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Thinking Big Podcast
46 minutes | a month ago
What are the best digital marketing strategies? With Bob Gentle
Bob Gentle What are the best digital marketing strategies? https://amplifyme.agency/ Welcome to the Thinking Big Podcast. Today we get to talk with the best digital marketing person I know of, Bob Gentle. If you own, want to own your own business, or you have a side hustle going on, you will want to listen to this episode. Bob helps entrepreneurs around the world discover, set, and achieve their goals online… Bob also hosts The Digital Marketing Entrepreneur podcast with some of the best small and solo marketers, consultants, and creators across the globe. My biggest takeaways from this episode are the following marketing strategies, what they are, and when to use them: Short-term strategies Medium-term strategies Long-term strategies So today we are thinking big about your digital marketing. Get my Traffic & Conversion Prompts FREE - Grab my bucket list of prompts I use to drive traffic and boost conversion rates with clients every day. https://amplifyme.agency/ Connect with Bob Gentle at the following social media link: Website https://amplifyme.agency/ Email email@example.com The Digital Marketing Entrepreneur Show Bob Gentle: AmplifyMe https://amplifyme.agency/podcast/ Leaders are Readers, here are some free books for you to get. Free copy of Think and Grow Rich http://bit.ly/free-think-and-grow-rich-ebook The 14-day Think and Grow Rich Challenge https://bit.ly/tagrchallenge Free Audibles book http://bit.ly/thinkingbigaudible Connect with Sean Osborn at Thinking Big Coaching http://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/ Until next week, remember to always think big Thanks for listening! It means a lot to me and to the guests. If you enjoyed listening then please do take a second to rate the show on iTunes. Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favorite player using the links below. Episode Transcription SUMMARY KEYWORDS people, podcast, business, mastermind, medium term, marketing, digital marketing, absolutely, long term investments, smaller businesses, big, content, solopreneurs, thinking, understand, build, product 00:54 I truly want to welcome Bob Gentle to the podcast today, I have wanted to have you on here. For my own reasons, I get to spend, you know, 30 minutes to an hour with you picking your brain on what you do. Because it is so important, especially to you like to my listeners that people who are solopreneurs. They're early in their, their businesses, they're getting started, they're wearing many hats, trying to do everything. Most people don't either do it correctly, or they don't do it at all. And that's digital marketing. And that's how you, you know, sell your stuff. That's how you get business. That's I mean, I could have the best product in the world. But if I can't do what you do, or if I can't hire what you do, I'm not gonna sell a damn thing. It's it's not gonna go anywhere, because I just don't know how to do that. And so, everybody again, welcome, Bob, tell us a little bit about about yourself. Hi, Sean, thank you so much for having me. And, yeah, I am really excited to be on other people's podcasts, because it's not something I do very often. So in simple terms, my business is about Unlocking Potential. 02:32 That's really how I would sum it up, that digital marketing is about making something really magical happen, it's about allowing a value exchange to happen. So I have something that's a value to somebody out there that really needs it. How do I communicate that value strongly enough that that one person who needs it the most will go, that's the guy I need. And everything around that is digital marketing. So that's essentially what I do. I do it for tiny little businesses through a membership site. So really, through sort of mentoring and guiding and Wayfinding. And then I do it within a coaching group environment where I'm working with sort of 1520 business owners at the same time. And then I do it on a one to one basis for some, some more established companies. And then I do it as part of a product, a corporate consulting layer. 03:31 within all of that, there's all the strategy and tactics and technology that you would expect to find. But it's for me, it's more about the philosophy that underlies it. It's, it's, it's digital marketing, but it's not a lot of the time about the tech and the tactics, it ends up a lot of the time, especially for the smaller businesses being personal development. Because if you don't understand your value, how can you possibly hope to communicate that? Yeah, so there's so much just to unpack there. And and I think one of the problems that I had early on especially was I Thought Marketing was going to be something like, like Apple and Microsoft do it's like, and is me as an individual I, I can't brand myself, like apple, like Microsoft, like McDonald's, like these big names. And trying, I tried for a while to brand kind of brand and I just could not break through I could not you know, I spent so much money on your marketing and it's like, there has to be a different way to market. Someone like me that's coaching. That's more personal with people. It's not necessarily a big company and and 04:46 just in my mind, it was all about a brand and how how different is it from liking your work with you know, tiny businesses and in larger companies. 04:57 What is the philosophy difference? I mean, how did the 05:00 To look different to, to the public to, to the marketing to, and what are some of the differences between being a big company and being able to brand and being a small company and not really having the money to really produce it, what I call a brand. 05:17 I think if we look back at the roots of what is a brand, or what is a corporate identity, 05:25 we go back to the old tribal days where you had the tribe, you had the chief, the chief was the figurehead. 05:34 And that was a personal brand. Alongside that there was the tribe identity, whatever it was some some weird constellation of feathers with a certain kind of 05:45 pigment, perhaps. But at the end of the day, there was a standard behind which everybody rallied, and that would be the logo, possibly up on a flag. 05:55 And, really, that's what a brand is, it's the mythology and the stories that live within a community. 06:02 And that they express through there, and haven't thought this through in advance, I'm just sort of winging it here. But through their ceremonies, and through what they put out into the world, the stories they tell, and the stories people tell about them, their legend. 06:20 So essentially, that's our brand. And if you are Apple, you can afford to invest billions of dollars making that happen. But if you are, Shawn Arbor, Bob, you can afford, you don't have pockets deep enough to tell the tab those stories travel for you. 06:39 But what we do have are 06:43 what worked back in the old days, which is a face. And there's something really interesting. And usually I use this analogy, when I'm talking about the importance of video marketing, for example, or the power of a selfie, it's the human face, that if you can imagine driving down the highway, your brain is taking billions impressions every hour. But if there's somebody standing at the side of the road, and they're kind of leaning over, and they're looking directly in your car window, you're going to notice it and you're going to remember all day. 07:21 And this is what we have that Apple in the form of Steve Jobs kind of leveraged. Steve Jobs was a front man. Elon Musk is a front man, Richard Branson is a front man in front man matters for a reason, we can do exactly the same. And it's because the brain is hardwired to notice faces, pay attention to faces, build empathy with faces, and face is something that we can bring into our unconscious very easily. We build relationships with people, not organizations. So for me, I guess what we can do, as very small organizations is leverage that sort of biological imperative to understand that a face matters, we're hardwired to remember them. 08:13 And we can make that work for us by showing up in people's lives as people and not as organizations. Does that make sense? Yeah, it really does. And it's, you know, and when you said that, it made me think back when, when I see like, for instance, the Apple logo that does invoke a feeling. I mean, it really does, even though it's not a person, and you know, what you're saying is for someone like me, I can invoke the same type of feelings, but it's going to be on a much more personal level, not necessarily a logo, you know, logo level, but it absolutely does. When I look at, you know, for instance, if I look at a Microsoft logo, I don't get the same feelings as looking at an apple logo. It does invoke different things, even at a subconscious level. You're absolutely right. But the amount of friction required for that to become embedded in your unconscious is huge. And that's why it costs so much money. 09:13 Because in order for them to become embedded in the collective unconscious of a country, that just costs a ton of money. And also, importantly, because they're a mass market product, they have to have a large, large, a large number of people that they've influenced you or I don't need that. We just need to influence a small number of people in equally powerful ways, but as much more intimate. So we don't we don't need all that we can still achieve the same results, but the people who matter. And I think 09:48 I mean, I work with personal brands, and I work with corporations, but I will always 09:55 In fact, I won't even work with an organization anymore. If they're not willing to have somebody 10:00 Step up and inject themselves into the story. 10:03 If they just want to have marketing done to them, I walk away, because I know, they're not going to be able to achieve the results they want, within a reasonable time. 10:13 My business is called amplify for a reason, it's because whatever you do, I'm going to make it bigger. And 10:20 if I can't get a person to participate in that, I know I'm not going to be able to achieve the results I want. So that's, that's my philosophy there. And you think there is a 10:32 shift in how marketing especially the last, in the last five years, you know, the internet's really kicked off? You've got Facebook, you've got Instagram, do you think marketing fundamentally has changed? Because I know for me, for instance, all of my right now at least, all of my marketing is really, I call boots on the ground, it's, you know, making connections with people. It's that you know, what you're talking about that personal side? Do you think even on a even on large businesses, I would have to imagine that 11:06 there is a personal side, you know, you have the frontman you, to me You have to have that nowadays, especially for us smaller businesses, you have to have that personal side, I think that's, I'm not sure how it was prior to, you know, I remember my first company back in, you know, 2000, you know, all of my marketing was done, like online was, I mean, on TV, commercials, it was print, it was in magazines. And the fundamental change, I couldn't even imagine doing that now with with my company now, I couldn't even imagine it. 11:40 But it would still work. I think there's just so many other opportunities. Now, that is not necessarily the best route to market for everybody. 11:50 When I interview my podcast guest, one of the questions I regularly ask is, okay, your your business has maybe your Facebook ads business. So I'm talking to you about what you do, how you do it for your clients. But let's move away from that. And you tell me, how does opportunity come to you. And there are really only five routes, it either comes through the result of paid activity, and you described some of that. So you can do TV ads, you can do Facebook ads, you can do Google ads, there's lots of ways you can pay for attention. Or it can come to you as the fruits of content marketing. So you're super busy on social media, you're posting on YouTube, you've got a podcast, people encounter you, they discover you, and a proportion of those people are nurtured back to the point where they decide they want to do business with you. And that's inbound marketing. 12:44 And then there's outbound sales activity. So I make phone calls I prospect that's active outbound sales activity. And then there's referral marketing, which is what you're discussing, it's, I build a reputation, I build a network. And that network is out there. as ambassadors for me, an opportunity trickles back through that network. And I think if you're really smart, you understand, okay, there are those four routes. And I have strategies and tactics to address each one. That's a lot of work. So 13:19 I personally, I don't have an outbound sales process at all in my own business. But I have clients for whom that's really important, and other clients, it's all referral. So how can we make that work better? 13:32 So I would never really disregard one of those routes over any other it's just how do we make constellation work best for you? 13:40 And for like for a smaller company? Is there a best route? Do you think you think there's a best way? Or what's the first way that you would go after marketing? If you were a small company? And what's the first way you would go, but I think the mistake a lot of people make is they put all the emphasis on marketing, and they forget about sales. And there's a problem there that you can't send anyone a bill for being famous. You just can't You have no right to send somebody a bill, just because you're super amazing, famous. And a lot of people's approach to marketing is I just want audience audience audience, but they forget about the product, and they forget about an actual method of selling it the offer. So the place I would start is really understanding your product. And for a lot of people, their product is themselves. So you need to spend a bit of time thinking about what is it that people really love about me? What is it when people hire me? 14:46 What's the pain that they want the pain killer to come and fix? And what's my X Factor really look at? 14:53 What is the spirit of what it is I'm doing? 14:57 And then you need to look at who's it for 15:00 very specifically, and because if you can't draw a line between your value and the person that needs it, and really understand what both of those two parts are, you're gonna have a problem. So I would start there first. Yeah, I think that was one of my big problems that I had to do. Do I call it my ideal, you know, a client avatar. 15:20 People call the things but until I got really good clarity on who exactly, my ideal client was, I spun my wheels for a long time just producing stuff and not not really getting any results at all. Yeah, until until I got that ideal client, you know, what's the problem that I'm trying to? I'm trying to solve for somebody? And who is that person? And how, you know, so here, it goes back to, I've got my ideal client, I know who it is. Now, how do I get in front of that person? How do I market to exactly the person that I need to get in front of, for my product. And I think that's, that's where the problem that I had for a long time. I think the avatar, really understanding who your customer is, is really important. But I find that the mistake is that's where a lot of people go first. Because what I want to always pull people back to isn't, 16:18 is your value, nevermind the customer, we can understand who that customer is, once we understand what it is you want. What's your, what's your mission? 16:28 What's your magic, because once you've got that, that then becomes the beacon. That's the light that shines through the lens of the customer avatar, so that when you're creating content, when you're creating ads, it really becomes a powerful beacon, attracting that avatar strongly. And you're not scratching your head thinking about what can I do to persuade people? But you're thinking, what can I do to express truth in order that the right person sees that understands it? And comes to me for the reasons I really want, rather than just trick them into it? That makes sense. Yeah, perfect sense. And, and also, it's like, 17:07 to me, there is a, on a science of doing this, because you can you can do marketing, completely wrong. And I know from experience, completely wrong, spend all kinds of money and get absolutely nothing out of it. I mean, there is an actual, I don't wanna say science to it, but there is a true method that actually works. And 17:29 this is, so this is one of the areas that I know as solopreneurs, or as small businesses, we always have to kind of wear many hats. But to me for the dollar, this is one of those areas that I just can't, I'm not the most effective person to do any of my marketing. I don't know the tricks. I don't know what, because there's a lot of 17:52 mine thing, there's, there's a lot of ways to get, and I'm not by tricking someone not absolutely not. But there's a better method than what I've been using to present, how I can help somebody. And getting someone that knows what they're doing is much more effective than I spent so much money in the past. Because I didn't know, I didn't know what to do. So I was just, you know, willy nilly. But part of my philosophy is I really want my customers, my clients to take ownership of the process and really understand it. So the way I'm usually engaging with people is hybrid, coaching and technical support. 18:37 And I think that's really what needs to happen, because there's as much personal development needs to happen as technical development, and things like that. But I think to bring it back to your point about spinning the wheels, and it often doesn't work is because a lot of people think digital marketing, and they don't think sales. And a good way of looking at it is if you can imagine, marketing is all about sowing, sowing the seeds, it's about cultivating the harvest. It's about nurturing. 19:10 But sales is about the harvest sales is about reaping the crops. And the mistake a lot of people make is they saw an amazing crop, they nurture that crop, but then it withers in the field because nobody went out to harvest. That's me. 19:26 Man, I had some great crops going and I just did 19:29 this. 19:31 This is huge. And this is normal. And for me, it's something that I really zeroed in on in the last few months because I've been thinking digital marketing is great. But all I'm doing is teaching people to spin the wheels faster. 19:49 And I look at all the people you probably look on your listeners look at and they talk about seven figure launches and 19:58 you're sitting there thinking 20:00 But what am I doing wrong. 20:02 And it's a very simple equation that we all forget about. And it's that success online and in any business is a very simple formula is traffic or audience. Plus conversion equals money. Plus retention equals growth. 20:21 It's really simple. 20:23 But people don't follow the rules. They, they focus on traffic, or they focus on conversion, or they focus on growth. If you actually focus on that whole simple equation, you will have an amazing business, you need to keep everything moving in parallel. So a great example is 20:43 if you'd met me three years ago, I run an agency. And everything I did was entirely bespoke. 20:50 So if you can imagine, I do all the things, we see the online influencers doing I, I run a podcast, I build an audience, I have a Facebook group. But I've got nothing on the shelf, somebody can come along and point out and go, you know what, Bob, I want that one? Oh, no, sorry, we have to have a big consultative process here big discovery. On I've only got 50 bucks to send spell spend off. 21:13 The big mistake there is the conversion points aren't available for people, there's nothing been productized to the extent where I can convert. 21:22 So this is why rolling right back to the product. And thinking What does my product range look like? And is my product range aligned with the audience that I've building in the needs that they have? Because a lot of the time it isn't? 21:37 Again, if you never make an offer, you're not going to sell anything? 21:43 So not? Yeah, and I think that's, I see that time and time again, where people have they have good products, they have things, but a lot of people they're afraid to ask for a sale. I mean, when I'm working with people that you know, on the coaching side, you know, obviously not in marketing, but just on coaching for you know, for their their companies or their businesses. A lot of people have, they still have a hang up of asking for a sale. And if you're not, it's always No, if you never ask, it's always a no. 22:16 Again, I think this comes back to the whole mindset thing. Again, this isn't about technology, this isn't about strategy, this is about confidence, betting on yourself, if you don't believe in your, in your own values sufficiently, that you're willing to bet on yourself and say, You know what, I have value, and I think you'd benefit from it. 22:37 For me, that's about mission, that's not marketing, that's not business that's I exist to deliver value in this way. 22:45 And I, if you, if you can benefit from it, then I would love you to have it. 22:51 And if you can pay for it amazing. Here's a product, if you don't consume my content, that's all free. That's my mission to write. And you mentioned, you know, the the confidence and to me, I can, when I go to meet someone, or I'm working with someone, or I see someone online, you can tell by just the vibration of how they act, how they talk, how they set up on their vibration, and how much they believe in what they and what they do. And you can without any words ever being spoken. It's like if, you know, here in the US, we've got, you know, obviously football, you can watch someone go out on the field, a kicker go out on the field. And before he even kicks, I can say he's gonna miss it, or going for a free throw in basketball, he's gonna miss it, you can just tell by their out of their body language, that the vibration that they're in that they're, they're not going to make it. And if 23:49 that does tie back to to branding, if you are not 100% sure that your product is going to solve a problem. I think you will have that same. You know, people can see it, people can feel it. 24:04 I agree. And I think 24:09 it's an odd segue for me to make, I think, but a lot of the time. 24:15 It's how that player was nurtured, that really makes the difference. And 24:23 how that person has had their confidence reinforced over time. A lot of the time, it's not ability. 24:30 It really is that that person's had their confidence built over time. 24:35 It's personal development. Yeah. And that comes through spending time with other people on the same journey, a great team. And that, for me has been something that I'd underestimated a lot for the last 24:50 decade that I've taught business owners are sort of independent, they are self assured. You can find information 25:00 Books, you just need the information. 25:02 But it's when I started spending time with other people on the same journey with me. Or as me rather, spending time with other business owners. It's there's a strange magic happens. And the best way I can describe it is, you know, when you're playing a computer game, you don't get to do particular things until you've spent time engaging with particular characters, right? It's a bit like that, that you don't understand the importance of the relative relevance of the context of certain things that you see people doing online 25:35 until somebody helps you put that piece in place. 25:39 And that's really where masterminds are ridiculously important. 25:45 I would not have achieved what I've achieved over the last year without spending time very deliberately in masterminds with 25:54 some amazing people and some equally sort of, 25:58 from a business context, average people, but they brought something magical to my business. 26:07 And I know I think that probably aligns with your mission very well. Oh, absolutely. Yeah, it's to me, and I'm glad that you've, you've got into a mastermind, but to me, masterminds and everything. Here's the thing, everyone's calling workshops, a mastermind or everyone's calling everything a you know, a mastermind now nowadays, but if you go back to, you know, back in time, forever, people have been doing masterminds and you know, Polian Hill mentioned it and thinking Grow Rich, but the mastermind where you get, you know, two or more minds together, and you get access to what I call the mind that no two individuals or no three individuals, or however many people are in your mastermind, can come up individually, it does create that access to the mastermind to the mind. And I'm telling you like you. 26:58 I think every good idea that I've had in the past has come from some form of a mastermind. It's never been by myself at all, ever. Whether it's through friends, that we're just sitting around chit chat and come up with ideas whether it's in a true mastermind that I'm you know, I'm in masterminds as well. 27:18 Nothing, every good idea I've ever had has come in the form of a mastermind. Absolutely. And I think a good analogy that I would give because I was thinking about this earlier today is you see people doing some amazing things in their business. 27:35 And you think it's because they think differently? How do you get to the point where you can think like that? I don't know, does that resonate with you at all? Absolutely. And you have to believe your belief system, your belief. Now, that's what drives a lot of our a lot of our thoughts. But how do you change that, and this is what I've really unpacked in the last couple of weeks. 27:57 And what we're talking about there as you're sort of underlying operating system, these are the parameters upon which we operate. 28:06 And you think, well, if you're gonna run 21st century software, you can't do that on a 1975 operating system, you're gonna need to upgrade the operating system to run the newest ideas. And that's what a mastermind allows you to do it upgrade path is triggered. And your ideas and your mindset and your worldview begin to change, and you can start running these new ideas. 28:30 Yeah, and it's, you know, it's, you know, part of the way it does it is, you know, I hate when people say, you know, fake it until you make it, because you really don't, there's no such thing as faking it till you make it. But there's things as act as if you already, you know, earn it. act as if you already are there to act as if you already have what you're wanting act as if you already have the company act as if you know, that will start changing on a subconscious level kind of your belief system, even though you don't really see it, it actually actually does. And that's, to me, that's even what a mastermind does is it I believe in. So the people that I'm in masterminds with I believe in them way more than they believe in themselves. And vice versa. They believe in me way more than I believe in myself. It's you know, it's 29:16 and that brings it back to the football player, because when other people believe in you, suddenly things are possible, which weren't before. 29:24 But I think I want to bring it back, if I may, to your question of what one of the mistakes a lot of people make with her with digital marketing because I've never actually answered that question. It's just talking about lots of other things. And one thing that I find regularly really, really helps people is if you can imagine for for you and for many other people, digital marketing is a lot like a chaotic world of possible things that they could do. And you see some people telling you Facebook ads are the way to go. Other people will tell you podcast other people will say no, no, it's all about video. Anything 30:00 How am I supposed to make a decision here? And I think that's an experience a lot of people have is 30:07 analysis paralysis, they just don't know what to do. And so something that I regularly walk clients through is, okay, well, let's look at an investment portfolio. I know it's a bit weird, bear with me. 30:21 So if you sit down with an invest an investment advisor, they'll tell you, okay, you're going to need short term investments. They're a bit risky, but they can really pay off. And you can add medium term investments, you start today, you'll probably see a benefit in about six months, but the interest rates not amazing. And then you're going to need long term investments. And that's where the old song goes about compound interest. It takes a long time, but when it kicks in, it's amazing. 30:48 So our content marketing is a bit like that, we need a short term strategy. And we should be investing in a few short term, but we don't put all our eggs in one basket there. And really there we're talking about paid traffic, as Facebook ads, Google ads. And if you your budget is modest, you you need to be modest there. 31:12 And then there's traditional content marketing, this is where most people play in the medium term investment. So social media, social networking, 31:22 posting on social media, it's busy work for a lot of people, if all you do is that it feels like busy work. Because it's hamster wheel, it never ends. But it works. 31:34 You can get lucky quite quickly. But if you persist with being busy in the medium term investment, 31:41 you should see a payoff in three to six months, people will start to pay attention. 31:46 But then the long term investments that's podcast, blogging, and YouTube, very specifically, because if you do make that investment into one of those three platforms, over a period of time, you're going to start to see some significant benefit creep in. And what do you find, as an agency, as I tell people, I want you to go through the pain of looking at podcast blog, or YouTube, I get fired, and another guy comes in who just talks about ads. 32:14 So as a coach, I'm really focused on I want you to be thinking about a long term investment here. The order that you should think about them would be blog, podcast, and YouTube. 32:27 Because the blog, to be honest, is great for search engine marketing, it will create a big footprint over time. It's not necessarily unless you're amazing, they're going to help you build your personal brand, which is why I'd rather people thought about podcast, and YouTube. 32:46 Now, yeah, I think podcasts is, you know, that's one of the obviously one of the platforms that I've chose to go over. And so for me, and and hopefully for a lot of people, I don't necessarily do podcast for a sale of anything, I don't monetize my podcast. I don't I do it because, one, I absolutely love talking with people like you and learning all these amazing things. But over time, it does you build up a, a pretty large repertoire of content, just by doing, you know, blogs and podcasts. I mean, it's again, I, I do blogs, I do I do that. But as you said, that is a long term thing, you start building up, you know, over time, you start getting a lot of content there you start getting. But yeah, it's I love how you put that into short term, medium term and long term investments. See now for me that makes that makes perfect sense on how you explain that. And people can when you, when they understand the context, they can start to make sensible decisions, they can decide okay, and under understand the value of the podcast, or the blog, or the YouTube, and how that fits into everything else. But as you've identified, within a podcast, there's a magic power, which is the relationships and the credibility that you build. But when you come back to your medium term investments, you now have something to play with, which nobody else in that space does. You've got real amazing content that will make you stand out. And that's where the magic happens in the short to medium term. 34:18 And again, with YouTube, it's much the same, you've got incredible content to come back to the medium term, right? Now, do you when you when you're working with your clients, do you normally have them tried to get as much bang for the buck for their content? So in other words, if I have a piece of content that I've podcasted on what I you know, do you do then do blogs on the same thing, and then also take some of the micro content to put out on social media for short term and kind of use that 34:46 get get as much you know, value out of that content as you can or is that overload is that? 34:53 It isn't really I think you don't want to, as we say in this country over egg the pudding 35:00 So when somebody over repurpose things you can kind of tell. 35:06 But maybe that's just me because I pay attention. 35:10 I think most people would have the opposite problem where they under repurpose, I would say repurpose as much as you reasonably can, if you are producing a podcast, or you have a YouTube channel, and you're depending on people discovering you on YouTube or your podcast, you're not making best use of your content. If you are doing that, then it makes total sense to be reposting that into Facebook, or on Twitter and Instagram. 35:38 In order that you can take your content to places where people can discover it. 35:45 And be as methodical and structured about that as you can. Because 35:51 time will kill somebody that doesn't have a system, you'll know. Like anybody listening to this, who's trying to start a business time is your most precious thing. So you need to reduce as much friction as you can with systems. 36:04 which is again, if I, if I survey my audience, and I say what's your biggest challenge, it's going to be I don't have enough information, I don't have enough time, or I don't have enough money. So time is probably the number one most of the time. So that's where systems and automation can help. But don't get distracted by systems and automation, execution trumps everything. Indeed, 36:31 execution is all there really is at the end of the day, it's all it's all about execution. Now on your I want to bring up your podcast because it's a, I'm telling you if if you run a if you're selling anything, if you're running a small business and medium business, there is so much content and so much value on your podcast, the digital marketing entrepreneur show that you have to go and listen, it's like having, I'm telling you, I can get so much value just listening to, to your shows and your different the stuff that you bring up on on your show. How long have you been doing your podcast, it's just over two years. And it feels like a lot longer. If I if I look back at when I began my podcast, I was like a frightened little chicken. 37:19 And it's become other than my wife and my family. Obviously, the best thing I've ever done. 37:27 My guests are awesome. You've been on my show that the thing that I like about my podcast is I get to be super nosy on behalf of other people. So 37:40 it's really 37:43 spending time with amazing business owners and really unpacking what makes that business work. And it really addresses a lot of the questions that you've asked is when people are successful, particularly online, what made that happen, because we only a lot of the time get to see the veneer that the world sees. But we don't understand how that came to be and how it works. And does it even work? 38:12 So really, that's what my podcast is it's speaking to some very relatable, small solopreneurs. And some big names as well. And the only thing they have in common is they have to be pretty open with me about what's going on in the back office, not just what's going on in the front. Right. Yeah, and I think, you know, just from a personal side, I think, especially going through this damn pandemic, the podcast has been an absolute phenomenal thing to connect. I was like you like when I first started podcast I did, I mainly started the podcast because I was scared crapless to do anything like that, to put myself out there like that. And it was really just a challenge. But I'm telling you is one of the best things that I've ever done. from a personal standpoint. And really, from a business standpoint, it's it's opened up so many things. And it's I'm telling you being able to, you know, talk with people like you is just an absolute phenomenal thing. And that's what was so unexpected. I didn't expect that when I started my you know, when I started that thinking big podcast, I didn't. Yeah, I absolutely echo that when I started my podcast. It's because I was too scared to do YouTube. And I wanted to build my personal brand. I wanted people to know who I was. It's completely changed now. For me, it's my Ph. D program. It's where I get to 39:37 indulge my curiosity and 39:41 And along the way, I make amazing friends. I spend it's Yeah, honestly, I don't wouldn't even know where to begin telling people how awesome a podcast is. And it's not about you. Yeah, yeah. And how do so what's the best place to because I know you do. 40:00 Coaching you have your your programs, what is what is your core program that you have for people on, on what you do on the marketing? 40:09 Well, obviously the podcast is part of that. So if people want to understand what makes amazing businesses work online, it's all there available for you on the digital marketing entrepreneur. So if you want to take that deeper and you want help with implementation, then I have a membership site, amplify me dot community. 40:31 If you want to work more intimately, then I have a coaching program, which is, again, it's a hybrid mastermind and technical support product, I guess. 40:43 That's 40:45 my bet. That is absolutely amazing. Because taking what you do, and putting it in, like kind of that format, holy cow that 40:53 I can only imagine the stuff that's actually coming out of that, that group. It's awesome. And it's such a diverse group. And it's not like super high level business owners. I have somebody who does. So I have a member in her 70s. She's a color and style consultant. She's killing it. 41:13 I have existing business coaches in there. 41:16 But what they all have in common is they're starting from zero. And they really want somebody to help them take them from zero to actually achieving something. And sometimes it can take a couple of years. And that's why it's not the most expensive product in the world. 41:33 Yeah, I think Yeah, I think that's why but one, I'd love to be a fly on the wall on that mastermind that would be 41:40 that'd be amazing to see. But speaking of like that, you know, your group. 41:45 I think some of the misconceptions that people have are, those are, to me that that's like another long term investment. That's not when I joined mastermind, I am not looking to get something immediately, it is over the six month 12 month 18 month, it's a long term for me, at least for my true masterminds but, and then you also have up there, and this is for all of my listeners go I'm gonna put the links in the in the show notes and stuff, but he's got a traffic and conversion prompts. 42:16 I'm telling you, that is how they're Tell me a little bit. Tell people a little bit about that. That is great. The way that came about, and full disclosure, if you download this document, it it's effectively it's a mind map, and it looks a little bit scruffy. I'm not gonna lie. But it came about because I did a YouTube video on exactly what I was discussing earlier, which is what is success online need to make it happen, and you need traffic, and you need conversion. Those are the two elements of success online. 42:49 And a lot of people really don't know where to go to build traffic, they don't know what to look at, to influence conversion. And so I put a big Mind Map together on the left hand side, here's a whole bunch of things that you could think about in order to drive traffic. And here's a whole bunch of things that you could think about in order to convert that traffic into value for you. 43:13 So it's just a brain dump, essentially. And it's they're really just I call it prompts because I wanted to prompt ideas and new it's not a it's not a roadmap. It's not a it's a it's a guide. It's literally a dump of ideas that will hopefully stimulate some in a conversation or some action of some kind. Well, I don't know about you, but I absolutely love mind maps. I didn't know about mind maps until I don't know, I don't know, maybe two years ago, but I have the hardest time on 43:43 putting my concepts on paper, you know, putting my ideas in any type of order I get really stuck. But doing like mind maps like that have absolutely 43:55 they do they prompt you to think to think more? Yeah, I 44:00 I begin everything in a mindmap. I just I have since I was in my early 20s. Just I can't think in any other way. Yeah. So when you when I see things like that, that absolutely resonates with me because I don't know how I did it without I wish I would have known about him 44:18 years ago because yeah, they're absolutely 44:22 that's how I like you. That's how I start everything off now is with a mind map and just start building. Building prompts off each one of those and keep going. Yeah, absolutely. I think if I didn't answer your question, my main website address is amplify me dot agency. Everything is discoverable off there. And you will find me on social media at Bob gentle, everywhere you go. And everyone listening, check out the show notes. There's gonna be a lot of stuff in the show notes that we've talked about, including all the links, so just pop over to the show notes and click on the links to go see Bob and talk with Bob. But I absolutely want to thank 45:00 You so much for for being on the podcast, Bob because 45:04 it may be selfish, but I wanted you on because, yes, I want to I want to provide value to, you know, to my listeners, but I want you to. So I want to absolutely thank you because anybody listening if you want stuff in content marketing, I'm telling you, Bob is go check out his podcast and his website because he is definitely one person that you want to listen to and you want to follow. So again, thank you so, so much for being on being on the podcast. You're so generous. No, thank you very much. I've had a great time.
