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The Thrive Podcast

8 Episodes

37 minutes | Aug 20, 2019
pisode 8: Adam Hofman with CallRail.com - The Thrive Podcast - The Thrive Podcast
Know more About Adam Hofman and CallRail.com Adam Hofman is Product Manager at CallRail who specializes in the company’s Conversation Intelligence products and new product ventures. Adam is a nerd: passionate about the future of marketing technology and the importance of data in making better business decisions. He looks forward to seeing how technology will continue to change how we interact with customers and gain understanding of lead quality. CallRail is a leading marketing attribution software company based in Atlanta and trusted by more than 100,000 businesses around the world. Learn The Formula To Success Links From the Conversation To learn more about CallRail by visiting www.CallRail.com Learn the Formula for Success How conversation intelligence can be used to grow your practiceHow call tracking can help you make smart marketing decisionsHow to use forms on your website in and follow HIPAA guidelinesHow to protect recorded calls and follow HIPAA guidelines How to score your intake professionals Transcript of the Conversation Speaker 2:                    (singing) RJ Martino:                   I’m your host, RJ Martino, president of iProv and Scale Technology. They’re our sponsor for this show. I’ve grown multiple businesses and I’m trying to learn new ways to grow my companies. I’ve always done it my own way, but I want to learn other ways. I want to hear how others have grown. I’m addicted to growing companies and as we speak, I’m still growing my company and I’m trying to figure out how to continue to grow. I’m super excited today to have Adam Hofman with CallRail. CallRail is kind of an 800 pound gorilla when it comes to call recording services and you would be so surprised how many patients you’re losing because of your, just call it the overall intake process, whether that is the phones not being answered fast enough, you keeping people on hold too long, but more than anything maybe that the intake process is just a bad experience in general.                                     Maybe the person’s rude whenever they pick up the phone. Maybe they’re not polite or they act like they are not there to service the patient. Inevitably, whether we like it or not, we keep talking about this is becoming a consumer driven healthcare market. So Adam talks about call rail and how that’s going to help your business and specifically help your intake process. A big fan of their company, big fan of Adam. Adam is a kind of our go to guy if we’ve got product questions and we’ve built a little relationship that I’m excited to share with you guys today. So before I say anything else, let me introduce Adam Hofman.                                     Okay. Adam Hofman with CallRail. Man, I’m excited that you’re here. You guys have been a valuable resource to my agency and I’m just been so impressed with the company so thank you so much for joining us, Adam. Adam Hofman:             Yeah, great. No problem. Glad to be here. RJ Martino:                   You know, I always like to remind who the audiences that you’re speaking to and these are successful healthcare practices, successful organizations that are trying to grow. They’re trying to figure out how do they go from 10 to 50 people, how do they go from 20 to 40 people. So we like to introduce products that can help them do that. So I kind of want to start with, for those of the audience that don’t know you, could you kind of give a introduction of yourself and the company? Adam Hofman:             Yeah. My name’s Adam Hofman. I’ve been a product manager for CallRail for the last four years, give or take. I’ve been with the company a little longer than about four and a half years. Really, as a product manager, my main goal is to build, build products that are extremely useful to our customers and help them become more successful. So from the start, CallRail as a company has been all about how can we allow medical practices small to medium businesses, how can we allow them the ability to gain insight into how well their marketing is performing and to allow them to gain that insight, view the data, and to be able to make action or have actionable insight into those things and to take action, take action on those either by adjusting maybe a marketing campaign or using a different search keyword if they wanted to.                                     For people who have no background into what the world of call tracking is, that’s really what we started the business as is really, it’s an ability to tie a marketing ad or something, maybe a billboard, a phone number on anything, tie those things back into a engine that will help you understand the effectiveness of all of those things. So for a medical practice, that’s super, super valuable and a lot of our customers are in the medical field. They are people who require HIPAA compliance. They’re in the medical field and they are really looking at gaining understanding on where their leads are coming from so that they can continue to get more of those. So as a company, that’s really what we’ve been focused on its inception and really just helping other, helping companies grow through better understanding the quality of their leads and also where they’re coming from. RJ Martino:                   I love that. I am a very familiar with this, but if there’s a, let’s say a physician group of two or three physicians and they had to implement CallRail, how would they do that immediately? Can you talk about how it would be used? Adam Hofman:             Yeah. RJ Martino:                   For people that literally haven’t even heard of CallRail until today. Adam Hofman:             Right, yeah. The very first thing is to go to callrail.com and we do have a free 14-day trial. We have a few different kind of product types that we provide for companies and that is we provide the ability to do call tracking, which is you, when you have a CallRail account, you create a tracking number or multiple tracking numbers and you either put those on your website or put those on any Google paid ad or any paid advertisement or really anywhere on the web. You can put those on business cards as well if you wanted to.                                     