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In this episode, Joseph & JoAnn tell about becoming Tiffany and Company’s number one client by units. They explore the cost/return of giving and how to create a signature gift that truly says thank you. Get an insight into the world of Those Callaways, Arizona’s leading independent agent with more than 7,000 homes sold, one client at a time.

After 10 years in the Real Estate business, Those Callaways had sold more homes than any other agent in Arizona. They did this one client at a time yet no lead generation coach, no cold-call trainer, none of the so-called sales experts seemed to care about the client. So, Joseph and JoAnn decided to write a book, “Clients First”. Listen to this exciting episode about writing, rewriting, getting a publisher in a most amused way, and then landing on the New York Times Best Seller list. Get an inside look at the process and the trials of speaking more than 200 times coast to coast, including that one time only three people showed up. Get an insight into the world of Those Callaways, Arizona’s leading independent agent with more than 7,000 homes sold, one client at a time.

At Those Callaways, Christmas really is a big deal. Over a period of 23 years, Joseph and JoAnn have remembered every client, every prospect, every agent and just about everyone else they know with a personalized ornament at Christmas time. That’s right, more than 150,000 names handwritten and matched to more than 150,000 mailing labels with no errors. Well, there was that one call. Hear all about the process that transforms Those Callaways each holiday season. You’ll laugh, you’ll learn, and most of all you’ll get an insight into the Clients First world of Those Callaways, Arizona’s leading independent agents with more than 7,000 homes sold, one client at a time.

Just right or highly inappropriate, you be the judge. Joseph & JoAnn reveal their decision-making process in a long-term working relationship. Is a 150-year-old charitable institution ready for edgy? Listen to the podcast and let us know what you think.

JoAnn and Joseph talk about Real Estate Wednesdays.   JoAnn said, “We can do Wednesdays,” and before they served dessert, she added, “in fact, every agent in Maricopa County can ring the bells at Christmas time.” Later, she asked Joseph why he let her do that. He responded, “There was no stopping you,” and Real Estate Wednesdays was born. Since 2013, this extraordinary real estate program has raised more than a million dollars for the Salvation Army. Come along for the ride as Those Callaways share their give back journey.