55 minutes | a month ago
Revenue Spark, proven formula for landing high paying clients? With Megan Grant
Today I got to talk with Megan Grant from MeganGrant.net about her formula for attracting and retaining quality clients, we also discuss some of the tricks that blogger use? I never knew bloggers were so sly. Megan is a business owner and the founder of Revenue Spark, as well as How to Blog Like a Pro. She traded in the 9-5 for entrepreneurship, building a business generating five figures a month in revenue. And now, she teaches other professionals how to do the same. So today we are thinking big about your business. Megan will be running a live, accelerated version starting Monday, January 4. The goal is to work with students to land your next client during the month of January, with me. (There's also the self-paced course.) People can either email me here (firstname.lastname@example.org) or book a call if they're interested in enrolling. https://calendly.com/megangrant1/15min Revenue Spark: https://megangrant.net/revenue-spark How to Blog Like a Pro: https://megangrant.net/how-to-blog-like-a-pro This is for people who want to learn how to write blogs that get more traffic and better rankings. Here are some freebies on my site: https://megangrant.net/freebies Leaders are Readers, here are some free books for you to get. Free copy of Think and Grow Rich http://bit.ly/free-think-and-grow-rich-ebook The 14-day Think and Grow Rich Challenge https://bit.ly/tagrchallenge Free Audibles book http://bit.ly/thinkingbigaudible Connect with Sean Osborn at Thinking Big Coaching http://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/ Until next week, remember to always think big Thanks for listening! It means a lot to me and to the guests. If you enjoyed listening then please do take a second to rate the show on iTunes. Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favorite player using the links below. Episode Transcription SUMMARY KEYWORDS people, clients, blog, mindset, business, google, content, building, LinkedIn, big, growing, writing, work, students, podcast, thought, money, formula 00:00 Welcome to the thinking big podcast. Today I got the chance to talk with megan grant from Megangrant.net about her formula for attracting and retaining quality clients. We also discussed some of the tricks that bloggers use. I never knew bloggers were so sly. Megan is a business owner and the founder of revenue Spark, as well as how to blog like a pro. She traded in her nine to five for entrepreneurship, building a business and generating five figures a month in revenue. And now she's teaching other professionals how to do the same. So today, we're thinking big on your business. 00:41 I really want to welcome Megan grant to the podcast today. This has been, I've been looking forward to this one because you, you kind of go down my alley of the stuff that I'm actually very passionate about. That's mindset. And really how our mindset controls everything that we have, you know, to me, our whatever we see in the outside world is a direct mirror of our mindset. So having you on the show is actually great, because I want to pick your brain, I want you I know you're gonna add tremendous value to the people listening. Megan, Tell, tell us a little bit about yourself. Great. Well, first, thank you so much for having me on here. My background is actually in writing, I started writing professionally, in 2009, I believe. And, you know, speaking of mindset, I grew up hearing and understanding that writing as a hobby, and we tend to say that about fields that are more artistic. And so I always grew up never thinking I could really make any money from writing. 02:16 But then that, you know, thankfully changed. And after years of working on, you know, my business and my own mindset, I was able to build this into an agency. That's, you know, thankfully doing very well these days, and really take control of my workload and what I do for a living and my finances, and now I teach other professionals how to grow their own businesses. Oh, that's so in writing. So did you do like copyright stuff? I mean, is that what you what you did? Yeah. So I, what it ended up turning into with a lot of my clients was, you know, I, I'd be hired to write blogs, but then they'd be really happy with my work, which is always nice. And they'd say, Well, can you do our social media too? And I'd be like, Oh, sure. Yeah, of course. So then I learned how to do social media. And then they'd say, well, we need some email content written, can you read our emails, so it turned into this thing of, if it is written, I can write it. That is a double edged sword, because that you end up doing a million different things. But it's also why I believe that if you know how to write, you can do a lot. Now I'm on blog. So that to me, that is one of the 03:33 arts or the one of the one of the things that's still out there, that I think still has a lot of traction, I think blogs are still a fantastic way I take blogs and podcasts kind of in the same same light in the sense that I think that they're on a long term investments, their long term, 03:52 you know, long term marketing. It's not something that I'm going to, you know, do really quickly and you're not, at least I don't see a tremendous amount of immediate turnaround as far as dollars are concerned. But I see, you know, blogs being, you know, you're building up your, your content, you're building up, you're building up your tribe, you're building up people who look up to you that people that like what you have to say. And so I think that's really, blogs are still How do you see blogs going still? I mean, is it you see people doing more video logging or blogging or 04:28 they're definitely becoming more, more how I put this engaging, like multimedia people are adding in more video podcasts. They're evolving like everything in our industry. 04:42 But I don't think blogs are ever going to go away. 04:46 This type of content is timeless, and it's the gift that keeps on giving. I have blogs that I wrote for clients a couple years ago, that are still bringing them tons and tons of traffic, but you're absolutely right. 05:00 I want to highlight what you said it is a long term play, for sure. And I think that's one tricky part with a lot of professionals today. We've all kind of gotten sucked into this. We want immediate gratification, we want things to blow up and go viral overnight. And we're, we're impatient. 05:19 Not everyone, of course, but that's the trend I'm seeing, especially with social media with platforms like, you know, tick, tock and Instagram, people want to blow up overnight. And for the vast majority of us, that is just not going to be how it works. So you might as well sit down and get coffee, because it is going to take a while. Yeah, I'm not a Tiktok star. No, me. You and me both. So you mentioned that when you first started getting into writing that, you know, it was kind of a mindset thing of, you know, this is just a hobby. Where do you think that came? I mean, is that something that you grew up with that that is, 05:57 which is which is odd, because I so I was the type that I could never write. And I thought it was something that was you had to be so intelligent. And so you know, so good to be able to do you know, writing and write stuff. I was never, ever a writer by any means. But so you actually had a mindset, or at least got a mindset growing up that that really wasn't the thing to do. 06:22 Yeah, you know, it's something I've loved. I mean, I've been writing for as long as I can remember I can, I was a kid, and I was writing plays in newspapers. And I just, I always loved it. And I always, I was always a strong writer, like, I can remember even in college, my some of my professors telling me, like, why are you not writing for the newspaper? Why are you not writing for magazines, and this was always my thing. 06:48 But you know, because it was something I was very passionate about. Because it's kind of, you know, a lot of people view it as more artistic. Even though I will argue it's part art part science. 07:00 A lot of the feedback I got from, you know, some people in the family and you know, boyfriends and people like that, it's a great hobby, but you got to go out and get a real job. And I get that it's not a traditional path to take. 07:16 Thankfully, I'm very, very, very stubborn. And I eventually said to myself, I was like, This is the only thing I enjoy doing. So I'm gonna make money from it. And 07:29 I was not long after graduating from finishing college, a friend was like, Oh, you got to read this book about freelance writing. And I was like, what's that? Because the concept was still so foreign to me. Like, I knew I wanted to make money off of it. But at the time, I still had it in my head that it was going to be really, really hard, and maybe not even possible. And he read me this book, it changed everything. And yet, I can't remember the title of it. And 07:54 it opened me up to this whole world. And I thought, Oh, so there are people selling this, there are people making money from this. And I never looked back. And I just kept climbing and climbing and growing, and 08:06 trying everything. Because it's certainly not easy. 08:12 But it's possible. And I'm just I'm really glad these days that I didn't quit, because it's been very rewarding. Yeah, that's it. So I and I think that goes along with, honestly, just about everything, we all have this on a limited mindset of limiting mindset that what we do is not good enough, or it's not, it's not for us, or we're not, you know, it's I can't make money out of whatever it is. But once we once we get past that, you know, that really minimum, you know, mindset or that limiting mindset that any idea that we have any skill, I don't care what your skill is, you can absolutely make money at it. 08:54 It doesn't matter what it is. And that, why there's I see so many people that have that mindset, that it's just limited. And, you know, it's not for me, you know, I can't make that, you know, I can't do it. I'm not smart enough. I'm not good enough. Whatever the you know, the limiting belief is but, you know, once you realize that, any idea, any skill that we have, we can absolutely turn it into either a business or we can make money at it, or we can utilize our genius. I mean, to me that that's our genius. What we're good at is our genius, and we can absolutely make money at it. 09:29 Yeah, yeah. You're so right. And it's it really I feel like the the biggest limits we have we place on ourselves. 09:40 And it's funny, you know, sometimes my students or people who are considering enrolling, they'll be like, Oh, I want to do this, but I don't know. Like, do you think I could come on? course what do you do? Do you mean to I think you could of course you could. Then I have to remind myself like, okay, they're where I was, you know, 510 years ago, whatever it is. 10:00 They don't know yet what's possible. And once you kind of let that sink in, it's really liberating. Because you can tell yourself, okay, if I want to make $5,000 a month, I can, and I will. And you will. I told myself, I want to make 10 grand a month. And then I did. And then I said, I want to make more. And then I did. And it's like, you can do anything. And I'm always telling people this, like, you can do it. It's all about having the right process the right steps. You know, there are so many successful people out there who are doing what you're doing, and it's not luck. It's not magic. It's not a fluke. It didn't you know, it just having the right steps. And if you follow the steps you get there. Yeah. 10:46 And one of the so how, I mean, how long have you been doing your, your business now? 10:53 Well, I officially, you know, like on paper, I registered it in 2017. 10:59 But I have been building it, probably a year or two prior to that, like trying to really grow and kind of get out of being a one woman show and then building it into an agency. So I've been doing that now for about the last three, three to four years. 11:15 And it's a constant learning process, you've never stop. But it's, it's good. You just keep growing and getting stronger. Yeah, and I, boy, I work with a lot of solopreneurs I work with a lot of people have small companies. And the one thing that I, I see everybody doing is 11:35 they're doing everything for the company. They they're doing their writing, they're doing their copy work, they're doing their graphics, they're doing their marketing, they're doing everything there for their company, and I get it, we all have to kind of do that. When we're starting out, we're starting our companies, we have to kind of be you know, we have to do everything within within the company until we get you know, big enough to, you know, start outsourcing that out. How long did it take for you to do that? 12:06 too long. 12:09 I, I'm a workhorse I always have been. And I am really good at working hard. But what I didn't realize this is something else I stress to people the difference between working hard and working smart. And I was always against finding easier ways of doing things because I thought it made me lazy I was so like buying into the hustle culture will you have to be working, you know, 14 hours a day and hardly sleeping and you're sick and stressed I thought that was like heroic and meant that I was on the right path. And really, I was just shooting myself in the foot. 12:47 And I didn't hire my first person until I hit my breaking point, which was the wrong way to go. But lesson learned. 12:57 But then thankfully, once I did hire her, it almost became addictive because I started, you know, passing some of my work off to her. And it freed up space in my brain First of all, to stress less, but also to think about ways of growing my business that I didn't have time to think about before. And I stopped having to do so much of the day to day grunt work, because she was doing it. And I could feel a little more like a business owner, which is what I wanted. And so now 13:29 I everything I have to do first I you know, get a grasp of it myself, so I can train someone on it. But then it's okay, can I get this off my plate and train somebody else to do it? Yes. Okay, here you go. And if I don't have to do it, then I don't. And that allows me to focus on growth. 13:47 Right. And I think that's so for me, and for a lot of people I've talked to, I'm the type of person that, like you said, If I, if I can do it, I want to do it. And it's a sense of, you know, I'm not going to pay someone $100 if I can do it, it might take me three hours. And that's worth a lot more than $100. But my mind, there's something in my mind that says, If I can do it, I'm not going to outsource it. And that was one of the biggest things that I had to get over was I'm not sure if it's a control thing if it's a 14:24 limiting mindset on money thing. I don't know what it was at the time. But it was it was to the point where I had to give up on doing some of the stuff that I couldn't because I did the technology stuff I did virtually everything my first company I built it was a technology company and I did virtually everything for that for a long time and it I'm telling you it about killed me doing all that stuff. And we have to again I What do you see when you're working with your clients? Do you see it as kind of a mindset thing a stubborn thing a god I'm trying to look back and think back when I was you know, doing everything in 15:01 I don't know why I had to do everything, but I did. 15:05 Well, I'm sure it's, you know, for everyone, it's a different experience. But I do think part of it's this mentality of, well, no one could do it as good as I can. And 15:20 that might be the case right now. But you are as good as you are at your tasks at your responsibilities, because you practice them, you didn't wake up being fantastic. So really, the what I tell myself now is that it's just a matter of allowing somebody else that same opportunity to become really, really good at it. And they might not do it in the exact same way. But your way isn't the only right way. So, and it really like, what I tell people is, if you want to keep growing, you will have to outsource, you don't have to, but then get get comfortable with where you advocate where you're at, because you're probably not going to grow a whole lot more like there are only so many hours in the day. 16:06 But that was certainly that was the case for me. I was okay, spending the money. You know, my business was doing very well. And it was just me. But I was terrified of letting go. Because my clients were so used to me, right? They were used to my work and my words. And I thought, well, no one could ever mimic that. And then I thought, well, Megan get real. Yeah, they could. They do. Like, it's just a matter of finding the right person, training them, keeping you know, the line of communication open, if they help, they need feedback, and also giving them room to be creative. Because, you know, the I've got one person on my very small team, a team of me and one other person right now. And 16:48 I give her so much freedom now. We've been working together for over a year. And 16:54 she's great. She's fine. She's just fine. Everything is great. So if I hadn't let go a little bit, I never would have gotten here. Yeah. And that's it. Boy, I tell you that that is something. I see it throughout many different things, not just in business, but people just don't want to get out of their own way sometimes. And they they do they think their ways, either the only way or the best way. And it's truly not. There's so many ways to get stuff done that we don't you know, we don't even really look at at all. Yeah. Yeah. Everyone knows something. You don't? Yeah. 17:33 That's, that's a hard thing to learn sometimes, too. It is, it is. And it's not even something we do to be like, you know, arrogant or malicious, I think we just don't realize it. And it's taught me I think, to be a better listener and to pay more attention and be more open minded. Everyone knows something. I don't. 17:54 Yeah, that's, uh, and to me from a just from a development standpoint, that is a great place to be. Because the second we think we know everything, it's the second we stop learning, it's the second we stop, you know, growing, we always have to have that. I like to call it like a child mindset of, you know, always always learning and 18:15 trying to know what other people know. That's one of the reasons why I absolutely love doing a podcast is I get to talk with so many people like you that do things that you know, some of the stuff I do, but it's it's in different ways. And it's just, it's so, so enlightening to talk to people about the ways that that they do things and the way that they they operate. 18:36 Yeah, good for your brain. It's good. It kind of expands your horizons a little bit. Yeah. Now some of the kind of like you're working with your clients and stuff. What are some of the biggest challenges or the biggest mistakes that you're seeing in 18:50 people right now in their business and what they're doing? 18:54 To clarify, are we talking about my clients with my agency or my students? clients with science to Yeah, okay, my agency? Oh, yeah, got it. Now, just checking. 19:05 One of one of the big ones is and it's so ironic when you think about it, um, I've had a lot of amazing clients who are very resistant to change. And, you know, a this industry changes sometimes by the day, so we have to be adaptable. 19:25 But it's funny because they hire me because what they're doing isn't working, then they don't want to change what they're doing. And so sometimes I will just have to, you know, like, if we're on a zoom call, or whatever, I just have to point blank say, what you're doing isn't working. So why do you want me to continue that? And it is, it is a struggle, like I have had to really, really, really, you know, push some clients and have these conversations with them. And I think it's just that maybe a matter of like, they're scared of stepping outside their comfort zone. So even though they know what 20:00 They're doing isn't working. It's what they know. And it's predictable. They know it's not work. But like you could save your money, don't hire me save your money, keep doing it and just continue not working. 20:12 Yes, it's so doesn't make any sense. Yeah. Now and you're now in your students? What? What, who is your I'm curious who is your ideal student who who is coming to you for, for your coursework and for your trainings. 20:30 Really, the beauty of it is that it, it works for most client based businesses, um, everyone will be different. So that's why I always get on a call with people first before I'll enroll them, because 20:44 I have to be really confident that this will work for them. You know, I want to keep the success rate up. But you know, I get a lot of freelancers, a lot of people who are still a one person show, and some of them come to me with absolutely nothing. Some come to me with a business that has plateaued, but it's a lot of freelancers, writers, PPC experts, social media people. 21:09 I've got an accountant. I've got, what else who else is in there? graphic design, web development. So any professional that needs clients to keep their business going? 21:21 The odds are, this will apply to them. So tell me about your about your course and stuff a little bit. That's it? Because to me, that is absolutely 21:31 amazing needed thing. People don't necessarily know how, how to do that. What is what are some of the biggest challenges that they have actually doing it? 21:41 Well, you know what, I say that there are two pieces to being a successful business owner. One is providing a really good service. And the other is sales. And you know, sales, brings people in the door, but you keep them there by being really good at what you do. So I get people that are really good at what they do. And they're still struggling. And they'll say, I'm not making money. I don't know why I'm not making money. And I'll say okay, well, how are you generating leads? And they go What? And I say, Well, how do you do outreach? They go What? So what's your client acquisition process? Hmm. And they're their eyes glaze over. And I'm like, okay, there's your problem. So what I do with them is, you know, my approach is very, very holistic. So, you know, appropriately enough, the first module in the course, is mindset, because a lot of people come to me with these very, very toxic self limiting beliefs. And I tell them, you got to work on those, or else, none of this is gonna work. Right? So we start there. And it's funny, a lot of people kind of, I've seen a few eye rolls when they when they enroll in the course, and I'm like, What is this? Why are we talking about mindset? And without fail every time they finish that lesson, and they're like, oh, okay, they get it. Now I get it. Now I get it. Yeah. Yeah, that and what's funny is working with 23:05 some of my clients, some of the biggest things that I see the biggest, 23:10 I won't say errors, but the biggest, you know, challenges I see is, I have a lot of people that do a lot of great things, and they'll do your marketing, they'll you know, get the lead, but they don't know how to ask for the sale. 23:22 And that's the biggest I see a huge I had that for a long time is I didn't know how to actually, you know, I'd get them into funnels, I would do various things. But I couldn't ask for that. I didn't know how to ask for the sale. And that was that was one of my biggest challenges. 23:40 Yeah, it's tricky. And it's, I think that's one of the hardest parts about landing clients. There are a number of variables and moving parts, you know, you just mentioned like, if you put them in a funnel, okay, that's one moving part. It's one moving part consisting of even smaller parts within it. And it there's no magic trick to it, but it's incredibly difficult, lining up all the pieces in the right order, and putting it all together. That's why I tell people you know, like, with the way I teach it, it's a very holistic, laser focused approach. And I'll often see people who have some of the parts, like they know they're onto something and they know that they're almost there, but something's not working. And it's just because there are so many pieces to it. And if you have you know, one but you don't have the others or you have almost all of them, but not quite then it's probably not gonna work. That's really hard. Yeah, and it's And so, when I was looking at your stuff, and when I was going through, some is up, it actually is a 24:47 formula a process a I call them standard operating procedures on how you do your thing and I think that's like I know you have you know, you do coaching, definitely want to talk about some of that coaching that you have come 25:00 up, but you also have evergreen evergreen courses up there. And it looked like the 25:07 you really do, it looks like you're, you're teaching a very good formula for it attracting for getting and for, you know, for keeping your clients. 25:20 Thank you. Thank you for saying that. Yeah, it's, um, I do so the Well, I've got I've got two programs. One is to help people write better blogs. But then there's my my client Acquisition Program. And that's also self paced. But it's, it's so much more than I didn't want it to be like, okay, you're enrolled, here you go, good luck. 25:44 You know, I take a very hands on approach to it. We have a Facebook group, that's for students only. And we do live zoom calls. And I always tell people, like you are never in this alone. And there are already people who have made this work many times, and that should bring you comfort. 26:03 And it's, it's like you said, it literally is a formula, I wanted people to be able to follow this step by step, check all the boxes and get consistent results. And, you know, take out the guesswork take out the trial and error. I mean, of course, there's always going to be a little bit of that to an extent. But, you know, generally the same concepts, the same steps are going to apply to everyone. 26:28 Yeah, I, anybody that can come up with a formula or for standard operating procedure to do something, to me that that is, to me, that's the only way to go. One of my mentors, God, at years ago, told me a story about, you know, if you had to go through a, you know, a minefield, where the bombs were planted, you know, the landmines were planted, and you want to get across safely, how would you do it? And I was like, I don't know, I'd run real fast. I would, is like, No, you take you find someone who actually did it. And you take every step, identical to the step that they take, and you're going to be successful. And that, that kind of drilled it into me is like, we have to find people, if there's something that we want, if we can find someone that has done it. And that's successful. I can turn months of my own learning into literally days or weeks. Because I'm following someone else's procedure that they've actually or their process, their, you know, their their formula, of how they did it exactly how they did it. And I don't care who goes through if you have a success formula, I don't care who goes through the formula and who does it. It's gonna work every time. And that's, yeah, so so going out and finding people that are specialized in what they do is, for me is very critical for business owners and business people is to go out and find these people who are like yourself that have been there done this, this is your specialty. This is where you've specialized and you've got a process. Why would I want to go spend months of my own time, although I always 28:10 do that stuff. But why why would Why do we want to go and, you know, spend all this time when we can work with someone that's already been there, already done that saved me a lot of money save me a lot of times, they made a lot of headaches. 28:25 I just yeah, you give me on a roll with the with standard procedures. 28:30 I need. That's why it's so important. Because you don't have to reinvent the wheel. You can, there are people out there who want you to copy their process. And I always tell people, if you do the work, it works. And one of my one of my star students, his name is bright. 28:49 And I always tell him, you light up the room, you're bright. And he has had incredible results. And sometimes, you know, stupid people who are considering enrolling, they'll say, Can I talk to a student? And I'll be like, sure, and I'll send them you know, too bright, or to someone else and bright told one of them. 29:09 If you follow this to a tee, do exactly what she says it works, and it will continue working. And I tell my students, if you come to me, which thankfully it is that hasn't happened yet, but I tell them, if you come to me and say it's not working. 29:26 I always tell my students, I teach them how to track all their work, track their progress, track their metrics, I'm going to ask for all of that. And if I start finding gaps, I'm going to send you back and tell you to go to to pick up the right way. Like I said, it's I haven't run into that yet. But the point is, if you do it, it works. And you brought up something that Oh, the 29:51 we need to do it as much as we can, but we always have to look back and reflect on how we've done what we've done and how 30:00 What book was it? I 30:02 think it was a psycho cybernetics by Maxwell maltz. And that's kind of what I mean, it's a cybernetic. It's a cybernetic application where you, you do something you evaluate, you change, you do again, you evaluate, you make any changes, you do it again. And most of the time, a lot of a lot of us, we don't go back and evaluate 30:25 or measure our progress. And if we to be if you don't, if you track something, you pay attention to it, you know, where you put your mind and when you know where you focus your your energy goes. And without having those measurements in place, then, yeah, we just keep spinning our wheels, at least I do. You know, I have to have that stuff in place. 30:45 So well, you're you're right, though, like it's and you actually you kind of mentioned said this in a different way earlier, you said you have to have like a, like a childlike mentality. We're talking about exploring and trying new things. I think that's what it comes down to here. You need to be a little bit of a detective, a little bit of a scientist or researcher, and you can't do those things if you're not tracking your progress. I mean, how can you know if what you're doing is working if you're not monitoring it, and that was another another limiting belief, I had to get over it. Because for as long as I can remember, I've always said I'm not a numbers person. I'm a words person. I'm a writer. And I've always said like, I'm terrible at math. I'm bad with numbers. I had to get over that real quick. 31:35 Especially as a business owner, yes. Yep. There's no way around that. 31:40 Now also up on your site, and that one of the things that intrigues me is you also have a thing for blogs on blogging like a pro. What are what are some of the best tips for because I, I do a half assed blog. And 31:57 and like anything, if you do half ass, it just doesn't, doesn't work that well. What are some of the best tips for like doing a blog? What do you look in? When you go to a blog? What are the first few things you look at and go, Ah, this guy's an amateur. 32:13 I would say the biggest is people who are writing entirely for the algorithm and not for the reader. 32:21 And SEO, Search Engine Optimization, keyword research, topic, research, all of those things are still really important. I teach them in the course, because they're important. But what Google cares about most these days, you can't get away with keyword stuffing anymore used to used to work, it doesn't anymore, and you're not going to outsmart Google, you're not going to trick Google. 32:45 And besides, what Google cares about most is user experience. They want the reader of your blog, to have the best experience possible. So really, what you should care about most is the reader, not Google. If you make the reader happy, as a byproduct, you will make Google happy. And you'll rank well. So and I think that's the biggest thing. Like, sometimes I'm surprised it's still happening to the degree it is I'll you know, be onboarding a client. And I'll look at their blog, and it's just keyword after keyword after keyword, you know, a million links, and they just went overboard with the SEO backfires not like you know, so you just like, are speaking a foreign language me? What do you mean by Sorry? No, no, no, that's fantastic. But But what do you mean by like, what do you say when you go in there? And you see, like, oh, they've got all these, you know, words in here that what does that look like? I mean, what is that? 33:42 As an example, and I'm, this is 100% made up. But I've seen variations of this a million times. I'm based in Las Vegas. And if I've got a client who is a lawyer, which I don't work with lawyers, so that's why this is made up. This is what people do. They know that they want to rank for the keyword lawyers in Las Vegas, so that if someone goes on Google and searches in lawyers in Las Vegas, they'll show up on page one. So what they then do is write a 500 word blog, and cram the keyword lawyers in Las Vegas in it 200 types. And, and it's it's it's spammy, and it doesn't work. And furthermore, it hurts your performance. You don't want to do that. Wow, begin the reader is going to be reading that it's going to sound very forced and mechanical and spammy. They're going to have a bad experience. So Google won't be happy. 34:39 See, now that's that's so far out of my paygrade I just don't 34:45 see now that stuff. Oh, that's so I didn't even know that was a thing. Wow. Yeah. Yeah. And it's it's an older tactic because back Back in the day, whenever I don't even know exactly when that was how many years ago doing that. 35:00 kinds of things did work. You could rank high in Google by keyword stuffing. But Google caught on to it and is way too savvy for that. So really, you know, like I said, keywords are still important. But you really just need to write good content, write stuff that people want to read. So how does for instance, how does a Google say, yeah, that was a good experience, by time on a page by 35:28 clicks. But also time spent on a page, it doesn't matter. If you're getting tons and tons of clicks, but people aren't hanging out to read. That's actually a bad thing. That's why you shouldn't only be looking at clicks, we were talking a moment ago about monitoring your progress and your metrics. 35:48 If people are clicking on your content, but not sticking around to read it, that's a red flag, because Google is going to look at that and go, Oh, they're landing on a page, but they're not sticking around. So clearly, they don't like what they're seeing. And it will penalize you for that. So you want people to hang out and read, and you want to keep their attention and keep them scrolling. And if you can, you know, get them to click on another page on your site, and poke around a little even better. Wow, see, I didn't even that. See. That's why I need to take your course on blog like a pro. 36:23 I just have no idea that those are even even things. I'm just happy if I can get like, right two pages of stuff, then I'm golden. 36:32 Work. 36:34 Oh, but yeah, so I'm starting to try to. So do you see a lot of stuff in like repurposing content. So for instance, if like this blog, or this podcast, if I go in, and let's say turn parts of the content into a blog, and you because I'm the type that I'm, I'm very lazy. And if I can, if I can repurpose something and get more use out of it. But then again, that might be one of the Google filters. And they say, this guy's lazy, and he's trying to cross, you know, cross contaminate all these, you know, a blog and a podcast and, you know, micro content. And does it look 37:15 like is your site as a whole? Or is it just kind of 37:18 independent? 37:20 Yeah, you can't see me, but I'm shaking my head right now. In this case, your laziness will pay off. Because awesome, and this is 37:30 really exciting. You don't have to do more work. 37:33 What's really you should absolutely be repurposing content. And this is something else. I sometimes not too often, but sometimes I struggle with with my clients. 37:44 They'll pay me to write a blog. I'll write it, they post it on Facebook once and they're like, Okay, give us new content. And I'll say, okay, but what about this blog? And they go, Oh, no, no, we already posted that. People don't want to see that again. And I tell them, Okay, first of all, you're gonna reach new people, the more you post it, so we'll post it again in a couple of months. But turn it into a YouTube video, turn it into social media graphics, take quotes, put post the quotes online, if it's a podcast, take snippets of it and post it as a teaser, transcribe it and turn it into a blog or summarize it and turn it into a blog, and so on, and so on. You should get as much out of every piece of content as you can, especially with content that's more lengthy or long form, like a podcast or a blog, or a video. See, I knew there was genius in my laziness. 38:38 I knew deep down somewhere, that there was a reason for 38:44 Oh, no, we're laughing, but it's true. And one of the one of the best things I learned from actually my ex, um, he was always finding shortcuts. And I'd be like, you're so lazy. And he'd go, Yeah, but what you spent two hours doing I got done in 10 minutes. I'm like, Okay, well, it's hard to argue that 39:04 there's genius in that. Yeah, that's what I say when I want to find someone to come up with like an operating procedure or something, a procedure, I'm going to hire the laziest person that I could possibly find. Because I can guarantee that the process they come up with will be the most efficient, less time process than anybody that's, that that's where I come in. That's, that's where I come in. So, so true, that and that so that that is great. You know, for anybody listening that if we have content, repurpose it, I know that I've been trying to do that I need to get better at it. But man that's seeing there's there's things like this that most of us don't even realize we don't know the ins and outs. We don't know what things are looking at its algorithm here algorithm. We don't know any of that. Yeah, it's a lot. There's a lot to learn, but um, 40:00 You know, he's just looking at it like this, you spend a lot of time and energy creating this amazing piece of content, whatever it is podcasts blog video, why would you want to just post it once and be done with it? You worked so hard for it content can continue driving traffic to your site, and reaching new audiences. So leverage that and just keep, you know, hammering it, putting it in front of people in different forms. And you can take one piece of content and turn it into 50 pieces of content. 40:32 That is, and that's, that's all 100% for that. Now, do you do you see people like, for instance, if I wanted to get traffic from a blog, what would what would prevent me from going and just taking blogs from other people did I would think Google could say, hold on this exact same content was posted 40:53 over here 40:56 and not drive traffic to it? 40:59 Oh, yeah. Yeah, that's a it's called duplicate content. And that will absolutely come back to bite you. And, you know, whenever you do stuff like that, we call it blackhat. techniques, blackhat, SEO, any like shady practices. It's like I was saying a few minutes ago, you're not going to trick Google. 41:20 So when you do stuff like that, it will see it, it'll catch you maybe not right away. Or the person you stole it from will catch you. I actually I used to write for bustle. It's like an online feminist magazine. And people stole my content all the time. I'm glad I didn't know what you were talking about when you said that then. 41:42 Because Oh, you mean, the name of the magazine? Or the thing? You're right. I'm like, a feminist. It's like, I'm glad I didn't know what it would have been weird if I would have known what that was. 41:52 Oh, yeah, I don't know. It's a 41:55 big, they have a huge audience. And 42:00 which is really, you know, great opportunity for a writer. But it also means that they're targeted a lot. And you know, they have the legal resources, they can send a cease and desist or whatever. But, um, I would actually get, like, they're called pingbacks, I would basically get an email. And I would be alerted when people would copy paste my content. And I would go and contact them and be like, You stole my content from start to finish. And it doesn't work. 42:34 Wow. Wow. So how so? You know, it's, it's the beginning of December right now. We've had a hellacious year, a year like northern how has 2020 been for you from a business standpoint, and also a personal standpoint, I'm very interested in how people are getting through this whole pandemic crap. And I've know people who have done apps, their businesses have grown 500% 43:02 I'm not every which way, but to me, and I can tell by your stuff that you've continued to learn, you've continued to push and I think that's what we all need to do. During this, you know, however long it lasts, I think we're gonna be I think 2021 will be much better than 2020. 43:21 Yeah, me too. 43:23 So I, you know, like a lot of people, my business took a hit. It was mid March. And I, I, I say last, I mean, I had about 65% of my clients go on hold. And it happened in a week. 43:42 And I'm not gonna lie, I was stressed out like I was, you know, I was, I was always fine financially. And I was going to be okay, either way. But it was more of this defeat, like, like, even now, it makes me sad. I work so hard. I work so hard, like a lot of people. And in a week, most of it was gone. And I was devastated. And I just like, cried and cried, and then I drank and then I was crushed. And then I thought, Okay, I'm going to let myself kind of be upset. And then you move on, because the world doesn't stop turning. So, um, I came back at it the next week, and I thought, Okay, this sucks. What do I do? And I thought I do what I did in the past. I pin it. And, you know, this wasn't the first time I ran into a big problem like this. In fact, the motivation for starting my business in the first place was that I got laid off. 44:46 So okay, all right, motivator. 44:50 Well, you know, it's like it is that was actually the fourth time I had been laid off. And that's when I was like, Okay, I'm done. I'm done with this. 44:58 But you know, we look 45:00 Look at it. And this doesn't this isn't to say that it's, it's easy. But at the end of the day, you have two choices. You can sit there and just, 45:10 you know, cry about it, or you can, you know, keep crying if you want to move on, pick up the pieces and find a way around it. And that's what I did. And, 45:19 you know, sure enough, a bunch of clients came back, I picked up a bunch of new clients, the course grew more students, and then I just keep pushing. 45:30 Yeah, the alternative, isn't that attractive of an option? No, it's not. And, and that's the thing. I I so from all the clients I've talked to in the people I've talked to one of the best things I think that's come out of this whole thing is people have become genius in the fact that their imagination, they've used people who haven't had to use their imagination are now having to think how the hell am I gonna get through this. And there's some amazing stuff that's that's come out this year, there's some amazing things that have been developed through 2020. 46:05 Because of because of what happened, and I think that I think it's gonna be one of the biggest upticks that we see is all the amazing stuff, you know, stuff coming out. And it's, again, I think 2021 is gonna be much better. Now, I know, you have your, you know, your evergreen courses up there, we were talking a little bit earlier, you have a live course, coming out in January. And I do the same thing. So I have, you know, I'll do a live course, and, or a live event, whatever it is, and then I will take recordings, and I'll have kind of an evergreen, you know, product up there. But there's nothing like being on the live side. And I've done the same with with, you know, people that you know, my mentors and stuff that I've taken their life stuff, I've taken their record stuff. All that was great, but there's nothing like being in a live meaning real time environment, whether I'm sure your this one coming up in January, I would assume is going to be like via zoom or some remote, remote technology. What how, How's this? What's this? What's this live course going to be? 47:13 So it's what I'm doing is I'm taking my whole process for landing clients. And as you said, I'm going to be teaching it live over zoom. But I'm also another little twist I'm adding is I'm going to do it in a month. And that means that it's going to be a little accelerated. But my reason for doing this was, because 2020 was so awful for so many people. And you know, yes, I have the the self paced evergreen course that that's always there. But I thought I want to do something different, I want to do something else. And I thought I'm gonna do it alive. Again, I've done this once before, when I first launched this course, I did it with a small group of professionals live. And it's a lot of work for me. And I was like, Oh my gosh, I'm not doing this again anytime soon. But you know, I was a little while ago. And you're right, like, it's a totally different experience. So bringing it back in January, it's going to be accelerated. And the goal is for people to land their, their next client in January with me, and you know, kind of holding their hand and walking them through it, and setting them up to have a really good year. And beyond, but it's about starting 2021 off on a brighter note. Yeah, and success builds success and just getting some of those early successes. God that's huge for so many people to do. And that's so that's fantastic. And for the people listening, this podcast should come out, right, right towards the beginning, I'd say a week or so before before this class starts. And Megan's so I'm going to make sure that those listening, go to the show notes. After you're done listening, and I'm gonna have all the links, I will have the link to the to the live course as well, obviously to your website, and, and everything is will be in the show notes as well. But I want to make sure that people can quickly get to get to the course of the live course because again, I think live courses are I get 30% more out of a live course just because one I think that there's more ownership or responsibility. So I take more responsibility. People are watching it's live you know, it's like yeah, so I always I maybe that's why I get so much more out of live is you know, I've got some accountability, kind of a built in accountability partner when when I do a live Yeah, accountability is huge. And that's something else I've been telling people. You know, if they enroll and they go through the self paced program, some people are totally fine on their own. Some aren't. And I get it, it can be really hard to stay motivated when it's just you but in this life course. 50:00 I'm going to be on your behind every week. And there's more homework and there's check ins. And so that's why it's for people who are ready to hit the ground running late. Let's go. Let's do it. 50:12 That's great. I can't wait to see how, see how that turns out. Now, I was up on your website, I also noticed that you have what First, I want to get your thoughts from a business standpoint. How big do you think LinkedIn is still? I mean, is that still a big platform for for business? Is it? How does that kind of rank in the in, you know, kind of the social media, stuff that's out there? I think it's huge. I think it's great. I know, LinkedIn, sometimes people give LinkedIn a hard time because it doesn't have all the bells and whistles that, you know, Facebook, or Instagram might. But if you use it the right way, it can be invaluable. And, you know, one thing I do want to say, though, is that whenever when it comes to connecting with people online, whether it's LinkedIn, or Instagram, or wherever, you have to be willing to have conversations, to talk to people to nurture relationships. But where LinkedIn has a leg up, I feel like is that it's not totally a social media platform. And it's not 100% business, it is this perfect spot in the middle. So you're in the perfect place to form like semi casual connections with people. And also talk business. 51:33 Yeah, I think the perfect blend. Yeah, and that's that, what you said is a great concept, it's it truly is more about, and this is on any business, it's more about making a connection, not a sale, especially on social media platforms, you're not there to make an immediate sale, you're there to make a connection and make a, you know, make a friend make a you know, make an acquaintance actually get to know know people. Yeah, definitely. And it's a, I know, it kind of goes against that whole instant gratification that we all kind of struggle with. 52:06 But there's really, really something to be said for building relationships, building authentic relationships. And, you know, one of the biggest mindset shifts for me and for my students has been look at it as helping not selling, if you reach out to people and try to form relationships, and all you're doing is just trying to like hammer them with the sale, because you want the money. It's not going to work. No, if you approach it from they have a problem, I have the solution, you will do so much better. Absolutely. Absolutely. And so I'm, I'm gonna take 52:43 the notes, but I'm going to take the action where I'm going to go up and get your LinkedIn, because that's one of the places that I don't engage as much as I should. I'm going to go up and I'm going to take your I'm going to get your LinkedIn profile, how to optimize your LinkedIn profile. I'm going to take that, and I'm actually gonna, so that's one of my takeaways from this is to go in, optimize my LinkedIn profile, and start using that a little bit more as well. 53:11 Yeah, definitely, we should. I don't know if we did already connect on LinkedIn. And, you know, let me know when you've had a chance to go through it. And I would love to read through it and see the changes that you made. And, you know, let me know what what kind of progress you've made. It's really powerful. And, you know, LinkedIn, it's a it's a search engine, not to the, to the extent that Google is, but it is people use it as a search engine. So you got to keep that in mind. Yeah, I think LinkedIn is absolutely powerful. I just haven't spent the time there. And I need to so that's why I'm glad that you have that up there. Because I'm definitely gonna, I'm definitely going to utilize that. 53:48 Yeah, you'll when you start seeing the results, you'll become a little obsessed with it. I used to hate LinkedIn I got this thing is so dull, it's so ugly. Now. I'm obsessed with it, because it works. I'll definitely have to check that out. And again, Megan, I want to thank you for for being on the on the show. And being on the podcast. This I'm telling you this all this information is absolutely fantastic. I can't wait to go back and actually read Listen to this. So I can pick out much more of the of the content that you have. And everyone listening, go go to the show notes, go to you know, go to the website. There's great stuff up there. You've got obviously blog stuff you've got, I was looking through your blogs, you've got great blogs, and great information out there. So it was absolutely and it's mega grant dotnet. And again, they're going to be in the show notes as well. So you can just go to the show notes and click, click on it and go go over there. But again, Megan, thank you so much for spending the time and enlightening all of my listeners on some of the ins and outs especially if I could blog I had no idea. 54:55 Thank you. I really enjoyed this and I love the information that you're using. 55:00 you're sharing with your listeners. It's it's the kind of stuff that I feel like I wish more people, you know, covered this kind of information mindset and business and growth. So you're doing a great thing and thank you for having me on here. Oh, thank you so much.
47 minutes | a month ago
Generation Impact with Sandra Haseley
Welcome to the Thinking Big Podcast. You are in for such a treat today with my special guest Sandra Haseley. Sandra is one of the founders of Generation Impact, a group that exists to help you refine, develop, launch, scale, and MASTER your business to create the impact and life you desire. Sandra is one of the select few keynote speakers for Tony Robbins and Dean Graziosi in their Knowledge Broker Blueprint program, and she is currently helping to build and head train their workshops for new entrepreneurs launching their businesses. One of my key takeaways from this episode is that every single one of us has a gift that we can build a business around, she even said I could use fluency in sarcasm as a platform… who would have known. Today we are thinking big into your passions and your Impact on the world. Generation Impact: Generationimpactgroup.com Connect With Sandra Haseley on Social Media Facebook Profile: https://www.facebook.com/SandraHaseleyCO Facebook Business Page: https://www.facebook.com/SANDRAHASELEYANDCO Instagram: https://www.instagram.com/thesandrahaseleyco/ LinkedIn: https://www.linkedin.com/in/sandrahaseley/ Email: email@example.com Website: https://www.sandrahaseley.com Leaders are Readers, here are some free books for you to get. Free copy of Think and Grow Rich http://bit.ly/free-think-and-grow-rich-ebook The 14-day Think and Grow Rich Challenge https://bit.ly/tagrchallenge Free Audibles book http://bit.ly/thinkingbigaudible Connect with Sean Osborn at Thinking Big Coaching http://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/ Until next week, remember to always think big Thanks for listening! It means a lot to me and to the guests. If you enjoyed listening then please do take a second to rate the show on iTunes. Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favorite player using the links below. Episode Transcription SUMMARY KEYWORDS people, online, big, business, life, paid, clients, helping, steps, years, build, live, sarcasm, impact, Sandra Haseley, world, gift, degree I want to welcome Sandra to the to the podcast. And if people are listening to this right now, and they're driving, I'm just fair warning, I'm just telling you, you better pull over keep your seatbelt on, because 01:39 it's Sandra is fast and furious. And you better be paying attention when she's talking because I normally can't even write that fast. I try but but I can't do it. 01:51 So keep your seatbelts on keep your hands in the car, but pull over because you're about ready to go on a ride should tell you, I'm just being honest here. I'm still I am still catching up on notes from our last stuff that you did. So I'm still trying to get my notes down. So welcome. Welcome to the show. Tell people a little bit that your story is absolutely fascinating where you've been and how you've gone. And that's, I really like to focus in on some of that. Because I think today, I mean, you've seen that kind of the gig economy, the side economy, these people starting their own, you know, their own businesses last couple years. But I think with what's happening with COVID 02:32 it's not just on the verge anymore. I mean, it is people are having to go and kind of do their own thing. And we just don't know how we don't know, we don't know how and you and that's what you've done. I mean, you've done this your whole your whole career. So tell us a little bit about you and kind of what the mindset are kind of what drove you to to where you are now. 02:52 Sure, yeah. I mean, I I went through the traditional model, like, like a lot of people did through, you know, I got a, I got a scholarship to play division one softball, and so I went that route. And I studied engineering, finance marketing, I graduated with a finance degree and, and I went into commercial real estate into commercial mortgage brokerage, and, and then continued on into to work for a commercial real estate developer. And in that space, I was because I was the director of sales for this company, it was important to make sure that the tenants were doing well, so that they could, you know, continue to pay rent and grow into additional properties or whatever. So I from very, very early on in my career, I was not only analyzing the back end and their financials, and looking at the way that they did their business to make sure that these loans would get approved. But I'm also nurturing them as tenants on you know, through the years making sure that I could help them in any way that I could. And I became somewhat of a tenant coach for all of these different tenant clients. And there are so many different industries. I mean, like every industry that you can think of the between the mom and pop retail stuff to the International, like international freight to e commerce attack, like everything. And so it was, you know, that that aside, I had carried that on throughout my entire, you know, corporate career. And it wasn't until I actually got fired from my job, where I just I just closed a $14.6 million deal got fired, didn't get the bonus that I was supposed to get got walking papers instead where I was like, What now? Now what? And then, you know, from that point that was like, that was my career rock bottom for sure. I didn't think that was possible because I was the highest performer in the company. And I had such a great reputation in the community. And my resume was just stellar. So how did that happen? This wasn't like, I didn't want to be an entrepreneur. It did not want that. Right. That sounds so scary to me, because I consider myself very risk averse. 