From there we, basically, when a call comes in, we route those things to a, your actual business number. Because of that we’re allowed, we’re able to actually capture that data from that visitor and to determine which campaign it came from and display that all in the CallRail application. So that means you can pull reports and you can really dive in as much as you want to into kind of the data aspect of it and the reporting aspect. On the other side, we also offer a forms product that allows anybody who for a medical practice, I think it’s really important and I think it is very widely used that these, that a physician group or a dentist’s office has a form on their website for, “Hey, if you’re a new patient, fill this form out and we’ll reach out to you.”                                     With CallRail, we’re actually able to track those form submissions in a similar way that we do calls. So that means that we can look at, we can determine exactly where those people came from when they filled out that form and to, so you can do reporting on that within CallRail and further understand and optimize kind of how you are attaining those future patients or customers. RJ Martino:                   Well, so for some of the people who have done call recording in the past, I’ll tell you, as we utilize it for our clients, if you can imagine what we used to do is literally just recording a call so we could listen to it and we did that through a phone system. So call recording is super valuable for us because we can train based off of it. We can do things like you can listen to a call recording and attribute if it’s a qualified lead or if it’s just a new vendor trying to reach out to you. You can even here if your intake process
74 minutes | May 3, 2019
Episode 7: Greg Hatcher with The Hatcher Agency - The Thrive Podcast
Know more About Greg Hatcher Greg Hatcher started The Hatcher Agency in Little Rock, Arkansas with an assistant and 500 square feet of office space in 1990. After only one year, Greg had seven employees and was producing more than any agent in Arkansas. The Hatcher Agency was named Arkansas’s Small Business of the Year in 1993 and has led the state in health insurance every year since its founding in 1990. Arkansas Business named it the Most Philanthropic Company in 2006 and it has been chosen as the Best Insurance Agency every year. Learn The Formula To Success Greg’s background and how he got his start in the insurance business How Greg started with 1 employee and a bank loan and created the largest organically grown insurance company for employee benefits in the U.S. Why Greg prefers to hire athletes because of their discipline and willingness to be coached The importance of having your priorities in order and putting family and health first Tips on startup success from Greg’s experience Advice on having a production-driven approach and allowing flexibility for employees Tips on holding yourself accountable for the people you hire and being willing to coach your employees Greg’s “no-middle-management” approach and how he makes all the upper-level decisions Advice on hiring people as needed and hiring good people at any time The importance of regular staff meetings to teach and motivate employees Tips on making your entire staff a sales force to grow your business The importance of building relationships with employees and in the community And SO much more! You can contact Greg on his cell at 501-517-GREG Learn the rest of his story by listening to the podcast now! Links From the Conversation To learn more about The Hatcher Agency, visit www.hatcheragency.com 55 Steps to Outrageous Service Between the Ears: How to Think Like a Champion 
52 minutes | Aug 16, 2018
Eric Buckner with 10 Fitness - The Thrive Podcast
Know more About Eric Buckner Eric Buckner is CEO and Founder of 10 Fitness which is a chain of high value, low cost health and fitness centers headquartered in Little Rock, Arkansas. At the time of publishing, 10 Fitness is 11 years old and over 250 employees. Eric is still growing and looking forward to more growth! Learn The Formula To Success Eric knew from an early age he was going to be an entrepreneur. Early in Eric’s professional career, he wrote a business plan to open a gym long before he ever launched 10 Fitness. His research led him to new opportunities – serendipitously he was able to own and grow an existing gym from about 700 members to 1200 in just a few years! Although he met his goals, he wasn’t satisfied. He had the urge to grow. People thought he was crazy… they thought, “why change something that is working?” Eric spent an enormous amount of time researching different business models! He took a hard look at his business model and determined that he had to change directions! That’s when 10 Fitness was born! The day 10 Fitness was opened, he had immediate success! But, what took him to opening his first gym, isn’t what will take him to the next level. Now, he is focused on building a strong leadership team! Learn the rest of his story by listening to the podcast now! Links From the Conversation 10 Fitness: https://10fitness.com 10 Fitness Facebook Page: https://www.facebook.com/10fitness 10 Fitness Instagram Page: https://www.instagram.com/10Fitnessar
80 minutes | Jun 11, 2018
Episode 5: Bryan Hosto - The Thrive Podcast - The Thrive Podcast
In This Episode We Cover: Bryan’s early start as an entrepreneur Advice on knowing your market Tips on sharing your story and having open communication The importance of quality service How Bryan’s firm started getting larger clients Tips on using your network and connections The importance of providing clients expectations you can achieve Advice on empowering your people The importance of knowing your numbers Tips on an outcome-based approach vs. procedure based Advice on hiring people with different skills and knowledge from your own And SO much more!   Links from Conversation The Haybar Group: http://www.thehaybargroup.com Links to the startups The Haybar Group has invested in: https://thehaybargroup.com/current-investments The Law Firm: https://www.hostobuchan.com The Real Estate Firm: http://www.haybarrealestate.com
48 minutes | Apr 30, 2018
Episode 4: Ben Clark - The Thrive Podcast
In This Episode We Cover: How Ben got his startin the apparel business What B-Unlimited looks like today Ben’s struggles before Be-Unlimited The importance of quality customer service and hard work How Ben dealt with economic hardships in the industry How Ben & his staff revamped their business around customer service Tips on trying to be the very best at what you do well Advice on having an open door with competitors The importance of knowing your numbers Tips on hiring before you need them The importance of work culture Advice on having mentors and getting guidance Tips on delegating tasks Reaching goals and setting new ones And SO much more!
