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Three for Thursday
13 minutes | Apr 5, 2018
Season 1 Recap
In this episode, we reflect on Season 1 and share some of our favorite moments.
28 minutes | Mar 29, 2018
Episode 016: Getting Paid
Money is one of the things that makes your business a business and not "just" a hobby.
34 minutes | Mar 22, 2018
Episode 015: Client Outreach
You’ve successfully closed out a project with a great client. Naturally you’d love to work with them again… but how do you keep the relationship going when there’s not another project on the horizon? We’ll talk about the ways to stay on your client’s radar even when they don’t need you. So that when that next project comes along, you’re the first one they call (or email, because let’s be real).
28 minutes | Mar 15, 2018
Episode 014: Referral Marketing
Ads can be effective in getting business – but wouldn't it be great to get clones of your current best clients? Well, we're talking about just how to do that.
28 minutes | Mar 8, 2018
Episode 013: Client Communication
Three tips for effectively communicating during a project
33 minutes | Mar 1, 2018
Episode 012: Getting Clients
We’ve all been there and done that… tried nearly every tactic imaginable to grow our businesses and acquire new clients. Right? Often, it can feel as if you're pushing a boulder uphill. We agree! That’s why we’re putting a new spin on some classic approaches to finding and acquiring new clients by dusting off a few “classic hits” for your listening pleasure...
19 minutes | Feb 15, 2018
Episode 011: Plotting Your Content with Editorial Calendars
You know it’s important to create content – whether that’s social media, blog posts, white papers, videos or something else. But delivering that to your audience in a way that makes sense, builds on itself AND still manages to support your business goals can get overwhelming. Enter the Editorial Calendar.
22 minutes | Feb 8, 2018
Episode 010: Making An Offer They Can't Refuse
Do you want to enhance and grow your business while engaging and widening your customer base? Maybe you’re looking to build your brand, or perhaps your business goal is to boost your reputation as an authority in your field? Sometimes improving the bottom line, your financial viability and profits, is your primary desired result.
23 minutes | Feb 1, 2018
Episode 009: Customer Journey Maps for the Win
The days of a one-size-fits-all approach to sales are over. That’s why as small business owners it’s critical for us to create ideal experiences for our prospects that make them feel good about doing business with us – from the discovery call all the way through to post-sale after care. How do we do this when each potential buyer persona’s journey will be different from another’s? Great question! Customer journey maps are the answer. By ensuring that our sales processes are in alignment with our prospects’ buying needs, we can map out a customer journey that effectively and delightfully leads them right to our doorsteps. Cool, huh?
26 minutes | Jan 25, 2018
Episode 008: Staying in Touch with Mailing Lists
Three tips for using mailing lists responsibly
23 minutes | Jan 18, 2018
Episode 007: Keeping Tabs with Analytics
Three Strategies to Ensure You're Maximizing Your Content, Your Website and Your Time
34 minutes | Jan 11, 2018
Episode 006: Site Best Practices
Three tips for getting your website in order from the start
31 minutes | Jan 4, 2018
Episode 005: Branding
Three tips to build the foundation of your brand
22 minutes | Dec 28, 2017
Episode 004: Tracking Success
Three tips to keep track of and perspective on your finances
27 minutes | Dec 21, 2017
Episode 003: Staying on Track
Three tips to keep personal balance when running your business
16 minutes | Dec 14, 2017
Episode 002: Getting Started
Three things to help reduce the overwhelm of starting a business
23 minutes | Dec 6, 2017
Episode 001: Planning Your Year
Three tips to help plan your best business year ever!
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