04:57 And the safety net that I had been told 05:00 Throughout the traditional education model, get a job on retirement 401k savings pension if you can, and then you know, and then you live in your golden years. And that's that. So do your best work and all that. And that was a lie. So now I'm sitting here in this space where it's like, all right, your best shot at this point, when unemployment Wait, rates were very high, and they didn't have an employment, long run employment available any longer. It was like sink or swim. So I didn't want it. But I had to do it. If you look back at that, do you think that was probably the biggest blessing that you had? 05:35 Oh, for sure. Yeah, for two years. It was a it was depression. And it wasn't until I, you know, climbed out of that, that I look back. And I like when I drive by that, that former employer, every single time I'm in my car going, Thank You, Jesus, that you close that door for me, I would never have left on my own. And I know that it wouldn't, because you're scared. And I didn't think that it would have been a good life for me. Do you ever want to get a softball and just throw it at him? Get one, nice. 06:05 For a long time I did. I was a pitcher 06:09 or disappear. But I did for a while and my kids are my older two. I have four kids, my older two can remember when that happened. And and they're 13 and 15. Now, and we'll sometimes we'll drive by there and they'll say like, Hey, Mom, like you still mad? I'm like, no more, but they remember when I would drive my son. 06:30 So yeah, but yeah, no, you're right. It's it was the biggest blessing ever. And, and it was I was pushed off the ledge like a baby bird and learn to fly. And because of that, I was like, Wait a second. This is so much fun. Not only is this fun, but like this is nothing I went to school for I went to school finance, marketing, engineering, nothing I learned in university and I loved my school, not a single thing can I apply to my entrepreneurial journey here. So I'm looking at all of this differently. Right after that happened after like my first year in business on my own, and brick and mortar opening a wellness clinic, my husband's a chiropractor. So opening this wellness clinic, and everyone's saying three to five years take three to five years to get in the black. And it took me 18 months to turn six figures. So I did that without loans, without partnerships without affiliates, without any client base at all. So when I did that, I thought, Wait a second, like how if everybody in this space is telling us, this isn't possible for three to five years? What did we do, right? That I can help other people do right? So that they can save time. And like I know what it's like to be, you know, mother of four, trying to figure out what to do brand new and entrepreneurial journey and and if I got it right, I need to help other people because three to five years sounds like torture to me to get to where we needed to be right. So that's where it all started. And, and after that after the clinic opened, and we started doing really well we paint became the highest rated weight loss provider in the buffalo market. And I was like, This wasn't my dream. I did this out of necessity, my husband was happy. But what about me, um, and I went back to my roots, like I loved I loved being a consultant, I loved being a strategist for other businesses, I helped them that was meaningful, like that made their lives better that that helped them advance in their career, or it helped them earn more money for their families like that was meaningful to me. And I've had so much fun doing it ever since. Yeah. And again, I think with what's happened with the, you know, with the economy with the, you know, COVID with all the stuff that is going to be the way of the future, I really think it is I mean, it's going to be how we do things, and we have to learn these tools. I mean, we have to know what we're doing. And as you said, when we find someone that has been there when we find someone that's done that, why not go that route and learn from learn from them. I mean, that's the only way. Absolutely. And just curious, like when you were doing your your corporate stuff. It sounds like you were still using, I hate to say entrepreneur stuff, but you were to me, you were still thinking outside the box to help them outside of what your normal job was. So Oh, yes, yeah, you're right. Yeah, I never looked at it that way. But I yeah, you're right. And, um, it wasn't a It wasn't until like later on, like, maybe recently even that I thought, um, I wasn't taught that. But it was why was I doing it that way, when I know other people in my business weren't doing it that way for their clients and their tenants. It's, it's actually because I cared about them so much. And so I'm looking at them and it wasn't like, Um, let's see how we can get more money out of these clients. Let's squeeze them It looks like you know, it was more like, you have a relationship with them as they become your client. And you get to know them and you like them. And then they tell you about their goals and you are emotionally invested in their goals and you're thinking of ways that you can help them and 10:00 doesn't cost me anything to give them a good idea. And so when something sparks for me, and I give them a good idea, they apply it and they win. I'm going, ooh, what else can I give up? You know, and so that's kind of where that began. And then that led to further success for me, um, you know, through my clients in business, but, but it was like, it was like, an itch I needed to scratch like, I have to help people if I can, I have to. So um, but you're right, those those those things that I was applying weren't taught to me. But um, but I think that we all have, we all have these, like, these baked in skill sets that we can offer other people. And we never really tap into them unless the environment is like nurturing it, right? So like, unless you step into that space, and then all of a sudden, you're like, Oh, I'm good at this, or Oh, I've got something to offer. And then that, like, that's your thing. And like you touched on, you talked about how this is COVID. And this COVID here this whole year, has pushed people out of necessity into what are you going to do now? Like I was, but you know, different circumstances, like, what am I going to do now? And they have to learn? It's like, this is the scary thing for people like what Seriously? What do we do now? I have no idea. And I don't want to own a business and don't know how I'm so when it comes to that. It sounds It almost sounds childish for me to even advise, hey, what's your thing? What are you good at that little thing that you do, or that thing that lights you up doesn't even feel like work? I'm telling you to lean into that, like go into that space, there are a million ways you can apply your your your God given gifts into the business space and serve people at a high level and get paid for it. Most people don't believe that they can because they never have. I think and and i'm saying time to drop that nonsense. It's not even true. Whoever gave you that belief get over it. Like it's not true. It's bullshit. I mean, it truly is. bs, or it's your Bs, it's your belief system. And it's a it's a bad, it's about. And on top of that. People don't necessarily think that their gifts that they have, they don't see the value in him. I think that's the biggest thing that I see when I'm talking with people is they're good at something. But they do not see the value in it themselves. And that's one of the hardest things I have and talking with people is no, that is an absolute value. That is people want to know that people want to people will pay you for that knowledge. And so so, you know, first step is letting them letting them see, you know, what's the big How do you let people see what their, what their gift is? I mean, what are ways that people can say, Oh, this is my truly, you know, this is my gift. This is what I can give. Yeah, first of all, I gotta hit that, again, what you just said, most people don't believe that their gift is valuable. Oh my God, that's, that's probably the biggest message that needs to come out of this episode is that people don't actually attach the value that they deserve to their gift. It's, it's unbelievable. Because when even if it's this one thing, like even if it's, I'm going to use knitting as an example. Because it's like people have come up with all these different hobbies during COVID. Right, so so let's say this, this 60 year old woman who is a bang and crochet artist and can do the world's best booties, and little baby sweaters and everything. And she's just been doing it since forever. And this young mother who's 34, and has been trying to get pregnant for 10 years. And it's been her dream to knit something for her own baby. And she's never been able to do it. She doesn't know how. And this woman who's just like diddling around with like knitting needles, and she's been doing that for decades, doesn't think it's special, because all of her friends can knit. This woman comes to offer her like, I will give you $1,000 if you can teach me how to crochet in six weeks before this baby is born. So I can knit my baby booties and a sweater. I will, of course people are doing that people are doing that all over the world right now paying people 1000 2000 $3,000 to learn how to crochet or knit in about six to eight weeks, it's happening all over the place for a past time that used to be so normal, it was taught in school. And I think that just people if you if they have a value, if they have a skill set, I think that they need to 14:02 do the research on what people are actually paying for it. And then double it and start there. So when you say how do you know how do you know what your value is? Or what your what your gift is? Like what your skill set really is. The first place I like to go is the compliments you get from people What do people say you're good at? Like what do people thank you for? What do people always say? What are people referring your name out for in and that can be in, you know, in your personal life too. That doesn't have to be in business but like anything, so if they're complimenting you on something that you do well, it's probably something you enjoy, you know, it's it's not like oh my gosh, she's really good at balancing the books at the end of the year. She doesn't cuz she has to she doesn't love it. But like what do people say all year long that you're good at is an organization like oh, my gosh, she this woman is so good at organizing. It's like she can always find a way to clean things up for me or to like manage my stuff or to fix my kids schedule during you know, quarantine when it's been a mess. Or you know, what is the organization 15:00 Woman is the best like interior design or this man is the best if troubleshooting pieces that you have around the house and being able to fix them up in this way, there's so many different things that people do on the regular that they get credit for that they're like, Oh, yeah, that's just something I do, though. No, that's something you need to get paid for, if you're willing. So what you're saying is, I can actually get paid for being sarcastic. People compliment my sarcasm all the time. 15:27 So there's an avenue I need to go. 15:32 You can do and you could do a core point using sarcasm to leverage yourself in business, for using sarcasm to build relationships, in your business in your personal life in like mergers and acquisitions. There are negotiation strategies being taught through sarcasm right now in the world. Yes, that's, that's actually my first language. English is my second language. Sarcasm, number one, truly. And 15:59 so from a tool standpoint, or from a, I know, a method standpoint, where do you see things so you you bring these people in you, you show them? You know, here is what you're good at? Here's what you're passionate about? Here's the value you can add to other human beings? And what are the what are the biggest challenges you're seeing on people? When they do find this? How do they have they monetize it? How do they? How do they turn their gift and their passion into a into a business? Yes, good question. Perfect question. Because that's what matters in the end. So when you when you when you find your thing, and you're like, Oh my gosh, that's it. That is it. I love that I could really make money doing that. Yes. Okay. So once you get on board with the Yes, I can, then it's a matter of, Okay, well, where were you when you started doing this? Where were you? Where did you start? Okay, and where did you finish your finish there? Okay, what were the steps in between that took you from I'm just starting out to Hey, I'm really good at this. This is amazing. Because there's always a pattern, there's always steps. There's always like evidence or breadcrumbs, a trail that you leave behind that can show other people how to get there, too. And it's just a matter of actually taking a moment. And sometimes it's like taking a couple hours and falling back into your memory bank and saying, Where did I? Where did I start? Okay, then what did I do? Okay, I did that for a while, maybe that took me this long. And then what happened? What was the outcome after that, then I learned this, okay, then I took that, and I applied it to this, and just stack those steps to get to the end result. And that is your signature offer framework. That is what you can deliver to other people package that up. And when I say package that up, I mean, define those steps. And then within the steps, there should be, you know, instructions on how to get to the next step. Right. So that's just packaging your signature program, so that you can show other people how to get to where you went. And, and this can be done. Another thing, Shawn, is that people often say that, like they, they they even stop mentally, they block themselves by saying, I couldn't I couldn't actually do that, though, because I'm not a professional or I couldn't do that. Because like, I don't have a website, or I can't do that, because I don't have any acronyms at the end of my name. like nobody cares about your acronyms. You know how many people have asked me about my degree? since I graduated? None? Yep. Nobody asked me. They asked me Oh, how do you like work at Disney World? Oh, you got to you got to congressional nominations for the Naval Academy. Oh, you've lived in Canada, all you, they don't care about my degree, nobody cares. They, like I'm showing up for the job. They assume I have the degree that's it's like next day, so. And when you're online, nobody cares about any of that. They're like, prove it to me, prove it to me, by way of showing me online, that you can help me prove it to me by by giving me trainings for free to let me know that I can trust you prove it. So you don't have to show them a degree because it's garbage. And I mean, like people who have a license for their degree, that's different lawyers, doctors that that's different. But I really, I really want a surgeon to have a degree when they're working on me. But um, but I would rather have the surgeon that mentored with someone for 10 years over the degree. 19:02 The degree is, I don't know, I better have the experience. That's true. 19:08 That's true. I want I want an army surgeon who's been in triage locations all over the world first. You're right. So, but if they like, you know, if you show up and you serve people online with that thing, you know, you show them that you can get them from point A to point whatever, you only have to be one step ahead of them. That's it. That's it. And then they're there. People are often hanging on to this idea that they have to be the expert. There's no the expert in anything. I don't care how high up you go. Because somebody is coming right underneath to take that spot all the time. It's always shifting all the time. There's nobody that's the best ever. So let's get over it. And let's just say can you help them two steps behind you or one step behind you? Yeah, there are millions of people that could apply to so if you if you can just outline the framework of your signature offer by indicating which steps it takes to get there for that. 20:01 And then marketing that I can help you get from here to here, here are the steps it takes. That's all it is. Here's what it looks like for me. Now, here are the things that I struggled with. And here's how it's going now that I don't struggle anymore, here's the compelling future that I have. But here's how bad it sucked before I got here. If that sounds like, Whoa, come along. So it's just a matter of like marketing it that way, packaging up marketing that way. Because if you're clear on what you can do for people, and you let them know that, if you're clear, then they're clear, then they can decide for themselves. Yeah, that is something I want, I want that transformation to this person has a step by step outline for me, like, I can just go to them to help me get there perfect. So it's, it's just a matter of that. And then it's a matter of, you know, something, you talk about value, right? Like people don't don't necessarily value themselves, right. I tend to jump people up very quickly in their service pricing, however, I believe in being aligned with the offer that you have, because if you're not, at first, you won't sell it, you won't sell it right. It'll be weird, it'll come off creepy, it'll be like, do they not believe in it or what's going on, it's usually the money. So it's usually don't believe they should ask for this month, because much because they feel bad because they've done it for free in the past. Okay, so we need to also get over that. Now. You're certainly now you're serving people at a high level online, and you need to get paid for it. So once they can do that, it's like, Alright, if you can't energetically or emotionally or spiritually get behind, you know, a four figure number for a program, that's it's good that you've been doing that you take people through on 16 weeks or whatever, especially if it's a live training, that's worth that's worth more, if you can't really get behind it, there's nothing wrong with offering a lower a lower price. But you have to let them know, this is the only time we're going to do that. The only reason I have is a 1499 program, the only time I'm ever going to do this is now it is 397 This will be the last bunch. But in exchange for that extreme discount, I am going to require testimonials, possibly testimonial so that you can build that authority and that credibility and that social proof. And then what's beautiful about this is that then you do get paid, you get paid the money. And that proves to you that you can do it. And then you do the work. And you're like, oh, we're not we're not doing this for 397. Again, oh no, this is worth more, you find out it's hard, right? It's a little hard. Even if you love it, you gotta you gotta help people. So that I feel like that process, everybody kind of goes through that they create the structure, they start talking about it, they start helping people with it, they come up with a price, a lower price that they feel a little better about a little bit more aligned with at first and then they're like, Oh, no, and then they like triple, or quadruple and they're like, okay, I feel good about this for now. And then you get better. And as you get better, and the demand gets higher, you can increase it as you go. But that's that's where people need to start. Yeah. And I think you at that exact point when they sell their first stuff is lower than what they want. But I think right then is where I see the biggest mindset change. And people, once they once you, I mean success builds upon success. And once they get that first batch out of the way, the first money coming in, when they first sell it, that's when I see the biggest change in people's mindset of what they're capable of, and what they can do. And you'd mentioned something, I think it was probably one of my biggest setbacks is when I first started, you know, years ago, I thought I had to have all the technology in place. I thought I had to have the whole program done. I thought I had to. And that's not how people do it. I mean, you look at some of the great people, and they're literally building programs on the fly, based on the needs of the people. And you know, if you try building an entire, you know, 10 week program, and you haven't tested it, and you haven't developed it with people, I've done that, it I've gone through the biggest 23:48 I, you if you build it, they will come. No they won't. 23:53 You've got got a whip 23:57 I've tried, doesn't work that way. But I did 24:03 work. If you waste a ton of time doing it that way. And you think you know, as good as you are as good as anyone is you think you know, and you have no idea. You always assume people are further along with you. They're not right, you got to back you got to back it up. And you also have to fill all these holes. Think about so I'm with you like I I believe in. I believe in live training. The first batch I don't believe in course creation above other things. But there is a place for course creation for sure. But I believe in the live interaction. There's so much more value there. It's better for everybody. You're in the moment they have the your clients have the ability to do q&a with you. It's just better. And then what's beautiful about that is that you know shine like you extract, you extract what they need in that moment and say, say you did a six week course like a live training course and they showed up every Monday for two hours for six weeks. And that first week you gave them this stuff that you had for the first week. 25:00 And then at the end of the program at the end of that two hours, we're like, Hey, guys, how did you do? How did you like, what did you not? Are we clear on this? And then you're thinking, Okay, I'm ready for week two, and then they answer you, and you're like, Oh, you guys are not ready for week two, I'm gonna have to come up with something else. But because you're the expert, you know what we'll need based on their reaction? And then you just shift and adjust for that. But you would otherwise you would have wasted how many hours? How many hours creating this course that you can't even use after week two? Yeah. And what do you what do you think about me? Even for me, sometimes the biggest thing about going live is the fear people have. 25:37 People would rather die than go live. I mean, it's like, that is the biggest fear people have. And it's like, man, how do we get over that? Because, as you said, you can build stuff and build stuff, and no one's gonna, unless you have that energy from the I'm the same way. I love doing live because, to me, it forces me to think more into what the people need, you see them, you're getting feedback. And it's almost like a mastermind, you you can't think about that without those people, those people for me, the it drives better, better content and drives better ideas and drives better things. But that point of going live, hitting that live button or doing things with with people, it scares the crap out. Even people who were doing it live in the past, in person, you get in front of a camera and people change. They do I think, what are some of them? Yeah, what are some things that you do with your clients that help them with the you know, to me, it's all fear. It's all bullshit. And it's all in your head, but it's there. Okay, so I, I was there to, like, you know, I'm a, I'm a trained keynote speaker, I can get on stages and do this, I can get on virtual stages and do this. But that was not always the case. And I didn't even get on social media until 2019. So, um, I went when somebody and it wasn't until somebody said to me, um, you need to be going live like you're not translating any of your personality or any of your help online. And I'm like, Yeah, I hate social media. So I'm not doing it. And I you know, this this though, to me, all it was is a bunch of like, comparison Bs, like, just just brag fast. I just, I hated the idea of this toxic online space. I hated it. So I I just, I just blackballed it. And then somebody challenged me to say, okay, you do one live, and you help people in the way that I know you do in your clinic and in real life and in with your clients and everything. You go live and do it online. If you don't help anybody, and nobody wants to hear it. I'll never ask you to do it again. But if you do you do another one. And I was like, Oh, you're on. You're on. I'm about to, like, break friends. And this is gonna be so I went live. And before I did, I had so I have anxiety and panic disorder. Anyway, so I was I when I say that I was shaking, like I had cold sweats. And I was shaking. And I was like, doing deep breathing exercises. Because I was being I was being like, there she was in the corner, I was being forced. So I had to press the button. I went live, I go back and go back and look at that live. And I'm like, oh, gosh, you were so nervous. Why? Why reason nervous. And I blocked a bunch of people on my live like, you can block people on your friends list from seeing that live, which was felt safer. I'm like, Okay, I'll just keep those sarcastic people out of the way. Sean's not watching so well. 28:30 But I just didn't want any like, I didn't want it feel any jokes or anything else. Because like, everybody knew I don't go online. So all of a sudden, Sandra's gonna show up online? Who does she think she is a hypocrite? You betcha. So after that, I got such good feedback from people. And I was like, I have to help them. No, I have to like not because somebody said, but because these people are hurting. And they were so grateful. Now I have to. And so for me, when I teach other people how to how to get over the fear of going online, you often have to challenge them to do it in a way that's meaningful for them. Like, here's the outcome if you if you do this challenge. And when I do that, there's ways to do this, where like, you're looking at the camera. And on the other side of the camera, for me, is my dream client, my ideal client that I know that I can help and maybe it's a best friend of mine that's been sitting on my couch in tears before because she can't figure out how to get to the next step. And I'm saying, You are so good at this, it's on the other side, you have to do this. Here's why. Here's what this looks like. If you could just get over the fear part. Just block that for a second. Here's what's available for you all of this. And so when you look through the lens and know that there's a breathing heartbeat soul on the other end of that lens, that it's not this big, like chasm of judging people, it's a soul that needs your help on the other end of that camera lens. Does that change your mind? Does that make you feel differently? Because I'm I can tell you now as fearful as I was for so long and sometimes still am when I go up to speak and I don't know if you ever get that too, but like I still get nervous before. Right? And, and so if there was I've decided that if there was an audience 30:00 5000 people, and they were all like making fun of me rolling their eyes on their cell phones ignoring me. But there was one person in the back of the room in tears, because they were so grateful for what I was saying, I would keep going, despite anybody else in their opinion of me, because that person is in pain. That's, I think that's how most humans are built. So if you can, if you can just imagine that there's somebody that needs your help on the other end of that, like you've established that you're good at something, you know that your thing has value, you're going to price for it, now you're going to talk about it, talk about it, because somebody needs your help, not because you're worried, like, don't worry about the friends and family that might be like, Oh, he's going online. Now. That's interesting. How about block then if you don't like it? How about hide their hide their eyes from your life? Or how about ignore the fact that they're judging you at all? Because they might be cheering you on quietly? And the other thing is, if they're not? are they paying your bills? Do they help you financially? Do they have a say in what you do with your life, like all of these things, and you know, to shine like all of these things are limiting beliefs that keep you from greatness. And I feel like, if we could all have a snapshot view of what our life could look like, if we were to say no to all those fears all along the years, if we would have said no to all those things, what would we have right now? I feel like we would all be heartbroken if we could do that. So if we can now say, all right, COVID is forcing us to pivot things or pressure, like things or pressure us all around me, I want to I want to do something with this. But I don't know how can you just decide that fear doesn't get to say anything this time? And just try it and see, because the the worst thing that will happen is that you'll learn something great out of it. And most probably you'll do well, most probably Yeah. And I think especially with you know, with what's going on, we can't meet in person like we had in the past. 31:48 I mean, this is and this is great. And when we see each other on here, we're you know, we're communicating online, it's still not the same from a personal standpoint, but it's better than than not, it's better than to me just posting stuff, it's like, you're still we still have a connection, I'm still looking looking at you in your eyes, we're still having a connection, we're still doing that. And it's to me that video is so, so important. And it's where we accept, but it's where we're going, we have to, we have to be able to do that, in order to be successful. I think in any business that's online, now you have to be able to have, because without that live, without that interaction, you're not going to build the connections. And to me, that's what it is. It's it's not making a sale, it's not selling someone it is absolutely making a connection with someone. And you can't do it without. Without video, you really can't. I mean, not in the same way, you're right. 32:42 Not in the same way at all. And there are two things, two beautiful things that have happened out of COVID. For this reason, first of all, people are disconnected from brands, from big brand names from big box retailers from global brands, they're disconnected. Nobody has a relationship with Coca Cola, you might have nostalgia with Coca Cola and emotions tied to the brand, but you don't have a relationship with them, because they're not a person. But they you can have relationships with individuals who are serving you, and spending their time and their heart and their energy and their bandwidth, trying to help you you have a relationship with those people. And you do that by way of video connecting with them to like because you need you need the proof that they're like living, breathing moving, right, right. Anybody could cat fish with online, you need proof that this person is a person. And so the second thing, so that's one beautiful thing is that the individual brands like the self branded, like the US, the me's, the people out here that are doing their thing online. People build relationships with us, and they trust us and they love us, and we love them back and trust them back. And this is how we do business because it's not transaction, its relationship, right. And then the second thing that's beautiful is that now no one has an excuse to not get online. The physicians that I used to work with my clientele my patient basis, you know, 66 years older, they'll never get online there. Oh, these guys are younger, they don't have time to get online. They don't check emails anymore. Not anymore. Now the entire globe is forced to create zoom meetings interact online. This is it's it's a force feed and telemedicine has come I don't know, like five years in the last three months. It's amazing now, and everybody sat on their hands because they didn't feel like it because they got other things to do. And now that we're all being forced, everybody knows how to do business with you. There's no excuse anymore, and people are comfortable with it today. 34:30 It's almost like we got fired from our job of normal living we got fired from our normal way of doing things and now this is we're forced to do this this is you know, sink or swim you're gonna do it or you're or you're not. And so one of the things so you are doing your generation impact stuff, which is to me that that is such a great name for for what you're doing. What What is generation impact. What What are you guys doing over there? First of all, thank you we ruminated over that name for a long time because because of our intentions for people 35:00 generational impact was born out of the idea that we, we, me and my partners, Shane Thrall and David Walden, we decided that, you know, the people that we're meeting in the online space, like you said, didn't believe in themselves enough, they didn't realize where their value was lying. They didn't understand that they they're like walking treasures to the world. And we're saying, if you could tap into that, and give it to other people, do you understand what kind of impact you can make? So we're saying this whole generation of people that is willing to step out and say, like, what's my gift, how helped me serve, you can make the biggest impact, you have no idea, generationally making impact on other people's generations, depending on what you do wealth. generational wealth is available, like health, like relationships, it's all available to people. And we're saying, alright, as generation impact, what can we do to be the first domino that knocks down all these other dominoes that makes the impact across the world. And so what we do is we have to, we have basically two legs of the company where the one we are teaching, we have an academy that teaches entrepreneurs online, how to grow and scale their business, how to be efficient, how to how to create those sales, how to market themselves properly, how to build a team, how to deploy this brand for themselves. And then secondarily, we have a consulting side, where we consult with corporations, and we build training materials for them workshop trainings, we help their their team learn new mechanisms for sales and marketing online in this space, and shifting and growing and, you know, basically all the strategy that you need as you change in a company, and companies are kind of notorious for doing things an old way, until something is pretty painful, and they're forced to shift. Well, if we can help them avoid that pain and grow bigger without as much cost, then we're going to do that, too. So, so we're basically helping b2c and b2b at the same time in different ways. Right. And I, you know, I think that is so important that you have these, you have these tools, in the end companies like yours available, because you can truly compress with with what you do, you can help someone compress something that might take them a few years to learn and develop in a extremely short amount of time. And, and I think one of the one of the best things that I'm seeing out of out of COVID is, you know, the people that you're helping, you're helping them generate their their passion, their love into businesses, I have been out in it, absolutely fascinated with some of the great imagination, and the great things that people are starting to produce, and put out there to the world. I think that is one of the greatest things that has happened with with COVID is people are now seeing that and I'm starting to see these companies or these people develop their their companies and some of the stuff is just amazing of what they're doing the ideas that they're coming up with. It's it's absolutely amazing to to watch these people finally, open up and develop what they were, what to me what they were really meant to do. What the the I don't know that the they're so industrious, like humans are. So they surprised me every day. And every time I see not only the names they've been really giving me life this year. But but the but the inventions and the ideas and the and the way that people are willing to say, let's see, let me let me try. Let me shift it and try it this way. And you're going yeah, like you can do it. I feel like I'm just on the other side of the screen, like cheering people on all the time. Because every new idea, and there's so many when we're forced to figure stuff out and get creative. It's amazing what we can come up with. But like you said, I feel like like we birthed a new way of life in this COVID like time and the time of COVID. And it's almost like those, like those cartoon reels where you see all the men in suits and hats, and what they're walking in black and white, and they're all like, you know, a mob of men just walking to work with briefcases. And then there's somebody over here in color, like bouncing around doing things differently. I feel like that's where we're going now, where this was the way that of the of the past. And this is the way now it's more fun. It's more free, there's more opportunity, because people are willing to see things a little differently. Yeah, and with what's available now with the technology that's available, and where people's mindsets are, anybody can be a company, anybody can be an author, anybody can be a speaker, anybody, you you have everything you need to be as big as anybody else. There's nothing now there is nothing holding people back you have the same assets available to you as a entrepreneur as a solopreneur then big companies had in the past you can now that that's the biggest thing is from literally from your phone, you can create content you can create you can create amazing things but just the simplest stuff that you have now and it's all available to everybody if they know if they have the mindset so you know that's where you come in as you help them with the mindset that they can do it and here's how you do it. But no longer is to me no longer as technology or no longer as all these big, you know brick and mortar assets that people had. That's not a that's not a 40:00 They stop or anymore that the absolutely no stop or anybody upgrade anything. And that's the biggest thing I see is anybody can create anything that they want now. It's amazing. Isn't it like that? That sounds like if you said that in the 80s, you'd be like, okay, big finger settle down. Yeah. But now it's like there's nothing more true. I mean, you don't need a website, you don't need a website to get started. You don't need it. You don't even need that. So you don't even have to pay to host what you have. You have free access to any social platform online. And if you market yourself that way, with your cell phone, sure you have to pay for internet and like a cell phone bill. But that is it. That's it. So the opportunities really are available to everybody, kids, teenagers, young teenagers, kids younger than that are making money online right now doing whatever they're good at. It's unbelievable. It's It's wild. It's like the new Gold Rush. It is Oh, absolutely. 40:54 Yeah. And and people are, you know, they're creating this, this sense of freedom for them. Like there's nothing better. There's nothing but there are some things but there's nothing better for me, when I'm when an entrepreneur finally gets to the point where they're like, Okay, fine. No, no, no, you're right, I'm gonna get out of my head. I'm just gonna do the things. We do those things and launch myself. I'm gonna put myself out there. And I'm like, Yes, yes, let's do it. And then they get paid, and say they have like a 5000, or a 10,000, or like, a 27,000 launch. Or, or they have that that conversation with a new client, and they sign a $45,000 contract like this. And I'm going, how did that change your life? Talk to me about the things you can do. Now, talk to me about how you can grow your business. Now talk to me about how now you have a team. Now you have more time because your team is doing some of the work. And now you can actually I don't know, take your first vacation ever with your children in 10 years. What does that like? Like? Those kind of wins are exponential, because I know they're helping their clients. Let's talk about that. Like, how did your life change? It's an It's amazing. They're saying, with my camera phone, and my computer, that's all it took? Yeah. Love belief in yourself, too. That's awesome. Yeah. And it's funny, it's when it's a bad moment. And I'm sure you see this a lot. It's that that moment you actually see it in their eyes, you actually see it in their stature. When that light goes off. You can you can physically see that light going off in their in their head and like, wow, yeah, this is this is it? We can do this? Yeah, that to me, that's the funnest thing. Yeah. And so you But see, you've done that your entire seat. And that's the thing you want to be one of your gifts is yes, you care about your you know, all your clients, you care, you care that they are successful, you care that they get what they want. But you've done that your entire career. So you even when you were doing your real estate stuff, you were that's part of your DNA, that's part of who you are of helping people and you and everything you do you actually, you know, I see that in you on all this. I've seen you on stage. I've seen you, you know, on doing your stuff. And that always comes out that you absolutely care about the outcome of the person. And that it did does it absolutely shows if I could I don't process data that passed. Again, I'm going back to you are so good and so fast to what you do. It's like I can't process it that fast. It's so much so much great data. I'm like, bouncing around in my head. So let me ask you this on a percentage, if we had a percentage a 50%? Or could you strike me out with a softball still? 43:31 Yeah. How was that? 43:34 You didn't have to think about that. And then you say you're from Canada? 43:39 Oh, go ahead. Yes. 43:42 I was gonna say because two things. Um, because muscle memory is a little ridiculous. When you play a sport for so long. It's not hard to pick it back up pretty quickly. But also because most people can't hit a hit and underhand fast pitch, especially men who are used to playing baseball, and they're looking for the overhand release. So that's usually even even my baseball player buddies like D one, like I would pitch to them, we'd mess around and I pitch to him. And it wasn't that hard to strike them out. There D one baseball players like but would piss him off. 44:13 I better pass them off to I bet it would piss them off. Oh, yeah. 44:18 And then also, ya 44:22 know, so being from Canada. Do you know what a Looney tune is? 44:27 Of course, see now, transactional currency, but no one actually use it. So we went to me and my wife, we went up to I think Quebec City a couple years ago. And I convinced her to always talk like she was gonna pay and loonies and toonies. People there thought she was a nut. But I convinced her that she had to call them loonies and toonies. 44:48 She's never lived that down. And 44:51 but finally someone said, Hey, 44:54 what are you type? We don't call them loonies and toonies. We're just in the background. 45:00 You're you went to Quebec City? Yes. And that they're very French. So they're not going to call them that probably great. And so anywhere else in the southern part of Canada, if you say alluded to, and for listeners that don't know, I'm sure some people are googling it like what is that? But, but a loony is just $1 coin and today is a $2 point. And so, um, Canadians don't use pennies anymore. They're no longer part of the circulation. So everything rounds up to an even number. But, or like a five or zero but, but if you go if you you're safe shot if you go and you bring your wife to Southern Ontario, and you said Looney intuitive they'd be like, Yeah, no, I got it. But um, it came back city, like Montreal, like all the chemical I will um, they'll prefer it if you speak French period. Yes, carry it. And I don't do it well, so they don't like it 45:52 at all, but it was a man. We loved it up there. It was absolutely. Absolutely beautiful. 45:57 Isn't it? Yes. It was cold. There was brand new years. So we went New Year's Eve, we did some big rave, outdoor rave. New Year's Eve. It was wild. But yeah, it was it was cold. I'm from Texas. Yeah, well, I'm from Colorado, but oh, I've acclimated to Texas, and it's damn cold. 46:21 It's your blood wasn't ready. was not ready at all. But I've had an absolute fantastic, fantastic time. Thank you for coming on the podcast. And everybody go to you know, we're gonna put the you know, those listening, go to the show notes because we're gonna have all the ways that you can contact xandra and also going to generation impact group Comm. I'm telling you, this is the way this is the way the future and everybody, here's the thing. I think every household in the next year or two is going to have a business. Every household is going to have a side gig side business from doing what they love to some being forced, like you, you know, they're they've lost their jobs, they've lost their way of income, some just because they have the desire to do it, but everybody is going to every household is going to have a side business. And I just love the stuff that you guys do. So thanks so much for being on being on the podcast and adding so much value.
43 minutes | 2 months ago
How taking a present retreat equals business performance with Jess Dewell
Welcome to the Thinking Big Podcast. Today we have probably the most organized guest I have ever had on the show, Jess Dual. Jess is the managing partner of Red Direction, providing executive business consulting and producing the BOLD Business Podcast. She brings over 20 years of advising, consulting, and facilitation experience in operational excellence and growth management focusing on where values and goals intersect. Both practical and unexpected, her views tune into to the uniqueness of the organizations she works with. Companies working closely with Jess learn to ask the right questions and think effectively on their feet. Jess specializes in working with companies at critical points in Today we are thinking big on how taking a present retreat equals to business performance. From Chaos to Control 3 Step Framework to Change Your Relationship with Meetings ... and Your Team https://9n9jedi5.pages.infusionsoft.net/ Connect with Jess Dewell at the following social media link: Website https://reddirection.com/ Email firstname.lastname@example.org The BOLD Business Podcast https://podcasts.apple.com/us/podcast/voice-of-bold-business-radio/id1250990887 Books from the episode Giraffes Can't Dance A Question of Value Do you Quantum Think Leaders are Readers, here are some free books for you to get. Free copy of Think and Grow Rich http://bit.ly/free-think-and-grow-rich-ebook The 14-day Think and Grow Rich Challenge https://bit.ly/tagrchallenge Free Audibles book http://bit.ly/thinkingbigaudible Connect with Sean Osborn at Thinking Big Coaching http://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/ Until next week, remember to always think big Ratings and reviews directly impact search rankings for the Thinking Big Podcast. So please help us get more ratings and reviews. Episode Transcription SUMMARY KEYWORDS retreat, sticky notes, people, books, business, podcast, important, thinking, ideas, week, present, leadership, meeting, big, growth, awareness, priorities 00:49 I really want to welcome you Jess to the thinking big podcast, I followed your work. I've seen the stuff that you've done. I've seen your podcast, listen to your podcasts, all great stuff. Tell the thinking big podcast listeners a little bit about you. 01:29 I don't even know where to start with that question, Shawn. It's so funny. I mean, there are so many different pieces, right? My very first job was as a Girl Scout selling Girl Scout cookies to raise money so that I could send myself to camp, right helped my family be able to send me away to go sailing or horseback riding, or just day camps where we did archery and hiked and learned how to cook and things like that all the way up to the time when I decided I was going to be a scientist. That was after I was going to be a nun. And after I was going to be a fighter pilot, but I haven't gotten yet to like truck driver. And I want to be a cross country truck driver Sunday gardener. beekeeper, right. And then in general, these days, I build businesses. So somewhere in there have been all of these experiences that have something that has propelled me forward that curiosity that I bring to the world. And so right now it's building businesses, and in fact, it has been for over 20 years. And I think I found the place being a cheerleader and a support and 02:33 an outside set of eyes, a trusted advisor for companies that are really looking to navigate a difficult situation for your post acquisition. And even just how do we do? How do we use what we have that much more than we already are? And it's interesting that you bring up, you know, stuff that you did very early on as an entrepreneur. It's funny talking with entrepreneurs. 03:01 That is a telling sign when almost every entrepreneur when they were young, did something to make money to do it. It doesn't start when you get older, I think you it's 03:15 it starts at very young age. I mean, you you you become an entrepreneur very, very young. Right, I and by the way I knew early on sales was right. But helping other people make sales and being part of something bigger, right? All the things we got as a troop of all the Girl Scout selling cookies was always more interesting to me than anything I got on my own, which was still really good. Don't get me wrong. And that's I think you're right about that, Shawn. And those traits that come out at those early ages are the ones that do seem to stay with you and maybe can be found and whatever we're doing today. I remember, I must have been in, I don't know, third or fourth grade and I would I used to make cinnamon toothpicks. So I would dip cinnamon in or I dip toothpicks and cinnamon let them soak get really hot at something like 10 cents apiece. Yeah, that's 04:06 brilliant. I was hustling toothpicks at third grade. So you were an inventor and an entrepreneur. Yeah. And here's the thing. I think that's where all of our genius comes in when you have an idea. And you mix that with a little bit of creativity. I think that's where all the cheese comes from. So I said, Well, people like cinnamon. People like toothpicks. I'm gonna combine the two and I'm gonna make cinnamon toothpicks. I had in third grade. I made a fortune in third grade doing that. 04:36 Well, no, that's brilliant. I actually may pass that on to my son who's nine these days. And he he calls himself an inventor. He doesn't really he likes to sell things, but he really thinks they're really valuable and we're still working on the you have to have something that is valuable enough for somebody to part with their money for Yes. Um 04:56 so his cardboard arcade machines are awesome. 05:00 To him, but nobody wants to pay $1 to play them. 05:05 Why not? I know, right? That's what I'm like, well, you'll have to keep working on that that's a problem. You can you can chew on that one for a little while. It's all good. And and I think that that's an important thing to consider, too, because we are at a time where we believe and we're told, and it's reinforced that we have this internal value. 05:26 Sometimes it's really hard to bring that to the surface, though, isn't it to find out? Well, what is that sweet spot of service of production of the result of the exchange of money for what we are bringing to the table? Whatever our role is, right? Yeah. And I think that's, and I think now, now, more than ever, I think that's hugely important. How much is the current situation affecting, like what you do? as an industry as as you know, this has made such huge changes? 05:53 Yeah, well, so the work that I do really is it's that resiliency piece, that resiliency mapping, that, that that stuff that seems very inefficient in the day to day, but it's like a fire drill, when you know what the fire drill is supposed to be like. And if that bell ever got pulled, or you heard that sound, you knew what to do you know, who you were looking for, you knew where to go, you knew who you were expecting there, and there was some order in it. And I think that this time has really shown us Do we have those those equivalent of the fire drills within our companies. 06:30 And if we don't, we're feeling it more than if we do. And whether even if they're dusty, even if we haven't practiced them in years, or thought about them, and they their documents, living in a drawer, collecting dust, the fact that the exercise was gone through is really a key piece in what I'm seeing, not only in my organization, but also in the companies that we serve of, Well, okay, so you have to build as you go versus because you've thought about it, it's actually a little bit easier, because you have some you have a starting point with which to respond from, versus react all the way through, right. And in some of your stuff that I've looked at, you know, you talk about a present retreat, what what is a present retreat? What exactly are you talking about? When you when you talk about that? Can I can I be real with you? That that is like a name that I settled on? Because I couldn't think of anything better. I'm a horrible namer of things. However, this one has, and this one, no, I have a lot of different meanings, which is one of the keys, it's not always straightforward. And so I'm like, Okay, let me just honor that. The present retreat for me was a time I got to take a timeout for myself and really do some strategy. And the more that I did this, the more I thought about, well, what are the things that might happen right now? And do what have we thought about them? What are the things that I need to do as a leader what is in in what's out? Am I discerning correctly, based off of the trends I see and the actual results of what's happening? And then the third piece, this concept of a retreat, 08:05 really is being able to, to unplug from things to have space. Right. And, and so that's kind of like the spa day. But it's also if you think about it in the relation in relationship to war, a retreat was not failure, a retreat was a place to pause, take stock of everything that there is, and decide how to go forward with what we have, right. So that in return to the present retreat is in the moment. 08:28 Taking that pause, what do we have? And how do we move forward? I think and I think that is such a huge problem in general, not only with leaders, but I think with with everybody, especially with, you know, all the social media, all the things that we're being bombarded with, we don't take time anymore to reflect. And to make for me, if I internalize that, it's, I need to take time to sit back and reflect on both my wins and my losses on a daily basis. Because if I don't, if I don't sit back, and I don't actually think about what I've done for that day, my wins my losses, I'm not going to learn anything. Um, and, and to me, it's, I look back over the last six months, and it's harder and harder, even though I've been at home. Most the time. I, you know, I've done you know, obviously, you know, social distancing. I actually seem like I have less time for myself. For these retreats. I spent less time I actually stopped, right. I mean, depending on the situation in your household. I know in our household. I've already mentioned my nine year old, we were assistant teachers, between the adults in the house to him. And I have to say that that right. I stopped my present retreats during that time and it was only four weeks. I do them once a week. It was only four weeks, but I realized I had not only had gone backwards. I actually when I was plugging back into them. I was like oh I can't do this. I have to plug back in. I actually had 10:00 To ramp back up and really figure it out. And so this is something that I recognize and realize that anybody that works with me, we figure out what what it is some people are disciplined enough and can can take a whole day week, that's an important thing to consider. And I think that that is ultimately my goal. I'm I'm not at a place where I will commit to that I will commit to half a day for four hours a week, I am in this closed space. And that is what I challenge all of the clients and the companies that I'm working with, to do, how do we get up to that four hours in a row that's uninterrupted and protected time? Yeah. Because think about all the distractions I don't know about you, Shawn, I am incredibly fatigued decisions. If people would just tell me what to do from here on out, I would gladly follow directions I am exhausted from all of the decisions to be made. Yeah. And the present retreat actually can help with that some. But when we have so much extra pressure on all these other areas, we really do like to your point, we have to take that self time. Yeah. And Maverick, one of my mentors, john Maxwell, he actually takes a week, at the end of every year, an entire week, and goes through all his journals, all his every one of his planners, his daily planners, his weekly planners, and literally, and I've done it, and boy, it's it's hard, hard work to do that. But it's, you know, for an entire week going over. So the same thing you know, you're talking about on a daily basis on a weekly basis. He actually does it on an annual basis as well. And it is telling you it is so important to do those it is absolutely That's impressive. I do things semi annually. I do things twice a year, but I don't it's not a week. Or it might be a day and it might be two days, but it's never been a week and now and definitely not all at once. Ooh, I think I have a new bar, Shawn. 12:00 I've just taken that and raised it up a little bit. Yes, you did. And that's what it's all about. Right? That the discipline and the willingness and the commitment to understand where is the opportunity? And what is what are the skills? We actually have to have to move toward that? Yeah. Now, what do you think are some of the most important reasons that we sit back and reflect on why do these retreats? I mean, what are what are some of the, you know, what are three of the biggest things you get? And when you teach your your clients and stuff, you know, what, what's the purpose that they that they do these? Why is it so, so important? 12:35 So there are three soft skills, and there are three outcomes. The three soft skills that are developed in this is the ability to discern, right? What filters do I need? And can I trust in in? Can I run information through with confidence? The second is ruthlessness. I love this word. I love this word. Because we are not ruthless enough in business, we have to know if something is out. Well, let's let it be out. And let's not be worried about the fact that we'll if we don't say yes, we won't have the buy in from our team. Or we might stifle the creativity of our team. If we need to say no, we can actually then be and clearly say no, we can actually, we're actually better at saying well, this is where we're going. And here's the guide with which to work within. And then those people with ideas are going to come back with better ideas that move things forward, because they have guidance. And they've been shown a path that everybody gets to move toward together. And the third is then the skill of prioritization, which sounds easy. But after everything has been filtered with that discernment, and after it's been ruthlessly allowed through, then that concept of prioritization is, can I keep it front and center until it's done, and focus on the priority, not time priorities, the priority, until until it's done. And so Scott, soft skill development is really important, because that's what we're modeling to our teams, Shawn. And when our teams are able to pick up some of these skills, I know, you know, john Maxwell talks, your mentor, he's somebody that I am, have read some of his books as well. And he talks about this a lot. We lead by example. And so the soft skills that we embrace are the ones that we are modeling, which means we're teaching which means we're stating what is what is okay and what is not okay in our behaviors and the way that work is done. 14:27 And then, you know, we're talking about some outcomes of this, really, the outcomes of a present retreat happen to be that we can reduce the whole amount of overwhelm. So when something crazy happens, like a pandemic, or when something crazy happens, like we get called out of town unexpectedly, or we have to we have a family situation, or our neighbors really need us, or what we can really do is recognize that we're we're more likely to be in sync because we practice them 15:00 Because we take the time to reflect, as you said at the beginning, and then the second thing they are, is that, you know, 15:09 we're never we can actually shift away from putting out fires to proactively responding. Oh, I know what I want to do here. Oh, yeah. Oh, you know what you want to do here? Great. Tell me. Yep, that fits within, off we go. Off you go. And then the thing, you know, the third thing there is, it's much, it's much easier to find that moment, or the signs that lead to the fact that a growth plan has been outgrown and requires change, right? And now on your, on your stuff, or on your retreats. Do you? How do you do a specific thing? I mean, is it a specific way that you do them? Is it you know, random, I mean, how do you how do you do your? Yeah, mine, they're pretty structured. And I didn't, okay, so when I discovered this, and I'm not the first person to discover CEO time or reflection time and or my present retreat time, okay. By far I'm not, this was my journey. It started out, oh, I've got four hours. Right. I caught up on my emails, the first time in years, I had like five emails in my inbox. Every drawer in my desk was clean. every area of my office was dusted. My my little bin that I have to put all my recycled papers in when I'm done was empty all the time. And then it got to the point where I was like, hmm, cool, I feel caught up, there's nothing else to do I get to, I get to learn what's next. So I had to be busy for a while until there was nothing to be busy with. And then came the time where I was like, oh, gosh, this spaciousness allows all kinds of ideas to show up. And so I've actually implemented a whole bunch of other systems that come from that, that helped me in my workflow. And I will tell you, all of the clients that I have taken through this go through the same thing, they even if it's just an hour at a time, and they're working up from that, the first several sessions are Oh, let me let me catch up. Oh, I have a voicemail. Oh, I have that report. Oh, I have that idea. And see the thing of a present retreat isn't to catch up. It's actually to do the thinking that deep work Cal Newport would say that the deep work 17:17 and and understand what can we do to ensure we can find where are we in sync? Where are we out of sync? Right? Right. And I think that that's a huge piece of it right there just being able to sit in the time. Well, I can tell you, you would have your work absolutely out for you. Because I think right now I've got 20,000 emails 17:40 in my inbox, 17:42 I've got shit. See, I said it. Shit. I've got it everywhere. Let me tell you, you would have your work absolutely cut out. 17:53 Oh, I have sticky notes. Every see mine and mine are piles and ideas of sticky notes on they're stuck to everything around my around the office there in books. I actually was preparing for this podcast. And I was like, I know we may talk about books. And because I know you like to talk about books and reference books. And so I and I brought I brought nine ideas for books grouped in threes, just because I was like, Well, what if so I have sticky notes and books across strewn across my desk right now that I'm like, maybe I should leave them out. See I have I haven't even made it a sticky note yet. I'm still drawing on my desk. 18:30 I love sticky notes. And the colors end up meaning something even though I don't know what they are at first. All that good stuff, my anxiety levels going up just listening to colors, sticky notes. See, okay, by the way, I just like color because it made it seem less scary. And it turned out I actually was using the colors to mean something. And so for me, there's a system, but there's no way I could describe that system or ask anybody else because if somebody tried to teach me the system that I inherently have, I would be like, you know, what would happen if you went to the store for the blue sticky that you have to have for something and they were out of blue? See that? Right? 19:10 That doesn't see that doesn't bother me. I'll just insert another color and we'll just know 19:15 that 19:17 I just that's way over. That's way over my paygrade Are you a perfectionist? 19:24 Yes. And yes, I can see why you would then have to have the exact same color. 19:32 We dry girl we digress we 19:35 so on getting back to you know the retreat. One of the things that I you know, I don't have a specific, I guess I have a specific way that I do kind of my thinking and stuff but to me when I do these reflections, I do these retreats. 19:50 To me, that's when I get most of my creative ideas. things come to me from a creative standpoint of things I should do. Now the problem is I don't know 20:00 Normally, I have sticky notes with me. So I forget, five minutes after I think, but I have some amazing ideas. So now I need you to teach me the sticky note. So I can take those amazing ideas and actually put them on a. 20:13 I was people could see this. Okay, so here's how I this is actually how I work because I don't know. But if you're not tactile, it wouldn't work, Shawn. So what I do is I have a, I have two boxes that I set on my desk because I put everything if I'm around, and I'm out, I always have sticky notes with me. It's random little teeny, tiny pieces of paper. And so I'll put things on them. I have, and this is what I actually do my present retreat, I have the reports that I pull that I'm looking at, I have the issues at hand, I have a dynamic SWOT for what's going on in the business at any point in time. And I call it dynamic because we use it that way. And then I have these two boxes, I have the now and near box of sticky notes. And I have the future, which is six months to a year in the future. And by the way, that's actually drawn on with a sticky note. 21:02 The future 21:04 do you notice? I did I cut the sticky note sticky part to label my boxes? Oh my god. See? Now remember, when I let's go back just a few minutes. I said I have 20,000 emails in my inbox. Yeah. If I went to sticky notes, I would have sticky notes wallpaper everywhere. They would be just as disorganized as 21:25 as my email so well. And here's the thing, the only thing that goes in those boxes are my ideas, or initiatives or concepts because I haven't discerned them yet. I haven't been ruthless about do they fit with where our current goals are? And does it align with our long term mission. And I don't know if they fit our priorities. But they're things I don't want to forget. So they have they have a place to go. Because I don't want to take into my mind. But I also know I don't want to forget them. And so what you saw today is a Friday, I do my president retreats on Monday. And so they'll get weeded out because I'll go through the the near and now on I touch every week and stuff is coming out of there. If and if there's things that I can actually get done, then it goes into other systems and some stuff like that. But it's the time I have to reflect on all of the ideas that I was able to capture goes in there. And you know, I mean, and so for me, it actually helped because I quit feeling like I was forgetting things. I quit feeling like I was missing opportunities be and I quit feeling like I don't have time to really assess them. Because I made time. And in that time I can recognize and spend spend thoughtfulness does it work, does it fit? And if not, was it really for me? Or was it for somebody else that I can be in service to right? See what did the genius thing about what I do is I forget what I forget. So then I just don't? I don't even remember? I don't know. You know, can you teach me that? 22:55 It's been years in the making years, years of training? Oh, well, if you ever figured out the first step, help me out because I could save a few trees. 23:07 Now I was on your website. And one of the things that you know, again, I'm I love john Maxwell, I love leadership stuff. And you, you have a thing called dimensional leadership. I'll explain some of that, because I think that is a great, a great system. It's a great skills. It's, I really liked how you put the dimensional leadership up there. 