Listen Now

Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News INSTAGRAM • IGTV is here! How do marketers use it? • Hashtag Study: Should we put them in the caption or comments? TWITTER • Spy on your competitors’ ads FACEBOOK • Seven creepy Facebook patents that may affect your campaigns • Using a Grey Account? Kiss your API-based publishing goodbye • Templated posts are here (and they’re horrible) • Business Manager no longer user-splits • Facebook reeeeeeeally wants you to cross-post to Instagram • Simpler multi-photo format GOOGLE/YOUTUBE • Meet Google Ads (formerly Google AdWords) • Smart campaigns rolling out • Some nice YouTube upgrades for marketers

The $1000 Experiment: Do Campaign Objectives Work? Internet will consume more views than TV now New video stickers on Instagram Facebook to launch organic A/B testing What to expect at Instagram’s big June 20 event Facebook’s new “shopping experience” ratings More custom audience hoops to jump through Exclusive: New Facebook Live moderation tools Facebook Auto-Tag Suggestions Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News

Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News Here's what's on the agenda: INSTAGRAM Algorithm explained… by Instagram (finally!) Does posting more often hurt you? Not using Stories ads? You’re not alone. @mention sharing is here Easy cross-share from IG to FB FACEBOOK No surprise: Facebook sending less traffic to web sites Here comes Facebook TV Boosting coming to Marketplace Meet Facebook’s next Copy-and-Kill Target Instant Article builder is out Facebook wants your nudes (no, really) FB ads getting too pricey for some brands No more boosting shared posts Nice addition to Groups management PINTEREST Full-screen video ads launched

Here's what's on today's agenda: Facebook: — How the News Feed really works — Facebook working on an Influencer Marketing platform (!) — New rating system for businesses coming — FB Groups goes after learning content platforms — Direct home-services booking — Crackdown on “pod engagement” groups underway Snapchat: — The “Stories” race: Finally, some numbers emerge — How much longer will Snapchat exist? Tool of the Week: RescueTime productivity tracker Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News

Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News Here's what's on today's agenda: FACEBOOK • How to create posts that do not allow comments • Creating “secret” videos • Three big Ad Manager changes coming • How to avoid Facebook ad denials • Stickers can now be used on desktop brand posts • “Inactive Employees” in Business Manager INSTAGRAM • How to avoid being shadowbanned • New: People can share your brand’s post as a Story TWITTER • Considering negative signals in algo (for the first time) • Those horrible API changes delayed until August SNAPCHAT • Unskippable ads roll out for the first time • Ad prices dropping like a rock TOOL OF THE WEEK • Epicbeat content discovery app

Here's what we're covering on today's This Week in Digital Marketing: Facebook — What day/time is strongest for engagement? — Facebook quietly drops PPE (pay-per-engagement) — New video insights now available — Significant upgrades to Facebook Live — The “Redditization” of Facebook continues — Ad approval problems ahead for healthcare brands? Instagram — Music clips coming to Stories? — The new “Slider” sticker has amazing marketing potential — Upgrades to handling IG messages (only on mobile) The Snapchat Deathwatch Continues Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News

Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News On this episdoe: Twitter: Change your password. NOW. Facebook • New Analytics App! • New tools for Group admins • View ads placed by your competitors • “Call Business” added to Lead ads • Brands can now create Messenger AR experiences Instagram • Direct payment right in the Instagram App • App-sharing to Stories • Brands can now create special filters • New Explore feed coming • Roundup of features currently in testing Snapchat: • Cuts publisher payments • Not looking good against WhatsApp’s “Status” posts RevealBot: Adds better Boost Post options

Our lead story today: Instagram Stories algorithm revealed! I'll walk you through the secrets to getting more views on your Stories. Also: — Facebook sees no drop in usage after scandal — Facebook still launches PR campaign in TV ads — Yahoo! sells Flickr — FB refresh link-metadata now easier — New Gmail is out — Facebook polling marketers about boosted posts — Tod’s Pick of the Week: Woobox (for contests) Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News

Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News Top Story: Search kicks social out of top-referral source Facebook — Facebook considering adding “downvoting” — Is Reddit the new golden child? — Facebook Lives (for not-live shows) — Page-tagging disabled for third-party tools — Is FB sharing your private messages?! — AR drawing tool added to Stories Google: New in-stream mobile video ads Snapchat: CTAs added to SC custom lenses Pinterest: Cover images introduced

Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News On this week's episode of This Week in Digital Marketing: The Cambridge Analytica fallout continues — how it affects marketers • Agencies: No more keeping/sharing custom audiences • Kiss those grey accounts goodbye • FB to reveal ad performance (publicly!) on political ads • Reverse phone-lookup gone • Instagram analytics on non-owned accounts drastically cut And the other channels are changing too • Third-party Twitter apps to get nerfed on June 19 • YouTube shuts down download sites/apps More Facebook Marketing News • Will you be able to pay Facebook to remove ads? • Stories — About to become the default post type?! • New Analytic dashboard • Undo Send coming to Messenger • Lousy video ad optimization rolls out • Rights Manager launches to a (very) small group Snapchat: Video Chat, and a little fun at FB’s expense

Hi, you beautiful podcast bastards. 😊 I'm out of town again, and this particular hotel has terrible wifi, so there won't be a This Week in Digital Marketing, since it's done live. Back next week!

