12 minutes | Sep 14th 2020

15: Monetize Your Mind

Have you hit the ceiling of complexity in your business yet?

If you haven’t, you’ll likely face the challenge of trying to grow the impact of your business beyond where you’re at now.

Defining the “ceiling of complexity” is super simple: you hit a level of success and then the stuff you did to generate results stops working.

  • You can’t work more hours.
  • You can’t raise your prices.
  • You can’t go and get more clients.

On the surface, it might seem like you’re stuck.

I hit that limit when I was working 60, 70, 80 hours a week in my digital agency. We tapped out just under 7-figures. Because, frankly, that's when everything kind of exploded. I couldn't work more. I could not give more hours. I had a wife that I wanted to stay married to. I had kids growing up that I wanted to see. 

For that alone, things had to change.

That's when I discovered the four levels of "Monetizing Your Mind" I talk about on this week's show.


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