23:27 Okay, so dimensional leadership starts with being able to say yes and no, as as a leader. So this present retreat is almost like a prerequisite. Is it in? Or is it out? And being able to be totally clear about that? And not feeling guilty? When the answer has to be No, okay? Because that's awareness of self. And that's awareness of the responsibility and accountability that we've taken in whatever our role is, and how we're showing up, whether that's at work, whether that's at home, whether that's in our community, wherever. So then you take that and once you are so solid in yourself, you can now actually really see and hear and seek to understand the people around you. But if we're unsure, and we're unclear, there's no we're we're working through a fog. So if I was unclear, Shawn, and I'm trying to listen to you, I have a much less chance of fully understanding and making the connection and getting the true information I need to be able to do whatever I need to do intentionally in our interaction. So removing that fog is key. So that's where the present retreat is a big part of it. And so it's like putting your so that first part is put your own mask on before you help anybody else. When you fly in a plane. That's what they tell you. And if you don't have a shirt, you can't give your own shirt away. You have to have your own shirt to be able to move forward and create something to be able to help somebody else get the shirt that they need. And so that is something that I think that's really hard. 25:00 hard to remember, as a leader, because there's a lot of there's a lot of judgment that comes both self and other. And so when we're talking about dimensional leadership, there's huge levels of awareness. And so that first one is, are we solid in ourself? And then what habits do we have? And what habits do those around us have? And can we use them for good? And if we can't use them for good, then we start thinking about how do we have to change them. But really, the ultimate piece of dimensional leadership is, every single time you add a person to the thought process, you're increasing awareness and increasing leadership, yourself, first, your business second, or your your responsibility to the business second, then the people that you work with side by side, the people you report to the people who report to you this any other stakeholders, every single time you do that you're adding this layer of awareness that when each one has clarity around it, and is built from a place of very clear intent. There is so much information that can be harnessed, there is so much opportunity that can be leveraged. And I find it comes with practice. That's what it is. It's practice. Yeah. And what do you think's the biggest? Like when you're out working with clients, you're out working with people? What do you think is the biggest issue right now, with leadership? People in leadership, I mean, I see people, the biggest problem that I see with working with people is, someone will get put in a leadership position, because they're a good at whatever it is that they're whatever, if they're an engineer, they're a good engineer. So now that makes you a good people person that makes you a good leader. And that's to me, I see that I see that more in corporate America than in anything that you get promoted, just because you're good at what you do. But what what do you see as some of the biggest problems with leadership on the people that you're working with? What came up first for me, was that we're all too tired. 27:04 And the reason we're tired especially now is we're having decision fatigue, are we doing what's right for ourselves? Is everybody that we're in touch with from the decisions that we're making going to be impacted by that? How do I then amplify that out to the people who report to me to the company that I'm supporting to the community that uses the product and all of those different things. So there's, there's a tiredness. And that's, that's part of it. I think another one, though, 27:36 is it comes back to awareness. And it's this, you were talking about promoting, for promoting because of performance, and not necessarily having all of the skills to do what needs to be done at that next level up. And I would say delegate versus dump is a big one. People talk about delegating, but really what they're doing is they're getting the things they don't like off their plate. And this happens in corporate America. And this happens in small business. This also happens in relationships. Oh my god. Yes. Don't tell my husband, my wife. Yeah, my wife. 28:11 I want to hear this story. Oh, I tend to dump 28:20 do see I we are both dumping grounds. And in fact, we've learned to we've learned who does what so we just stay at it, we get we have our own lanes. So there is no delegation and there is no dumping in our, in our marriage, there's Get out of my lane, or Hey, that's actually yours, it goes in your lane. See, I actually backup the dump truck to her lane and just 28:42 dump it all. Oh, Shawn. Oh, that's hilarious. Well, you know it, right. You know it. And I know, see, for me, I when I was first starting out, I dumped numbers, I forgot the governance part of business. And I was like, whatever things can happen, things are happening. It's all good. I was able to do more when I actually looked at it, right, it was being done, but I wasn't, I wasn't investing time or energy into it. And I think that's the difference in delegation is that we're, we must invest the time to know the purpose for the role, how it aligns to our how aligns to the work that we're trying to do. And having somebody that likes to do that work. And then actually being able to receive the work that has been completed to hear and be able to ask questions comes back to dimensional leadership, right? We can't know it all. So who are we going to put our attention and effort into so that they can put their attention and effort into creating what we need so we can use it effectively? Right? Yeah. And, you know, you talked about on the doing your retreats on Monday, do you by chance, I mean, what is your thought process on like doing weekly, or daily journals or daily 30:00 You know, the day planners type thing? Yeah, I personally, I have to have a day time I noticed when I don't do like a, if I don't plan out my day, before the day starts, I end up not doing anything. I have to I have to have that list. I've got to it's kind of like doing the retreat. It's like every day, I've got to sit down, it's okay. To I'm doing this at 3am doing this, because I don't I just get consumed by the crap of the day, you know, the buyers? Ah, here. Yeah, um, I am not a fan. my calendar is probably my best friend and my worst enemy. I'm pretty me personally. And so yes, part of a president retreat is actually looking at the weekend. What are the priorities for the week? What are the priorities for the rest of the quarter? What are the priorities for the rest of the year. And so then gets to look at what's going on each day. I refuse to do more than three big things in one day. Because there's a lot of little stuff I want to have to also have to fit in shows up that needs to be taken care of, sometimes things that I want to do. And so I limit myself to three priorities or initiatives I call I think in a day, I don't know I'm going back to the Stephen Covey, Boulder theory, I only have three boulders in a day. And that's going to be my biggest heaviest work that requires the most creativity that requires the most critical thinking that requires the most presence. And those are going to be the things that must get done and everything else is a bonus. 31:36 And one of the now one of the things I did want to bring up because I think it's such a great thing. But I want to talk about your podcast a little bit as well. And it is the bold business podcast that does a great, great, great podcast and I'm telling you, you've been you've been busy on that you do you have a lot of a lot of content out there a lot of great content out there as far as leadership and there's so much stuff out on that pocket. How is a doing a podcast? How's that been for for you? How's it 32:06 it turned into one of my boulders, Shawn, and just and then I had to discern it. Okay, so this was a backwards thing. Usually here it's in or it's out right? And you're ruthless that way. I was ruthless about figuring out how do you make it part of what we do here at redirection because it is my absolute hands down favorite thing to do with being guests on podcasts like yours, your end, all the shows that I've listened to, and the information that you're sharing is fantastic. And I come away with an at least one idea of some for something that I'm working on, in the near future or the day of as I'm listening. So that's fantastic. And you know, there's something to be said about just having conversation. So the way I started was I'm like, I kept talking to all these really cool people and getting really inspired. And they're telling me about these business problems that they've been grappling with. And I was like, I'm learning from this and inspired by it. Other people will be too, so I started recording them and sharing them in there came the podcast. Yeah, that's fantastic. It's a it's a great podcast. And I love the way that you have it on your homepage, by the way. That is Thank you, that is fantastic. I you I put the podcast at the bottom of your, your homepage. And for all the listeners, you know, we're going to there's gonna be links to your to your podcasts, there's gonna be links to your to your website, which is red direction.com. And the one of the things that you had on there was you had the the three step framework that will change both your relationships with meetings and with your team. What, what is that that is? And that's something that all the listeners can go and download and get this concept. All right, this concept for the three step framework to change your relationship with meetings is that none of us have enough time. So I'm I'm saying, Wow, wouldn't it be awesome if and I challenge you to take four hours a week in a row uninterrupted to have a president retreat, because it will change your business, because of all the things that will come up the way that you interface it will be uniquely your own to your workflow and style and companies initiatives. 34:09 But you need more time. And that's why I created this, this little book. And it's little it's short. It's only like 10 pages long, I think. And the purpose of it is to talk about what is a good meeting. How do you have a great meeting? And do you really need the meetings that you've got happening? No. I know. Do you know? Okay, so here I did this, right? I believe in walking the walk. So I come up with this thing. And I'm like, this is great. And I'm like, but I don't think I do it. So I put myself through the process. And I got rid of 25% of my meetings right off the bat. I 25% more time in my week by following my own advice. That's genius. 34:51 Sounds like oh my gosh, this works. And I will tell you, the team that works with me. They were like, oh, you're a little more accessible. Oh, you're responding to us a little faster. Oh, 35:00 This is so great. Yes, yes. And yes. So I mean, for years I was a, when people asked what I did for a living, I'd say, Well, I'm a professional meeting goer. 35:12 Oh, I know. And between the two, it's, you know, it was kind of up in the air. But yeah, it's a. So yeah, this, this framework, I think is fantastic. And how to be on time, right? We, we have unwritten agreements, Shawn, and like your inboxes, crazy, your professional meeting goer I've had both of those things happen to me, and they still happen to me. And so these are the types of things they're tools that we just get to rely on the information that you're sharing what you know, what the john Maxwell coaching programs do, what redirection is bringing to the table, all of these things are incredibly important to realize that you don't have to master them, we just have to know when we need them. Right. And I think that that's, I think that in itself is a science and an art. And there's mastery just in that. Yeah. And I've got all the listeners, everyone who listens to this, that there's absolute gold nuggets in what's being said, and go get that download, I'm telling you, if you get one out of any of this podcast, but if you get one thing that's going to help you save time, that's going to help you be better at what you do, it's gonna be better, it's gonna make you a better leader. 36:27 How long does it take to go through that? 36:29 I was gonna, let's see. Now, it'll take you about 15 minutes or so to read and digest. And it'll if you actually do what's suggested, it will, it will seem like it's adding time because you go into you have to analyze each meeting and go into each meeting with an intention. Right, like, so for our, our connection today, Shawn, I knew it was going to be a meeting that I didn't want to miss I wanted to be prepared for and I wanted to show up and have a great conversation with you. So I spent time going through what did we you know, what did I want to talk about making sure all the information was set? And how could I not only show up and share information? How do I show up and really support your work and what you were doing right? And that was my intention. And it took it took time at the beginning. But you know what, I feel so good about our conversation so far. I'm never gonna, I'm gonna get done and go, Oh, I wish I could have said 25 more things at the same point in time. I'm glad it's Wow, I wish I had never said that. 37:33 That's what this that's what this handout is really you know, this ebook. And this process is all about, because I don't want to I don't want to make people late for their next meetings, I want to be conscious and aware about value their time. Because when we let time slip, it just eats up like you said, if we don't have things on our calendar, 37:53 the day goes away. And we're like, What just happened? We did a lot of stuff. But what actually just happened today. And this allows us to be much more intentional about it. And you mentioned that you had some books pulled out what are what are three of your favorite books of all time. Okay, so I have I have books about growth. I have books about business, and I have books about decision making and strategy. Which group would you like? No, let me ask you this. What color sticky note is on each one of those? Oh, you know what? They're all the same color. They're all they're all like this teal blue? It's my Don't forget this sticky note. What is your favorite on growth? My favorite on growth? Okay, so I did bring three, I'm going to share this. My absolute positive favorite growth is children's book called giraffes can't dance. I've never heard of that book. And it's written by geils, Andrea and guy, Parker Reese. And it is the best book about coming back to what we were talking about with dimensional leadership. How do we show up as ourselves? How do we listen to what we actually have to bring to the table and then do it? Yeah. And everyone listening, I'm gonna put there's gonna be in the show notes. There's gonna be links to all these books. So that I think that's important that when any book is shared, that there's a link to people to be able to go find it. Yeah. Oh, good. I'm glad you're gonna do that, because I was gonna offer to send you links if it was helpful, because these are great ones. Um, and I don't even remember where we found this. But when I found it at a bookstore when my son was tiny, tiny, and when he grew out of it, it became it got added to my business library here in the office. 39:38 That's a book that grows with you. Yeah, that's right. That's right. Do you wanna hear the other two? Sure. Absolutely. The second one is called a question of values by Hunter Lewis. Great. This is something that helps us with our discernment, which helps us with our ruthlessness and it helps us with the prioritization because what we believe in 40:00 really drives, 40:02 really drives. And something that I talk about too is what you prioritize is what you value. And so it's really important to know what you value because if what you're prioritizing isn't what you value, there's a leak. And that leak is going to be draining and it's going to become heavy and hard, and we're not gonna be able to do what we need to do. Right. Right. And here's the third one. This was written by Diane Collins, it's called, do you quantum think? 40:28 Wow. Of the three Look at this. Of the three you can tell I This one is like within hands reach. It has water spilled on it, there's a coffee stain or two on the inside. 40:39 This one was back when I had star sticky notes for a while. Have you ever seen those giant sticky notes? Oh, yes. I'm so glad I don't have them because they don't fit into anything. 40:52 Your wall? they're grateful. 40:54 Oh, I don't I don't want anything on my wall. That would be a little overwhelming to me. 41:04 This and so quantum thing. Um, they, they're they're basically just saying all the time. Can you look at this from a different perspective? Can you look at this from a different perspective. So the reason the reason it's so well loved is because it's something that when I need when I need to look at something a different way. And I feel stuck in the moment, or especially during my present retreats, outcomes, this book, and I will just open it to a page and I will start reading. And then I'll be like, Okay, good. That was what I needed. And I can look at this. And it doesn't matter what page of the book it is, I can look at whatever I'm stuck on in a different way. And it'll help me move forward. So those are my three growth books. That's fantastic. And I know about one of those I don't know about the the first one or the last one. So I'm gonna, that's those are two books that I'm definitely going to check out. But just I absolutely want to thank you for being on the podcast you you've added so much value to my listener tonight. So I really do appreciate your time and all of your knowledge. I absolutely love it when when people have a passion for something. And you hear it all the time with people go go an inch wide and a mile deep. And people who just dive into what they're passionate about and do what they love. It's just it to me, I get so much out of doing a podcast with like you it's like I get to talk to so many amazing people that are so dedicated and what they do in such a great niche that that fits them. Perfect. So thank you, thank you so much. And and I know that the listeners are going to get tremendous amount of value from what you shared with us today. So thank you very much. I'm so glad to have been here today with you, Sean. Thank you. Well, I want to thank just for being on the podcast today. And be sure to go to the show notes and go. I'm gonna have links to the books that we talked about. There's links to her podcast, the bold business podcast, and make sure you go to a read. Make sure you go to her website red direction, calm. And again. It was absolutely fantastic. Having just on the podcast today
61 minutes | 3 months ago
Is it time to outsource? with Gayla Scrivener
Welcome to the Thinking Big Podcast. Today we have a special guest Gayla Scrivener. We have a lot of entrepreneurs that listen to the podcast, and at some point we have to make the decisions to start outsourcing US. The time comes where we have to start working on our business and not in our businesses. One of those area’s is content marketing and that is one of the areas that Gayla’s company takes care of. Gayla is a close friend with a great story and company, and like most successful entrepreneurs, she gave the proverbial FU to the traditional working life and created a career that she could do from anywhere in the world. Today we are thinking big on how to let stuff go and start outsourcing yourself. Connect with Gayla Scrivener at the following social media link: Website http://scrivenersolutions.com/ Facebook https://www.facebook.com/ScrivenerSolutions/ Linkedin https://www.linkedin.com/in/gaylascrivener/ Instagram https://www.instagram.com/gscrivener/ Podcast https://www.gaylascrivener.com/category/podcast/ Connect with Sean Osborn at Thinking Big Coaching http://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/ Until next week, remember to always think big Ratings and reviews directly impact search rankings for the Thinking Big Podcast. So please help us get more ratings and reviews. Leaders are Readers, here are some free books for you to get. Free copy of Think and Grow Rich http://bit.ly/free-think-and-grow-rich-ebook The 7-day Think and Grow Rich Challenge https://bit.ly/tagrchallenge Free Audibles book http://bit.ly/thinkingbigaudible Episode Transcription: 0:00 Welcome to the thinking big podcast. Today, we have a special guest, gala Scrivener. Now we have a lot of entrepreneurs that listen to this podcast. And at some point, we have to make the decision to start outsourcing us and start outsourcing all the stuff that we do because as entrepreneurs, we start off doing everything. The time comes where we have to start working on our business, instead of in our business. And one of those key areas is content marketing. And this is one of the areas that galas company takes care of. Now gala is a close friend, she's got a great story and company. And like most successful entrepreneurs, she gave the proverbial f due to the traditional working life and created a career that she could do from anywhere in the world. So today, we are thinking big on how to let stuff go and start outsourcing ourselves. 1:26 Well, I want to welcome gala Scribner to the podcast today. I have been looking forward to this because I think we're in an environment. Now, you know, the biggest one of the biggest things I see is people starting a side gig, you know, and it's, it happened before, you know, before this COVID crap and before this pandemic crap, but I think it's going to be forced, and even more and more to where people have a side gig, you know, they have a side business that they're trying to do an online business that they're trying to do. And, to me, every household is going to have one and talking to people that I you know, that I work with. And then I know, the biggest complaint that I get from people is they don't know how they don't have time, they don't have the energy to be doing all the social media stuff, they just don't know, they don't have the tools they don't, and you get burned out. You know, I know people I don't want to post every day or I don't want to post every other day. And really, that's what you do, give me a little bit give us a little overview of how you kind of started what you did, and what drove you to kind of create what you're doing now? 2:39 Well, you'll have to remind me to get back to the social media part. And I want to first I guess, lead with that, that everything that we're doing in an online business, everything that we do in business period, is building relationships and nurturing relationships. And when you think of social media, and oh my gosh, I've got to post every day or I don't want to do this and we're getting the tasks kind of in the way and it fogs us that ultimately what we're doing is just needing to connect with people and and serve serve those folks. But it takes it took me a while to kind of understand that and circling way back in the Wayback years I I have been an entrepreneur for just a short amount of time, really. Back in 2012 is when I took the leap, left corporate life and jumped both feet in to start Scrivener solutions. And I had been in the medical management field for 20 years, right out of right out of high school my first year or so into college. I landed a job at an ophthalmology office. And believe it or not, I I was majoring in marketing at the time in college. This young 19 year old I'm going to be a marketing major. And I soon realized or told myself, I could never sell anything. I'm not a marketer. I'm going to change my degree to Business Administration and I stayed in medical management from this. I went in as this bright eyed fresh 19 year old in an ophthalmology office and was filing their charts and calling and confirming appointments. And then and then going to school part time or full time school part time job and then not three months later the A medical biller went on maternity leave. And why the office manager and the doctor decided to put this little 19 year old in the billing seat, I have no idea. But that's what happened. I, I, I did the medical billing, I learned that just by just by doing. And it was so many years ago, the only electronic claims we had was to Medicare. And I knew I was responsible for the backups. And we had backup tapes that looked like eight track cassette tapes. And we had seven of them, and I had to switch them out. And I took one home in my purse and everything like that I didn't really understand all of that. But I learned just by doing and the lady never came back for from her maternity. So I, I was their medical biller, and then I was recruited to be in another office and, and then my, my I, I worked in the industry for 20 years. And then my daughter was graduating high school. And honestly, I just became burnt out burnt out with the whole industry, just tired of all the red tape and you want to help patients. But every one of them has different insurance. And there's it's such a game. And I became I guess, jaded by the whole process. And I wanted something different. And I was tired of being tethered to a particular location. And the but that's all I knew. And that's all my whole family knows, we've only known that you go work for somebody. And no one in my family was really an entrepreneur, no one. And I was like, I don't know what I'm doing. And the company that I was working for my last, my last corporate gig was managed managing medical imaging company, and we had MRI centers in different parts of the country. And that company was closing. And so I'm like, Okay, I need to find another job. But see, I was director of operations and the, the head guy said, Hey, stay, help clean up this mess or close things down. So I stayed to the very bitter end. And that was a horrendous type of 7:40 process. Because you have to let people go, you have to talk with vendors that the company can't pay, you have to sell MRI equipment that you have no idea how it got into the building to begin with higher cranes, higher construction, and it's just, it was such a big job of closing the company down and it was emotionally hard. But I knew that I did not want to find another job. I wanted something different. And we I had decided like maybe it's time, maybe it's time to do something different. Well, my husband and I we love to camp and we like to, to just explore. And that's just what we do. We we can drive aimlessly, we can just like to go to all these little nooks and crannies. And about that time in about 2011 he was saying let's get a little camper so we can camp and do little weekend things and I looked at him and I said why not be cool if we could just live in an RV, like full time and just meander around and have a job or we could just work from anywhere. It did not take him but two seconds for him to start researching and we because we still had that corporate job our intent was Alright, we're gonna find a place to go we we ended up selling everything we had. So that we downsized and we bought a 38 foot motorhome and Alfa see diesel pusher. And in 2011 we moved into that vehicle full time. And that was like okay, the safety net type thing is is breaking because I was still working for that company. And I needed to go to different parts of the country to close down right where I centered well Instead of me flying back and forth from the home office to, you know, to another part of the country, Monday through Friday, then go back for the weekends, like my husband's a musician and, and his schedule is very flexible. It's like, you know what I'd rather us be together and let's just go to take the RV. And we were renting in Florida at the time. And it's like, I have no, I have no desire to stay or buy property in Florida. So we have our RV, like, we sold everything. We're living in the RV, let's just go. And that last few months that I was with the corporate life, we were in the RV. But then I was like, Okay, what am I going to do? Like, what kind of job Can I have? And I, I found in research because I had been in an industry for 20 years. That's all I knew. I didn't know, I had no idea of the wonderful ways people can earn a living and have freedom and have just love what they do. And I, in research on what kind of company can I create? What can I do? I came across the word virtual assistant. And I was like, Huh, what is this, and reading the job description and all of that it was like, Well, I do all of that stuff. Now anyway. And I haven't really seen my boss in the years that I worked for him, maybe five or six times in person. So I'm kind of like his virtual manager, right? So I can do this, I can do this. So I should have in hindsight, I started growing my side business. Before I like, jumped off. And that is the biggest thing. But seeing that I had this, I had this weird mindset. I had this mindset that if I were to, if I were to work on my business, even though the company I was working for the time involved, was hard, but it wasn't as long. 12:20 I had the time to get started on it, I could make the time, right, I can make it a priority. But somehow if I was working on something for myself, I was cheating. The company I was working for weird, the weird thing. And I had never known to like, work on something and build something for myself. But I waited until the job was completely done. Before I really really hit the ball rolling and I started networking, when just getting my, my my face out there because the only people that I knew were in the medical industry. And I I didn't know what kind of businesses were out there. So in we went back to Missouri to be our home base. That's where my husband and I had grown up. And we we went to start start our business. And at first it was a virtual assistant business because I would work on practically anything that small business would need. And it was just me and freelancing. And then I soon realized that most folks need help talking with their clients, their prospects, and just the cold communication. And all of that entails on what does your website look like? Well, I like working on websites, so I helped him with that. Then social media and being consistent in that email publications, direct mail newsletters, all 14:13 there, there's 14:15 podcasts, there's videos, there's all this the publications that we do and content marketing and the more I studied on marketing my own business and making connections and how I could scale my communication I'm already doing face to face networking, well, how do I What are effective ways to stay in contact right with folks and that was through social media and through through emails and in some of my clients do direct mail, newsletters and things like that. And I soon grew a team to lead a virtual team and I recently just Shout out, it's like, you know, we don't do general virtual assistant where we do content marketing tasks, we take the burden off of the the hundreds of details that are involved in getting our getting seen out in the virtual world out in the digital world. So what my team and I do with Scrivener solutions, we take that burden off. And a lot of our clients have to do everything themselves. I relate to that I did everything myself at first. And, but there's stages, it's like, okay, I want to implement a social media plan, for example, right and go back to to where we first started, oh, my goodness, it's such a pain to be talking or to be out there on social media, I can relate social media, we do that. And we do it a lot in Scrivener solutions. But for me personally, there's one platform that I like to be in, because it's fun. The other platforms I'm in, and I do engage in, but I have helped with that. But it wasn't always that way. Right. And at first, when it was just me, myself and I, in my company, what I would do is schedule time to just block off time and spend an hour. And think of what I'm going to post for the next week or two, just pre think, you know, what am I What am I want to say? And is there something that inspires me? And? And is there a cute post, and I would just get into the habit of I need a post, excuse me a post today, right? And that just worked that muscle, it's like, Okay, I have the consistency, people are seeing me out there. And I had I was involved in in that local networking group. And I also would post into there that group on a consistent basis. And even though and it was mainly Facebook, I did have a LinkedIn, I thought of LinkedIn at the time as simply an online resume. Right. And I wasn't there at first. And I think that I mean, we see folks that have been doing it a long time, and they're everywhere, literally everywhere. But they didn't start that way. So when you're first starting out, or if it's just an office of you, it's okay to be active in one place, find something that that you can be active in and then think ahead, train yourself to think ahead and, and schedule to use a scheduling tool in Facebook, we just schedule right there on on the on the page. And then you can use other other tools buffer Hootsuite or any other third party tools for other things. And so I started with Facebook, and then I would add in at the time, Twitter and then LinkedIn and I did similar posts, but I scheduled them out. And so then I was on three platforms. And at the time was five days a week I at that time, I chose not to post on the weekends in that manner. I would do like organic ones or scheduled ones. 18:46 And not long after that I hired Sharon to be on my team. And she is my social media manager. She She leads all of our social media and I got her into the routine and training her like this is what I want on that. And we soon we're doing the same thing for clients and helping them find their voice and everything like that, to get that baseline and see for my social media, my baseline being out there that branding part of it to be present. My team does that for me. Thank heavens, you know, like for for my blog posts for my podcast for any video or whatever that needs to be publicized. I'm not worrying about Okay, I got to get it on social media. My team already knows that. So that's, that's something to where I found that the value of the details of what am I going to say when I can hire Sharon, who's literally she was a cheerleader for the Tampa Bay Rays years ago. So she is my cheerleader on my team and she is fantastic. Stick of, you know, cheering me on. And I love how she does our social posts. And my clients. I mean, our clients, they love that because it's like, we're on our client side, and we draw things out that our clients are to maybe bashful, right? Are they? posting on social media? I think sometimes we feel boastful. 20:26 Now do you? Do you think it takes some time to get used to either the client what you're posting, or you're getting comfortable posting for a client, knowing how they think and knowing how, because everyone kind of has their feel their, you know, their, their, how they talk? Is it? How long does it take you to kind of really meld with a customer to start posting in their behalf? Because I know, that's a scary thing for me to think about. 20:57 Well, the the thing is, and what I had found is, you know, we we learn from, and I don't want to call this a mistake, but what I've had a lot of learning opportunities, and there are I have been too anxious maybe to take on a social media client, because that's where they're at is only social media, they're not creating what I call a core piece of content, a core piece of content is either a blog post, a podcast, or a video, what is that main message that you're going to be right? You know, expressing. And without that, see, with that main message, let's say, I have a life coach for a client, for example, and she does a weekly video. Well, for us, we can help her work up that video to get on her podcast. And then we would disseminate that out through email and through social, but we can draw things out, 22:01 right? So you're you're actually she says, right, so you're actually taking content from someone that they have something that they've done and reusing that same stuff on multiple platforms, multiple technology, from blogs, to, you know, post to this. 22:18 And that's really what social media is, is, is sharing our ideas and beliefs. And if you don't have it on your website, or in your videos, then, you know, how can you hire somebody to share what you have, right? So and it does take time, though we do have different types of clients, we have an association where we want to make sure and we don't know, the association leader will review the social posts before we publish them. Because sometimes we may I say something not not not disrespectful, but we may highlight a non member not knowingly, right, or something like that, whatever the rules were laid. But we also want to make sure that our clients have a look and feel, but we have an approval process. And a lot of times within three months, there is a level of comfort that they say, you know what, I don't even want to look at these anymore. I want to focus on this other stuff. Because if something comes out, and they say, you know, I don't really like that image, or I really don't like that. We can delete it. Yeah, you know, but that it does take communication. And I am really big on having that communication with our clients. I've had some early on clients that wanted us to take care of their social platform of choice. And we struggled so much because it was like they they just dump the work. You know, they said here, do it. And then they disappeared. It's like, we don't even know you very well. And then you look at their website. And they're so inactive. So I won't even take a client anymore unless they believe in the power of content marketing and want to want to want to go through that process of sticking their neck out for other people to get to know them because they know that if they set you know broadcast their message in one way, whether it's video audio, or the written word that they will attract followers. And then what we do in the in the in the back office, you know behind the scenes, is we help hold up their platform, because we're taking care of all of those little tiny details. Write, so that they can focus on their message. And that we can push their buttons, I like to say we like to push our clients, but 25:08 that is so big and also multiple platforms it's so for me, for instance, I don't get a lot of information, I don't do a lot of blogs, I don't. I don't go to blogs, to learn stuff many people do. And that's why I think it's so important to do things on multiple platforms, because I get my stuff from from podcasts, I do a lot of stuff with podcast and, but I know a lot of people that don't listen to podcasts, they will, they would rather go to a blog, they would rather go to these other platforms. And if you can affect efficiently, get content out on multiple, the same content, reuse the same stuff on multiple platforms. That is that is absolutely huge. And the thing is, I'm not good at blogs, I would need to hire you to go and do stuff like that, because that's just not where I'm, that's not my forte, that's not where I'm at. But it's very critical that that platform gets used as well. 26:03 And there's what I like to do for podcasts, what I do for my podcast is I record it, and then I summarize it for the show notes. And then it's also on my website as a blog post with an embedded, you know, an embedded recorder or audio player. So it helps with also with SEO, and sometimes sometimes I'll draw out, it's like, I had this content that if I did it a little bit different way. And like did a tutorial, that's another piece of content, it's basically the same thing, but I did a video of showing something on let's say MailChimp, and I just dove right in and, and showed on MailChimp and I had like a tutorial video. 26:56 And then 26:59 I posted that on YouTube, then I also posted a little brief description on my website, embedded the video, but then I had off of that video another piece of content, which was some people really like checklist instead of watching the video they want to go through. And so it's like, all I have to do is make a blog post with a little images of the exact steps. And that's a separate one with a little downloadable printable, you know, print pretty version of the steps, right? It's basically an operating procedure of how to do whatever. So for me, I'm, and that's just duplicating it, and you have a little bit different titles, and then you can do some things with your key words, on the blog post. But also from the social media standpoint. It we like it that we can have a an audio piece. And we can direct people to the podcast to if it's a libsyn link, if it is an iTunes link, something like that, and say, Hey, that just broadcasts that a new episode, then we can go in a little deeper and then and draw something out of the episode that would appear on the blog post and point the person to the blog post with the embedded audio player. So that's more than one opportunity to say the same thing in different ways. And you're drawing out the ideas and and that's what we like to do is take that core piece of content and dissect it, I guess you can say 28:50 and God that is so important in it. And I didn't even realize that until maybe a year or so ago that how you can reuse the same content in different ways to absolutely hit a much bigger, bigger audience. Absolutely. That's that is a that's probably one of the biggest learnings I've had in the last couple years is to reuse that because it's hard to come up with content. Good core content is for me is hard to come out with. So it's like, man, if I can reuse that, especially if I can have someone else do that because I'm just not adept at that. That is that is absolutely fantastic. 29:25 And another tool that we just started using it's called headliner. And are you familiar with? 29:33 Yeah, love headline. Yeah, 29:34 I like that, that you know, you just have an image it does a pull out a little clip. And that's a different type of social posts. And it makes your social feed. Interesting, right. And we use you wear all the time experiment and I love what we do because we have different our different clients. You different tools. So we are introduced to different things. And a lot of our clients come to us and they, they use our systems, you know, they, that's what they come to. And that's why I shifted from being a virtual assistant company, as more general administrative stuff, to focus on content marketing, because we have created systems in our company, we've experimented and we actually use, I let my staff loose on my website on my stuff for Scrivener solutions website, and for the gala, scrivener.com website. For both of those, that's our playground, to where if you break it, that's okay. But you know, we're in and following a lot of content marketing news, and what's trending and what should we do? And sometimes our clients are not ready for that, you know, or they feel terrible, because they're not in that, that space, it's like, you know, you don't have to be you need to it all, all. Content Marketing is and another word for it is, is relationship marketing. Yeah, we just need to take a deep breath and just say, How do I communicate to folks? And how can I communicate to whoever you hire, whatever team you build, to help you communicate your message. So that you can be more effective and have more reach, you know, 31:39 and I, you know, going back to your story, and that's one of the things that I, you know, from, from an entrepreneur standpoint, that I absolutely love about your story, and all the stuff that you're doing is, you didn't have a huge grand plan, you didn't have a huge grand idea of your ultimate goal of where you are today, you know, had you tried to think of back then of what you're doing today, you would have not, would have not started you have not going it's that I just love the story of you making the decision. Moving forward, what's the next thing I can do to progress to my dream, which is the freedom which that that is, and to me, that is so, so big that so many people want is that freedom. And what's funny is now, not only have you done that, and you've created that, you know that the true entrepreneur, you started your company, you did this, but what you're doing is actually helping other entrepreneurs, kind of do the same thing. Because we don't understand a lot of that stuff. We don't we're not doing that stuff. We're not the expert to that stuff. But you actually use the system develop the system to help other people use the system. 32:58 That's fantastic. 32:59 I, I am so what lights me up is the ability to work from anywhere. And I find that just an awesome opportunity that each and every one of us have. And you were saying, you know, I think that there's going to be there's more and more people trying to do this side gig, right, you know, from and, and they wish that they could do it full time, or they don't have enough time to do this. They don't have enough time, you know, we we will find enough time to do the things that we really want to do. And and it will it shifts, but there is uncertainty. And there will be something that happens that you say no more. And I'll have to be honest. I mean, the more years that I'm in this, it's like there is no I jokingly say, the more years that I'm an entrepreneur, the less employable I am. I mean, I am so unemployable I just nobody will want me to hire me for their company and I don't want to go Yeah, because I want to have I want to be able to have my office anywhere in the world that I want. If I wanted to move to Colorado for three months, just because I want to and or if I want to have I mean what's big for for my husband and I is that we have nomadic stents. We may be going for four to six weeks and we will now we don't drive around our our big beast is what we call it the 38 foot diesel pusher. We travel even smaller. We travel in our 98 Jeep Cherokee with a rooftop tent. We have solar we have a little refrigerator. And we live out of that for four to six weeks at a time. And we are nomadic. And we, we want to go on roads, where that 38 foot RV will not go, right. And we have gone on so many adventures. And we get so excited. And it's a challenge for us. We're in the middle of, of nowhere. And it's like, oh my gosh, we've got 4g, oh, stay right here. Let's 35:28 Don't move, don't move. 35:29 We're gonna stay here for three days. All right. And we'll we'll work or we were in hot springs, North Carolina, just outside of, of they're just a tiny little town. Beautiful, beautiful. And we're we're going across to a little area in Tennessee, we've stayed there for almost a week. And we had absolutely no service. So we had to pack up every day, go to the little tiny library in town, and we'd work and then we drive back and in pop up the the rooftop tent. And doing that we could stay home and do the same routine and be really stressful about how our business is going. But each time because every time we would go, I'd be stressed out, oh my gosh, we're gonna be going on this, this thing and I'm not prepared. Well, we're never prepared fully for anything in life. So we just we had our deadline, we were gonna go. And we learn more from what we want to do and how we want to grow our business. On those trips, right, and our business has grown every time that we've done that we found what our priorities are, what, what makes us more passionate, and, you know, it shaped our decisions, but in roughing it for four to six weeks. And and we are it takes a little while but we are preparing for a bigger nomadic trip. And so we're laying that foundation now on how our business should run. And we challenge ourselves to say, Okay, we've got to shake things up. There's a and, and challenge ourselves and get out of our regular routine. Otherwise, we're going to be the woulda, coulda, shoulda, people, right. And so I get fired up that I love that we have the opportunity to work from anywhere. And it bothers me that you have to clock in people, so many people, I just have to clock in and, and they're I don't know, I have these, these reflections of the old Dunkin Donuts commercials of the guy hunched over shoulders like time to make the donuts, you know, and I'm used to feel that way when I'd go to work. And now I don't it's an adventure every day. And I love to hope to have the, you know, help my clients to where they can have the freedom that they want whatever they they want. And if helping them with the details of social media and website updates and, and sending out emails, helps them achieve their goals. I love being behind the scenes to make them look good. And in being in you know, sometimes it's hard and sometimes I've had these fleeting thoughts of, Okay, I want to go back I it's just too hard. You know, this build is has come and this payment has not come so. And it's I think sometimes I feel like I'm on a I don't know if this is a thing, but it's their entrepreneurial bipolarism that's one day I can be on top of the world the other day, it's just like Dang. But it's every year it gets better and better. And it just things are are so great. And I had a moment of I am so glad I am and free of working the corporate life because I was about almost three years ago. So my, my older brother he he was very, very ill. He's been very ill for a long time. But it was at a point that family needed to come and I could drop everything and take my parents to Chicago and we were there with my brother We were there with him in the hospital and my 70 year old parents from, from the country to that, when they're worried about their son, right to drive in Chicago traffic, that's just terrible. So I had an email, I was able to
14 minutes | 3 months ago
Day 9 The Subconscious Mind Challenge - Think and Grow Rich 14 day challenge
Welcome to the Thinking Big Podcast. This episode is part 9 of a special 14 day Think and Grow Rich Challenge. Today we are going over the 11th step to success, the step on The Subconscious Mind - The connecting link. This is probably my favorite chapter I recently hosted a live 14 days Think and Grow Rich challenge that benefited Feeding America and I thought it would be great to put the challenge right here on the podcast. So for 14 days I will be releasing a new podcast and the associated challenge that covers each of the 13 steps of Think and Grow Rich plus a bonus challenge on the introduction. It doesn’t matter if you have ever read the book or not, the challenge is designed for anyone to do. There is a link in the show notes so you can sign up for free and get download all of the challenge worksheets and a PDF copy of the original Think and Grow Rich Today we are thinking big on The Subconscious Mind. The 14-day Think and Grow Rich Challenge. https://www.sean-osborn.com/14daychallenge Free Audibles book http://bit.ly/thinkingbigaudible Connect with Sean Osborn at Thinking Big Coaching Website http://www.thinkingbigcoaching.com Instagram https://www.instagram.com/thinkingbigcoaching/ Facebook https://www.facebook.com/thinkingbigcoaching/ Until tomorrows challenge, remember to always think big Ratings and reviews directly impact search rankings for the Thinking Big Podcast. So please help and rate and review the podcast. Episode Transcription: Welcome to the thinking big podcast. This episode is part nine of a special 14 day think and grow rich challenge today. We're going over the 11th step of success. The step on the subconscious mind, the connecting link, and this is probably my favorite chapter in the book. I recently hosted a live 14 day think and grow rich challenge that benefited feeding America. And I thought it would be great to just throw this out here on the podcast for everybody to listen to. So for 14 days I will be releasing a new podcast and the associated challenge that covers each of the 13 steps in think and grow rich plus a bonus challenge on the introduction. It doesn't matter if you've ever read the book or not. This challenge is designed for anybody to do. There are links in the show notes, so you can go sign up for free and get the downloads of all of the challenge worksheets, plus a free PDF copy of the original think and grow rich book. So today we are thinking big on the subconscious mind. (01:30): Hello and welcome to tonight to night is God. It's one of my favorite chapters in the book. It is the chapter in the step on the subconscious mind, such a powerful step, such, such fun. I can't wait for tonight. So like always, we're going to start off with a few quotes that align with the subconscious before we get into it. The first one is Ralph Waldo Emerson. Your own mind is a sacred enclosure into which nothing harmful can enter except by your promotion. Wallace D waddles, the power, which is in you is in the things around you. And when you begin to move forward, that things will arrange themselves for your advantage. And we, you know, I don't want to get too geeky on this, but I kind of want to get a little geeky on the subconscious mind. We went into it a little bit on an earlier chapter, but I wanted to really dive in again a little bit into the subconscious mind and the vastness of it and the power of it. (02:36): Because once you truly understand the power of the subconscious, how much it can really do, and that you have the ability to turn anything over to it, you can have it working on whatever you want it, whatever you want it to be working on, you could absolutely have it worked on everything. So we're going to go back into just a little bit of the, you know, the subconscious and the conscious. Again, most of us know what this consciousness subconscious mind is. Most of the people, you know, watching this are, are pretty aware with the personal development, but the subconscious mind opera operates at about 4 billion bits per second. And that is absolutely astonishing compared to the 2000 bits per second, that our conscious mind works at. You know, our conscious mind is only aware of one half of 1000000th of a percent of what the subconscious mind can do. (03:29): If you think about it, your subconscious mind, every second takes in 8 billion bits, it's doing 8 billion bits. Every second, it would take 8,000 novels to write 4 billion zeros. It's just amazing on what your subconscious can do, and you have the ability to turn over anything you want to it. You can program your subconscious mind to kind of do anything. And like we talked about the self driving car, you know, and in three months, you know, you turned over, you programmed your subconscious mind pretty much how to drive by itself. You know, you no longer consciously drive, unless you're 16, you no longer consciously drive. You're driving through your subconscious mind. And you were able to program that into your subconscious. And if you look at cars nowadays, you know, the Tesla, you know, the latest in engineering is, is developing, you know, self driving cars. (04:31): You know, they've got, it's loaded with computers, sensors all the way around the car cameras, all the way around the car. It has to know all these different things going on. What's coming from behind. What's in front of you, how fast you're going. Are there any percent pedestrians, what does that sign say? All of this stuff that, that those computers have to see, recognize and do something with. And you did that automatically. So if you think about, if you can program your subconscious mind to do that without even really knowing that you did it, or even trying to do it, if we tried to program our subconscious mind with positive things and with the things that we want, what do you think it could do with that? (05:13): What do you think it could do with the things (05:16): Really wanted to program? What would you program your mind to do if you knew it could do it? What would you program your mind to do when you see, you can turn over what ever you want to your subconscious mind. And it's through the, you know, that the habits that we do, it's like driving. Once you drive every day, you by habit, you automatically program your subconscious mind, as well as affirmations and auto suggestions. You have step that we've gone over. And again, it doesn't have to be true or false or fake or real, whatever you turn over, it's going to work on positive or negative. And the subconscious mind receives it Biles. And it remembers all since impressions or thoughts and by impressions, I mean, everything that you sense, whether it's from your five senses, whether you, whatever, you see, whatever you hear, whatever you feel, whatever you taste, whatever you smell, every sense impression or thought that you've ever had is actually in your subconscious mind. (06:13): It's stored all of that, regardless of its nature, positive, negative. It doesn't matter. It is stored all of that. And when people tell me, you know, and for a long time, I was like, I have a crappy memory. I can't remember shit. I just can't remember anything. We don't have memory problems. Cause again, it stores everything. What we have is we have a retrieval problem. We don't know. We don't know how to go in and retrieve the stuff that's there. And you can really be voluntarily plant in your subconscious mind, any plan, any thought or any purpose, which you desire to translate into its physical or monetary equivalent, whatever you want to put in there to do. It's like programming computer. If I want to program a computer to do Excel, boom, I'm going to run Excel and it's going to, that's what it's going to do so we can do whatever we want to do. (07:06): We can program, have what we want. And we are living daily in the myths of thousands and thousands of impulses from our five senses that are coming in and reaching our subconscious mind without even our knowledge. If you look at advertising, you know, again, pictures, boom, they go kind of right in without, you know, it was consciously, you know, looking at and evaluating those, but advertising stuff with, you know, social media, all the things you're seeing in your hearing, all of these things are happening every second, every day, without you even knowing about it, it's just automatic. Again, your conscious, aware of one half of one, millionth of a percent of all the sense impressions that you're getting. You're only aware of the things that you're, that you truly, that you've trained yourself to be aware of. And some of these impulses are negative and some of these impulses are positive and a great deal of them are negative. (08:02): And from now on, you know, part of what this chapter's about from now on try to help shut off the flow of any negative impulses and aid in a voluntary influencing of your subconscious mind through positive impulses of desire. A Raymond Charles Barker has a, has a fantastic quote on this. And he says, it takes as much hard mental work to fail as it does to succeed. Failure is actually a success negative. And for me, what he's saying there is he saying, if we have failure, we've just been successful at thinking the negative. It works, regardless of what, if you think positive, you're going to get positive for such to think negative. So when we fail, we're actually, it's actually a, it's a success. We, we we've, we've succeeded at being negative. So by changing your, your thought habits and in trying to focus positive things into our subconscious mind, what we're doing is we're able actually to possess the key that really unlocks the door to our entire subconscious mind, you know, further, you will control that door so completely. (09:12): If you do this, that no undesirable thought will be able to influence you or get into your subconscious mind when you get to that point where you can just turn off in it, you hear some Nope, Nope. Negative. Nope. Not gonna hear it. Nope. You've gotta be able to turn that off. And remember it is equally, you know, influenced your subconscious is equally influenced by negative thoughts that we just allow in. We just automatically allow negative thoughts in, and it's when I go back and I say, you know, anybody can think and grow rich, but what do we normally do most of us think and grow poor because the negative thoughts and for me, here's the thing, a positive and a negative emotion for me cannot occupy my mind at the same time. I don't think it's possible for anybody. If you, if you have a positive emotion, you cannot, at the same time, have a negative emotion. (10:03): And for me, a single negative thought or emotion is sufficient to block my mind and me from helping me achieve my goal, a single negative thought, I can't do that. I'm not good enough. Who do I think I am? All these things. A single negative thought can actually stop me, stop the motivation, stop the persistence, stop the desire to do it. And the subconscious mind is absolutely more susceptible to influence when it is mixed with emotions. And that's part of what's in this book is when we mix our thoughts with emotions, it is much more resonant to us. It, the feeling emotion by those, you, it is just so much more powerful when we actually put our thoughts and we put emotions, emotions with it. So it think about it. If you are having a thought, I want to do this, you know, this is, I want this goal right here. (11:05): And you mix that with love, or you mix that with a sexual desire. You mix it with one of these positive emotions, your desire to go and, and it makes it much more real in your subconscious mind when you mix it with an emotion, whether positive or negative. And in fact, there, there is evidence that only emotional thoughts have any influence on the subconscious mind. So we need to strive to mix our thoughts all the time with only positive emotions. Sometimes we do it sometimes negative or good. Sometimes I like, I hate to say it, but sometimes they get like when you, when you want to get bingettes or when you're mad at someone, does that not drive your thoughts a little bit more? It's not the correct way to do it, but you can see that when you have negative emotions, it motivates you to do stuff even more. (11:54): So we try to do them with positive, only emotion, and you're not going to be successful with, with negative emotions, but you can see where that leads. And in the book, he talks about seven major positive emotions and seven major negative emotions. And the positive emotions that he talks about are desire. Faith, you know, paint that you can do. It love sexual, longing, enthusiasm, romance, hope when you mix your thoughts and ideas with those, they become much more powerful. And he says, you know, there's seven, you know, seven major negative emotions is fear, jealousy, hatred, revenge, greed, superstition, anger. So just as one more positive, one more work negative on our subconscious mind. And so thinking back, I want you to think back over the last 30 to 60 days, and I want you to estimate what percentage of your emotions were positive and what percent of your emotions were negative. (12:52): Think back 30 to 60, 30, 60 days, you know, how many, how much of your thoughts were actually positive and how many were actually, and again, if you're honest, they're going to be, they're probably going to be more negative than they are positive. And what were the most when you're looking at those, you know, what were the most notable, positive thoughts that you had? If you go back over your positive, which ones are notable and the same thing for negative thoughts out of all the negative thoughts that you have, what are the negative ones that were most notable in your, in, in all the thoughts you have, you see patterns in those, in both your positive and your negative. And what I want you to do is I want you to list three specific steps that you can do to avoid the negative emotions in the future three steps. (13:36): What can you do to eliminate or to stop a Boyd, negative emotions in the future? You, what are three things you can do? And that is actually the challenge for today. So however, you're getting this, whether it is, you know, live right now with video or at a later time, you're watching it go. There's always going to be a link to go and download the challenge, go and download the challenge for the day and fill it out. It can be a very beneficial thing for you to do so here, here it is. Fill it out. It's going to have you go through this. How do you visualize it? Have you put some feeling in with it? So until tomorrow I will see you guys later.