62 minutes | Apr 13, 2018
Episode 3: Alan Bubbus - The Thrive Podcast
In This Episode We Cover: How Alan has grown David’s Burgers from 1 location to 9, soon to be 10, in 7 years The importance of keeping it simple; don’t try to grow beyond the scope of what you can do well How David’s Burgers strives to create an experience for its customers and employees, instead of just a meal or just a job The importance of having family as a support system Tips on delegating office work so that you can maintain a presence and spend one-on-one time with employees The importance of choosing mentors wisely and trusting them Advice about growing based on opportunity Tips on creating a culture for employees and helping them grow as individuals Advice on relating your numbers to principles or habits to look at the bigger picture The importance of believing in what you are doing, and having your heart and faith in it How to view failure as an opportunity to overcome Tips on looking for opportunities to help people who are struggling Advice on improving your home life before expecting success in your business The importance of knowing your principles and believing in them Getting involved in your community, and Alan’s work with Walk for the Waiting (www.walkforthewaiting.org) And SO much more! To contact Alan, email him at alan@davidsburgers.com To learn more about David’s Burgers, go to www.davidsburgers.com
59 minutes | Mar 22, 2018
Steve Jenkins with Jenkins Enterprises on The Thrive Podcast - The Thrive Podcast
In This Episode We Cover: What Jenkins Enterprises looks like today How Jenkins Enterprises started Steve’s comments on global economy& growing your business Advice on learning from your failures and moving on Tips on taking risks The importance of adapting to change Advice on making partnerships with competitors The importance of looking for opportunity within your own business Tips on listening to your existing customers Advice on doing things your own way The importance of being present and communicating with employees and customers Advice on learning to “let go” and trust others as your business grows. And SO much more!
71 minutes | Mar 6, 2018
Episode 1: Graham Smith - The Thrive Podcast
Know more About Graham Smith? Graham Smith is a Little Rock Native, who graduated from the University of Arkansas with a general business degree, and right out of college he became a stockbroker with Merrill Lynch, then worked for Morgan Keegan for 12-14 years. Learn The Formula To Success Graham realized he was living his dad’s dream and not his. At 34 went through reformation and realized that his talents were geared towards real estate. In the late 90’s started out rehabbing houses and adjusted into new reconstruction. He now has his own residential construction company and builds 30-40 houses every year in Central Arkansas. In 2004 he saw the demographics of the baby boomers started to specialize in single level patio 2 bed, 2 bath, 2 car garage houses with no stairs. This allowed him to be successful thru 2008 and 2009 crash. Graham noticed he was buying a lot from developers who were pretty successful, so they set up a development company where they put the streets in, sell the lots to their construction company, set up real estate company, and they were able to take one product and make money three times on it. This is known as being vertically integrated. During the real estate crash of 2009, Graham started a private bank buying notes and mortgages from failed banks around the country, buying them for 30 cents on the dollar, when no one wanted them. He then became familiar with companies in the storage business in 1996, because self storage always intrigued him. Graham spent 15 to 20 years trying to find right self storage property. In 2013 he bought ground and built a 100,000 sq foot self storage facility, know as Chenal Storage in west Little Rock. Since then, they have grown to 9 storage facilities in Arkansas. The goal is to move to Georgia and Colorado and have 30-40 storage facilities in the next 14 years, because he will be 65 then. That used to be the retirement age but small business owners never retire. Work backwards and the last thing they work on are the numbers, they are important but there are other things that are more important. If you do the right things, the money will follow. Numbers are a language, just like English and numbers don’t lie. They tell you what the picture is. Multilingual, speak English and speak numbers and it’s important but a lot of things have to happen before the numbers can be right. Not knowing where you want to go, is as difficult as coming back from a place you’ve never been before. If your goal is 100 employees, and make 20 million dollars but you don’t know why. The odds of you failing are going to be higher than if you have a plan. When talking about business plan, he said locations, and number of units and didn’t mention how much money he wanted to make because they money will follow. He knows those numbers, but that’s not what’s important. It’s all about the A-B approach. You’re at point A, and you want to be at point B, and the shortest distance is a straight line. You have to go to point B to figure out the straight line and the path. Do you set aside time to make sure that everyone on your leadership team has the same vision? If you’re going to build an organization, you can’t do it by yourself. If you do, it’s very lonely. Success and life is more than money. More fun and invigorating to have a team, and to have them involved.His team is his family and he will always love them, and they have to be involved and accept the strategy. If they don’t think he is going down the right path, he has to listen. It’s not “this is what you’re doing and this is your job.” The ideas may come out of his brain, but by the time