25 minutes | Jun 2, 2021

279: Coaching Over Cocktails with Joanne Hatchard

Are you wondering how to reach more clients on social media? Do you know how to optimize it for your business? You’re in the right place. 

Joanne started her business in the middle of the pandemic. Her business was born out of stress and it led her into the love of motherhood. Fortunately, her background in Psychology helped her overcome her obstacles.  

In this episode of “Coaching Over Cocktails”, I chat with Joanne about how to optimize Facebook to attract new clients. Joanne is helping mothers cope up with their troubles through betterbeingme.com.au. Being a mother herself, she understood what mothers are facing on a daily basis. 

During this discussion, we talk about the opportunity available on social media and how she could optimize her social media platforms for greater advantage.


  • Start your business slowly (6:47) 
  • The importance of know, like, and trust (9:38) 
  • Optimize your Facebook profile (12:41) 
  • The #1 thing you need to get right on your profile (13:33) 
  • Your cover image should position you as the authority (14:02) 
  • Have a short authority piece (14:30)
  • Place a call to action in your featured image(15:16) 
  • How to build relationships on social media (17:30) 
  • Use videos (18:02)
  • Talk about the issues they’re ashamed to talk about (19:07) 

For full show notes and links visit: https://samanthariley.global/podcast/279/

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