13 minutes | 4 months ago
Day 8 The Decision Challenge - Think and Grow Rich 14 day challenge
Welcome to the Thinking Big Podcast. This episode is part 8 of a special 14 day Think and Grow Rich Challenge. Today we are going over the 7th step to success, the step on Decision - The mastery of procrastination. I recently hosted a live 14 days Think and Grow Rich challenge that benefited Feeding America and I thought it would be great to put the challenge right here on the podcast. So for 14 days I will be releasing a new podcast and the associated challenge that covers each of the 13 steps of Think and Grow Rich plus a bonus challenge on the introduction. It doesn’t matter if you have ever read the book or not, the challenge is designed for anyone to do. There is a link in the show notes so you can sign up for free and get download all of the challenge worksheets and a PDF copy of the original Think and Grow Rich Today we are thinking big on decisions. The 14-day Think and Grow Rich Challenge. https://www.sean-osborn.com/14daychallenge Free Audibles book http://bit.ly/thinkingbigaudible Connect with Sean Osborn at Thinking Big Coaching Website http://www.thinkingbigcoaching.com Instagram https://www.instagram.com/thinkingbigcoaching/ Facebook https://www.facebook.com/thinkingbigcoaching/ Until tomorrows challenge, remember to always think big Ratings and reviews directly impact search rankings for the Thinking Big Podcast. So please help and rate and review the podcast. Podcast Transcription: 0:00 Welcome to the thinking big podcast. Today is Part Eight of a special 14 day thinking Grow Rich challenge. And today, we're going over the seventh step to success, the step on decision, the mastery of procrastination. I recently hosted a live 14 day thinking Grow Rich challenge, and I thought it would be great to put this right here on the podcast for anybody to listen to. So for 14 days, I will be releasing a new podcast, and the associated challenge that comes with each of the 13 steps in thinking Grow Rich, plus a bonus challenge on the introduction. And it does not matter if you've ever read the book or not. This challenge is designed for anybody to do. There are links in the show notes so you can sign up for free. Get the download to the challenge worksheets, even a free PDF copy of the original book thinking grow rich. So today, we are thinking big on decision. 1:26 Hello, and welcome to the chapter on decision. This is the mastery of procrastination. It's the seventh step to success. And we're going to start off again, like always with some great quotes from other great minds that have to do with decision making and the importance of it. Raymond Charles marker success and failure are the result of the use of mind. Every success motivated mind has been a decisive mind. Every failure motivated mind has been an indecisive, indecisive mind. Wallace D. Wattles act now is never anytime but now. And there will never be any other time. But now, Tony Robbins, Don't ever leave the moment without making the decision. JOHN Maxwell, inability to make decisions is one of the principal reasons executives fail deficiency in decision making ranks much higher than the lack of specific knowledge or technical know how, as an indicator of leadership failure. And tonight's challenges on the decision making the seventh step. But before we can make a decision before we can really go in and say this is what I'm going to decide right now, we have to know what we want. And that's why on day one, the statement of desire, we have to get that nailed down, we have to know what's the one thing that we know we want you know, what is that one thing that we want? You know, when I asked people it's funny when I when I'm when I'm in a group of people, or I'm doing a seminar, you know, I ask people, what do you want? Most people hesitate? Or they can't tell me what exactly they want. Now, when I asked them what they don't want, they start spewing out all kinds of things. I don't want to be unhealthy. Or I don't want to you know, work, you know, 80 hours a week, oh, I don't want to, you know, I don't want to be broke. I don't want to, but they can't tell me what they do want. And here's a little thing on this subconscious mind, which we'll get to that I think in day 10 I think but your subconscious mind does not know when you say you don't want Are you more or less I want more of this or I want less of this or I do want this or I don't want this, all it knows is this. You know, so when you say I don't want to be broke, your subconscious mind is hearing broke, dude, I'm gonna make you broke. When you know when you tell yourself I don't want to be unhealthy. Your subconscious mind tick, tick, tick, tick, tick, I'm gonna be unhealthy, unhealthy, that's when it gets it doesn't get to I do or more or less. So we have to be specific on that. And one of my mentors, Parma, Walmart. Now he says, if you are struggling in any area of your life, it's because you are not making a decision that you need to make. So if you're struggling in health, if you're struggling in your finances, or you're struggling in your career, it's because you are not making a decision that you need to make and that you probably know you need to make. 4:37 And a common reason for failing to become successful to become wealthy is the inability to make and stick with a decision. When you do make that decision. You have to stick to the decision. And if you look at a farmer, let's say you're you're you're a farmer, and one day you plant corn and you wake up the next Morning and you look out on your field, it's all bast, and you don't see any corn. And you say, damn, you know what I'm gonna plant soybeans. So you go dig all the corn up and you plant soybeans, and then you wake up the next day and look out there, and there's no soybeans. So you dig that up and you plant something else. things take time, when you make a decision, you have to stick to that decision. It takes time to develop, it takes time for that seed to mature, it takes time for that seed to incubate, and to grow. And people who can't reach decisions promptly and stick with them will fail to achieve if you don't stick to your stick to your decisions. You won't achieve it. You know, they they people who do that lack the desire of their own, and are thus they're easily influenced by the opinions of others, allowing others to do the thinking for them. And there is a great quote from Bernard, George Bernard Shaw on this. It's 2% of people think 3% of people think they think, and 95% of people would rather die than think, oh, oh, that's true. Oh, that is so true. We have minds of our own, which we must use to make decisions if you want to succeed. decisive people are undeterred by others criticisms, your How many times have you heard criticisms, and you just kind of bow down and, and people who are very decisive, are undeterred by that. What they want to do is what they're going to do, that's all there is to it, regardless of what someone else thinks, when you know, your definiteness of purpose, you know, your decision is sound, you know, you're not going to be deterred by other people, indecisive people, on the other hand, take others negative opinions to heart, and sometimes develop even inferior complexes as a result of that, you know, how many times have you told people, friends, families, whatever your ideas, and, and they started talking negative, now, you can't do that? How you gonna do that? Right? You know, so for most of us, what we do is when we do make decisions, up until now, hopefully this will help grow is we make decisions as backwards, we really do. We have been developed as a, as a society as a culture to really make decisions asked backwards, we think a decision is at the end of the line. So when we, when we have an idea, read the making the decision, what we'll do is what we'll say, Oh, that's a great idea. But I don't know the people that I need to know. So when I know the people, then I will go, and I'll make that decision, or I don't have the time, I don't have the money. When I have the money, I will make the decision, and I will go do that. Here's the thing, you're never going to know the people, you're never going to have the time you're never going to have the money, you first make the decision. See, we always have the decision decision on the back end. That's the decision goes on the front end, you make the decision, then you find the people, then you find the money, then you find the how you do that. Procrastination is the opposite of decisiveness, and is probably one of the most common obstacles that you must overcome. There's a great quote from Wayne Gretzky skate to the puck. So when you make a decision, 8:28 don't make a decision based on where you are now. Don't make a decision based on your current where you currently think you are. Make a decision based on where you're going to be in three years. decision based on when you're gonna be in five years, skate to the puck, shoot the puck out there and then skate to that make your decision based on that not your current realization of where you are. And here's the thing we talked about this a little bit ago. Don't tell anybody about your ideas. I'm telling you don't tell anybody, anybody about your ideas, except your mastermind group. And your supporters, the ones that are encouraging you do not tell family do not tell friends do not tell. And here's the thing The first time I read Think and Grow Rich, and it's it actually says in there. I thought it was because I didn't want anybody to steal my ideas. Don't tell anybody, because someone might just steal my idea. Well, let's push it. The reason we don't tell anybody is because that negative thoughts that we're going to get back and here's the thing, our family and friends, they absolutely love us. But they have their own bs thrown belief system. They don't want to see us get hurt. You know, they don't want us to be in pain. So they give us their Bs, saying, Oh, are you sure you want to do that? I don't know if you want to do that. Friends and relatives, while not meaning to be bad will handicap us with their opinions and their ridicule, which is meant sometimes meant to be humorous. We all have family and friends like that. So do not add it. One of the quotes in the book is, tell the world what you're going to do. But first, show it. Don't tell people to show people what you're going to do. So people who have failed to accumulate success have if you've failed to get where you want, without exception, have the habit of reaching decisions, if at all, very slowly, and up changing these decisions quickly and often. So that's really what today's challenge is about. Okay, so if you pull out your worksheet for today, today's challenge, you know, if you are, I'm gonna go through this, I'm gonna go through this worksheet with you download. If you're listening to anything else, download the worksheet, it's there for you. But page one, if you are struggling with any area of life, it's because you are not making the decision that you need to successful people, people reach decisions, quickly unsuccessful people do the opposite. So I want you to answer a few questions here. answer the following questions, I make decisions quickly, true or false. I would rather make my own decisions than rely on the opinions and advice of others. I rarely influenced by pinions of others, I have never lost out an opportunity because I failed to make a decision. True or false. I am slow to reverse any decisions that I make. So I want you to go and really think about those questions. The more truth obviously, the closer you are to having great decision making page to the challenge. What is an important decision that you are not making right now, I want you to sit down even in a dark room, meditate, whatever it takes, but sit down and get in a quiet spot and think think hard. What is an important decision that you are not making right now. It'll come to you, I promise you, it will come to you. If there's an error again, if you're struggling, just sit back. Ask ask what you know, what decision Am I not making and see what answers come back? Number two is why is it so difficult? What is preventing you from making that decision? What What is it that's holding you Why are you not making that decision? what's holding you back? And three? What specifically do you need to finalize your decision that more information of some kind, more resources? What concrete steps will you take together what you need? Now keep back now it goes on to keep your own cancel don't counsel don't tell other people reach your own decisions and follow them. So that is today chat is today's challenges. Let's get clear on what we want and make the decision once and for all draw the line in the damn sand. Make the decision until tomorrow. Tomorrow's is on the subconscious mind, which is probably one of my favorite chapters. Absolutely love the mind and the subconscious mind. So until tomorrow, I will talk to you later.
40 minutes | 4 months ago
ACTiTUDE: Act your way into a positive life
Welcome to the Thinking Big Podcast. Today we have a special guest Boyd Hamlin and we are going to talk about ACTiTUDE: Act your way into a positive life. Boyd has battled through 2 brain surgeries, lives with transverse Myelitis and has had to get back up many times in life after being knocked down. As a minister, speaker, trainer and coach, Boyd is all about 3 things: Encouraging, Equipping, and Empowering others to battle through and not go down. Boyd is the creator of The Hero Builder program to help influencers of youth set a character foundation they can build their lives upon. Currently, Boyd is working on a book called 'ACTiTUDE' to help others live their best lives. I love it when people bring their passion into their careers, when they turn huge life events into something that can help so many other people. Today we are thinking big on ACTiTUDE. Connect with Boyd Hamlin at the following social media link: Website https://www.boydhamlin.com/ Email Herobuilder2020@gmail.com Connect with Sean Osborn at Thinking Big Coaching http://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/ Join the 7-day Think and Grow Rich Challenge https://bit.ly/tagrchallenge Podcast Transcription: (00:00): Welcome to the thinking big podcast. Today, we have a special guest Boyd Hamlin, and we're going to talk about aptitude act your way to a positive life. Boyd has battled through two brain surgeries lives with transverse myelitis and has got back up so many times after life has knocked him down as a minister speaker trainer and coach Boyd is all about three things, encouraging equipping and empowering others to battle through and not go down. Boyd is the creator of the hero builder program to help influencers of youth set a character foundation that they can build their lives upon. Currently, Boyd is working on a book called actitud to help others live their best lives. I absolutely love it when people bring their passion into their careers and when they turn huge life events into something that can help so many people. So today we are thinking big on aptitude. (01:26): I really want to welcome Boyd to to the podcast today before we get started and get into some of the fantastic stuff that you're doing. Tell the listeners a little bit about you. We'll absolutely thanks Sean, for having me on today. And my background really is been in youth ministry for over 20 years. I was in youth ministry for my very first time, just straight out of college in Tulsa, Oklahoma. I spent about seven years in there and then started speaking at a peer church organization for their conferences. And in that process, I was recognized by a church that's in Amarillo, Texas, and was asked to come and be an expert in their middle school ministry and their program. And my wife and I went and did that. And that was a great experience for Chevy years as well. (02:26): So you're probably, you're probably familiar with Borger. I am. I lived in Borger. Oh, you did? Yes. That is a fantastic place. And I do believe that if not in Borger, someplace around a community, the churches now call it hillside Christian Church. They've got a multisite campus there that is doing very well. They've got several of those in the panhandle area and the school very well, but I decided to take a challenge and come to New Mexico. I've been given a challenge for about five years consistently you need to plant a church. And I said, that's not for me. Well, I ended up taking the challenge anyway, because I was told you're too much in your comfort zone. And we came out to New Mexico to start a church plant. And I found out very quickly that I was out of my comfort zone, but I also was out of my strength zone. (03:25): And 12 years later we, we felt like we could be released from that church. My experience, it was really taken its toll financially. And so I left that particular place that we were renting that day. I wanted to keep integrity and pay them their last check. When I drove away from that facility I had this nudge, you know, it's a lot of people say, it's a spirit speaking to you and it's to go to this school that you've been helping as a church with their low income families with meals for the last four years. And I thought, you know what? I don't really want to go to a school today because there's kids in there. And I really don't want to be around young people today. It was kind of a crazy moment. It's like now what do I do now? (04:17): Right. And I did end up turning around in a Walmart parking lot and headed back to that school and met with the assistant principal. And that later introduced me to the principal. And it was in that moment, they asked me, can you create a character growth program for our school? We're having issues with our kids. And all the programs we've used before just don't seem to work the way we need them to. So over the course of the next month, I painstakingly went through with pen and paper. What, what really kind of program would they need? What kind of thing can they use that simple yet gets them great results fast. And I came up with the hero builder and it is a great character growth program. And the school actually saw results within two weeks. And now it's in about six different schools and they're seeing the same exact thing. (05:22): And right after that experience I'll just throw this in. Sean, just, just for fun. I thought that was building some momentum and that was a new direction that I was going to be going in. Right. And October the 11th of 2018, I told my wife I'm going out for a walk. I just wanted to just spend some time thinking about some things and hopefully strategically thinking about some things and something popped the, on the left side of my head in the back. And what was a 20 minute walk, ended up turning into an hour for me to get home all of my right side shut down. And my head just it felt like a vertigo is what it really felt like. Right. And just knew that I had something wrong. I had had a brain surgery in 1995 with what they call a main geomap or a cavernous malformation. (06:33): And the chance of me having another one was, was very good at that time. But they said it shouldn't bother you for the rest of your life. Well, it came a little too soon and I ended up going to the Barrow neurological Institute in Phoenix, Arizona for my second brain surgery. And in the, in the process of the last 18 months almost two years, two and a half years I've been doing a recovery from that and just getting my feet back underneath me. And it's been a, it's been a challenge. It's been a challenge yet to say the least, (07:13): How do you, you know what, we'll get back into other stuff, but on the, on the hero builder stuff, how do you think that can work in this new world of home-based stuff, where we're all staying at home or isolating where, you know, my granddaughter, matter of fact, she's not going back to school this year, she's doing everything from home. How do you think that same type of, you know, hero builder framework? How does that work from a home standpoint? (07:40): Oh, that's a great question. And it really can work from a home standpoint. I think that because of all of the problems that we have now with with our school system, with the coronavirus and what it's you know, what it's caused for Asha in that field. I think that my focus has had to shift a little bit from schools as a physical location to families and to parents. And so I think it really can work there as well. This program not only has a, a, a really detailed manual that I put together for it, but I've also done videos and training sessions for teachers and parents. And they're really good there. It's real simple, but it's a very good like I said, just a little while ago, it gets really good results. I did not purposely write it for preschool. And there is a preschool here in New Mexico that is called the Primo preschool in the whole state. And I don't know if you if you've ever been to a preschool, but this preschool has 1200 kids in it, and I'm thinking, wow, 1200 hours every single day that you guys deal with (09:06): That does not sound like a lot of fun. (09:09): Yeah. That, that does not sound like a lot of fun. And the principal of that school said, I want your program. And I did let her know. I didn't intend for it to be for preschool is for elementary and middle school students, but she wanted in any way. And she's been using the program in her preschool for the last three years, and nothing has changed with the program. She's not utilized everything that's included in it, but what she needs, she has taken from it and has made a culture there at her preschool with her teachers and parents that she has strived for. Oh, that's fantastic. It's really, really exciting. (09:50): So what is kind of the framework of the, of that program? (09:55): The framework of that program is, you know, a lot of programs. Of course, I looked into this before putting it together. A lot of programs do a lot of teaching and we absolutely need teaching. But along with teaching, I thought that it was really important for the students to see it modeled. And then once the teachers and their parents see the students acting into one of those character skills that is in their program, that it's celebrated right in, in some way. And one of the big deals with the hero builder is every, every month, every week, let's say, let's say it's a Monday. You walk into your classroom or into your living room nowadays, to do your homeschooling. And the kids are introduced to a word that they're going to work on for the week. It's a emotional, social, emotional learning platform for character development. (10:57): But let's say the word is just very simply helpful. There is a one pager in there that defines the word, and that gives them a, a little kind of a three by five card. That's got that word on. It was a couple of ideas to get their juices flowing and get their creativity going. How can I be helpful today to others? Right? And then they are able to be helpful to others. Not, not just be told to be helpful, but everyone is working on this together. And at the end of the day, they get to write in a hero's journal. What kind of things they did during that day that was helpful to somebody else, or what did other people do for me that was helpful for me. And at the end of the week, they get to share that with one another and celebrate that not always with a pizza party, but just be recognized. (11:55): It gives some affirmation to that young person to say, you're heading in the right direction. And we want to recognize that personally and visually today, rather than you guessing all the time, if you did a good job, there's that, there's that question is it's typically deemed as a two year old question that I do. Good. And I think that that's a question that maybe started when we were two, but we've never grown out of that affirmation. And I'm a little bit of a just kudos, you know, the attaboys that people need to know that, Hey, you're doing good (12:34): And everybody needs that. Yeah, absolutely. Everybody needs that. And I think somehow we need to learn how to do it to ourselves too. Cause we we're, we're, we're fantastic at, you know, getting ourselves you know, in a negative way. But doing it in a positive way, we all need that. Yeah, absolutely. Yeah, (12:54): Absolutely agreed. (12:56): And so like, one of the things that I've started doing with with my granddaughter is we got her a, a journal. And one of the things in the journal is daily gratitudes that she writes down what she's grateful for, you know, that day. And I think these types of programs are extremely, not only I think, are they extremely important but they're very much needed. And I think it's needed even more now with environment that we're in than ever before. I think we have to have these programs for the kids. We've got to be able to get these kids to have those affirmations, have those positive beliefs, have those positive thoughts and God sitting at home. It's just, boy, it seems like it's going to be a hard, hard road. (13:47): Yeah. Do you mind if I share a story from one of the schools that use this program? Absolutely. Absolutely. There is a school in North Carolina, a Clover garden. I do believe it's a consolidated school and the way that they use the program, there are also mentioned their third year of using different aspects of it with their students and with their staff to maintain that culture that they want there at that school, there was a young boy, a first grader who during recess, they have been outside playing on the playground, which, you know, then on playgrounds nowadays, they have the wood chips all around so that kids don't have to play on, see Matt all the time in different places. And the teacher called the students in from their recess time. And this young man and his buddy were still hanging around the slide they weren't playing, but the teacher couldn't figure out what they were doing. (14:48): And when she went out to ask them what was on, Hey guys, it's time to come in one. The young man said, I'm, I'm being helpful today to my friend. He lost his tooth on the playground and we have to find it. And it sounds so silly, but that young man took that word so seriously. He had to not think about being helpful. He had to physically be helpful to his friend until they found that too. And the good news is they found it. And that young man got awarded for being helpful and being a hero to his classmates that day. So that it's really good. They're always looking for ways that they can do what we're asking them to do. (15:33): Right. Oh, that's, that is a, that's a great story. And, and again, I think this is, I think we're missing a lot of that in today's education. It is, you know, it seems to be that it's just more, you know, you're gonna learn this and not, I don't even think they're actually being taught. They're just being taught to a test. And in a sense, they're not being taught how to think for themselves. And I think that, you know, programs like this, you know, teach kids how to think for themselves, you know, actually how to think and not just what to think. (16:08): Absolutely. I think you're right. This character program and just like other character programs, all we're trying to do is help the students by laying a foundation that they can truly build their lives. Right. They're going to forget taking that task, but they're not going to forget helping somebody else standing out and be an extraordinary being respectful to those around them. And yeah, there's 36 of the character words, but it's just a start. It's not a, it's not a complete list, but it is a start and it is a detailed enough of a list that it does take a while to get through. If we were doing this in a physical location for a school, there's also three assemblies that I built into it that I don't have to actually show up and do personally it's for the principal or for their teachers and staff, or if they find a parent that's great communicator, right? (17:10): They can do it for the students and save themselves a lot of money as a school district, by having people come in and do an assembly here and there, this program allows you to do three assemblies by themselves for their own student, body and video scripts on how to create the videos using their own students and their own staff on this is the word we're going to talk about today. We're going to talk about the word honesty today. And it's somebody that they recognize from their school who is making that video sending that video out to the classrooms on a weekly basis, right. Instead of them to see my face, which, you know, I I've done the videos for backup, but at the same time, it's like, you know what? They don't know who I am. Right. They know who their teachers are, their principals and fellow students. (18:01): Yeah. And you're absolutely right. They're going to remember when you put emotion with something that you learn you for me, that's when you remember. So yeah. That kid's going to remember that day that he was helping, you know, they're going to remember these things cause we're putting emotion with it. I guarantee that the kid has no idea what they did in school that day. Absolutely not. There's no way. He remembers a damn thing from class two plus two, whatever it was. I guarantee he doesn't remember a damn thing, but he remembers that and he will (18:35): Mean you imagine that young man go home to his parents and saying, you know what I did today, I helped a buddy find a tooth on the playground. He didn't say a thing about what happened in the classroom, nothing in the lunch room. There's nothing exciting in there, but he's T he's telling you what he's learning. Yeah. And that was his idea, right? That was his idea. Sean, you brought up earlier of affirmations for ourselves. And I was doing a quick read through the book of James of all places this last week. And there was one verse that stood out to me and it was like, wow, I've never seen that before in all the years that I've looked through that particular book, but in verse 25 in the first chapter, it says that a person of action finds delight and affirmation in that action. (19:31): And so it dawned on me one day, okay. We can actually encourage ourselves by way of acting on what we need to act on for other people during the day. So what I've ended up doing is I created a new created a new term. And it is going into a book. I don't know when it will be published, but it is going to do a book. And the new word is attitude. No, there's a lot of people that always go around and say, you didn't have a positive attitude, you to work on your attitude. And for me coming out of a very serious brain surgery experience, having a positive attitude, just wasn't cutting the mustard, right. It just wasn't happening all the time because I did battle through a, a big big season of depression. And I thought, I'm not going to let this I'm not gonna let this get me. (20:28): I'm going to battle through this and make the most of it that I can. And what I started doing was I started calling five people a day to affirm them and to encourage them and much to my surprise, every I hung up, I was encouraged. I was affirmed, Hey, you lifted somebody up today. Way to go. Yeah. And and I, I think that adding action to my attitude has really helped me to move in towards towards the positive life that I want. And so I really am pretty sure it's about that new word just for myself, if that's all the person that helps, it's fine, but actitud in acting my way into a positive life that has a lot to do and feeds right into this hero builder program. Yeah. (21:23): Yeah. And you know, and that's the thing. We can't have what we don't give. And that's, it's a kind of a, to me it's a, it's a law of the university, you know, we, we cannot have what we don't give and if we don't give gratitudes, we don't give, you know, uplifting advice or uplifting feelings and emotions to other people. We, we don't, you know, we can't necessarily have them ourselves. We have to give them always give before you get, that was a hard lesson to learn for me. I was always wanting to just, I just want them all. Yeah. I learned that you have to give, to get it's, it's kind of a law. (22:01): Yes. Kind of a law. And it's kind of funny how that works. Isn't that? Sure. Yeah. (22:05): Tell me a little bit about a John Maxwell. I know you're involved with the John Maxwell team as well. And that is, to me, that's such a fantastic organization from over many different aspects, but from a leadership and from a coaching aspect, it is a, that is one fantastic company or one fantastic family, I guess you could say of people. It's a huge, huge group, but it is a very meaningful, (22:32): It is. It is Sean, right. I S I started my JMT journey back in 2014. And I had just I had just got, got myself into the middle of his church plant that I was doing, but it just for me personally I have had a rough go in church work. It's not always been rough, but there's been some rough spots and I needed kind of a, and you said the word earlier, kind of a family variance in my personal development. And I was at a place where I needed to grow myself more. I had spent years and years growing and serving others. And I made the big mistake of forgetting to grow myself and forgetting to lead myself in all of the things that I was telling other people to do for them. I think John has said before that it's it's easy to lead other people, but it's really, really difficult to lead yourself. (23:38): And I had that task in front of me. And when I joined the JMT and ended up going to Orlando, Florida for the first international Maxwell conference, I didn't know what to expect. I just was glad to be around like minded people. Yeah. And like valued people when that first session happens, when they stand on their chairs in this big ballroom full of people, holding up numbers, saying, Hey, come over here, sit with us, you know, can you make sure on your landlord, you've got the right number. You're at the right table. Once I got to the right place where I was setting, I just kind of had to sit there and tear up for a minute because I knew I was in a good environment. I knew I was in a place of people that were ahead of me, people that were a little bit more intelligent than me in lots and lots of different areas. (24:36): And I was really part of the family. And I didn't really feel that way. It should be called the John Maxwell family. Yeah, absolutely felt that way when I was in the room. And a lot of the experience that I had there is kind of weird. I have to, I love to interact and ask people, Hey, how are you doing? What's your name, all of that. But just to step back and let people do that to you was a very different experience. I have served on the president's advisory council through the allaying that they called the impact on. They did a lot of calls through impact on calls, you know, how are you influencing and making a difference in the world? And we would just highlight people that were on the John Maxwell team family throughout the world. And I did that for about two and a half years with Sherry Griffin, who is a fellow JMT here. And we had a ball, we had a ball for the last two and a half years. Just help him bring the best out in others so that they could present themselves well during those calls and the JMG business on the other end it's going okay, but it's not going the direction that I was hoping that it would go right this many years later, but we can't lose hope. We got to keep moving. (25:58): Well, no, and, and I think it's really more when you get with likeminded people and it doesn't matter what kind of organization it is, but when you get in with, you know, and, and there's a lot of people in personal development, there's, you know, the Tony Robbins, there's, you know, the John Maxwell, there's so many others out there, but when you get with people who are all hell bent on learning, and they're, they're just, they have a burning passion to learn to grow. I think what comes out of that is much more than just what they're doing or what they're teaching. It, it actually, to me, it grows you in a way, especially when you go to these huge events. And when you go to these events, the energy that people put out, the energy that you get, the energy you receive to me is far more valuable than the content you learn or the things you learn, because at those exact moments, that's when we grow. (26:53): I mean, that's when we get that burst of energy from, you know, three, four, five, 6,000 people, there's nothing like that. I mean, that, that is such a, and I think God, that's one thing with, you know, with what's going on. I think that we're going to miss that more than anything is we can do these things online. We can do these big conferences online, but we don't have that energy. And you do get some, but you just don't have that energy that everyone's giving out. I personally cannot wait until we can go back to do, to do those things. (27:27): Oh, you don't want that as actually, right. I, I know and respect that. They're really making the leader shift this year, this, this month actually to do the virtual international Maxwell event, but you're right. I won't name her by name here, but I always, for the last five years, I always looked forward to showing up at the, I am she's I know you're talking about you're going down, you're talking about it. She's there to hug you. (27:59): You ever tried to not get hugged. (28:02): I have tried to not get hugs (28:04): First year there. I was like, okay, well, what's going on? I go down, I (28:08): Tackled me. (28:11): She literally tackled me to give me a hug. So that was, (28:16): Oh, she's a fantastic person. And not only is it there at that event, by the way it is beyond that event. Yeah, no one of the things that happened, you know, because of the brain surgery I experienced at the end of 2018 she gave me a call right around January of 19. She gave me a call just to see how I was doing. I didn't even know that she knew I had this massive procedure and a was home recovering from it, but somehow she knew, and she just had to reach out and give her a phone call and hug you through the phone line. And that's the kind of person that she is. Yeah. And then you entered the big room and it's like, okay, there's, there's more people like her in here. And you almost have to say, you know, what enough hugs already? (29:06): Okay. I've got to find my seat. I don't know if you've had the privilege of speaking during one of these stage times during the IMCs live, I've got a chance to do a couple of those. And you prepare, you prepare as much as you can and being a minister and a speaker. I didn't think it was possible to speak in under three minutes and say anything. And then we had learned with our speaking coach and I was able to do that. But I remember the very first time that I spoke from the stage at an IMC, and it was in 2015 and Les Brown was there and he was invited into the room to be called up front, to speak into us. And I thought, wow, what a great, what a great communicator. He is the best. And man, the guy that God has got to speak after him, man, good luck. And Ronnie takes the mic and he says, okay, boy, would you come up front? I thought, Oh no. And I remember whispering in his ear. That's not fair. (30:17): Yeah. (30:17): You just have less Brown up here. And then he called on me, but I went ahead and did the best I could. And, and what have you went back to my seat and thought, man, I hope I didn't wet myself here. It was just a great opportunity. And it does build your encouragement in yourself just by being able to be in a room like that. And it doesn't matter to me. The standing ovations are there and, and ready to ready and queued for everybody. It doesn't matter. It just does something to, yeah. And it's good. So you're, you're almost ready to get back on that plane and go back to your home state and make a difference. Cause you know, you're not alone. There's a thousands of people around the world doing the same thing. (31:05): Yeah. I remember the first time I had to get up and speak on at a JMT and it was probably the most frightening thing I'd done. And, but then I look back and it's like, I could have without John Maxwell, that team and that whole building into ourselves, I would never be able to do a podcast like this. Absolutely not. I could not. It w it took almost every ounce of courage when they, when they first, do you remember when they say whoever has a red dot under their chair? Know, I don't want to give too much up. You might have to come up. I was two seconds from getting up and out the door. So just the growth that happens in those environments is absolutely unbelievable. So what part of New Mexico are you in? (31:50): I am in Rio. Rancho, New Mexico. Albuquerque. Yeah, yeah, yeah. Right outside of Albuquerque. Not very far from there. And so I get to interact with a few JMT peers who are in this area, at least the ones that reached back out and you don't want to be forceful and all of that. But you know one of those JMT years, her and I, speaking of podcasts, we started a podcast also. And what is so funny is that we don't have a clue what we're doing, but we're, we're, we're doing what we've been told. We're we're building our wings on the way down. Do it messy. We're yeah, we're doing, we're doing, you know, like what your podcast titled is, we're thinking big man. We're we don't know if this is going to go anywhere. I just want to monetize it in any way, shape or form, but you know what? We're having a good time doing it. And we are interacting with people that really just want to be heard and they want to be seen. And a podcast has been a great way to give them a voice. (32:49): It's all about taking action, big, hairy, dirty action. Get in there and get that crap done. (32:58): I like it. So the one thing that you hear at every (33:02): Restaurant, you'd go to an Albuquerque as a red or green, (33:06): Red or green. I'm red, you know, you're red. I used to be green. Oh, I can't do green. And especially if it's hot, if it is, I wouldn't do a place out here. I'll say the name of the place. Sadie's I love Sadie's. Oh, say this is one of my favorite you're you're you're originally from around here too. Aren't you? I grew up in Santa Fe. So, you know, Sadie's do, the lady came over to the table. She said red or green, and I didn't know what to say. So I say green, and when she brought me back my plate, I got one bite off of that plate and I couldn't feel my face and said, do you want to have the box set up? I don't need, I don't even know if I'm talking correctly right now. I can't feel anything. (33:49): I think didn't they just close the original Sadie's down because of this. Yeah. That's what I heard. That's that's unfortunate. (33:57): Yeah, it is. You know, you go to one, you go to shady. Is there a place like that? That gives green seriously hot chili. You can go right directly to the dentist and have them do whatever they want, (34:10): Because it doesn't matter. You can't feel a damn thing. And you've got your sinus is clear. (34:18): I would guess that (34:20): If you went there, it might actually cure COVID (34:24): Hip mine. (34:26): It might actually just take care of it. We just need to ship that stuff everywhere. (34:31): Yeah, you should. You should get, get in touch with the right people and tell them that increase the green Kelly sales around here and cure COVID (34:40): That's right. Well, I'm telling you, it's it's been an absolute pleasure and blast having you on the podcast. The information is, is fantastic. What's the best place for people to contact you? (34:54): Well, I would say right now the best place is a email address. I've got, I've got a couple of websites that are kind of in transition right now. I'm trying to hang on to the domains and what have you. But the best place to reach out to me is hero builder 2020 at Gmail. Okay. And if anyone wanted information on the hero builder program, that's a great place to get in touch with this. If they also wanted to just reach out for a little encouragement for themselves. Yeah. Love to do that, but that's a great place to reach out to me and my cohost on the podcast that I'm doing is Stacy Johnston. And she and I both look at that website that, that Gmail account and make sure that there's nobody in there that we've not noticed who has sent maybe a recent email in our direction. So we're, we're we're just trying to be as encouraging and as as positive of individuals as we can, or the people that we get to deal with on a daily basis. And yeah, (36:09): And also the people that are listening to this podcast right now, jump over to that podcast. It's the, he rebuilt if they just type in, he wrote builder in their podcast platform, they're going to, they're going to find it. (36:20): Yeah, I think, I think they they'll be able to find it. Mine is a very, very simple right now, and it's on anchor.fm and it's a free platform. And that was that was a big plus for me that it was free and a good place to can just get started. Yeah. That's exactly what, what we're doing with that, but I'm glad what you're doing and what you're doing on thinking big a podcast and Jackie, just encouraging people in the way that you are. And you know, just making sure that you know, people that that are out there not only have a voice, but but they also can get a word of encouragement and, and they can get an also an action step. Hopefully they can take an action step away and say, Hey, I'm going to go be helpful to somebody today. I'm going to go, I'm going to go be respectful to my day and lift up their spirits. And hopefully in turn, that will lift up mine and nine times out of 10. It absolutely does that. And and yeah, this has been a great, great time that they show. I appreciate you, (37:27): You know, and all this is going to be in the, in the show notes as well at the links to to get ahold of get ahold of you. And again, I'm, I think I'm gonna go find someone's tooth today. I think that's my goal. I'm gonna go find someone's tooth. (37:38): You know what? You, you go and do that. And hopefully it's not one of mine. (37:43): I hope it's not one of mine. I can't find my own, but it's been, it's been fantastic having you on and I can't wait to, so are you going to be on the end of August on the virtual, (37:57): I am not going to be on the virtual. I'm going to take a, what they call administry. Of course I'm not in a big church right now, doing anything with the staff, but a, what they call it, an administry is a sabbatical and I'm sure to step back and do a little bit of reflection and stuff. And you know, what, what you guys got in store for me and kind of reassess things and readjusting things. I think that's going to be important for me (38:24): Without reflection. All of our journey is a much less insightful. We've got to look back and kind of take an inventory and look at what we've learned. I think that's an important step that many don't many don't do. They don't take step back and, and learn from, from what we've gone through. (38:45): Absolutely. Yeah. Have you ever heard the term you've got to connect the dots? Yep. You got to take time to connect the dots. Yeah. Yeah. Sometimes it does. It really feels like that. And I, I told someone last week and I've been trying to connect the dots for so long, Sean, that it feels like I am an employee at the dip and dots, ice cream, you know what it is tedious at times, but I think we, we still have to keep trying to connect those dots and see, what am I, what am I supposed to do? What shift do I need to make to enter into the next thing, right. Is, you know, this for me. Yeah, (39:25): Absolutely. Absolutely. Well, again, it's been a pleasure having you on, I look forward to talking in the future and again, thank you so much for providing so much you know, insight and so much information to, to my listeners. And, and, and hopefully I know for a fact that people listening are going to get something out of this. So I truly appreciate your insight. (39:45): Yeah. Thank you very much, Sean. I appreciate you having me on today.
