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39 minutes | May 21, 2021
Episode 36: Software, stewardship, and the student experience
Eric Stoller discusses the higher ed tech landscape and provides helpful advice for colleges and universities evaluating digital tools. Episode Transcript Eric Stoller: My rider says I need to be thanked at least three times Joel Goodman: Exactly. And you will be, so at least, at least three times. Jon-Stephen Stansel: A jar full of… Continue reading Episode 36: Software, stewardship, and the student experience
44 minutes | May 13, 2021
Episode 35: What to do with multiple social audiences
Bailey Cargill draws experience from managing social media for Nickelodeon properties and helps us think about approaching different audiences in our social messaging.
45 minutes | Apr 1, 2021
Episode 34: The Weight of Leadership with Jaime Hunt
Jaime Hunt discusses the tone marketing leadership can set in higher education.
44 minutes | Jan 23, 2021
Episode 33: Abby Covert Makes Sense Out of Messes
Abby Covert joins the show to talk about information architecture, usability research, and adding humanity into the design process. This episode is sponsored by Squiz.
50 minutes | Jan 15, 2021
Episode 32: University Site Search
Will Noble from Funnelback joins the show to talk about all things site search in higher ed. This episode is sponsored by Squiz.
35 minutes | Jan 10, 2021
Episode 31: Higher Ed Resolutions
Joel and J.S. talk through some of the things they hope higher ed marketing pros will work on for the new year. After a challenging 2020, the industry could use a recalibration. This episode is sponsored by Squiz.
25 minutes | Nov 25, 2020
Episode 30: No, your institution doesn’t need to be on Parler
The ins-and-outs of weighing whether to join a new social media platform. Does your university really want to be associated with hyper-politicized platforms like Parler?
34 minutes | Oct 29, 2020
Episode 29: Building Strong, Values-driven Communities
Danielle Maveal joins Thought Feeder to talk about her experiences building strong communities for brands and the importance of setting organization-wide values. Transcript for Building Strong, Values-driven Communities Joel Goodman: Welcome to the Thought Feeder podcast. My name is Joel Goodman with me as always is the disgruntled Jon-Stephen Stansel. And we are super excited… Continue reading Episode 29: Building Strong, Values-driven Communities
50 minutes | Oct 22, 2020
Episode 28: Finding Valuable Higher Ed Conversations on Reddit
Steve App joins the pod to talk about where colleges and universities should be looking for genuine insights into the experience they're offering.
47 minutes | Oct 15, 2020
Episode 27: Putting the Social Back in Social Media
Jayde Powell joins the podcast today to talk about how her internships as a young professional shaped her views on social media strategy and the importance of community on the web.
51 minutes | Oct 6, 2020
Episode 26: How to Side-Hustle in Higher Ed
In this episode, Joel Goodman talks about how he started Bravery Media, the difficulties in legitimizing a higher ed career to other industries, and the challenges in going freelance.
37 minutes | Sep 29, 2020
Episode 25: Accessibility for All
This episode is sponsored by Podium Education.Alexa Heinrich (@HashtagHeyAlexa) joins Jon-Stephen and Joel to talk about accessibility on social media.
46 minutes | Sep 3, 2020
Episode 24: Doing Digital Education Right
This episode is sponsored by Podium Education. Christopher Parrish, President of University Partnerships at Podium Education talks with Jon-Stephen and Joel about digital education, the challenges facing higher ed, and why tech skills education is crucial to student career success.
36 minutes | Sep 1, 2020
Episode 23: Higher Ed Marketing Mailbag
Sponsored by Podium Education. Thought Feeder's first mailbag episode where Jon-Stephen Stansel and Joel Goodman answer listener questions. This episode covers governance, accessibility, and workplace politics.
45 minutes | Aug 26, 2020
Episode 22: The Uncharted World of Video Gaming in Higher Ed Marketing
Can video gaming and the popularity of live-streaming games be used in higher ed marketing? Andrew Cassel talks us through leveling up our marketing skills.
50 minutes | Aug 17, 2020
Episode 21: Digital Engagement Lessons from Quick Service Restaurants
This episode features Bentley McBentleson, Digital Marketing Director for Long John Silver's. The discussion takes a deep-dive into social media practices, finding your brand voice, and how engaging content can build affinity with brand audiences. What can higher ed learn from fast food marketing? A ton, it turns out.
44 minutes | Aug 10, 2020
Episode 20: How To Set Goals Beyond the Mission Statement
Special guest, Amanda Goetz, Vice President of Marketing for The Knot Worldwide, joins Jon-Stephen Stansel and Joel Goodman to discuss how important values-based goal setting is to any organization's health. How does the wedding industry apply to higher ed? Listen to find out.
45 minutes | Aug 3, 2020
Episode 19: Communicate Constantly: Lessons from HBCU Comms
Joel Goodman and Jon-Stephen Stansel are joined by Eddie Francis, Director of Communications and Marketing at Dillard University. Eddie discusses his work in HBCU Comms, building communities, and provides advice to predominantly white institutions on caring for their Black communities.
43 minutes | Jul 23, 2020
Episode 18: Product Strategy in Higher Ed
Mike Petroff from Harvard Business Publishing joins Joel and J.S. to discuss bringing Product Management techniques into colleges and universities. Product Mentality for Higher Education Transcript Note, some links below may provide Thought Feeder with affiliate compensation. Any funds generated go to the upkeep of our website and podcast. Joel Goodman:Welcome to the Thought Feeder… Continue reading Episode 18: Product Strategy in Higher Ed
47 minutes | Jul 16, 2020
Episode 17: Do Less, Better
Michael Fienen, host of the Drunken UX Podcast and CTO of nuCloud joins Joel and J.S. to talk about how a better focus on the most valuable pieces of marketing could produce radical change in higher education.
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