On this week's episode: The Cambridge Analytica fallout — and how it affects your brands and ads: — What exactly happened? — Big Ad Manager changes coming — Kiss “partner categories” goodbye — All Messenger bots paused — Reach estimates going away (!!) — Firefox strikes with “Facebook Container” More Facebook — Yes, your Page’s engagement is down. No, it’s not you. — Major bug preventing Pages app working — Strange Facebook bot replying with generic messages — “Likely to purchase” ad option coming Other Channels — Snapchat adds a Connected Apps section — ...and fires even more people — Twitter launches new “Timestamps” feature for video ads and posts Site of the Week: — Lynda.com business training (and how to get it for free! — for real, no affiliate codes or anything like that) Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News

Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News. REVIEW: Mevo Livestreaming Camera Instagram • Algorithm backs off a little — good news for marketers • Shopping tags rolling out and Stories to get feed-post resharing • Hashtags and live @mentions in bio • QR codes coming? Facebook • Awesome upgrade: Custom Audiences now in Boost workflow • Marketers’ app data will be deleted after three months (!) • Meet Facebook’s next ‘copy-and-kill’ target YouTube • Offering nearly-free video ad production for businesses Other Channels • Super-smart location-based targeting coming to Snapchat • Add-ons coming to LinkedIn videos • Interesting podcast data re: purchasing behaviour

Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News. Here's the lineup for this week's show: Important new Pew data on Social Media usage Facebook • Time-spent is dropping like a rock (!) • More music now legally available to use — organically • How to get your Facebook show added to “Watch” • What’s with this Animated Text? • Don’t fall for this potentially dangerous scam Instagram • Moving back to Chronological timeline?! • Clever Macy’s influencer campaign • Testing “Focus” photography Twitter • Teasing at more subscription-based ad products • Verification badge coming to everyone Snapchat • Here we go again. Another celebrity pissed off at Snapchat • Will Apple buy Snapchat? Hootsuite to embark on a buying spree App of the Week: Parcel (track all your inbound shipments easily) Tool of the Week: Photolemur (instantly improve images you have)

Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News A Deep-Dive into the New Facebook Algorithm: What Works Now and How Your Strategy Needs to Change ALSO... Facebook removes LGBTQ targeting from ads Ability to advertise posts in Facebook Groups coming! You’ll be able to mass-send promotions via Messenger Snapchat adds user-tagging… ...and lays off 100 engineers “Stories” are taking off. Here’s how to make yours better. Video calling coming to Instagram? Facebook testing Voice Posts Twitter goes after fake accounts App of the Week: TrueCaller Tool of the Week: Raindrop.io

Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News. FACEBOOK: Dropping some key ad metrics (!) — Messenger opens up to web-chat integration — FB’s dual-feed test is over. Thank god. — Meet the first casualty of the new News Feed — Big integration of job applications now live SNAPCHAT: Their new UI isn’t hurting downloads… — ...while they go after startups and TV show producers THE NEW KID: What the hell is Vero and should I care? PODCASTS: Ford’s clever new podcast integration TWITTER: Bookmarks launch on mobile REDDIT: dramatically improves its ads offerings INSTAGRAM: Going too far in their fight against bots? PINTEREST: Going public (probably) YOUTUBE: Fighting back against Facebook Live

Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News Here's what's on this week: — The Snapchat exodus has begun — Meanwhile, Google is now doing “Stories” as well — Facebook’s new algo is rolling out slower than you think — Facebook now automatically detecting web actions — New study reveals best Facebook post types — Twitter abandoning its Mac app... — ...and clamping down on multiple-account actions — LinkedIn improves its search — App of the Week: Noun Project — Tool of the Week: Lumen5

Facebook Are brands using FB Live yet? What we’ve learned doing our Lives for clients Recommendations for mics and stabilizers 6-second ads over-performing Are reviews being dropped? Instagram Kiss your hashtag contests goodbye Notifications for screenshotting stories coming Twitter “Embed lawsuit” could have chilling effects Local breaking news live coverage Snapchat SnapMap lands on desktop Live is here! (Not for you.) Analytics are here! (Not for you.) Podcasts Talent land-grab underway Ad-Backed hosting now a thing Tod’s Picks Site of the Week: Jog.AI Podcast of the Week: 20,000 hz App of the Week: Apollo

Facebook Organic reach may drop 20% on Monday (!) Goodbye News Feed? Downvote button being tested Cash for “moderation causes” Publishers starting to bail out on Facebook Instagram Catalog Ads available Share any post as a Story Cinemagraph being tested How to fix the “Click Link in Bio” problem Twitter What their first-ever profitable quarter (!) means for marketers Snapchat Is that redesign actually working? Captionable AR Masks Podcasts Talent land-grab underway Ad-Backed hosting now a thing Tod’s Picks Marketing Tool of the Week Podcast of the Week: Marketing Jam App of the Week: Flic Site of the Week: Jog.AI

Don't forget to visit http://thisweek.news if you want to watch the video version. On this week's This Week in Digital Marketing, we cover the HUGE change to Instagram publishing, a great tool to measure your Facebook Pages organic reach, some real data on podcast reach, and much more! TOPICS: Instagram • Scheduled Posts! (but there’s a catch) Facebook • Cost of Ads Sky-rocking • Do third-party tools hurt your reach? • Watch List: Facebook moving into AR. Fast. • Facebook ads you can’t run Twitter • Twitter now sending more traffic to web sites • Moments can now be sponsored (Who cares? Not me.) • The Quiet Return of Vine • Twitter’s new Promote Mode: Is it worth it? (Spoiler: Nope.) Google • New Real-Time Ad Triggers Other News • Snapchat Deathwatch: Tries e-commerce • Podcast are killing it • Tinder lost a big lawsuit Tod’s Picks • Podcast of the Week • App of the Week • Blog Post of the Week • Tool of the Week