16 minutes | 4 months ago
Day 7 The Mastermind Challenge - Think and Grow Rich 14 day challenge
Welcome to the Thinking Big Podcast. This episode is part of a special 14 day Think and Grow Rich Challenge. Today we are going over the ninth step to success, the step on the power of the mastermind, the literal driving force. I recently hosted a live 14 days Think and Grow Rich challenge that benefited Feeding America and I thought it would be great to put the challenge right here on the podcast. So for 14 straight days I will be releasing a new podcast and the associated challenge that covers each of the 13 steps of Think and Grow Rich plus a bonus challenge on the introduction. It doesn’t matter if you have ever read the book or not, the challenge is designed for anyone to do. There is a link in the show notes so you can sign up for free and get download all of the challenge worksheets and a PDF copy of the original Think and Grow Rich Today we are thinking big on the power of the mastermind. The 14-day Think and Grow Rich Challenge. https://www.sean-osborn.com/14daychallenge Free Audibles book http://bit.ly/thinkingbigaudible Connect with Sean Osborn at Thinking Big Coaching Website http://www.thinkingbigcoaching.com Instagram https://www.instagram.com/thinkingbigcoaching/ Facebook https://www.facebook.com/thinkingbigcoaching/ Until tomorrows challenge, remember to always think big Ratings and reviews directly impact search rankings for the Thinking Big Podcast. So please help and rate and review the podcast. Episode Transcription: (00:00): Welcome to the thinking big podcast. This episode is part of a special 14 day think and grow rich challenge. And today we are going over the ninth step to success. The step on the power of the mastermind, this is literally the driving force of success. And I recently hosted a live 14 day think and grow rich challenge. And I thought it would be a fantastic idea to put it out here on the podcast so everybody could listen whenever they wanted. So for 14 days I will be releasing a new podcast and the associated challenge that covers each of the 13 steps in think and grow rich, plus a bonus challenge on the introduction. And let me tell you, it doesn't matter if you've ever read the book or not. This challenge is designed for anybody to do. There is a link in the show notes, so you can sign up for free and get all the download challenges, all the worksheets and even a free PDF copy of the original book think and grow rich. So today we are thinking big on the mastermind. (01:04): Welcome to the thinking big podcast with Sean Osborne, the show helping you think bigger into your life and potential Sean believes, but equipping you with the tools, strategies, and philosophies required to be successful in all aspects of your life. You can achieve anything you believe in empowering. Our own growth makes a deeply positive and lasting impact on our lives community and our world. Now here's Sean. (01:29): Hello everyone. And welcome to day seven of the 14 day think and grow rich challenge today. We are doing the challenge on the power of the mastermind. And I can tell you that this is one of the chapters. This is one of the things that has made the most difference in my development in my success is the mastermind. It is one of the most powerful tools that we will actually discuss within this entire thing to grow rich chap thinker grow rich, a challenge. They're all important, but this is the one that has made the biggest amount of change in my life. And Hill describes the mastermind, you know, as being defined as, you know, coordinated knowledge and effort in the spirit and harmony between two or more people for the attainment of a definite purpose. And you're hearing, especially nowadays, you're hearing a lot of people talk about masterminds and they're having a mastermind. (02:33): And there's a big difference between the mastermind that Hill's talking about. And some of the stuff that you're, that you're seeing out on the market that you're reading about, that's, it's different. So a lot of things that you're saying out there are really not what I would consider masterminds. They're more workshops or more book studies. They're more, you know, people could call this what we're doing here, a mastermind on and grow rich. But that is not what he's, what he's talking about. The mastermind he's talking about is bringing people together in a spirit of harmony that creates a third mind, a more powerful mind. And I have discovered personally that Mashburn groups have unleashed my most important efforts. My most important efforts of everything that I've done have come as a result of a mastermind you in the form of new ideas, in the form of inspiration, you know, previously unknown resources that are brought to me. (03:34): And most importantly, it's really a spiritual energy that goes beyond her own intelligence and reasoning. When you, you, to me, you do mastermind, you have mastermind groups with people in order to access the mastermind to access the mind when you bring people together. And you're in harmony, you have access to a much more powerful mind that the two of you or the three of you are having many people don't have individually and mastermind groups is one of the essential things behind every successful person that I know. And if you go to a line one 22 within this chapter, and he says, a group of brains coordinated or connected in a spirit of harmony will provide more thought energy than a single brain. Just as a group of electric batteries will provide more power than a single battery. And I think a better illustration that really is, if you look at what they call draft horses, you know, that pool, each draft horse can pull around 8,000 pounds. (04:44): So you would think that two draft horses would do 16,000 pounds. I mean, I'm not a math genius, but a plus eight to 16, but that's not the case to to draft horses can actually pull 24,000 pounds working together. And we are the same with our brains. No two minds ever come together without thereby creating a third invisible intangible force, which may be likened to a third mind. What I call the mind, the mastermind. And I am always in masterminds. So this is one of the challenges is in the book, but I am always in masterminds. I have been for years and I'm normally in two different masterminds right now. I'm in two different masterminds and actually run a mastermind as well. But they are that important that I always have multiple masterminds that I'm in and some of them are different. So I've been in different masterminds for different things. (05:43): General masterminds are fantastic where you're a group of likeminded people, and you're just brainstorming. You're accessing, you know, all of these things that you can't access by yourself because no one person has enough experience, enough education, and the ability to accumulate anything of great success, whether it's be fortune or whether it be and whatever it is that you're wanting to do, one is not a big enough number. And there is, you know, seldom talk, you know, about this principle behind you at the six exit, the success of every winning athlete, every famous musician, every wealthy business person I've ever known or have ever studied. And I can tell you everyone, you know, no one, it's not the, you know, it's not the IQ, it's not the college GPA. It's not the right family. It's, it's not the, you know, good looks. They have surrounded themselves with other successful people. (06:44): And the concept of surrounding ourselves with, you know, successful people thinking big people is as old as man itself. It's in history. If you look at ancient Greece and you look at, you know, bled Owen, Aristotle, and Socrates, all surrounded themselves with those who would challenge their thing and expand access banned that arsenal of possibilities. And I've already mentioned in a previous previous challenge, you know, in finger Ridge Hill talks about Carnegie's secret of success. His law of success and Carnegie himself had a mastermind, you know, a group that he surrounded himself with for advice, for counsel, for personal cooperation and other businesses, they all had groups of people that they discussed with and a mastermind with. And probably one of the most famous quotes and regards to masterminding in, in a sense comes from Jim Roan. And he's famously said, you are the average of the five people you spend the most time with. (07:49): And I like to dig a little deeper, and it's the five people who you are most in line with most you you're influenced by if you, if I go meet with any person, any client, and it doesn't matter. And I see who they're hanging out with, I can tell, tell them exactly where they will be in five years, unless you grow, unless you change. Unless you have masterminds with bigger people in you align yourself with more successful people. You're going to be the average of the five people that you're hanging out with and look around, look around in your life. And I can tell you if you, if you honestly look around those principles are absolutely confirmed. And I had the thoughts of my first company when I was with very successful people. My first company, you know, these people, I got onto their thought vibration by being in mass quote masterminds with these people that they're, that vibration of thought. (08:46): They really expected me to do these things. I expected more when I was within a mastermind or when I'm within masterminds of successful. And if you go to lines 56, you know, he'll says no individual may have great power without availing himself of the mastermind. Anybody you've looked at anybody you've seen that is successful has had a mastermind behind them. Henry Ford, you know, talks about it in the book. You know, he's what he had. He had three months of school, you know, he was uneducated his illiterate, but he could push the button on his desk. Any one of a, you know, hundreds of buttons. I'm not sure how many buttons he had, but he pushed a button and he could get any general knowledge that he wanted. You know, Andrew Carnegie, you know, had one per his steel business, that's it? He, wasn't a huge steel person. (09:38): What he, his mastermind helped him do that. You know, Franklin D Roosevelt had one that he called. I think he actually called it the brain trust. So this whole purpose of the mastermind challenge is to align yourself with a group of as many people as you think it's needed for the creation of carrying out your plan or plans for the accumulation of whatever success you want, whether it's money, whether it's in your career, whether it's in your relationship. But I can tell you this before forming your mastermind Alliance, you need to decide what advantages and what benefits you offer as an individual member to your group and return for your cooperation. It's like anything else in life, you know, nothing's free, nothing's free. What can you offer your mastermind in return for what you get from them and arrange to meet? And, you know, once you get your mastermind, you know, once you, you, you've got your mastermind going, arrange to meet with the members of your mastermind, as often as possible, they see as much as, you know, twice a week until you have perfectly aligned yourself with everybody within that group. (10:48): And for instance, my masterminds, we meet most of my masterminds. We meet every other week, but in between the masterminds, I have calls and talks and zooms and whatever technology we can use to communicate with the other members of the mastermind. So that even though the group only meets once every two weeks, there, there is not a week that goes by that I don't talk with at least one or two people from one of my masterminds. And you need to maintain really. He says that in the, in the book, you need to maintain perfect harmony between yourself and every member of your mastermind. And he says, if you fail to carry this out doesn't I think he says out, you know, carry this instruction, know to the letter you may expect to meet with failure. Now we're going to go through the mastermind tool in a second. (11:35): So this is the challenge for the day. You know, here, here's the actual challenge. And the goal of this is really two part one to start thinking about your mastermind and who you'd want to be in it. You know, that's got a spot where you can list people who you want to be in your mastermind based on what they bring to the table. And honestly, there's, there's two ways that you can go about doing a mastermind. You can create one yourself, or you can join someone else's mastermind. There's the two I've done them, both. I paid the two that I'm in right now. I pay for, I pay for the host of the mastermind and what, what that's buying me is their connections and aligning me with people. They're very good at doing what they do. And they align. They align the groups with other people that will all benefit each other. (12:27): So do not be afraid of going out and searching and paying for a mastermind. Again, you can start your own. You can do, you know, however you want to do your mastermind, but align yourself with more successful people. Here's the thing you don't want to be the biggest fish in the pond. You don't want to be the biggest fish in the pond, but at the same time, you cannot be such a small minnow to sharps. Cause you won't be able to benefit. Again, part of this is looking at what you can offer them. So, as an example, if I was to go into a mastermind with, you know, let's say Tony Robbins and John Maxwell and Elon Musk and all these people that have a thought vibration, that's way up here. I would be, I'm too small about fish. I would not benefit them. Like they would benefit me. (13:15): And it's almost like a high school, you know, I hit set, but you want to be with people that are within your thought or just above your thought to challenge you, to push you. You do not want to be the biggest fish. And once you're the biggest fish in your mastermind, it's time to find another mastermind. It's time to start another mastermind. It's time to go out and, and, and, and look for another mastermind to be in. And the second part of the challenges really start to sit down and figure out what you can offer as a benefit to other people in a mastermind. And I'm not talking about just technical things like, Oh, I can offer it things. You as a person, what can you offer? It's much think of what can you offer as you, not as what you do as what you are, what can you offer is what you are young, what things have you done in life? (14:04): And what challenges have you conquered? You know, what problems have you solved? What are your superpowers? You know, what are, you know, what are some of the things that, that you've done that come easy to you? You know, start thinking of those things because it's not, again, I get a lot of questions on people like, well, I can only offer this and this it's not the, it's not the technical things. I don't know how else to describe. It's not the tangible things. It's intangible things. It's the things that make you, and I'm telling you this, every single person watching this, every single person in this challenge has a ton to offer. Every single person has a ton to offer. We need to recognize that. Remember, as he'll said at the beginning, we need to recognize already in us, you have it there. So now we're going to pull this together. (14:56): We're going to start creating a mastermind. You're going to start looking at other people. You're going to start trying to develop these relationships and these groups of people that will absolutely push you and expect more of you than you do of yourself. So here's, today's challenge. It's again, it's the mastermind challenge. Do this one again, this is probably one of the, the best tools for success that, that, that I can talk to you about this. This will give you more bang for buck. You have to do all of the steps. Don't don't get me wrong. I have to go, but you will get so much out of a mastermind. So until tomorrow, thank you. Thanks everybody for stopping by at night. Thanks everyone for playing full out in this challenge. It's unbelievable seeing what people are doing in this challenge is absolutely fantastic. It's amazing. I will see everybody tomorrow night start thinking about your masterminds.
18 minutes | 4 months ago
Day 6 The Imagination Challenge - Think and Grow Rich 14 day challenge
Welcome to the Thinking Big Podcast. This episode is part of a special 14 day Think and Grow Rich Challenge. Today we are going over the fifth step to success, the step on Imagination. I recently hosted a live 14 days Think and Grow Rich challenge that benefited Feeding America and I thought it would be great to put the challenge right here on the podcast. So for 14 straight days I will be releasing a new podcast and the associated challenge that covers each of the 13 steps of Think and Grow Rich plus a bonus challenge on the introduction. It doesn’t matter if you have ever read the book or not, the challenge is designed for anyone to do. There is a link in the show notes so you can sign up for free and get download all of the challenge worksheets and a PDF copy of the original Think and Grow Rich Today we are thinking big on imagination. Because ideas are the product of the imagination, and the starting point of all success... The 14-day Think and Grow Rich Challenge. https://www.sean-osborn.com/14daychallenge Free Audibles book http://bit.ly/thinkingbigaudible Connect with Sean Osborn at Thinking Big Coaching Website http://www.thinkingbigcoaching.com Instagram https://www.instagram.com/thinkingbigcoaching/ Facebook https://www.facebook.com/thinkingbigcoaching/ Until tomorrows challenge, remember to always think big Ratings and reviews directly impact search rankings for the Thinking Big Podcast. So please help and rate and review the podcast. Episode Transcription (00:00): Welcome to the thinking big podcast. This episode is part of a special 14 day think and grow rich challenge. And today we are going over the fifth step to success. The step on imagination, I recently hosted a live 14 day think and grow rich challenge that benefited feeding America. And I thought it would be such a great idea to put this out here on the podcast for everybody to listen to. So for 14 days, I will be releasing a new podcast and associated challenge that covers each of the 13 steps of thinking. Go rich plus a bonus challenge on the introduction. And it doesn't matter if you've ever read the book or not. The challenge is designed for everybody to do, and there's actually a link in the show notes. So you can actually sign up for free, get all the downloads and all the challenge sheets and a free copy of the original think and grow rich book. So today we are thinking big on imagination because ideas are the product of imagination and the starting point of all success. (01:35): Hello and welcome everybody tonight. It is so good to see everybody. And tonight is a very good night. Tonight is the night that we get to do the chapter on imagination. That is the workshop of the mind, and it's the fifth step. And we're actually doing this one tonight because it goes very well with what we did last night with autosuggestion. So tonight now this one's going to be a little bit shorter. So the video was probably only going to be 10, 15 minutes at most because the challenge tonight is going to, there's a time limit on it of two hours. So it's gonna take you up to two hours, but that's a maximum, you gotta stop at two hours. So that's the maximum that it can be. And we're going to stop with some quotes on imagination from some of the other great thoughts and thinkers in the, in this world, Mark Twain, you cannot depend on your eyes when your imagination is out of focus. (02:37): Robert Collier, the great successful men of the world have used their imagination. They think ahead and create their mental picture in all its details. Filling in here, add a little, they're altering this a bit, altering that a bit, but steadily building Werner Erhard create your future from your future, not your past, but that's a great one. Create your future from your future. Not your past your past is not your future. William James. The greatest discovery of my generation is that a human being can alter their lives by altering their attitude of mind. So tonight we're going to kind of go Ninja on your mind a little bit, because the way that we're going to, the things that we do really are kind of back doors to your subconscious and a way to work with it and kind of a stealth Ninja mode and images really are a very powerful and direct communication to your subconscious mind. (03:45): We think in pictures, we don't think in words, we don't think we think in pictures. And let me give you an example. If I asked you to think of a house, well, you would probably think of your house. You'd see a picture of your house on your mind. If I asked you to think of a car, you would probably see your car or a car that you want pictured in your mind. And we even go in and try to fake our minds out. And if I told you, let me tell you this, Oh, a Fox's tail is not white. What pops into your mind? Even though I said, it's not white. What popped in your mind was a Fox with a white tail. Your imagination sparked both ideas and plans for achieving them or your imagination muscle. If you don't use it, it goes away. (04:39): It's just like any other muscle that we have your imagination. We have to use it, or we lose it. And today's challenge is really getting that muscle working and noticing these ideas again, you, I mean, do you remember when you were a kid, the Magination that you had, we need to be like kids more. We need to be daydreamers and thinking and imagining man, if we were back, if you realize that back when you were had all this imagination, that's when you were learning everything too, there's correlation to that. Everything you see started as an idea in someone's imagination, every manmade thing. If you look around you, every single thing that's manmade that you see started off as an idea in somebody's mind. And in this chapter Napoleon Hill talks about, you know, imagination has two forms. It has synthetic imagination and creative imagination, and really synthetic imagination is not what we want. (05:41): We want creative imagination and synthetic imagination, you know, creates nothing. You know, it works with, you know, the materials or experiences that you already have, old concepts, old ideas, you know, and recombines them into, you know, maybe a new way of looking at a new shape, but it doesn't create anything. And as an example, if you were to take eggs and you were to take bacon, well, I could use synthetic imagination and put those together and create eggs and bacon, nothing new was created. It was just a new shape of things that have already been there. On the other side, that is creative imagination. That's where we want to be creative imagination, which works at the subconscious level. It generates new ideas through hunches and through inspiration. There's that word again, inspiration and Spiro in spirit, infinite intelligence, it produces the plan or plans that you need to achieve your goals. (06:41): And the other day I talked about the, you know, the chef that I watched on, on that show and he used creative imagination. He took ingredients that everybody has access to. He had no, he didn't, you know, bag them up some brand new, you know ingredient. He used the same ingredients that everyone, but he used his creative imagination and said, how can I combine these two great something that no one else has seen before? You know, this allows the, you know, by night, a mind of man direct communication with infinite intelligence, creative imagination is our vehicle to infinite intelligence. You know, and it's through hunches, intuition, inspiration, know new ideas are passed on to us. And as an example, the Wright brothers, they use creative imagination to tune in and become aware of what was there. They didn't invent anything. People say the Wright brothers invented flying. (07:43): They didn't invent anything. They became aware they didn't invent aerodynamics or they didn't invent gravity. They became aware of the idea of, of how to use your creative imagination to create something that no one else has. That's what they did. And yeah, matter of fact, in my, in my workshop, my a thinker Gurwitz workshop, I teach, you know, how ideas come from infinite entails and think of a radio, think of a radio right now, and think of right now in the room that you're setting. I don't care where in the world you are the room that you're sitting in. You have every type of music available to you right now. It's in the air. It's all around you. You have, you know, rap, you have, you know, country, you have talk radio, you have sports. It's all in the room that you're in right now. (08:36): All you have to do to get it is tune into it. You have to have a device to tune into that radio. It's already there. You just have to tune into it and ideas and infinite intelligence are just like that. And we use our mind, our subconscious mind to tune into those stations, tune into that by bration of thought where that lies. You know, if you think about the Wright brothers, anybody could have become aware to fly thousands of thousand years before the Wright brothers did it. Could someone not have become aware of how to fly? So if you think about it, I hear people are wanting as well saying, man, I thought of that. Someone stole my idea. Well, if these ideas are part of infinite intelligence and you tune into them, can someone eventually tune into the same idea? Is it possible that someone already had the same idea you had? (09:31): And didn't take action on it as well. You know? Cause don't forget that ideas are just ideas. You know, they need to be acted upon to become real before someone else tunes into that vibration and steals your idea. You know, great ideas when we get those, Oh man, they take on momentum of their own. There. They spurred you to act and persist until they transform into reality. When you have ideas that get you going, Oh man, I can do that. Oh man, I can do that. Those ideas are what keep us going. And the world's greatest leaders, thinkers, artists, they all use creative imagination to create masterpieces, you know, to create inventions and products and everything. And they become great because they developed the faculty of creative imagination. If you look at anybody that is successful, anybody that's done stuff that no one else has. (10:27): They've created a masterpiece. They've, they've done whatever they have the faculty of creative imagination and your own imagination. Faculty may have become weak. You know, most of ours have because we don't use it enough to make it active, to, to keep it pressured. It's like, how often do you go to the gym? You got to go to the gym every, every couple of days to make it worthwhile. If you go to the gym once a month or once a year, you think you're going to build any muscles? No, you're not going to build any muscles. You've got to do it all the time. Because when you do, you know that one idea that you have can build your definite purpose with just one single idea. You know, if you think about in the book, you know, you talked about Coca Cola, you know, the doctor who invented Coca-Cola could not imagine past his own little thing. (11:19): He did not see outside. He didn't didn't have the imagination, you know, muscle to think of the scope that it could be and sold that for $500. You know, one idea. So if you start your creative imagination, one idea that you get from the creative imagination can change your life. Just like that can change your life. Think, visualize fantasize, dream, get your imagination, muscle back into shape. And that's what tonight's about. Remembering your future. Remember I told you about that using creative imagination. So when you, when you go and you build a memory of your future, you're using creative imagination and images. Again, we think in images, images are everything and images are really a powerful and direct communications to our subconscious mind. Yeah. Unlike your, your conscious mind when your subconscious receives an image, it doesn't ask how it doesn't ask why it doesn't ask when those are the questions really that your subconscious, excuse me, your conscious mind often get stuck on. (12:26): You know, those are the things that your conscious mind gets stuck on and often stops forward movement. Here's the thing, images bypass your critical mind. This is where we're getting all Ninja images, bypass your BS filter that says, how am I going to do that? I can't do that. What do I think I am? I'm not good enough for that. That's a stupid idea. Who's going to do that. Images will bypass your BS and by building. So what we're going to do. So part of we're going to go through this. So tonight's challenge. You've probably heard of dream boards. You've done dream boards and hopefully this one's a little bit different and we're going to make you look at it every day. That's where it becomes proper looking at it every day. So by putting a dream board somewhere, you can see it every day. (13:24): You will prompt yourself to visualize your, your ideal life, your dream, everything you're going for. And that is so important because the visualization activities creates the power to your subconscious mind. And it literally, it programs your brain to notice available resources, even though they've always been there. So these resources, so you're going to come up with ideas and you're going to start seeing resources. Those resources have always been there, but you haven't been consciously aware. So you don't see them. The porch principal. Remember I told you the it, so why don't you become consciously aware? And you're getting these images automatically put into your subconscious mind. You're going to now start seeing these things that have always been there. And by adding a visualization, visualization, I can't even say that this visualization practice to your daily routine, you will naturally become more motivated to get what you want. (14:23): So here's the challenge today. Here it is first part. It's going to be a dream board. There's two pages to the dream board. You cannot go more than these two pages. You have to stick to two pages. So time limit is two hours. What you're going to do is you're going to take these two blank pages. You're going to get 10 magazines, eight to 12 magazines, let's say and cut out stuff for at least 45 minutes to an hour. You're going to have stuff cut out way more than that than these two pages. But now you got to decide what's important. What's not important. So you're going to put on your vision board, the most important things, whether it's words that you, that you cut out, whether it's images that you cut out, put those on here, things that you want, things that you desire, you know, is it a dream house on the beach? (15:13): Is it a boat? Isn't it, isn't a car. Is it being a chef in a Michelin star restaurant? You know, what is it that you desire? Get those pictures, put those on here. So you have two hours to, to do your dream board. But here's the thing. I want you to post this on your refrigerator. I want you to see this dream board every damn day. And yes, you might have people come by. Not, not as many now with, with code, but you might have people combined that giggle and say, Oh Sean, you're so silly. Yeah. They'll say I'm silly until they see what's happening. People might make fun of you. Family members might mock you. I'm not gonna say they won't, but it is so important that you put this up there, screw them. This is your dream. Not theirs. Screw them. Who cares what they think, put your stuff up on their fridge. (16:05): This is what I'm passionate about. This is what I dream about. Put it up there, see it every single day. Okay. So that's the first part that's going to take you really, most of the time for tonight's challenge. The second part is over the next couple of days, you know, what are some of the hunches or inspirations that you've had after seeing your dream board for a few days, which ones could lead to your goal. So you're going to start, you're going Ninja on your mind. You're going to start putting some of these ideas back there. And infinite intelligence is going to start popping ideas to you, pay attention. You know? So what are some of the hunches that you get back that could lead you to your goal of getting what you want, getting your dream, and then what are one or two steps that you could do on that idea? (17:00): So let's say you have an idea. Let's say my idea is to, you know, speak in front of 10,000 people. You know, that's my that's one of my dreams is a national speaker international speaker. I might have an idea that says, Hey, this is a fantastic topic to talk about. And it might just pop up an idea of something to talk about. If I'm paying attention, I might go, Oh, let's start developing that. I could take two steps. Well, let's, let's look at developing some content behind that idea about that, about that topic of what I could talk about. So it's these little ideas that were, that you're going to start getting. So what I want you to do is Mark down any, any hunches, any inspiration, any ideas that you get over the next couple days after you post this to your refrigerator and you see it every day and then what are some of the that you can do to get there? All right, everyone. Well, thank you so much for tonight. This, this is really one of the funnest challenges. It really is. Tomorrow night we have the power of the mastermind. Probably one of the most important steps is the mastermind. We'll explain that tomorrow. So until tomorrow, get your dream boards done, get them posted and let's start getting known Ninja on our minds. I'll talk to you tomorrow.
23 minutes | 4 months ago
Day 5 The Auto-Suggestion Challenge - Think and Grow Rich 14 day challenge
Welcome to the Thinking Big Podcast. Today we are going over the third step to success, the step on auto-suggestion, The medium for influencing the subconscious. This is part of a special 14 day Think and Grow Rich Challenge I recently hosted a live 14 days Think and Grow Rich challenge that benefited Feeding America and I thought it would be great to put the challenge right here on the podcast. So for 14 straight days I will be releasing a new podcast and the associated challenge that covers each of the 13 steps of Think and Grow Rich plus a bonus challenge on the introduction. It doesn’t matter if you have ever read the book or not, the challenge is designed for anyone to do. There is a link in the show notes so you can sign up for free and get download all of the challenge worksheets and a PDF copy of the original Think and Grow Rich Today we are thinking big on Auto-Suggestion. The actual performance of transmuting desire into success involves the use of Auto-Suggestion as an agency by which one may reach, and influence the subconscious mind. The 14-day Think and Grow Rich Challenge. https://www.sean-osborn.com/14daychallenge Free Audibles book http://bit.ly/thinkingbigaudible Connect with Sean Osborn at Thinking Big Coaching Website http://www.thinkingbigcoaching.com Instagram https://www.instagram.com/thinkingbigcoaching/ Facebook https://www.facebook.com/thinkingbigcoaching/ Until challenge day 6, remember to always think big Ratings and reviews directly impact search rankings for the Thinking Big Podcast. So please help and rate and review the podcast. Episode Transcription: Welcome to the thinking big podcast today, we are going over the third step to success. The step on autosuggestion, the medium for influencing the subconscious mind. I recently hosted a live 14 day think and grow rich challenge that benefited feeding America. And it was a huge success. And I thought it would be such a great idea to put that challenge right here on the podcast for everybody to enjoy. So for 14 straight days, I will be releasing a brand new podcast with the associated challenge that covers all 13 steps of think and grow rich, plus a bonus challenge on the introduction. And it doesn't matter if you've ever read, think and grow rich or not. The challenge is designed for anybody to do so. Follow the link in the show notes so you can sign up for free and get downloads of all the challenge worksheets, plus a free PDF copy of the original think and grow rich book. So today we are thinking big on autosuggestion. (01:29): Welcome everybody. Tonight is day five and we are doing the challenge on the step of autosuggestion. This is such a critical step for people to do it's. This is really the Keystone of them, and you're going to find out why within week within tonight and within this challenge. So I hope you are ready to go. We're going to start off with a few of my favorite quotes that have to do with autosuggestion that have to do with your mind and do it exactly what this talks about in this chapter. Number one, Oprah. Yeah. Oprah. I know for sure that what we dwell on is who we become Buddha. All that we are is a result of what we have thought the mind is everything. What we think we become that is such a powerful quote, trying to Edwards thoughts, lead to purposes, purposes, go forth and action actions, form habits, habits, decide character and character fixes our destiny and go all truly wise. (02:40): Thoughts have been thought already thousands of times, but to make them truly ours, we must think them over again, honestly, until they take root in our personal experience, we've got to think of those thoughts until they take root into our personal experience. So tonight we're talking about autosuggestion, I think, think about it is the way that we hack our minds. This is, this is how you do a mind hack. This is how we place things on our subconscious, because there is no limitations to the mind except those that we acknowledge both poverty and riches are the offspring of thought. And I'm not talking about poverty and just money. I'm talking about poverty and who you are not money. It's probably in here. I've known some very wealthy people. That to me are in poverty because of who they are. It's not about money. And this is really, as I said, this is the corner of this book. (03:40): I must all of the other chapters kind of support this method or this thought of autosuggestion on programming, our subconscious minds and auto suggestion is, you know, kind of a term which applies to all suggestions. And that is self administered through, you know, the reach ones, you know, through our five senses. You know what we see what we hear, what we feel, what we taste, all of these are our senses. That brings stuff into our conscious mind. And they are stopped by the conscious mind and, and kind of vetted before they're passed along to our, to our subconscious mind. And, you know, I talked about the Porsche principle, you know, things that we become consciously aware of. We all of a sudden start seeing those and, and noticing those, there is thousands and thousands and thousands of things going on around you that you don't even see. (04:32): So if you were not money conscious or you're not success conscious, you're going to be seeing the things that are in line with that. You're going to be seeing the things that are poor, that things that hold you back, you're going to be seeing all the things you're not even going to see the things that can bring you forward for you to even make a choice on whether or not you want to do it. So you have to place those in your mind to even be aware of those, you know, right now your BS is stopping. Most of the things from getting in, and again, BS is your belief system. Your belief system is absolutely blocking most of the stuff that you see, hear, taste, touch, and smell. It's you, you're not even aware. You're only consciously aware of such a small portion of what's actually being transmitted into your into your mind. (05:23): You an honest gestion is really the agency of communication between that part of your mind, where the conscious thought takes place and that which serves as the seat of action for the subconscious mind. And it's through the dominating thoughts, which one permits, which one permits to remain in the conscious mind, positive or negative, you know, auto suggestions, voluntarily reach the subconscious mind. Okay. And then influence it with these again, positive or negative. They, any of your thoughts that you constantly have are going to transmit and really do autosuggestion. And it seems like by default, we do auto suggestion for negative things, but we're not placing our positive things in the same light. You know, no thought absolutely zero thought positive or negative can enter the subconscious mind without the aid of this autosuggestion, without the aid of this, self-suggestion nothing can get through to the subconscious mind and the subconscious mind. (06:28): Again, it acts as the filter between the two and you have absolute control over the material, which reaches the subconscious mind. You have absolutely absolute control and matter of fact, in the think and grow rich mastermind that I do, we dive deep on how we've been programmed at a very young age and how we've developed our belief system. How we see the world is based on kind of how we've been programmed. And that's really what, again, it populates itself. It's, that's what becomes your belief system. That's what becomes what you see, what you hear. Now the ability to, you know, reach and control your subconscious mind. It is a gift, but it also has a price and it's got a pretty big price and the price is, and it's something we've already gone over. The price is a persistence. You have to be persistent, persistent, persistent, and you have to decide, you know, if the outcome is worth you being that persistent to get it, you know, this is a you and you deal, you know, are you willing to persist until to get what you want and where failure? (07:43): And you know, you experienced failure and you go through failures, you've got to make another effort. You got to change your plan. You got to keep going. You got to get up, you got to do it again. You know, back then when this was done, you know, he didn't really have a name for that. But I think in the sixties, you know, you have a dr. Maxwell Maltz who did Psycho-Cybernetics and this kind of ties directly into Psycho-Cybernetics where you do something, you evaluate, you adjust, then you do it again. You evaluate, you adjust, you do it again. You evaluate, you adjust. And for every failure, you've got to find another way to do it. You know, when you fail, you just found a way not to do it, but another way persist. But is that worth what your goal is? That's what you have to decide. (08:27): And the subconscious mind takes any orders. Given it, it takes any order that you give it when it is in the spirit of absolute faith, and it will act upon those orders. Now here's the thing. It's got to get those orders. Many times, you got to do it over and over again. That's why we do these auto suggestions daily. That's why we always have to do it. We always have to do it. We always have to do it. You have to bombard it. You've got to drip that information to your subconscious drip, drip, drip, until it finally soaks sending you finally get it. And it finally is able to interpret, you know what you're doing the subconscious mind can finally interpret what you're trying to do and consider this, you know, consider this whole autosuggestion, consider this whole chapter, this whole no idea as really playing a perfectly legitimate, you know, mind hack on your subconscious mind. (09:26): This is a perfectly legitimate, this is how you hack. This is how you put something in your subconscious mind voluntarily. You had to do it with autosuggestion. And, and basically what you're doing when you're doing that, you're making it believe because you believe you've said it so many times that you believe it. You make it believe that you must have that amount of money. You must have that, that whatever it is you desire, if you, if you want to be the, you know, the head chef and the Michelin star five star restaurant, it's because you it's going to work that way because you believe that you have it already. And by you believing it believes and you telling it, it must have this by visualization, by doing these audits, suggestions, and visualization, that, that money, you know, the money is already there. That you're already in the kitchen. (10:11): You're already doing the thing. You've got to have that in your mind. And you know, being at, you know, once you see yourself in possession, you know, you're doing that. We were done with, with these, with these auto suggestions. You, you see yourself, you know, and once you see yourself in possession of that money, you know, demanding and expecting, meanwhile that your subconscious mind will hand over to you, the plans that you need. So when we're planning these things in daily, daily, daily, we have to have the expectation and really demanding that our subconscious mind gets us. Those plans back gives us those ideas back. And here's the thing you've got to be alert for those plans. When they do a pair. Now you're asking for all these things, or you're planting the seeds, you're planting the seeds, you're planting the seeds. And more than likely what happens is you get an idea and what do we do? (11:05): Ah, that's a dumb idea. That'll never work. Those ideas are coming from somewhere. They're not just coming from, you know, nether, Netherland. They're coming from the ether they're coming from, from spirit. You know, take those and look at them. Now, again, sometimes it takes a feather for me. Sometimes it takes a four by four, but we've got to pay attention to those. And, and once we get those ideas, we have got to put them into action immediately. You know, the longer that you let it sit, the more likely it's going to die. And when these plans appeared there, they're probably going to flash into your mind. You know, what they normally do is I'll, you'll be driving down the road. They're going to flash in your mind through what we will go over. What we'll learn is the sixth sense. And it's really in the form of an inspiration. (11:52): And if you take the word inspiration, it comes from the word Inspiro, which is in spirit or in Spiro, which is in spirit. And that is in D infinite intelligence. So when you're getting that idea in your head, that's coming from spirit, that's coming from infinite intelligence. Now here's the thing. Again, you got to pay, when you get those ideas, you've got to pay fricking attention to them. And again, you're going to be driving down the road. You're going to start planning these, if you, if you're doing this challenge and you're doing these every day, you're, you're saying these things, and you're, you're, you're doing the work and you're, you're doing the auto suggestions. You will start to get ideas. You will, they will start bouncing your head and you've got to pay attention to them, you know, and you must act upon them. (12:38): And again, as I said, the longer you wait, the more likely it's going to die, you've got to treat those ideas with respect and do something. The second that you get them, you know, you send those thoughts to your imagination, you know, and see what your imagination can do or will do to create plans for the accumulation of whatever it is you want, that your imagination is, what's going to drive the plans. And that's really the mechanism for the transmutation of your desire into his physical port is your imagination of those ideas. You know, if we go back to, for instance, that a story of the, the chef, you know, he, he did the think and grow rich plan perfectly by what he did to become the chef. He is, he would get ideas. I'm sure he would get ideas pop in his head and he would get, you know, turn over to his imagination, say, okay, what can I do with these ingredients? (13:31): You know, I've got this idea of, of mixing this with this. I'm gonna use my imagination. I'm gonna see what could I do with those things to make something that nobody else has done. You're turning over those ideas that you get, whatever they are to see what can come out of those ideas through your imagination. And here's the thing don't trust your belief system. When you're creating your plans, you know, trust this infinite intelligence, trust these hunches that you're getting trustees, the sixth sense that you're getting. Don't trust your belief system. You know, your BS, your belief system is what got you, where you are today. And here's the thing. When you get an idea, you're going to have that little, you know, that little voice inside your head that says how you can do that. Who do you think you are? You can't do that. (14:18): That's not going to work because your belief system is what got you, where you are today. And here's the thing. Also, in addition to that, your belief system is lazy. It really is. It loves you. It will do anything for you, but it's lazy. Your belief system is like it was built for survival. Not for happiness. Your mind is built to make sure that you breathe another day. Not that you're happy. So when you're trying to do things, these new things, and you're burning more energy, you're your body. Your subconscious is saying, I don't want to burn that energy. Remember all those other times you tried shit and it didn't work. I'm going to wait. I'm gonna wait to make sure, you know, this is really what you want. I'm going to wait to make sure your body and your mind is trying to hold you back because it loves you. (15:05): It cares for you. It wants you to breathe another day. So what we're doing with this is we're actually, you know, visualizing the money you intend to accumulate. You're visualizing the money. You're seeing yourself rendering the service for that. So go back to, you know, whether it's Rich's or a chef of a, you know, of a Michelin restaurant, you've got to see yourself in the kitchen, rendering that service. You got to see yourself already doing that already having that, because that's what you're intending to give up in order to get what you want, whether it's the riches or the, or the chef or whatever it is, you've got to not only see what you're getting, but you also have to visualize what you're giving. And as I said before, you have got to be extremely, extremely specific in what you're telling yourself in your subconscious mind, because your subconscious mind takes it literal, and it will do funny things for you. (16:04): It will absolute it's done it to me. It's a matter of fact, I was reading a book, Oh, maybe a month or two ago from a Pam grout, I think EMC squared or something. It was, she was talking about this, she's a scientist. And she was talking about this and she, you know, challenged her class or challenged her, you know, her, her, her clients to, to visualize it and, and do this exact thing, visualize exactly what you want and see what happens. And she had a smart ass guy that was part of their part of her or her thing. And he said, okay, I'll see if this works. I want two women or two females in the same bed. Hey, if you're going to ask, ask, and within a week, he was sitting there laying in, laying in bed with his girlfriend. And her daughter came in, climbed into bed, not what he, not what he was expecting. (16:58): So that's, you've got to be extremely specific because it's, it's going to take it literal. And it doesn't know you're meeting you. You gotta be that, that specific on what it is you want. So here's the challenge for today. There's two challenges, actually, a couple of challenges. And what we're doing is we're taking the challenge. You know, really what this chapter is, is it's taking what we did in chapter two on desire and kind of putting it on steroids. So one of the things that we're going to do, I'm going to read this, read this out, but this is all based on your statement of desire from day two. And the first thing, number one is going to a quiet spot, like your bed or somewhere else where you will not be bothered or interrupted, close your eyes and repeat aloud. So you can hear your own voice and words. (17:48): Now, again, you're to have to memorize and you should be memorizing your statement of desire. And when you close your eyes and you do this, you're, you're going to be saying your written statement or the amount of money that you desire. You're going to the time limit. You know, what's the exact day that you're going to get this and the description of the service or merchandise that you intend to give in return for the money received. You know, for example, if you you know, suppose that you intend to earn a hundred thousand dollars by the first, you know, January 1st of 2021, and that you intend to give personal services in return for the money and capacity of coaching, let's say for me, for coaching your written statement of your purpose, it should be similar to the following. And this is what I would repeat to myself. (18:32): My eyes closed, seeing it feeling it is by January 1st, 2021, I will have in my possession, a hundred thousand dollars, which will come to me in various amounts from time to time during the interim in return for this money, I will give my most efficient coaching of which I am capable, rendering the fullest possible quantity and the best possible quality for all coaching services rendered and return for this money. Oh, well, I believe that I will have this money in my position. My faith is so strong and I can now see the money before my eyes. Remember, your eyes are closed. I can touch it in my hands. And it is now a way to transfer to me at the time. And in the proportion that I deliver services, that's big. And in the proportion of I deliver service, I intend to render in return for it. (19:25): Now here's a big part of that statement at the end of it, I am awaiting a plan by which to accumulate the money, and I will follow that plan when it is received. We just talked about this. When you get those ideas, you've got to act upon them. You've got to recognize him where you are, recognize those plans, where you are, see yourself already in possession of those, of the, of that money or whatever it is. You're right, wanting, see it, see yourself already giving those services. You know, if you're a speaker, see yourself up on stage making, you know, $10,000 you know, or a speech, imagine yourself up on that stage, all those people, you've got to dream it and imagine it like that and make it so real. You know, we've talked about this with remembering your future. You have got to build that memory. (20:13): And the second part of this, there's actually two parts. One, we're going to do the same thing, but we're going to do it a little bit different. We're going to pull a Jim Carey and what he did. You know, we talked about this. He wrote himself a check for $10 million for acting services rendered for a specific date. And you're going to do this other one. You're going to read it twice a day. You're going to put this where you can see it, where you remember it when you wake up and when you go to bed. But I want you to see that all the time. I don't want you to see it in the morning and at night, I want you to see it all the time. So we're going to do this with Jim Carrey did and put it in your wallet, put that, check your purse. (20:47): Every time you open your wallet or your purse. I want you to see that check made out to you for the money that you intend to get on the date that you intend. And in the memo section, what you're giving in return for that money, coaching services rendered acting services, rendered, chef services, whatever it is you're going to do in exchange for that money, have that check, put it in your wallet, see it every time you open it. So you're going to repeat on the, on this one, you're gonna repeat it twice a day. Like I said, you're going to build that memory. You want it to be as vivid as a memory you've had in the past as a beloved, everything you can see in a memory from the past, you've got to see in the future. And secondly, what I want you to do is there is a big open box and for the next two weeks. (21:39): So until the 18th day, the last day of the challenge, I want you to write down a Mark down, any ideas or hunches that you have. I don't care if they are small, big, whether they make sense, whether they're stupid, write those. I want you to become aware of those ideas when you have them. So by making you Mar write them down, I'm hoping that you become aware of those ideas quicker, that it doesn't take a two by four to get there. So for two weeks, until the last day of the challenge, put down any of these ideas, cause I'm telling you, once you start doing these artist suggestions and you're planting those seeds and you're planting those seeds, things are going to start coming and you gotta be prepared and you might not even realize them. So that's what this today's challenge artist is. (22:28): So, so important. Do these, it does work. It's not some Woohoo, you know, mumbo jumbo, this shit actually works. It really does. Jim Carey. You know, we talked about that perfect example. That's exactly what he did, and that's exactly what we're going to do. So until tomorrow, fill that out, make sure you have your complete statement that you're going to read twice a day out loud to yourself. So you can hear your words and see your words and start writing down those ideas when you have them. So until tomorrow's challenge, I will see you later, feel free to email or put up on a, up on there. Any, any questions that you might have a more than happy to, to answer those. And until tomorrow I will see you.
