43 minutes | Jul 24th 2014

005 Running successful crowdfunding campaigns with Roy Morejon

It may look easy to launch a crowdfunding campaign, raise hundreds of thousands of dollars, and hit your targets...but it ain't. The secret behind many of Kickstarter and Indiegogo's largest and most successful crowdfunding campaigns is that they have professional help behind them. They hire guys like Command Partners' Roy Morejon to run integrated Internet marketing campaigns, outreach with guerilla PR, and produce awesome crowdfunding videos. David and Zack bring Roy on to TWiC to discuss what's tips and techniques are working for project backers. In our news roundup, we talk about the growing internatlization of crowdfunding and the Kickstarter Film Festival 2014 in Brooklyn and the rising importance of platform branding in crowdfunding. Lastly, co-host Zack Attack Miller digs deep into his experience producing over 20 crowdfunding videos and takes us through the 5 steps to make a captivating and successful crowdfunding video.
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