can use it on your website.
Here is the blog that Mike mentions in the podcast and if you are interested to explore this topic further, we had JP Sherman on the podcast talking about the optimization of the Red Hat websites internal search engine here.