18 minutes | 4 months ago
Day 4 The Faith Challenge - Think and Grow Rich 14 day challenge
Welcome to the Thinking Big Podcast. Today is part 4 in a special 14 day Think and Grow Rich Challenge. Today’s challenge is on the second step of Faith I recently hosted a live 14 days Think and Grow Rich challenge that benefited Feeding America and I thought it would be great to put the challenge right here on the podcast. So for 14 straight days I will be releasing a new podcast and the associated challenge that covers each of the 13 steps of Think and Grow Rich plus a bonus challenge on the introduction. It doesn’t matter if you have ever read the book or not, the challenge is designed for anyone to do. There is a link in the show notes so you can sign up for free and get download all of the challenge worksheets and a PDF copy of the original Think and Grow Rich Today we are thinking big and talking about the second step of success, The chapter on Faith, the state of mind which may be induced, or created, by affirmation or repeated instructions to the subconscious mind. The 14-day Think and Grow Rich Challenge. https://www.sean-osborn.com/14daychallenge Free Audibles book http://bit.ly/thinkingbigaudible Connect with Sean Osborn at Thinking Big Coaching Website http://www.thinkingbigcoaching.com Instagram https://www.instagram.com/thinkingbigcoaching/ Facebook https://www.facebook.com/thinkingbigcoaching/ Ratings and reviews directly impact search rankings for the Thinking Big Podcast. So please help and rate and review the podcast. Episode Transcription: industry and in the past. So let's go over a few quotes that are about faith, faith in ourselves. Um, Martin Luther King jr. Take the first step in faith. You don't have to see the whole staircase. Just take the first step Wallace D Wattles. Things are not brought into being by thinking about their opposite. How many times? I mean, everybody can think and grow rich, but most of the time we think and grow poor, right? You cannot have a, if you're always thinking about B Howard white faith can move mountains, doubt can create them. (02:37): George Seaton, faith is believing in things when common sense tells you not to when competency common sense. I don't like common sense. Common sense is overrated. So we are on the chapter of faith. Welcome to tonight to start this off, we'll just read part of the actual intro to this, uh, to this chapter. Dave is visualization of and belief and attainment of your desire. And that is big there. It's not just, you know, belief in yourself, essentially it's visualization of and belief in attainment of what you desire. You know, if you don't see and feel your dream in your dream in your mind, you're never going to see it in the physical reality. You're never going to see that and let's go to page 45. And this is, you know, right at the beginning of the chapter page, excuse me, line 13 through 16. Faith is the head chemist of the mind when faith is blended with the vibration of thought, the subconscious mind instantly picks up the vibration, translates it into the spiritual equivalent and transmits it to infinite intelligence. (03:53): Now my think and grow rich mashed mind, we dive deep into infinite intelligence, what it is, how you get it. And we really dive deep into that, but this is so, so important. And did anyone from yesterday build their future memory? You know, one of the, one of the steps or the challenges from yesterday was to do your, you know, your statement of desire and build a future memory of it. Remember your future. When we build that memory, it is so important that you do that. And they is a state of mind which may be induced or created by affirmations or repeated instructions to the subconscious mind. It says that right in the book through the principles of autosuggestion that's tomorrow is out of suggestion, but they and autosuggestion go hand in hand. And this is why repeating your affirmations twice daily is so important. (04:47): That's why reading your statement of desire twice every day, feeling it, seeing it twice a day is so important. And how do we, you know, part of what this challenge is is how do we do these things? You know, how do we, how do we do these steps? How do we get to them? And so, so how do we build faith in our success? Well, I'll tell you the three to me, the three biggest things in building the faith is one confidence in what you're doing, builds faith. If you have confidence in what you are doing, it will build faith in your ability to do it accurate knowledge in what you're doing, builds faith. That's why accurate knowledge is so important. You got to know when you do a, you're going to get results. You got to have that accurate knowledge, and that builds faith in your potential. (05:40): It builds faith in you and knowing these 13 steps will absolutely build faith. These 13 steps build incredible faith that you can achieve, what you're setting out to achieve. And all of the greats have, you know, all the grades do this. They all talk about this. Yeah, I'm not sure if you, uh, like Tony Robbins, you know, Tony Robbins has a fantastic, uh, if you've ever followed me ever do this, he has a four box, uh, method of looking at this, basically the same thing. And he has four boxes. One, the bottom box is belief, which is faith certainty, you know, certainty in what you're doing. Faith belief above that as potential. Then you have actions and then below that you have results. So it's four boxes. And what it's doing is it's kind of a graphical way of showing you that the faith that you have in yourself, the belief, your certainty, and doing something, builds your potential, your potential then builds that that's what your actions are done. (06:40): Your actions are based on what you think your potential is. And those actions create results. And it's a vicious cycle either, either up or down. So your results then build into your beliefs, build into your certainty. So the higher you go, the higher your beliefs are the higher your potential. And it's a circle up. It's a always going up, but it can always go down too. As a matter of fact, thinking big, you know, my coaching thinking, big coaching, you know, my thinking big is a methodology and the B I G and big do the same thing. The B is for beliefs. That's your faith in yourself? That's the bleeping yourself. That's the certainty in yourself that generates more imagination. That's the eye. So when you believe, if you know, and you have faith that you can make $10 an hour, well, it's not hard to imagine, use your imagination to do 15. (07:31): It's not hard to imagine a little bit higher than you are in anything. What you're doing. If I can do this, then I can imagine a little bit more. And then the G is growth, which is a combination of your actions and your results. So again, it's the same way. We're all talking about the same thing. You know, your certainty, your beliefs, going into your imagination, going into your growth and your actions and your results. They're all tied together. So in addition to having that intense burning desire for riches or whatever it is that you're wanting, you know, that obsession really more than a burning desire, it's really an obsession. You must also have unwavering faith and belief in you in your ability to achieve it. You know, faith and belief is one of the most to me is one of the most important keys in converting your dreams, your thoughts into reality, you know, faith, it actually works on a subconscious level. (08:27): You know, it moves you towards your goal. If you have faith in yourself and your plans to achieve whatever it is, your wealth, whatever it will actually, when you have that faith that actually prompts or gathers or knows, or sees ideas and associations that lead you to success in that dream, you have, we talked about it. You know, I think in day one, you know, my philosophy on, uh, you know, the, the poorest theory, you know, the second I got when I all of a sudden started seeing it. So when you are focused on and have faith in a certain thing, you're going to start seeing that all around you. If you have faith in, in negative things, you're going to see those negative things around you. So having that faith is absolutely critical. And here's the thing. If you lack faith and believe the opposite, you'll be defeated every single time you will be defeated. (09:19): And that's when I talk about, you know, most people, you know, everyone can think and grow rich, but most people think and grow poor. And the thing is, is you don't even have to be consciously aware of the negative thoughts. You have thoughts going on, subconsciously that you're not even aware of that are going on. And those subconscious thoughts will either good or bad. So what we're trying to do is we're going to plant those good ones in we're going to plant them those. So it is critical to develop faith that really propels you toward your goal toward your dream. You know, faith inspires others to help you. You know, one of the things that we're gonna go over in this is the mastermind. That is one of the most important steps for me within think and grow rich is getting those people around you and doing masterminds and having access to the mastermind. (10:13): And it's hard to get people into a mastermind. If, if you don't even have faith in what you're doing, if you have faith in what you're doing and what you're gonna be doing is going to work, it's easier to get others to work with you. You know, this is, you know, that is literally by constantly telling yourself that you can succeed. You know, you have to have that faith and you do that by constantly, constantly telling yourself you can succeed. And more than that, it's envisioning yourself succeeding. It's what I was talking about is remembering your future. And one of the things that Hill talks about in the chapter is you eventually become a believer. You begin to, you know, you eventually become to believe the things that you repeat yourself, positive and negative. And here's the thing by default, we are absolutely fantastic at the negative. (11:03): We're constantly telling ourselves negative thoughts. And, and part of that day, one challenge was making the tick, Mark being consciously aware of every time we had those negative thoughts, we have those all the time. And you really, what I do is go beyond just envisioning your success. You know, you can see it, you can feel it. I want you to act as though you already have it, and I'm not talking about fake it till you make it. I'm talking about actually acting as though you have it. So let's say one of your goals is to be financial. You want to think, and you want to go rich. You want to have the freedom. You want to have the money, go out to dinner once a month, or once a quarter to a nice restaurant where that nice bottle of wine, don't worry about the money. (11:50): Don't, don't worry about how much it costs. Go do it act is if you were already there, because I'll tell you what, when you do that, your mind takes on the vibration of that thought that's dominating right there. It takes on you. You were at a different vibration when you're doing that. So I always tell people, act as if you have an alter ego of that person, you want to be, don't fake it till you make it act as if you already have it. And one of the challenges today is, you know, he, a Hill has in the book is what he calls his self-confidence formula. And it's part of, you know, again, it's part of today's challenge. I call it the success confidence formula. This is really something that we need to do to be successful, not just for ourselves. And it's five things it's in the book. (12:42): I think, I can't remember what, uh, what page it's on, but it's five things that you need to memorize and you need to do every day. And you're going to sign off, you know, part of the challenges you're going to sign off that you're going to memorize these things and you're going to repeat them. Now. I want to know it was quite a few, so I'm not going to go, or it's quite long each one. So I'm not going to go through all of it, but I'm gonna give you kind of a cliff note of what each one is for the first one is you're telling yourself affirmations that I know I have the ability to achieve my specific goal. And I mean, specific goal. Remember in day one, you gotta be down to the damn penny. If it's financial, you gotta, you gotta be very specific. (13:21): Number two is I will concentrate my thoughts for 30 minutes a day on the person I intend to become. That's the, you know, acting as if 30 minutes a day act as if you're that person act as if you already have what you're dreaming about. Spend in a third one is spend 10 minutes a day demanding self-confidence of you demand 10 minutes demand. Self-confidence number four is my goal determines that I develop self competence to achieve it, your goal demands. And if it doesn't demand that you develop self competence to get it, then it's not a very big goal. It's not something worthy of you going after. And number five is I will cultivate positive thoughts towards myself and others. That is such a biggie because I'm telling you, we are so negative in our thoughts all the time, and we don't even know it. (14:19): We don't even realize it. And again, that's what the day one was putting a tick Mark. Every time you, I just want you to become consciously aware when you do that. So you can eliminate it. Cause again, these are, these are at the subconscious level. We don't even notice that we're, we're doing some of these. So the second part of the challenge is really towards that is cultivating positive thoughts, thoughts towards ourselves. And as we're going to learn is autosuggestion or self-suggestion or, you know, doing these things and telling ourselves these things absolutely matters. So the second part of the challenge is besides doing what's in the book. So this is kind of what's in the book. The second part is I want you to write down five of your limiting beliefs in the opposite, in the opposite. And let me give you an example. (15:05): So for example, one of my limiting beliefs was that I was stupid. I had a limiting belief that I was stupid for so long because of where I came from him. And you know what my background is. So I thought I was stupid. You know, my, instead of my limiting, instead of my belief, I'm stupid. My limiting belief might be, uh, I would read something like I have all the knowledge I need and the things I am passionate about. I have the knowledge to help people conquer their dreams. So I want you to write down five of your negative beliefs in the negative, in a positive light. And whenever you're doing this, I want you to repeat your negative beliefs, your opposite, negative beliefs. We, the thing that we have to do is we have to start magnetizing our mind towards the positive things. Thoughts are things, they're everything, and getting a good representation of where you're at and what to do to gain faith. (16:03): So all of this will build your faith. That what you're doing is right. It's building fate, that what you're doing is going to work. What you're doing is absolutely there for you. And I'm going to tell you this, it is impossible, impossible for you to have a dream or an idea and not be capable of doing it impossible. If you have an idea, I don't care how many times you say I can't do that. I'm not big enough for that, or I can't, I don't know the people. And if you have an idea and you pulled it from infinite intelligence, you are fully capable of doing it. You would not be able to have that idea if you weren't. So today we're building the faith that you can do it. We're hacking your subconscious mind. This is a way to hack your subconscious mind and start putting in crap that we want, instead of the stuff that, that just goes in naturally the negative crap that goes in naturally work. We're putting in stuff that we want. So now we're hacking the subconscious mind. We're building our own fate and what we can do. So until tomorrow, tomorrow is another good one. Tomorrow is on, autosuggestion, goes hand in hand with this because autosuggestion is the way that we really hack our subconscious mind. That that is the tool we use to hack our subconscious mind. So tomorrow I will see you at seven o'clock.
24 minutes | 4 months ago
Day 3 The Desire Challenge - Think and Grow Rich 14 day challenge
Welcome to the Thinking Big Podcast. This is part 3 in a special 14 day Think and Grow Rich Challenge. I recently hosted a live 14 days Think and Grow Rich challenge that benefited Feeding America and I thought it would be great to put the challenge right here on the podcast. So for 14 straight days I will be releasing a new podcast and the associated challenge that covers each of the 13 steps of Think and Grow Rich plus a bonus challenge on the introduction. It doesn’t matter if you have ever read the book or not, the challenge is designed for anyone to do. There is a link in the show notes so you can sign up for free and get download all of the challenge worksheets and a PDF copy of the original Think and Grow Rich Today we are thinking big and talking about my favorite chapter in the book, The chapter on Desire, The starting point of all achievement. And the first step in having success in anything that you do. The 14-day Think and Grow Rich Challenge. https://www.sean-osborn.com/14daychallenge Free Audibles book http://bit.ly/thinkingbigaudible Connect with Sean Osborn at Thinking Big Coaching Website http://www.thinkingbigcoaching.com Instagram https://www.instagram.com/thinkingbigcoaching/ Facebook https://www.facebook.com/thinkingbigcoaching/ Ratings and reviews directly impact search rankings for the Thinking Big Podcast. So please help and rate and review the podcast.
22 minutes | 4 months ago
Think and Grow Rich 14 day challenge - Day 2 The Persistence Challenge
Welcome to the Thinking Big Podcast. This is part 2 in a special 14 day Think and Grow Rich Challenge. Based on the book Think and Grow Rich, by Napoleon Hill. I recently hosted a live 14 days Think and Grow Rich challenge that benefited Feeding America and I thought it would be great to put the challenge right here on the podcast. So for 14 straight days I will be releasing a new podcast and the associated challenge that covers each of the 13 steps of Think and Grow Rich plus a bonus challenge on the introduction. It doesn’t matter if you have ever read the book or not, the challenge is designed for anyone to do. There is a link in the show notes so you can sign up for free and get download all of the challenge worksheets and a PDF copy of the original Think and Grow Rich Today we are thinking big on the persistence, the eighth step to Think and Grow Rich. The 14-day Think and Grow Rich Challenge. https://www.sean-osborn.com/14daychallenge Free Audibles book http://bit.ly/thinkingbigaudible Connect with Sean Osborn at Thinking Big Coaching Website http://www.thinkingbigcoaching.com Instagram https://www.instagram.com/thinkingbigcoaching/ Facebook https://www.facebook.com/thinkingbigcoaching/ Until challenge day 3, remember to always think big Ratings and reviews directly impact search rankings for the Thinking Big Podcast. So please help and rate and review the podcast. Podcast Transcript (00:00): Welcome to the thinking big podcast today is part two and a special 14 day think and grow rich challenge. I recently hosted a live 14 day think and grow rich challenge that benefited feeding America. And it actually helped each person actually helped 400 people. Absolutely amazing. And I thought it would be great to put this challenge right here on the podcast. So for 14 straight days, I will be releasing a brand new podcast and associated challenge that covers all 13 steps in think and grow rich plus a bonus challenge on the introduction. And it doesn't matter if you've ever read the book or not. This challenge is designed for anybody to do. There is a link in the show notes, so you can go sign up. You can watch the videos, you can download all of the challenge, worksheets and a free PDF copy of the original book think and grow rich. So today we're thinking big on persistence, the eighth step in think and grow rich. (01:03): Welcome to the thinking big podcast with Sean Osborne, the show helping you think bigger and to your life and potential Sean believes, but equipping you with the tools, strategies, and philosophies required to be successful in all aspects of your life. You can achieve anything you believe in empowering. Our own growth makes a deeply positive and lasting impact on our lives community and our world. Now here's Sean. (01:28): I want to welcome everybody tonight. Tonight is the challenge on persistence. This is a very important one and it's step eight, but I'm bringing it to step one, bring it to perse because there's a surprise at the end on today's challenge. So I want to, again, I want to welcome everybody. It's such an honor to be here, such an honor to do this, and I want to welcome everybody to this challenge. This is a fantastic 14 day challenge. Day two. Here we go. Now again, this challenge is about doing rather than learning. So I'm not going to spend a whole bunch of time on these steps, teaching the steps we're going to do 20 minutes a night, 25 minutes a night at most going over kind of the, the step some of the content, maybe some of the things that stick out for me and go over the challenge of what we're going to do for the challenge for the day. (02:20): And again, it's about doing rather than about knowing, and you don't have to, you know, you've never had to have read the book in order to do this challenge. You can do this challenge without ever reading think and grow rich. I've distilled the, you know, the, the challenge of the day out based on what's in the, in the chapter and you can, there's a hundred different challenges you can do on each chapter. And what we're going to do is we're actually gonna focus most of this challenge on your thoughts, because thoughts are things, but we're going to, we're going to really focus this challenging on your current thoughts, where they are kind of take inventory where you're at now, and what will your thoughts have be when you get to your destination, when you get to your, when your goal, your dream, if you're there, what thoughts are you going to have at that point? (03:07): So that's really what, this is what this is about. And again, it's about doing, because how many times have you read a great book or gone to a seminar or listen to a, an audible and said, and that's a fantastic idea. I'm going to implement that in my life. And you just never do. That's what this challenge is about. And before we start every time, again, this is not employing Hill's stuff. He was simply a, you know, a knowledge broker. He interviewed, you know, 500 of the most successful people at the time and sorted out what they did, what they had in common. So, and, and all the great thought leaders, all the great people, all say the same thing, because there's really only one way for success. And there's a law of success. And that's what this book really, really teaches. But, you know, I, I want to start off each time with quotes based on that that step. (04:02): So tonight step is persistence. So I want to do a few quotes on persistence from other people that earn true in alignment with what is saying. So John D Rockefeller, I do not think there's another quality. So essential to success of any kind as the quality of perseverance. It overcomes almost everything, even nature, H Jackson Brown jr. In the confrontation between the stream and the rock, the stream always wins, not through strength, but through perseverance, Walter Elliot, perseverance is not a long race. It is many short races, one after another Vince Lombardi, the difference between a success person and others is not the lack of strength. It's not the lack of knowledge, but rather the lack of will. And I've given you the book download it's line numbered because every once in a while, we'll go into things. So if you go to line page, excuse me, page one 68 in the persistence chapter, we're going to line three 24 through three 26. (05:19): The only break anyone can afford to reply, rely upon as a self made break. These come through the application of persistence. The starting point of definiteness of purpose persistence is the essential factor for the process of transforming your ideas into their physical reality. You have to be persistent to do that. You can't do it any other way. And without persistence, you will be defeated even before you start. If you do not have persistence, you're done, that's it. And that's well pack up your bags with persistence. You win. That is pretty cut and dry the way he says that without persistence, you will, you will be defeated even before you start with persistence, you will win. Wow, it's pretty clear. So the question really becomes, so how can we build, you know, or manufacturer persistence? You know, how can we do that? Well, he'll go through eight definite causes of persistent in the book, and we'll quickly go through those, a definiteness of purpose. (06:30): You know, knowing what you want is probably one of the most important things that you have. You know, this is what breathes life into, you know, whatever task you're embarking upon. You have to have a clear and definite purpose desire. That's tomorrow's step tomorrow's challenge desire. Oh man, I'm telling you easy to be. It is when you have a burning desire, it is so easy to be persistent in what you want when that desire is burning, it's driving you. You're not driving it. That builds persistence. You know, and, and the weaker that, you know, he talks about this, the weaker, the flame, the weaker, the heat. And if you want more heat, you got to build more blame. You, you got to build that pipe. You've got to have the burning brick and desire. You got to have a fricking obsession and it becomes the fuel that really ignites your purpose into action. (07:25): And then he talks about self reliance and self-reliance is really the belief that you can do something. So let me ask you this. If you knew a hundred percent, that, that next step, the next, the next goal in the process, if you knew a hundred percent that you could do it, would you be more persistent in getting it done? I would say so. So that's what self-reliance is. And all the people talk about that. You know, if you follow, you know, Tony Robins at all, you know, he has this four squares. It's, you know, I think it's a God. I can't remember what it is, but it's a, you know, what you think your potential is your actions, your results, and that builds your certainty and your belief. So that belief that self-reliance gets bigger and it's a full circle. My thinking big, the big, you know, that's a framework, the biggest for belief, that's that reseller Alliance. (08:14): If you believe you can imagine, then you can imagine more if you're, if you're, if your belief is that you're at $50,000 a year, you can imagine $60,000 a year that goes into the G, which is your growth, which is your actions and your results. So then you're at 60. Then you can imagine you, so your belief now is at 60. Well, you can imagine now I can 75. Well, that channels the year and your actions and results, and you grow and you're 75. So you have to have that self reliance and know that you can achieve what you're dying to do. You have to have definiteness of plan, you know, an organized plan, even a crappy plan is better than, than none. You have to have steps. You have to have, you have to stay in action. You don't have to have the entire plan. (09:05): You just have to have the next step in your plan. You have to have the next, I remember when I was doing an Ironman and I went from basically not being able to run, swim, or bike, to doing an Ironman, you can't do that overnight. You have to chunk it down. I had plans. I paid for plans this week. It took me two years. You know, this week we're going to do this this week. We're going to do this this week. We're going to do this plans for every day. For over a year plans, you have to have those plans. You chunk it down. What's the next thing in the plan that you can do? You know, it makes even the most taunting thing. You know, I never knew a million years thought I would, I do an iron man, but it takes those. And when you chunk them down, it makes the, even the most wildest dream manageable with what you're doing, you have to have accurate knowledge, you know, knowing that your plan is going to work, get you more persistent. (10:00): When you know that if you do a, B and C, you're going to get D when, you know, when you have accurate knowledge, that that's what you're gonna do. And it works. That creates persistence, you know, maximizing the effectiveness really of your, of your plans. And you have to have that specialty. And that's what the whole thing is on specialized knowledge. You have to have cooperation, you know, harmonious cooperation with others helps build persistence. You have to have other people involved. And that's kind of where the mastermind group comes in. And we're going to go over that. And one of the challenge you'll run groups. If you ever run, you, you, you had the Kumar comradery, you've got the, you know, support system. You you're not, if you find anybody that's successful, they have not done it alone. There has been a team of people that have helped them along. (10:48): You know, this creates when you bring other people, it really creates the magic of energy and it builds without a doubt, persistence, a willpower. You have to have the habit of concentrating your thoughts on building your plan. You know, it keeps you going through the grind when you got to drill it out sometimes, but then you build the habit and the habit persistent is a direct result of habit. And I want to explain it to you. And again, I do running into just so I have a lot of analogies of running and, and, and that kind of stuff. But when I first started running, I couldn't run to my cupboard without getting winded. I didn't have the habit of running. So it was a chore. It was so hard to force myself to out and run. It was excruciating. And then all of a sudden I look back and I had built the habit of doing it. (11:44): I was no longer going to run running was running me. You know, you, you've got to do the thing before you get the energy to do the thing I had to go and do, build the habit of doing the thing to running before I really had the habit of going and doing it for you. It was running me. You have to build a habit because habit will absolutely keep persistence going and going and going. And I'm telling you, the lack of persistence is the major cause of failure. You find anybody that's failed and I can tell you, they lacked persistence. How long do you have to persist until how long do I have to go until, until your dream? Is there any idea that you have, you're automatically capable of getting, if you've got a great idea of you've got a dream, you, you can't do that and not be, you know, automatically restores to get it. (12:43): The only thing that stopped you from you and your dream is giving up. Some people do it at the first sign. Some people, you know, after a year, some people, but you don't give up, you keep getting up. If you get knocked down 99, you get up a hundred. You just keep going. And that's the number. One thing that causes people to fail is persistence. You can have a, not a bad desire and, and still make it. If you're, if you're persistent and you don't have to be the strongest, you don't have to be, you know, the smartest you don't have to, you just have to be the most persistent. And there are four simple steps and they're actually in the, in the town. So here's, here's a day's challenge. It's two, a two sheets, but there's a, there's a bonus challenge in here. And he talks about here. (13:28): He talks about, there are four simple steps leading to the habit of persistence, a definite purpose, backed by a bird, a burning desire for its fulfillment. A definite plan expressed in continuous actions. We're talking about that. Build a plan. What's the next step. Continuous action. You don't stop. You build the momentum. You keep going. You keep going. And this is a good one. A mind close tightly against all negative and discouraging influences, including I would say not only including, I'd say especially negative suggestions of relatives, friends, and acquaintances. Let me tell you, your friends and family are full of BS and that's belief system. They are full of their belief system, and they're going to do everything they can to keep you from getting hurt. You know, they love us. They don't give us these negative things cause they don't want us to succeed. They don't want us to win. (14:22): They don't want us to, you know, don't have the crab. They're not trying to pull us down. Human nature is we we're, we're made to survive, not be happy. We're made to survive. They do not want to see us get hurt. So we got to close their mind tightly to their BS or else we listened to them. You know, we're not good enough. Maybe, maybe this isn't the right time. Yeah. I don't know. Maybe I don't know the right people. It's all BS. It's all in the belief system. So don't do not listen to them. A friendly Alliance with one or more people who will encourage you to follow through with both plans and purpose. And this is what I'm talking about. We're going to get into this. I don't know which day it is, but the mastermind we're going to help create the mastermind group. (15:06): This is when you go up and you, you create your Alliance, you know, how are you going to create your lions to keep you going during the tough times that are going to keep you motivated that are going to keep you persistent. The first part of the challenge really is the second page. And this is something I'm gonna read this directly. This is directly from the book and study this list carefully and face yourself squarely. If you really wish to know who you are, these are the weaknesses that must be mastered to be successful. They must be mastered to be successful. And we'll just go over a few of them. I'm not going to go over all of them. This is the list is the printout symptoms of lack of persistence. And we've got to master these failure to recognize and clearly to find exactly what we want procrastination with or without cause usually backed up by a formidable array of alibis and excuses. (16:02): Hello? Yeah, we do that all the time. Lack of interest in acquiring specialized knowledge, you've got to always be learning. You've got to always be getting that specialized knowledge for whatever it is that you're dreaming, whatever it is that you're wanting, you've got to always be learning and getting that specialized knowledge in decision. The habit of passing the buck on all occasions instead of facing issues. Squarely also backed by alibis. Yeah, we do it. The habit of relying upon alibis instead of creating definite plans for the solutions to problems. Wow. Self satisfaction. I read this one wrong before. So it scared me. This is really self centered. So if you are self centered, this is one of the things in the book that he says there is, but little remedy for this affliction. If you are self-centered you better find a way to be unsafe centered because you're not going to be successful until you are not. (17:00): So self centered. You've got to give before you get in deference, usually reflected in one's readiness to a compromise on all occasions, rather than meet opposition and fight it. The habit of blaming others for one's mistakes and accepting unfavorable circumstances. By the way, that's my 150 pound great Dane down there barking up a storm. I love him, but he's so sometimes he's a butt weakness of desire due to the neglect of choice of motives. That impel action. Willingness, even eagerness, not just willingness, sometimes eagerness to quit at the first sign of defeat. How many times do we do that? We do it in diets. We do it in relationships. We do it in finances. That's a biggie willingness, or even eagerness, lack of organized plans. That habit of neglecting to move on ideas. Here's the thing. We played this video, or we played the audio yesterday. (18:00): Look right where you are. Don't be searching out in the future for what you need. It's it's already there. It's already in you willing, excuse me. The habit of neglecting to move on ideas or grasp the opportunity. When it presents itself, ideas are like babies. We've got to breathe life into them. We cannot, the second you have an idea. You've got to nurture that. How long if you had a baby and you neglected it for a couple of days, what do you think would happen? Yeah. Same with your ideas. Same thing. Your ideas are like babies. If you don't nurture them, they're going to die. Someone else will take them. You've heard that before. Oh, that was someone stole my idea. BS the habit of excuse me, wishing. Instead of willing the habit of compromising with poverty, instead of aiming for riches searching for all shortcuts to ridges, people think thinking we're rich is a shortcut to riches. (18:59): It is not a shortcut. It's a map, but it is not a shortcut. It is a law. It is a process, but it is not a shortcut. There is no shortcut. This is, I've seen so many successful people. Whether they read this book or not, and many successful people refer to this book is one of the things that helped them become successful, but you don't have to have the book to become successful, but every single person I've ever looked at that's been successful. I see these plans. I see these traits. I see these steps and what they have done. And here's the big one on that last one, fear criticism. How often has the fear of criticism stopped us from doing what we need to do, stopped us from doing what we want to do. That fear that you know, what are people going to think? (19:49): What are, what are people gonna do? The fear of criticism? It to me is one of the biggest ones that we have to master. We have to master that in order to become successful. Now here's the big challenge for the day. Oh, you're going to love this. Here's the big one. You gotta read chapter. This is by the way, this is why I pulled it from it's the eighth step, but I've pulled it. Number one, to give you a little bit of a buffer, I want to make sure that you complete this challenge. I want to make sure you win. I want to make sure that with this challenge, we feed 400 people. Every time someone completes this challenge, I'm giving you extra days. This is the longest challenge. This one by far takes more time than any of them. So for nine days straight, not nine days, total nine days straight. (20:35): I want you to read chapter nine, read chapter nine, not cliff notes, not audibles. I want you to read chapter nine for nine straight days and we'll visit this again at the end, but the reason I'm not going to give you that now we'll visit. Revisit it then. But how you do this is the one thing that my mentor told me. I didn't understand it, but how you do this is how you do everything. How you do this is how you do everything. So read chapter nine for nine straight days. If you miss a day, you start over again. So you can go up to day nine, Ms. Day nine and still still make it. Cause you have 18 days to complete this. Okay? So nine straight days, you're going to know the chapter. Well, I assure you. You will know this chapter very well after reading it nine times straight. So until tomorrow, tomorrow is on desire. Oh, it's a good one. I love desire. It is the starting point. It is the crux. It's the heart tomorrow desire do today's to do tonight's challenge. It'll take you about 35 minutes to read chapter nine, spend at least 30 minutes on this, or spend a good hour tonight, at least on the challenge. And I will see you guys tomorrow
30 minutes | 4 months ago
Think and Grow Rich 14 day challenge - Day 1 The Introduction
Welcome to the Thinking Big Podcast. This is part 1 in a special 14 day series. We who are in this race for success, should be encouraged to know that this changed world in which we live is demanding new ideas, new ways of doing things, new leaders, new inventions, new methods of teaching, new methods of marketing, new books. And back of all this demand for new and better things, there is one quality which one must possess to win, and that is DEFINITENESS OF PURPOSE, the knowledge of what one wants, and a burning DESIRE to possess it. That statement could have been written this yesterday, but it was actually first published in 1937 (over 80 years ago) in the book Think and Grow Rich, or more appropriately Think and Grow Successful, by Napoleon Hill That is why this book has stood the test of time, and it is more relevant today than ever before. I recently hosted a live 14 days Think and Grow Rich challenge and I thought it would be great to put the challenge right here on the podcast. So for the next 14 days I will be releasing a new podcast and challenge that covers each of the 13 steps of Think and Grow Rich plus a bonus challenge on the introduction. It doesn’t matter if you have ever read the book or not, the challenge is designed for anyone to do. Today we are thinking big on the introduction to Think and Grow Rich. The 14-day Think and Grow Rich Challenge. Signup for free and download all the challenge worksheets. https://www.sean-osborn.com/14daychallenge Free Audibles book http://bit.ly/thinkingbigaudible Connect with Sean Osborn at Thinking Big Coaching Website http://www.thinkingbigcoaching.com Instagram https://www.instagram.com/thinkingbigcoaching/ Facebook https://www.facebook.com/thinkingbigcoaching/ All right, everyone. Here we go. I am so excited for this 14 day think and grow rich challenge. I want to welcome everybody that is tuning in that's that signed up that's online. I am absolutely honored to be able to do this. And it is just an amazing thing that we're able to get this done and get this going. Oh, this is such, such a great thing to do the goal of this think and grow rich challenge is more about doing than learning. And really, if you think about it, when we, you know, so many times I've read great books, I've listened to great audibles and I'll be reading and I'll be listening. I'll say, man, that is a fantastic idea. I really need to implement Nani. I need to do that. But then I never do. I don't do it. So this challenge is really about, rather than just keep learning and learning. (01:04): Learning is as I've taken and I've distilled down something within that chapter or something within that step, and I've made a challenge. I've made a tool to start moving you closer to your dreams, into your goals of being successful. And this challenge isn't about, you know, again, knowing the book, matter of fact, you can take this challenge whether or not you've ever read, think, and grow rich or not. These tools stand alone. You don't need to know, think and grow rich, although it will help you. It will absolutely help you. The next time you go to rethink and grow rich, or if you've already read it multiple times, it'll bring some clarity to some of the tools that you can get from thinking grow rich. And really the entire goal of doing this was to have you see where your thought patterns are, your thought habits are now, because again, the name of the book is think and grow rich. (02:05): It's about thought it's about our mind. And it's about these six inches between our ears. So we're going to the goal is to, you know, what are your thought habits now? You know, what are you thinking? What are the negative, the positive, you know, how are you thinking right now and really take an inventory of your thoughts and then what will your thoughts need to be? Or what will they be when you become successful when you reach that goal? No matter what it is, again, this isn't about money, whatever your goal is. So each day what we're going to do is we're going to do a 20 to 30 minute video or audio. And at the end, we're going to have a challenge on that, on that step. So for 14 days, we're going to, today's the introduction, which isn't even a damn chapter, but man, there's so much gold in it. (02:52): And then the 13 steps. So that's 14 days total for the 14 day challenge, 20 to 30 minute audio video, and then to go and actually do the challenge. And one of the things I really wanted to start off with is the biggest misconception of think and grow rich is that it's about money and it's absolutely not about money. It is about success. I don't care what it is you want to be the best at. I don't care what it is you want to be successful in. That's what this book is about. This is the law of success. Every successful person I've ever seen has followed these laws, whether they bred the book or not. And if you think about when the book was published, it was published in 1937, you know, it was after the 1918 pandemic which is very similar to what we're going through. (03:45): You know, we're kind of in the same type of situation was after the depression and people. That was the biggest thing on people's mind was money, but honestly the book should have been called, you know, think and grow successful. That's what the name of it should have been and think and grow rich isn't Napoleon Hill stuff. You know, he's just really a knowledge broker for all these other people. He, you know, 500 of the most successful people that he got to know and, and started seeing what their day to day was, what they did to become successful. So he really just documented what these other people were doing. This is this book. Isn't something that, you know, Napoleon Hill invented or did anything. This is about the documentation and of knowledge that he gained from talking with 500 of the most successful people. And he was really commissioned by Andrew Carnegie because he knew that there was a law to success. (04:42): He had lived it, and he knew that there was a law and he wanted to get that documented. And if you think about it, you don't absolutely do not need this book to be successful. But one of my friends, Ron, you know, he has a great saying for this that is very poignant about this is if it's success was on the other side of a big piece of land, a landmine. And on the other side of this land, mine was your success was your dream. How would you go across that land? Mine, anybody can just go across it, but how would you go across that landmine? I know what I would do. I would look to see someone who else has got over that landmine to that success. And I would take his footsteps. I wouldn't deviate a single bit. I would take every one of his footsteps all the way through, because if he can take those footsteps and be successful, I can be just as successful going through those exact same steps. (05:43): And I wish there was another way. I wish there was an easier way for success, but this is the only thing I have ever seen. These steps. These philosophies are the only thing I've ever seen. And everybody I've ever looked at everybody from, from artists to chefs, to, you know, business, every single one of them. I can see these laws of success from think and grow rich within them. And again, the book is about thinking. So I wanted to go over and just kind of a a brief overview of really how powerful the mind is. And, and some exercises I do in my mastermind just to show the vastness of what our mind does and people, you know, most people, especially listening to this, understand, you know, you have a consciousness, subconscious mind, the speed of which so I'm in it, I've been in it. (06:39): So I do, I have a lot of things that relate back to it just because it's something I know and it translates very well, but your, your conscious mind operates at about 2000 bits per second, not shabby, you know, 2000, you know, two K bits per second, not too bad. Your subconscious mind operates at 4 billion, 4 billion bits per second. And people talk about this in alderman things, but there's a book by Pam grout that it would take 8,000 average size novels to fit 4 billion zeros. So every second, you, you were basically comprehending 4 billion. It would take 8,000 average sized books to write 4 billion zeros at 2000. That is one half of 1 millionth of a percent of what you're processing. So you are consciously aware of only one half of 1 millionth of a percent of what your complete mind is actually processing. You know, and, and one of the other things that that was taught was, you know, how many pin dots can you do in a second? (07:46): So if you had a pen and you just, you know, tapping on the page and making dots, you know, how many dots could you do if let's say you did. the highest I've gone is like five or six dots per second, but let's just to make it easy. Let's say you could do 10 dots in a second on paper, you had a pen and you could do 10 every single second over and over and over and over again, it would take you only about three and a half minutes to do 2000 dots. It would take you 12.5 years to do 4 billion. That's how much processing power your subconscious mind has. It's unbelievable. You know, if you were to, for instance, move your finger consciously, it would take your conscious mind weeks, probably months to move your finger where your subconscious mind knows every ligament, every muscle, everything that needs to happen. (08:37): It knows to do that. And what you're consciously aware of is really based on your programming. It's based on who you are, where you've been, the things you've seen, what you've been programmed. And I like to call this the Porsche principle. And I say only because it became very apparent when, when I first, you know, one of, one of the things that I wanted more than anything was a porche. So when I finally, you know, got successful and enhance some money, I went out and bought a Porsche. And I'm telling you on the way home, all of a sudden at that corner, at that corner over there, there was a porch. There's a porch that is just like mine. But until I became consciously aware of that, I didn't notice those. But the second I became consciously aware, I started noticing those. And if you think about that, if we expand that out a little bit, if we're consciously aware of successful things, we're going to start seeing successful things out there. If we're in a negative state and, and we're, you know, we're going to start seeing negative things, that's all we're going to see out there. You know, for me, the only job the conscious mind should do is ID problems, formulate goals, and turn it over and get the hell out of the way. That's the only thing our conscious mind should be doing. One of the things that I like to, (10:03): To kind of talk about just because I think it shows the vastness of our mind is, think about a self driving car. Now, self driving, car Tesla, you know, the latest and greatest. This is the latest technology that we have for cars. You know that a Tesla, it's got multiple computers, running, everything. It's got, you know, sensors all the way around the car has got cameras all the way around the car. You know, it's sitting there driving, it's reading signs. It's seeing the distance between cars in front of it. It's seeing the, the lines in the road. It's seeing people come up behind, has all this power and all this technology. When you first started driving, you remember how hard it was. It was because you were driving consciously. You were trying to do all of that stuff at your slow ass, 2000 bits per second, and trying to drive at 2000 bits per second. You can't take in all that data, all that stuff, and process it with only 2000 bits per second. But what did you do after about two or three months, you completely turned over driving to your subconscious mind through habit. You completely nowadays, you you're sitting there driving down the road, eating, drinking, texting, looking through Facebook, listening to podcasts. I hope. And you did that within a couple months. You completely turned over that entire process in a few months without even realizing it. (11:35): And you didn't think twice about it. You didn't even think about, Hey, I've just turned that whole process over. That's the highest technology we have. Computers and cars is just doing what you did automatically in three to, you know, three to six months. That's just how powerful it is. And this book means so much to me because of what it has done to my life. It's explained so many things, you know, a brief story about me is I remember when I was 15 and I was living on my own and I was working menial jobs. I was washing dishes. I was working at subway shops, not, not subway. This was prior to subway, but working at a subway shops, washing dishes, you know, a dishwashing, I was doing all these jobs and I remember 15 on my own. And I just didn't know that there was a way out, I thought. (12:33): And I thought there has to be a better way. There has to be something that these other people are getting, that I'm not getting. You know, I would look around the restaurant when I was, you know, busing tables. I think it was somewhat of an upscale restaurant. And I would think, God, what are these people doing that I'm not doing? What do they have? I don't, how can they do what they do? I just didn't understand it. And luckily I got mentors and, you know, and did the steps within think and grow rich without think and grow rich, but with the same exact laws of success, and it completely changed my mind. In 15 years, I went from washing dishes, living on my own, high drop out. I actually kicked out in the ninth grade in 15 years to running my own company, multimillion dollar company that I started by the time I was 30. (13:26): So in 15 years, and that's one of the biggest things. People we just, we overestimate what we can do in a year. And we completely underestimate what we can do in 15 years or in 10 years now, going through this challenge, I really want you to have an open mind you know, even if the information does not fit with what your current belief system is, and we're going to be talking a lot about belief system and I call it BS. So belief system BS, your BS yeah. Is your belief system. And one of the things I wanted to play for you is I wanted to play a little thing from Napoleon Hill. And it has some great meaning, but I really wanted to bring him in on this. And, and, and have you get the feeling of his voice and, and, and what he was doing. So let's listen to this real quick. (14:19): And now may I reach out across the space and the time which separated us and offer you a hand of friendship and a sincere prayer that you will be blessed with a richer and fuller life because of this message, your big opportunity may be right where you are now follow these instructions faithfully. And it will reveal itself to you. This is Napoleon Hill saying, don't search for opportunity in the distance, but recognize it and embrace it right where you are. (14:54): Wow. Don't look for opportunity in the distance, recognize it and embrace it right where you are. That is really what this is, recognize what you have embrace it and move. That is that, that is some that is very, very powerful. Okay. So let's actually get into the challenge. So today's challenge is actually on the introduction. It's not one of the 13 steps. It is how many people actually read the damn introduction? I never read the damn introduction of a book, but it's an introduction it's and I have in the book, but there is so much gold in this introduction. And matter of fact, I think the newer versions of the book, it's actually not called the introduction anymore. I think it's a thoughts or things or the power of thought, and there's various different things. But I think that's what it's called now, because there is so much gold within this, within this chapter. (15:47): And you know, part of this challenge, you got the book to download and it's line number because we're going to every once in a while, we'll go into things and into the book and I'll read stuff from the book and I'll give you the line number and the page number, just so you can follow along or you can go back and reference it if you'd like. So we're going to start off right here at the beginning. Page 10 is the first damn paragraph of the introduction of the book. Truly thoughts are things and powerful things at that. Now he'll get to stop right there. And that's a complete sentence, right? But that's not the whole thing. And I think that's one of the biggest confusions people have when they come into, you know, personal development is, is they start hearing these things and they think, well, thoughts are things well, thoughts? (16:33): Aren't things. Thoughts are nothing. They're part of the ether. They're not things, but they are there things in their power things, but it's only when they are mixed with definiteness of purpose, persistence, and a burning desire for, for their translation into riches or other material objects. He puts it right there or other material objects. This isn't about money. He focused again on money because at the time I hate to tell you this, but that is, think about it as if one of your children or one of your family members was sick and you had to do one thing to raise the money, or you had to do something to help your level and get better. I guarantee that you would have one, a single desire, wouldn't be a multiple things. It would be get what you need to help your loved one. You'd be persistent as hell. (17:30): And you would have that burning desire. That's kind of where you want to be. And actually that's what the book. So the steps support you getting there. The 13 steps support you getting persistent support. You lighting a fire under your ass to have a burning, you know, support. You getting a definite NSF plans have a purpose. That's what the steps were about. And I think one of the best when he talks about the 50 cent lesson on persistence, and I don't know about you, but when I read that, it, it almost makes me sick to my stomach because of when this was written. You know, I think it's such a valuable thing in there, and it's such a powerful, but at the same time, it really does almost make me sick to my semi because how we as humans treated other humans, you know, we're going through a big race relations right now in, in, in this country and in the world. (18:27): And although we're better than we were when this, when this book was written, we still have a long ways to go. But if you look at the story for the story, absolutely demonstrates this young child nailed what success takes. She, this little child absolutely nailed it. If you've read, you know, if you've read it, you know, right. You know, she's, she has a definite purpose. She wants her, or she wants her money. She has desire a burning desire board. She's not leaving. And she is persistent. You think she's going to leave there? No, she won't leave there until she gets what she wants. But here to me, here's the most powerful portion of that little story. And that is right when the shit was about to hit the fan, you know, right. When he was going to come at her with a swatch, she did something extremely powerful. (19:23): She didn't bow down. She stepped forward and demanded what she wanted. She didn't just demand what she wanted. She stepped forward and demanded what she wanted. That is such a powerful, powerful story. Let's move on with this, with the chapter, let's go to page 10, line 22 through 27. And this is when Barnes wanted to go into business with Edison. Now let's think about that for a second. When Barnes wanted going, that is like me going to Elon Musk's office or Richard Branson's office and announcing, Hey, I'm, I'm coming into business with you. You know, Edison was no small person. This was, you know, the, the Elon Musk of the time. So let's read that, you know, when this desire or impulse of thought first splashed into his mind, and we're talking about Barnes here, he was in no position to act upon it, to difficulty student his way, one. (20:20): He did not know mr. Edison. It's like, he didn't even know him. And he did not even have enough money to pay his railroad, his railroad, a bear to orange, New Jersey. So think about it. This guy had this flash of an idea and thought, man, I want to go into business with mr. Edison. I'm going to go into business with mr. Edison. And he didn't even know didn't even know him. Didn't know how he was going to do it. And here's the thing. When any idea that we have, so that idea, he didn't know how he was going to do it. He didn't know, you know, didn't have the money for it. He didn't have the time, you know, he didn't have anything. And what do we do when we get these ideas? You know, when we have these, it's like putting a square peg in a round hole, when you have these ideas, the first thing that we normally think of is, (21:12): Oh man, that's a great idea, but I don't have the time. I don't have the resources. I don't know the people, you know, I don't know how I'm going to do that idea. And we just give up on that idea. And so move on to page 31 excuse me, page 10, line 31 through 36 is he presented himself and mr. Edison's laboratory announced that he had come to go into business with the inventor. And speaking of the first meeting between Barnes and Edison years later, mr. Edison said, he stood before me there. Or he stood there before me looking like an ordinary tramp. Basically he looked like a hobo to, to, to mr. Edison. But there was something in the expression of his face, which conveyed the impression that he was determined to get what he would come. He'd come for. Think about that. (22:06): How many times do you know, have you seen people that when you, when you meet them, you know, you know that that is their dominant, that you, you feel that before they come in the room, you know, the vibrations that we have, you know, we feel those vibrations of others before we even see them, the vibrations that we have. So he knew he was determined and Edison could not only listen to it, but he saw it. He felt it, he knew there was something different about the way Barnes presented himself. It's because he had the burning desire and the faith that he was going to do it. So today's challenge on introduction. Again, this is not one of the steps, but there is such good stuff within this chapter that we've got a challenge for today. And if you're, you know, if you're listening, if you're watching, there's going to be a link within, within whatever we're, whatever platform you're on to download the D the challenge for today. (23:05): So go download the challenge and actually do this work, do this every day as we move forward. And I guarantee by the end of 14 days, you're going to have a much clearer path and plan on how you're going to get what ever it is that you desire. So on the introduction, the first thing is write down the three things necessary to convert thought into their physical object, into the physical realm of things. And again, it's the definiteness of purpose. It's the burning fricking desire, and it's being persistent as shit until you get what you want. You know, success comes to those who are success conscious. This book builds that and the universe will provide what we hold in our mind, what we think we become. And then again, I'm trying to part of this, especially the beginning is I want to get us in a place where we take inventory of our thoughts. (24:05): We kind of know where we are. We can't do better until we know where we are until we have a good assessment of where we are. So there's three, basically three things on the, on the first page. And that is answer these spend 30 minutes doing these first one is what do you spend most time thinking about? Are these thoughts getting you closer or further from me, dreams sit down and, and what are, what are you really thinking? You know, you're going to have to sit down in a quiet spot and kind of take inventory of what you're thinking. And then also for the next 24 hours, I want you to place a tick Mark in this box. Every time you have a negative thought or limiting belief, you know, how many tick marks did you get? We're going to see a part of the part tomorrow. (24:47): We're going to, we're going to see how many tick marks you got. And I did this when I was first starting out in doing this stuff, and I was blown away by how many tick marks I have. I thought, yeah, I have some negative thoughts here and there. Oh, I'm stupid. Oh, I can do that. Who do you thank you are. I had so many tick marks. You might need an extra page. You might, I'll allow you to get an extra page to Mark all the tick marks. And what my goal with this is, as we start recognizing these limiting beliefs or these negative thoughts by making you Mark them down, you start seeing them, or you start getting more aware, you start realizing that you have them. And you'll be able to recognize them quicker because you're writing them down. (25:31): So write that, put a tick Mark, every time you have a negative thought. And then the next part is really just getting a self assessment of where you are. And we'll take this assessment again at the end. But this is really a success conscious self assessment. It's 20 questions, all of them are answered as always, sometimes, or never. And you get your total at the end, just gives you a good feeling of where you are, you know, where you are in the process of having a success conscious mind. Yeah. And you will see it. These are some great questions to make you think. So until tomorrow tomorrow's a challenge is going to be on desire, how you're gonna like that. It is a fantastic challenge as well. So do this work today, we're going to spend again, 20 to 30 minutes. Most of these challenges shouldn't take you more than 20 minutes to an hour at most. The one on imagination might take about an hour and a half, but in general, it's not going to take you a great deal of time, but let's do this. Let's actually get some work done instead of just reading a damn book, let's take the steps and let's do something. So until tomorrow I will see you guys love you. Bye.