everyone puts their fingerprints on it, it’s going to look completely different, and that’s okay. Just like there is a checklist for pilots, there is a checklist in a business, but there is also the organic side of the business where you have to let it grow. The balance between those two will lead to a lot of success. Graham read a couple of books by Robert Kiyosaki. He sat down with a legal pad over the weekend and came up with a business plan and filled three legal pads. He went into the office on Monday morning and gave his notice at Morgan Keegan. They thought he was crazy, and he thought he was crazy too. He felt like he had to go on this journey. “The easy road is not necessarily what you need to do, sometimes you have to fight through and you got to listen to what’s in your body and what you’re feeling in your inner spirit and you’ve got to fight through those moments.” There are points in your life where your journey is going to shift and you have to decide what that journey is going to be. In 2003, he was a builder, building 8-12 homes a year, wearing blue jeans and driving a pickup truck. The restless spirit came up in his head again and said “what do you want to do Men came in his life that were looking for work and that wanted to be mentored. They didn’t know what they wanted to do with their lives, but they wanted to come work for him and they wouldn’t go away. God was telling him that there was something greater for me and that he was going to take me on a journey. God doesn’t ask him if he wants to go, he just goes, and embracing that and accepting that, even if it hurts, coming out on the other side you’ll be stronger. You’re blessed, but God gave you a brain and he expects you to use it. So buying lottery tickets, that’s not the answer. God gave you the power to think, so think. The tipping point for Graham was that even though he was successful, he was miserable. To figure out who you are, you have to figure out who you aren’t first. Money is not the thing that makes you successful, if you do the things that make you successful, the money will follow. You aren’t the only one on this journey. The artistic beauty of thinking outside the box and working backwards so you don’t fail, that’s all part of it. The tipping point comes from inside. If you know who you are and what you’re trying to achieve, the rest will take care of itself. To be successful, it requires patience. It takes a little bit of intelligence, and a lot of patience. If you’re a small business and you want to grow to a big business, start with why. Why do you want to be a big business, a lot of big businesses don’t make money? Figure out what drives you. Talk to your spouse and make sure they are on that journey with you, because what you do is going to have a huge impact on them. Understand that life and business are a series of plateaus. You’re going to grow, and there will be point where you will level out and you just can’t bust through the ceiling. You’ve got to figure out how to bust through to the next level. Same struggles as a self employed guy has, how to get to the next level. Do I want to go to the next level? Is it healthy? I don’t need to go there, but my spirit tells me that I do. In order to be successful you have to be happy, and you’ve got to be doing something that you’re passionate about. And money is not Graham’s passion. A lot of people get right where they’re supposed to be, but they are so busy working and in the noise so much that they don’t realize where they are. Find your passion and figure out your why. Stop working in the business and work on it. The E-Myth Revisited – talks about working on your business and not in it. Be Do Have Theory – if you want be the successful business owner, do what successful business owners do, then you will have what successful business owners have. Say that you want to make 100 million dollars in the next 14 years, not because you want the money, but because it creates a goal. There have to be challenges in life. The office is like an engine, and it has many different parts and components that help make it work. Every piece is important, and everyone understands their role. If everyone performs their duties correctly, the engine runs correctly. What is the most important thing that you look for when you want to expand your engine, and add another part? How do you find the right people? Find what is important to you, and find people that are like minded and that are trying to build the same thing you want to build. Let the market dictate what you do. Recognize a need, and make sure you fulfill it. Accept failure as apart of daily life, and learn from it. Find guys who are at that level, do what they do, and you will have what they have. Understand that it is more than just money and pounding 70 hours a week. Reduce things down to the simplest level. His mission statement: Work less, make more. A lot of patience, little intelligence, good planning, and they plan has worked out so far. Life is a journey, figure out who you are and what you want and the rest figures itself out. Some of the most successful men have nothing. Defining success on the size of a business, or on the amount of money that you make is not reality. It is defined differently for everybody. Businesses will not love you back. People pour so much of their identity into their work, and then are highly disappointed. Making money is a means to an end, and a chance for his kids to have opportunities and experiences that he may not have never had. Tactics are different in every person, and the important this is that you have one life and there are no do-overs. Figure out who you are and get done what you want. If you define success by being a big company and making a lot of money, then figure out what that
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