36 minutes | 5 months ago
Why Your Digital Marketing Strategy Doesn't Work Now
Welcome to the Thinking Big Podcast. Today we have a fantastic guest that is going to help us understand Why Your Digital Marketing Strategy Doesn't Work Now, and to help us uplevel our marketing strategies and connections to our groups and tribes. I wanted to bring Jason Wright onto the podcast because so many people I know are starting their own company, a side gig, or turning their passion into a business, and I always get asked about marketing. Jason is the Founder and CEO of Intentionally Inspirational, a marketing automation company. He is a Top-Rated freelancer on Upwork and an ActiveCampaign Certified Consultant Jason is an author, entrepreneur, consultant, and digital marketing architect with a passion for helping other startups and small businesses with their sales funnels. Jason prides himself on his ability to connect with people and speak to them in a language they understand. Jason is able to design successful marketing plans all while keeping a positive attitude and sense of humor along the way. He teaches his clients and his audience, how to simplify their sales funnel while skyrocketing their results. Today we are going to think big into marketing. Get your free email sequence + screen share explainer video https://www.perfectemailsecrets.com/ Connect with Jason Wright at the following social media link: Website https://intentionallyinspirational.com/ Facebook https://www.facebook.com/IntentionallyInspirational/ Linkedin https://www.linkedin.com/in/jasonjwright/ Instagram https://www.instagram.com/intinspodcast/ Youtube https://www.youtube.com/channel/UCimr3WepHAUcJr-n9m9k4IA Leaders are Readers, here are some free books for you to get. Free copy of Think and Grow Rich http://bit.ly/free-think-and-grow-rich-ebook The 14-day Think and Grow Rich Challenge, Let’s Grow and Give with a goal of feeding 40,000 people through Feeding America. https://www.sean-osborn.com/14daychallenge Free Audibles book http://bit.ly/thinkingbigaudible Connect with Sean Osborn at Thinking Big Coaching Website http://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/ Until next week, remember to always be thinking big
43 minutes | 5 months ago
Post Betrayal Transformation with Dr. Debi Silber
Welcome to the Thinking Big Podcast. Today we have such a special guest with Dr. Debi Silber and we are going to talk about Post Betrayal Transformation. I wanted to bring Dr. Debi on the show because betrayal doesn’t have to be some huge event, we have betrayal in our everyday life, at work, at home, in our social areas and it can eat at us if we don’t deal with it. Her doctoral study led to 3 discoveries around how we experience and heal from betrayal. Based on her findings, along with 28 years of health, mindset and lifestyle coaching, she's created a proven approach to help people heal (physically, mentally and emotionally) from the betrayal of a family member/partner/friend/coworker/self. Dr. Debi Silber, is the founder of The PBT Institute, is a holistic psychologist, a health, mindset, and personal development expert. She's an award-winning speaker, coach and author of the Amazon #1 Bestselling book: The Unshakable Woman and The Unshakable Woman -The Workbook, 2 books recommended by Brian Tracy, Marshall Goldsmith and Jack Canfield, Dr. Debi has contributed to FOX, CBS, The Dr. Oz show, TEDx (twice), The Thinking Big Podcast :) , The Huffington Post, Shape, Self, Health, Working Mother, Forbes, Psychology Today, WebMD, Ladies Home Journal, Woman's World and Glamour, amongst others. I love it when people bring their passion into their careers, when they turn a huge life event in their life into something that can help so many other people. Today we are going to think big physically, mentaly and emotionally. Connect with Dr. Debi Silber at the following social media links: Website https://thepbtinstitute.com/ Facebook https://www.facebook.com/InspireEmpowerTransform/ Linkedin https://www.linkedin.com/in/debisilber Twitter https://twitter.com/debisilber Youtube https://www.youtube.com/channel/UClpiRrwk1mPjMYEEcn42Bdg/featured TEDx https://www.youtube.com/watch?v=XX30i6nC7ro Leaders are Readers, here are some free books for you to get. Free copy of Think and Grow Rich - http://bit.ly/free-think-and-grow-rich-ebook The 7-day Think and Grow Rich Challenge - https://bit.ly/tagrchallenge Free Audibles book - http://bit.ly/thinkingbigaudible Connect with Sean Osborn at Thinking Big Coaching Website - http://www.thinkingbigcoaching.com Instagram - https://www.instagram.com/thinkingbigcoaching/ Facebook - https://www.facebook.com/thinkingbigcoaching/ Until next week, remember always be thinking big Ratings and reviews directly impact search rankings for the Thinking Big Podcast. So please help us get more ratings and reviews. Podcast Transcription: Welcome to the thinking big podcast. Today, we have such a special guest with Dr. Debbie Silber, and we're going to talk about post betrayal transformation. And I wanted to bring Debbie on the show because betrayal doesn't have to be some huge event. You know, we have betrayal in our everyday life at work at home, and it can absolutely eat us up if we don't deal with it. And Debbie is the founder of the post betrayal transformation Institute. She is a holistic psychologist, a health mindset and personal development expert. Oh my god. She is an award winning speaker coach. She's the author of Amazon number one bestseller book The unshakable woman and unshakable women workbook. Both books by the way, recommended by Brian Tracy and jack Canfield. Debbie has also contributed to such things as Fox, CBS, the dr. oz show Ted x twice, and now the thinking big podcast. Anyways, I wish I could just come up with some great little saying for what she does, but jack Canfield, I must steal his because he's just much better at that than I am. Dr. Debbie Silber has the ability to blend knowledge, expertise, enthusiasm, and compassion to help people create the body lifestyle and life they crave. Oh, that's not to say I could not I could not come up with that. So today we're going to be thinking big physically, mentally, and emotionally. 1:33 Welcome to the thinking big podcast with Sean Osborne. The show helping you think bigger into your life and potential. Shaun believes by equipping you with the tools, strategies and philosophies required to be successful in all aspects of your life you can achieve anything you believe in empowering our own growth makes a deeply positive and lasting impact on our lives, community and our world. 1:56 Now, here's Shawn, it is absolutely fantastic. having you on the on the podcast, Debbie, tell us a little bit about what you're doing. 2:06 Mm hmm. Well, what I'm doing is helping people heal from betrayal. Physically, mentally, emotionally, psychologically, spiritually, you know, you don't, you don't jump into something like that, of course, unless you need to. And I've been in business since 1991. It started with health and then mindset and personal development and then my own traumas. And after two horrible betrayals, it catapulted me into a PhD program in transpersonal, psychology, the psychology of transformation and human potential. While it was there, I did a study, I studied betrayal, what holds us back what helps us heal and what happens to us when the people closest to us lie, cheat and deceive. Right. And that study led to three groundbreaking discoveries and led to a whole new business, family, marriage life, all of it. 2:54 That is that is absolutely amazing that you've gone through that net, you've done that. Now you said something about, you initially went in for human potential, that's part of what you went into, to me that that is something that is so so either not overlooked, or not many people actually, as a society, we don't look, I think as much into the mind and human potential and any of this of the betrayal, anything that happens, anything that happens within the mind. Now, do you think that this stuff that is going on now. And as we get longer into this, this COVID stuff? How do you think that's going to affect what you do? Like, your, I don't wanna say your clients, but how do you think that's gonna affect society? That's going to need this type of help. Do you think it's going to increase? I think it's, mentally we're going through one of the most challenging times I think we have, 3:54 Oh, absolutely. You know, I what I'm seeing is the best and the worst in all of us. Having this time, this extra time that we normally don't have, we do a few things with it, we either numb avoid, distract as desperately as we can. Because we're so unwilling to feel or face right. Or we take that time, and we look within and and with many of us where we're shocked at what we find, but that's how transformation happens. Yeah, so it's typically one of the two you know, it's interesting, I did two TEDx is and my first one was exactly on how we do that we numb avoid, distract. We use food, drugs, alcohol, work, TV, keeping busy reckless behavior, because what used to work doesn't work anymore. What used to feel good, doesn't feel good anymore. What used to make sense doesn't make sense anymore. So we, we think we like change middle age. So we do all those things. So we don't have to look at it. But you know, we get that tap on the shoulder. And we just keep numbing and avoiding the stakes get bigger and bigger until we're forced To look 5:00 Yeah. And self sabotage I, I do that all the time. And I do it subconsciously, I don't even realize that I'm sabotaging myself. This is that little inner, a little inner voice that kicks in that we don't even when we don't even see it that that really starts sabotaging what we do. Oh, absolutely, yeah, it's like that negative negative talk, though you can't do that, or Who do you think you are? You know. 5:27 And it's so interesting because it's, it's almost, we use that as a safety mechanism. You know, because it keeps us we think safe, but it keeps us stuck. It keeps us small. Because if we were to actually combat that voice, and challenge it and take it on, we would shake up everyone around us, we check ourselves. So instead, you know, it may seem easier, just to quiet that voice as best we can. But you know, I use this example a lot. And it's, let's say there's a, let's just take a boy, and let's say he has his favorite stereotypical blue shirt. He outgrows the blue shirt, the blue shirt doesn't become bad. He's just outgrown it. And that's what happens with us. Where we're ready for something new, we're ready to play a much bigger game. And we're using those things because it's it's we're venturing into new and unfamiliar territory, 6:25 right. Yeah, that that that is a great way to look at it. That is that that is now on front. So from a betrayal standpoint, how does? How does betrayal affect this? Do you think? I mean, how does it How does it feel? What is it? Because I've gone through that, but I don't think too, near the magnitude that some people have. 6:45 Yeah, you know, the way it works is, the more you trust it, the more you depended on that person, the bigger the betrayal. So for example, a child who's completely dependent on their parent, let's say that parent is something awful, that's going to have a greater impact than let's say your coworker taking credit for your idea, right? It's still a betrayal, but not to the same level. And the, you know, what happens is the more time, the more trust, the more heart, the more sacrifice, you know, the bigger the bigger the betrayal and and one of the ones I had been through it was my family. And you know how the universe works. If you don't quite learn the lesson, you're meant to learn to get more opportunities? Well, I did. And the next one was my husband. I mean, anybody who's been through it, blindsided is the word we use, because you never see this coming. You know, this is the person that you trusted the most. So So really, we look at it, we say, if the person we trusted the most proves untrustworthy, who do we trust? If the ones we'd run to when other people are causing the harm? are the ones causing the harm? Where do we go? And it's such a shock to the body in mind. And it hits us on every level physically, mentally, emotionally, psychologically, spiritually. So different types of betrayals hit us in different ways. But I'm convinced it's one of the most painful of the human experiences, 8:08 I think, I think it is because it does it entails our beliefs entails our core of who we are. 8:18 You know, what, one of the discoveries in the study that I did, we made three discoveries, which was just and I'm happy to get into each one. But one of them was that there is this complete and total shattering of our worldview, a worldview is our mental model. That's how we view the world. This is safe, these are the rules, this is how it works. And a betrayal is enough to shatter all of those rules in an instant. So think about it. Now all of a sudden, you had your rules that were governing you, you thought you knew who was safe, who wasn't how the how the world works. And in a in one shockingly painful moment, everything you thought was real and true, is no longer. Yeah, and the entire self is destroyed. You know, originally, I was studying something called post traumatic growth, which is like the upside of trauma, how trauma leaves you with this new awareness perspective inside that you didn't have. Right, right. But I I thought about it. And I said, you know, I've been through death of a loved one. I've been through disease. I was in ICU for 11 days. And betrayal was so different. So I asked my study participants and I said, If betrayal is different, you know, if that if you've been through any other traumas, can you compare it to betrayal? And does it feel different for you? Hands down unanimously, everyone said, Oh, my gosh, it's so different. And it's because betrayal feel so intentional. We take it so personally. So the whole self has to be rebuilt, rejection, abandonment, competence, worthiness, belonging, trust, they all have to be rebuilt. So it needed its own name. It didn't quite make sense to call it post traumatic growth. So I coined a new term post betrayal transformation. Do you 9:55 think that part of it is is how we view it or how We look at it as part of the betrayal. Because Because if I'm looking out, there's some things that could happen to me. And I would say, that's just the way it is. I'm not the answer. But that same thing can happen to someone else. And the world is falling apart. So how do we is there? Is there something in that whole mechanism or that whole thing that is based on how we how we see things, how we look at the world, how we how we see those? 10:29 Absolutely. And it really is, my definition of it is, it's the breaking of a spoken or unspoken rule. You know, in every relationship has rules. I mean, think about it, we sort of had a rule that I was going to meet with you today we were going to have a conversation. And if I didn't show up on some level, I would have betrayed you. You wouldn't have been devastated. Right. But on some level, that's a breaking of that rule of breaking of that trust. So there are those micro betrayals, those death by 1000. cuts, betrayals, and then there are those huge ones that just absolutely knock us down, knock us out. 11:07 yet. So I'm also interested in in your TED Talks, I watched, watch one of them. But what was it like to get up there? See, I'm always the one I always I mean, I love what you do. And we're gonna get into that. And but I'm also like, how do they do something? How does it feel? You know, what's the when you got up on stage? The first time for TEDx? How was that? You know, 11:30 I'll tell you, I don't know which one you saw. But I did two, the one on sabotage was the first one. The second one was do you have post betrayal syndrome. But that first one was six weeks after my betrayal. I don't even know how I was able to do that. But it's so interesting, because that talk got a got a lot of views, I think, I don't know, 730 thousand or something like that. And it's interesting, because I think people felt and they sensed they sense, something's brewing there. Right transformation was underway, I wasn't quite sure what it was going to look like yet. And I wasn't ready to talk about my betrayal. You know, I remember Dr. Joe dispenza, said, I think it was something like wisdom is experienced without the pain. And I was in way too much pain. So I wasn't coming from that place of wisdom just yet. And I wasn't ready to share it. And it's interesting, because by the time I did the second one, you know, any good coach as a coach, right? And I'll never forget, we were in a zoom call with my coaching group, and everyone's talking, you know, the big everybody's in their little zoom boxes, and what's going on with you what's going on with you what's going on with you. And I was talking about this study, and I was so proud of the study in this study, the study, and my coach just stops be dead in my tracks. And he said, Stop hiding behind your ethics study already. 12:49 Oh, 12:51 it was time to go bigger, go home. And it was terrifying. I mean, it was, you know, it's a very vulnerable topic. Yes, stuff that gossip thrives on. But, uh, you know, I really made peace with it, saying that I see the transformation here with, you know, with what I was doing with clients privately. And if I can do that privately, because they see what I'm doing with what this discovery showed, and I'm implementing it and it's working. How do I keep it to myself? So all right, George was gonna come but and 13:24 Yeah, well, that and that's why I asked that. I saw that and that's when I watched but there were I saw something in there. I saw there was there was passion there was I saw something, something there. Yeah, absolutely. So can you can you kind of see sabotages like I know when it if I'm walking down the street, and I see someone that's in a bad mood, or someone that's just that just not doing over? I can tell before they even get to me that you know, their heads down their shoulders. You can tell when someone's not doing great you know, you you never see someone walk around going. I'm doing fantastic. So can you kind of from a physical side, what is it what is you know, this betrayal? To me, God, it's gonna be just so crushing. What does it do to you physically? 14:15 You know, I'll give you the typical profile of the men and women we see who walk through our doors every single day, right? Let's call her so. Before she says a word. You can feel her stress. Her anxiety, her said is her pain. It's palpable. She can't sleep. So she's taking something to help her get to sleep. She's exhausted. So she's using sugar and caffeine for energy. Because of that she's putting on weight particularly around her midsection. She's so anxious, she can't focus. So she goes to her doctor who prescribes mood stabilizers or anti anxiety meds to help her get through her day. Or she's just drinking on her own eating anything to numb avoid, distract. She's her nerves are frazzled, she's on edge. So how is she supposed to manage her day raise her kids go about her business, her world just collapsed. And not only that she's ignited the stress response. So now she's also headed for every single symptom illness condition, disease. And, you know, there is this, that was one of the other discoveries, there's this collection of symptoms, so common to betrayal, it's known as post betrayal syndrome. I mean, it, it almost leaves nothing untouched. And so imagine you're walking around in that state in the state of anger, sadness, rage, confusion, exhaustion, you know, physically all of these symptoms, and, and you're supposed to put your life back together, you know, so it's an easy way to see why someone would choose who drugs, alcohol, you know, whatever, right. But what we see is in the five stages of betrayal, which is that was the third discovery, there are five stages. That's a typical stage three, and that's where people stop, and they resign themselves to thinking, Oh, this is as good as it's gonna get, I might miss, we'll just find a way to make this work. So they're not happy with their bodies, with their health, their level of relationships with their income, you know, with their work, but they think that's as good as it's getting. 16:20 And all the time. And over time, how does that? Because I see people that I would imagine, have gone through that. I know that they're stressed, for some reason, whether it's from, you know, betrayal, or some sort of mental, you know, happening, that after years, it's, you can tell that, and do you find that the longer that people are in this betrayal, or in this area, the harder it is for them to get out? 16:52 Absolutely. Because what happens is they start receiving all of these small self benefits from staying there, think about it, they get to be right, they get someone to blame. They get a target for their anger. They don't have to do the hard work of trusting and learning to trust again, do I trust you to just your effort? Yeah, they won't trust anybody. Right, they get to justify inaction. They get sympathy from other people. I mean, these are all small self benefits, right? But they serve them. And then what happens is, the longer they stay there, now like energy attracts like energy. So now they're calling situations, circumstances, opportunities that confirm that's where they belong. So now the mind starts thinking, well, maybe I deserve it. Maybe I'm not all that. Maybe they maybe maybe maybe, right, and they're rooted. 17:36 And when your mind starts thinking, that's the way you are, that's what you're gonna get. And that's good or bad. It works both ways. But good or bad. Now, you talked about kind of the holistic side, I'm of the mindset that I don't want any drugs from, from drug companies. To me, it's, I think we have lost our way over, over centuries. I don't know if, over a long time, we've had the cures to almost everything that we have way back from plants from, from food from the things that we have. And over time, we've, we've either forgot, or we've got brainwashed to, hey, you need this pill to do this. Your stuff is all holistic stuff. And how do you see holistic stuff coming into this type of an environment kind of a clinical To me it's kind of a clinical environment where generally you would see people try to get you on uppers, downers, whatever they call them, to to try stabilizing your your mind, 18:44 is such a great question. Here's one thing, I noticed, there were three groups in the study who did not heal. Now as the researcher, I assumed you're not supposed to assume anything. As a researcher, I was new with this, you know, doing my best. And I assumed that the people who were the hardest hit would grow the least, because they had the most to overcome. I was dead wrong. That had nothing to do with it at all. It was the ones who were willing to face it, feel it heal, it blew past the ones who were medicating because they didn't deal with it. I mean, yes, it may have made it a bit easier to get through their day. But that was it. It did not contribute to the healing. Now, as far as you know, what, what we offer within our community. It is holistic based, but there's there's such a variety. I mean, even one thing we have is a three phase supplement line, just to offer some additional support for sleep, for clarity for nerves for gut health. I mean, you're one of the things that typically happens in betrayal, your gut is erect. What's so interesting about that too, is you know, when you think about it, look what your gut does, it absorbs processes and digests, right your food now isn't it difficult to absorb digest and process betrayal. Like, is there any wonder why your gut would be so jacked up during a betrayal? So everything we're approaching this with, because you can't just go for talk therapy? I mean, it's only a piece of it, there's so much more. But you know, when you when you medicate may make the day a bit easier, but that betrayal is not going anywhere. Right? 20:24 Yeah. What's what do you think? What is the the biggest, biggest difference in can they be treated the same? Like just post traumatic? You know, trauma or or betrayal trauma? Is? Is there a difference in in power? How different betray are different traumatic experiences affect what we do? 20:45 Absolutely. And that's why when I was originally setting post traumatic growth, betrayal just kind of didn't qualify. Because let's say you lose, you lose someone you love, like I lost my mom, right? You don't question the love? You don't you know, that stays intact. Betrayal has you questioning everything, even your very sanity? Right? Because it's it's the sort of thing where, let's say, you know, or even something like I had one participant who lost everything in the house fire, you know, you you mourn the loss of your home and your belongings, but it's not a rejection to the self. Right? Well, you know, the whole thing about betrayal is the impact to the self. And that's why if I had to come up with a formula, it would be, it would be post traumatic growth, right? The healing after trauma, plus rebuilding the self completely and fully equals post betrayal transformation. Because you can't fully heal unless you rebuild that trust. You know, how you relate to other people again, you know, so are we here's the thing, too, we see betrayal impacting every single area of our lives. And we've all heard Time heals all wounds, I have the proof that that's not true. We've had over 8000 people to this point, take the post betrayal syndrome quiz to see to what extent they're struggling people. And there's a question that reads Is there anything else you'd like to share? I read every single one of them. And people write things like my betrayal happened 40 years ago, I can feel the hate. My betrayal happened 30 years ago, I'm unwilling to trust again, my betrayal happened 15 years ago, I feel gutted. Now we know if you're walking around feeling that way. You're not venturing, you know, back out there to pursue other relationships. It's affecting your work, it's affecting your health. And specifically, we see it like this. With relationships, I see it in two ways. We put the big wall up, you know, oh, I'm not letting anybody close to my heart again, or the faces change. But it's the same thing. Because that profound lesson has yet to be learned. Yeah, we see, you know, or we see it in health, someone goes to the most well meaning doctors, coaches, healers, therapists to manage a stress related issue or disorder, at the root of it, is an unhealed betrayal. And we see it in business. Someone wants to be a team player, but they're terrified. The person they trusted, the most proved untrustworthy, how can they trust that boss or co worker, or they want to ask for that raise or promotion, but their confidence was shattered, right? So they don't have the confidence to ask if they're bitter, resentful instead, 23:20 that is a lot broader than I, I was thinking, I mean, it's, boy, you betrayal is everywhere. And that's the thing, it's like, when it gets to your core, when it gets to your beliefs of who you are. And something is damaged are taken away from that, believe it that is much bigger than just a post traumatic where something happens, and hey, I gotta get it, you know, I gotta get over that it's, you know, shit happens. But, you know, we've got to move on. But this is this is at the root, this is at the core of, of what we what we are. And when someone takes out one of our pillars of belief, boy, that that is a huge thing. Now something if someone's from the outside, so if we've got listeners on here that, you know, maybe they're not going through something like this right now, but how can we as humans, as you know, wives, as husbands, as you know, parents as grandparents, how can we look and see signs of betrayal or signs of somebody so we can help other bit, ourselves included, but But what are the things that we can look at to help our loved ones because I've got loved ones that I know are in a place where they've been betrayed. And, you know, it's, I can see it, if you don't take care of it, it does not go away. There's they're they're still dealing with stuff. It might be in different ways. Like they might have changed vices, but they're still going down that same path, whether one time it was you know, drugs or alcohol now it's food, but they're still and I can still see the biases being being done just differently, you know, how can we? 25:04 How can we help people that we love? 25:07 And well, you can let them know they're stuck in a classic stage three, but they're not going to know what you're talking about the five stages of betrayal, that's exactly where they are. You know, the first thing is awareness. You can't change anything you're not aware of, right? It's interesting, because someone interviewed me a couple weeks ago, and he said, Well, you know, Debbie, I really haven't been betrayed. I'm like, that's fine. Not everybody has. And we start talking about it. And he says, Oh, my gosh, because you know, it's really interesting. When I was little, my brother used to always take my toys, and he used to always break them. And I remember getting this amazing toy. And he said, Can I play with it? And I said, No. I said, No, because you're going to break and he's like, No, no, I really won't. He's fine. and takes it two seconds later, he breaks the toy. He goes, you know, I'm 36. And I'll let anybody touch my stuff. That's the only real betrayal, right? That's what I see. How are you acting? Where's that coming from? Where's it coming from? What's the fear behind it? What's the reason behind it? Because you'll know, I mean, I even even when someone is numbing, avoiding distracting, so often, an unhealed betrayal is at the root of that. So you just want to get really, really clear. And I actually have four questions that I'm happy to share to see if someone's actually doing that. Absolutely. 26:19 Absolutely. And they're gonna be in the show notes too, by the way, so But absolutely, 26:23 great. Okay, so the first one is, am I numbing, avoiding distracting? if so how? Be honest with yourself? Do you come home at the end of the day, and the first thing you do is put on the TV to desperately drown out the sound of your own thoughts? Do you go into the kitchen, open up the cabinets, because you have to stop stuff yourself to stuff that voice? Right? Second question. Here's the big one. What am I pretending not to see? Very my pretending not to see there's trouble in my relationship. My pretending not to see I hate my job. My pretending not to see that health issue that needs my attention. The third question, What's life going to look like in five to 10 years, if I keep this going? Play it out, play it all the way out. Take that health health issue out five to 10 years, what's gonna look like, take that work? issue? Five to 10 years play it out? What's that gonna look like? And the relationship issue, ignore that relationship issue? Five to 10 years? What's it gonna look like? And the last question, what could life look like if I changed now? Now, I'm not saying that's easy. But transformation happens when you tell yourself the truth. 27:33 You know, and until you until you are have complete clarity, you're for other stuff. I mean, besides this until you have clarity in whatever it is you're doing, you will not have come to a direct answer. You will not 27:49 it You're so right. And we avoid it. We wonder why isn't life working for us? You know, I'll give you an analogy. It just makes this so clear. Everybody has what most people have a messy room, you know, drawer garage in their home right? Now think about think about what you do, you do everything you can to avoid it. You just don't like it because it doesn't feel good. And when you have to go, you just go as quickly as you can grab what you need, and you leave, right. But then think about what happens. There's that one day where you're like, that's it. I'm going in, you know, and you grab your garbage bags, and you roll up your sleeves, and you and you dive in Now think about what happens. At first, it looks worse, it looks worse. Because now you have your stuff all over the place. You're like, I'll donate this, I'll toss that I'll fix this, right? And it's all over. And then you put the stuff in the car, you're going to fix and you donate and you get whatever. And now you have your pile left of things that you're going to keep. And you get your fancy little boxes and you know, containers and you put it back. Now think about what happens. Now, you stand back with pride. You feel awesome. You like look at me, right? You actually want to open your garage doors show to everybody. But that's earned. It was only because you went in and did the work. That's what happens. You cannot feel that sense of empowerment of pride of accomplishment. When you're numbing, avoiding distracting you know, I don't know about you. But when I was a kid, if someone said something that you didn't want to hear, you'd stick your fingers in your ear and be like, lalalala I don't hear you, right. When we grow up. We use food, drugs, alcohol, all that stuff. It's the adult version of that same game. 29:25 Yeah. Yeah. Now you mentioned kid now, I'm of the belief that we get pretty well programmed in our beliefs and everything. By the time were, you know, eight or nine years old. I think we're you know, pretty well programmed. What is the effect of betrayal? at a younger age before we've got all those beliefs in place, like if we're six or five or six and we get betrayed by a parent or or a family member. I'm just thinking No, you all the stuff you're saying it's like, is that even more traumatic? To someone to get their beliefs taken, betrayed at that age, 30:06 you're, you're not starting at the starting line, like everybody else. It's a harder road. Now, that's not to say you cannot catch up and blow the doors past everybody, but you'd have a bit more work to do. Right? 30:18 And I think with what's, so I'm worried about, you know, everything. We're all quarantine, we're all you know, this is all through the pandemic is. Are you seeing a lot more of this happening just because everyone is so close? I again, as I said, I think the mental side of this is going to be worse than the pandemic itself. I think the the after effects are going to be 30:44 it's Yeah, it's very challenging, because think about it. I mean, there are so many people who are quarantined with their betrayer. I mean, if that's not torture, right there, yeah. So, you know, what's that, like, and then there's, you know, there are financial issues. So as if the betrayal, you know, wasn't bad enough, now, they're dealing with that on top of it. So it's, it's confronting everyone, with their deepest, darkest demons, right. And betrayal is one of those things, that it absolutely shatters your heart, your mind. Everything has to be completely and totally rebuilt. So if you don't have the bandwidth, because you're just struggling in so many other areas, if your nerves are frayed, because like, now, you lost your job. Now your kids can't go to school. Now you're, you know, you're all over the place. It's that much harder. I mean, I have four kids. And I mean, thank goodness, they're older, but but I feel it for the parents who they're not sure if their kids are going to go back to school. I mean, like, I could never homeschool my kids, they'd be in deeper trouble with that. I haven't been able to do their math since like second grade. 31:56 Yeah, that's gonna be challenging for for many, many people. So for the listeners, what is the best way? Or, you know, what can someone do? If they if they see this in themselves? If they see it in a loved one, what is the best way for them to contact you? 32:13 Yeah, the best thing to do is is for them to take the post betrayal syndrome quiz. And I'll be honest, it's a little it's a little jarring, because what you're doing is I mean, I'm having I'm having them respond to every single symptom that they may be struggling with that they may have said, Oh, well, it's aging, you know, it's because I'm older, it's because of No, it's not because of your betrayal. And when they see the physical symptoms, the mental the emotional symptoms, and then they see how it's affecting their ability to trust, how it's affecting how they move forward, how it's affecting their relationships. I mean, then it's in plain sight. And then from that point, you know, people who say, oh, I'll do anything to heal. No, they won't. No, they won't. If I tell you how many people say, you know, I mean, ask them on a level of, you know, one to 10. How is important? You really, I don't think anybody gives me less than a 10. And a fraction of them take that step to move forward. Because it's scary. Yeah, I get it. We gotcha. But I but I get how scary it is. 33:11 Any changes is getting out of our comfort zone at all, is it but but dealing with something that we don't want to deal with is a tough thing to do. 33:21 And also, it's because there's a really good likelihood that when we heal, we're going to outgrow that person. If I tell you how many times someone says, Oh, can we just make it that we're, we're good again, I said, That's not my work here. My work is to get you to your physical, mental, emotional, Best place. And now this person has two choices. This person could say, Holy smokes, I better step up my game to meet the power of where this person is. Or they say, you know, like, you get this going on. They're like, ooh, what happened to you? It's like, Ooh, I'm not the least bit interested in you. Yeah. But my job is to get someone here. That's it. And usually what happens is, this happens, or that happens. 34:03 Yeah. And I think that holds a lot of people back that not wanting to get what they want to fix themselves, or they want to get better and physically, mentally, if they even subconsciously, think they're going to lose that other half. That's not going to grow with them. I see that in other areas Besides this, but yeah, that that is, that's the big hold up for many, many people. 34:29 It's, it's so huge, you know, when I gave this, you can see I'm big on the analogies I gave this analogy in the second TEDx. And this was about the analogy of I use the example of a house. And here's the difference between resilience and trauma and transformation. Resilience is bringing back restoring you need that for your every day. trauma and transformation is different. So let's take a house that needs a new boiler and you get a boiler that would be resilience, or let's say it needs a new roof. You get a roof that's resilient. You restoring it. Here's trauma and transformation. A tornado comes by levels your house, like a new boilers not gonna fix it, and new roofs not gonna fix it right? Neither of those things won't fix it. Now, here's the thing, you have every right to stand there at the lot where your house once stood and say, This is the most horrible thing that's ever happened. And you'd be 100%, right? And you can call your friends over and say, Look at this, isn't this the worst thing you've ever seen, and they all agree, and you don't have to do anything, but cry and kick and scream and mourn the loss of your house until your last breath. However, if you choose to rebuild your house, you don't have to, but if you choose to, there's nothing there. Why would you build the same house? Right? That's what trauma allows you to and with betrayal, rebuilding is always a choice, whether you rebuild yourself and move on. And that's what I did with my family. Rebuilding wasn't an option with them. Or if the situation lends itself if you're willing, and if you want to, you rebuild something entirely new with the person who hurt you. And that's what I what I do with my husband. You know, it's two totally different people. We married each other again, you know, not always an option. Yeah. 36:13 Yeah. It's funny, you mentioned that I actually have a friend that their house burned down. And they built the exact same deck. Down the identical house. Wow. That was like, there's not one thing you didn't like about your old house, you you built this same damn thing. 36:32 Well, but if that's what works, that's what works. But but but I'll tell you, one of the biggest reasons why people don't heal from betrayal is they're afraid of that transformation. Like after my betrayal, I was going to heal regardless having no expectation of what was going to show up. And that's when transformation can happen. It's when you're only committed to will only patch it up. And I'll tell you, the group that was that didn't heal and was also by far the most sick was the one where the betrayer had no consequences. Where they tried to turn the other cheek. They tried to look past they tried to just move forward, you tell that to your broken heart. You know, not only did that not work, it only made them sick. Yeah. But it's scary to say, Okay, now it's about me healing, and I have no idea what's gonna show up. 37:21 Yeah. No, do you do like group type coaching with people? You know, 37:27 we opened the it's called the PBT, post betrayal transformation Institute membership community, because what what I found was really what the only thing that it seems people do is they medicate, or they see a therapist that their insurance provides, you know, maybe they're good or bad at this, I you know, sometimes they're not skilled in it, and it does more harm than good. Or they're in some type of support group that just, you know, bashes the betrayer. And that doesn't help. And my study proved exactly what we need to heal. So what the membership community is, is what the study proved, you know, and along with what the 8000 people who've taken the quiz, say they want what worked for me along with, you know, my clients, and we put it into a beautiful membership community. That's been, and I know, for me, 38:22 and there's probably going to be a lot of listeners that that are saying, as well, my betrayal is just not that bad. You don't have to have something that is completely debilitating. I can't even get out of bed to go and work on this stuff. It doesn't have it. But a lot of people have that. Well, it's just not that bad yet. Oh, I'll wait until it's until you know, until I absolutely have to go get and talk with people and get things. It doesn't have to be that bad. 38:51 Well, you know, what I see there are two people who come our way. There's the person who's been blindsided, and they're in crisis. But then there's that other person who is in that classic stage three, where they've resigned themselves to thinking this is as good as it gets. But meanwhile, like I said, their weight, you know, they're not happy with their body, they don't feel good in their own skin. They're not happy with their work, their finances, any of it and it shows up in every area of life. Think about it just in business. If you're not happy with your body, or you don't have the energy, you need just those two things. And let's say you're an entrepreneur, now, how are you showing up on video? How are you promoting yourself? Yeah, right. That's directly impacting your finances. Yeah. Or if it's affecting your confidence, your confidence was shattered, how is that affecting who you network with, who you collaborate, if you don't trust? How you collaborating with anybody, so it affects everything. So it doesn't necessarily have to be that it was the most, you know, extreme trauma, where you're you're you're curled up in a fetal position. But if it's holding you back at all, check how you are in your business, in your relationships in your health. Yeah, and there's an unhealed betrayal at the root of it. That's a choice. I mean, you're looking at the person who did the study. It's proven. We know what it takes to heal.
52 minutes | 5 months ago
Reach for Music with Relaxation Ninja Tim Ringgold
Welcome to the Thinking Big Podcast. Today we are talking with Tim Ringgold, who I call the relaxation Ninja because he can do stuff with music and you never see it coming. You will look at, and FEEL music in a different way after hearing Tim and the work he does. Tim is the Owner of Sonic Divinity Music Therapy Services and author of Sonic Recovery Tim has given over 80 talks nationally and internationally on the subject, including the very first TEDx talk on music therapy, and has shared the stage with top thought leaders and researchers on how music affects the brain. Tim’s mission is to empower people to reach for music when they are facing stress in work or life, rather than harmful substances or digital distractions and he spent the past 11 years in hospitals and treatment centers helping people to reduce pain and relieve stress. Today we are going to think big and “go all ninja” on the benefits of music for stress and relaxation. Connect with Tim Ringgold at the following social media link: Website FaceBook Linkedin Instagram Podcast - Reduce your Stress with Tim Ringgold Take the Relaxation Vacationhttps://www.timringgold.com/ Leaders are Readers and here are a few free books for you. Free copy of Think and Grow Rich http://bit.ly/free-think-and-grow-rich-ebook The 7-day Think and Grow Rich Challenge https://bit.ly/tagrchallenge Free Audibles book http://bit.ly/thinkingbigaudible Connect with Sean Osborn at Thinking Big Coaching http://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/
41 minutes | 5 months ago
Layers of Success with Dr. Lynette Reed
Welcome to the Thinking Big Podcast. Today we are talking with Dr Lynette Reed about the Layers of Success for Your team or Organization. Lynette’s mission is to help people and organizations feel more connected to the world around them and the relationships that are most important to them. I remember 25+ years ago when I started managing people, it was definitely a top down management style. Lynette understands the modern work world is recreating itself into a place where creativity, teamwork, and human value are being brought to the forefront. And that employees are looking for leaders to create an environment that promotes trust, and openness. Today we are going to think big into our connections and leadership. Connect with Dr. Lynette Reed at the following social media link:Website https://www.expectations2reality.com/ Linkedin https://www.linkedin.com/in/dr-lynette-reed-1b91051b/ Instagram https://www.instagram.com/expectareality/?hl=en Podcast Five Minutes With Dr. Lynette Reed Leaders are Readers, and the show notes are packed with free books for you to get. Free copy of Think and Grow Richhttp://bit.ly/free-think-and-grow-rich-ebook The 7-day Think and Grow Rich Challengehttps://bit.ly/tagrchallenge Free Audibles bookhttp://bit.ly/thinkingbigaudible Connect with Sean Osborn at Thinking Big Coaching Website http://www.thinkingbigcoaching.com Instagram https://www.instagram.com/thinkingbigcoaching/ Facebook https://www.facebook.com/thinkingbigcoaching/
46 minutes | 6 months ago
Wisdom Beyond the Classroom with Guest Ryan Lockee
Welcome to the Thinking Big Podcast. Today we are talking with Ryan Lockee about his new book Wisdom Beyond the Classroom. Today is going to be a great show because I love it when people bring their passion into their careers. When they see something and use their imagination so they can help others, and grow them self. As someone that taught in school for a number of years, Ryan feels that personal development for all people, especially our young people, is vitally important and needs more attention and guidance. This includes the topics of meditation and mindfulness, managing our emotions, giving ourselves better self-care and love, asking ourselves empowering questions, choosing thoughts that serve us, and having a growth mindset. I believe that when this happens, our society will take a giant step forward. Today we are going to think big into our children's, grand children’s, and our own personal growth.. About Ryan Lockee: Ryan is an avid learner and meditator, with great interest in the happiness, fulfillment, health, and development of us as individuals and as a society. He believes that with the right mindset, anything is possible. Ryan has been a high school baseball coach, a 4th and 6th-grade teacher in San Francisco, California, and taught English in Seoul, South Korea. He grew up as the oldest of six kids in Omaha, Nebraska, and currently lives with his wife and newborn son in San Francisco, California. Connect with Ryan Lockee at the following social media link: https://www.wisdombeyondtheclassroom.com/ https://www.facebook.com/ryan.lockee https://www.instagram.com/ryan.lockee/ Leaders are Readers, and the show notes are packed with free books for you to get. Free copy of Think and Grow Rich http://bit.ly/free-think-and-grow-rich-ebook The 7-day Think and Grow Rich Challenge https://bit.ly/tagrchallenge Free Audibles book http://bit.ly/thinkingbigaudible Connect with Sean Osborn at Thinking Big Coaching http://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/
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