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thelotco business podcast
65 minutes | Jun 18, 2021
Kaz Morton makes ceramics but please don't pigeonhole her. Listen as Kaz and I chat all about why being bold and taking risks and surrounding yourself with a tribe is so important in business today.
Yep, you read that right Kaz has one regret in her business. But it certainly has not stopped her and certainly has not stopped her from moving forward in what is now almost ten years on in the creative industry. I chat today with Mornington Peninsula artist, Karen Morton the maker behind ‘Kaz’. This Master of Fine Art graduate in painting and ceramics uses traditional techniques to create both functional and non-functional pieces. Inspired by the simplicity of everyday objects Karen invites us to take a closer look… Unexpected symbols, nostalgic linen, and wallpaper patterns feature in her ceramics. In her work, she seeks to explore and encapsulate the bewilderment of an undiscovered object or surface.Karen likens the process of working in porcelain and resin to spending time with close friends, each material has its own personality. Porcelain is such a modest material to work with and the process is quite organic whilst resin is more controlled. Both processes share a common thread whether opening a kiln door or de-moulding a bangle there is always that element of surprise in seeing the piece for the first time.Kaz has one of those voices I think you could listen to for hours. And lucky cos we clocked up an hour in this one today. We hit stop at one stage and wrapped it up but then kept chatting and wanted to talk for longer so started recording again and extended for another twenty mins!! I hope you enjoy our conversation and you would never know this was Kaz's first podcast either. I have no doubt she will be getting calls to chat more.To find out more about Kaz you can find her phone stand and mistake of a fruit bowl athttps://kazmorton.com.au/ or see some of her rollerskating antics and check-in if she has done a reel yet at https://www.instagram.com/kazmortonceramics/To find out more about thelotco and how we can work together you can visit me at @thelotco and website www.thelotco.com.auI have a waitlist currently for my Membership at www.thelotco.com.au/waitlistmembership or you can work with me 1 on 1 as a Business Coach at www.thelotco.com.au/coaching
55 minutes | May 31, 2021
An interview with Karina Jambrak. Art, following your passion and the shortest job stint ever!
I have been trying to get Karina on the podcast since I started it almost a year ago. Karina is a client of mine and I am so very honoured to welcome her to the podcast. Now she is not one to talk about herself too much or blow her own trumpet so to ask her to come on and chat about herself for an hour was a big ask I can tell you. She is very humble and very reluctant to even call herself an artist at times.But an artist she is and one is who is on the walls and beds(!) of many many Australian and international homes. I am of course referencing the collaborations she has recently done with companies like Adairs, Kollab and others.We chat today about her journey, what is important to her and where she is heading next. I hope you enjoy today’s chat and as you will hear me mention to find out more about Karina head to @karina_jambrak or find her work at www.KarinaJambrak.comTo find out more about working with me as a 1 on 1 mentor client or dive into one of my group programs then head to https://www.thelotco.com.au/ or follow me on instagram at @thelotco
13 minutes | May 26, 2021
5 ways to get in front of Retailers without having to cold call!! ( 👀eyes on your product, yes please))
Do you Wholesale? Or would you like to increase the revenue you get from Wholesale? To do that you need more stockists right (or get the ones you have to buy more).Most of the time what that means is getting more eyes on your brand and product so that the chance of picking up the right stores and the best stores is exponentially increased.Today I dive into 5 ways to get in front of buyers more and get more eyes on your brand all without having to cold call and talk to stores. I can tell you now most of the time no-one likes that the buyers or the person doing the calling!!Incoming leads into your business and breaking down barriers so buyers come to you is super important. I would love to hear how many of you are doing these things already and also from Retailers and if they agree with my top 5 ways listed here.To learn more about Wholesaling your product-based business especially if you are in the babies, fashion, homewares, beauty or lifestyle industries then sign up to find out when my Transform your Wholesale group program runs next time. You can also download the free guide on Essentials to Wholesale here Thank you for listening and being a part of @thelotco. https://www.thelotco.com.au/ has all the ways we can work together to build your business!!!
18 minutes | May 7, 2021
Are REELS necessary? What your Instagram content should include in 2021
Gone are the days when you needed to post on your Instagram feed 3 times a day just to be seen (hello chronological feed 👋🏻). Things have changed and you need to be changing too.Now I know you don't want to be learning something new and I am the first to say stop chasing shiny objects (or squirrels as some like to say) but video and reels are here to stay.If Instagram is where your audience hangs out and that is where their attention is then you need to be there too and spend a bit of time getting your strategy right.I dive into here what your Instagram should look llike in 2021 and the importance of always evolving (and if that means learning reels then YES!!).I have a list on my blog post that you can read here:https://www.thelotco.com.au/2021/05/04/why-using-reels-should-be-part-of-your-instagram-strategy/And a few of the people I mention in the podcast for inspiration you can find here:https://www.instagram.com/thesocialimpact.au/https://www.instagram.com/risewithreelscourse/Hope this has given you a bit of inspiration and ideas on where to get started!!!If you want to learn a bit more about how to actually create a Reel you can get a copy of my Reels tutorial here! Xxx 😘😘😘You can find lots more infomration on my website at https://www.thelotco.com.au/ or follow on instgram @thelotco#retailconsultant#mentoringforbusiness#retailing#increaseretailsales#increasewebtraffic#businesscoachmelbourne#wholesaletips#retailconsultantaustralia#growyourbusiness#savvybusinessowner#retailtipsmelbourne#thisgirlmeansbusiness#pricingproducts#fashionbusiness#dreamersanddoers#retailstorehelpfulhints#explorepage#brandingadvice#reels#reelsforretailshops#boutiquetips#workingmum#boutiquebusinesi
52 minutes | Feb 15, 2021
The what, why, and how of trade shows! Talking with Flyn Roberts from Life Instyle.
What do you know about trade shows? I am talking today with Flyn Roberts - Event Director of the boutique Australian trade show Life Instyle. We talk about the why, what, and of course how to get into trade shows and also ensure you succeed while there!Coronavirus and 2020 seriously interrupted many industries, and the events one was severely impacted and unfortunately continues to be. Flyn and I talk about that and much more!!Flyn leads a passionate and high performing team to deliver Australia's premier boutique retail trade shows; Life Instyle Sydney and Melbourne.She has over 15yrs experience in the events world where she and her team consistently deliver innovation-rich, first-class events with passion and a customer-focused approach. As the Exhibition Director she is responsible for brand and product management, strategy development and execution, industry engagement, budget management, and creating superior solutions and experiences for our customers and community.I hope you get lots of great information from our chat and if you want to get in touch with Flyn or find out about exhibiting at Life instyle you can reach her at: @life_instyle or https://www.lifeinstyle.com.au/. You can also register for finding out about my Trade Show bootcamp here and the essentials you need to know before exhibiting. Thank you so much for listening to thelotco business podcast. If you enjoyed this episode please make sure you subscribe to receive future episodes as they are released and I'd be so so grateful for a review on Apple podcast.You can find out more about thelotco at @thelotco or https://www.thelotco.com.au/
47 minutes | Feb 5, 2021
Marketing and Social Media for your business. Chatting to Jenn Donovan about keeping it simple.
I am so excited to welcome Jenn Donovan to the podcast today to chat all about keeping it simple with your marketing!!Jenn is a self-proclaimed marketing nerd, but really is a gun when it comes to social media and marketing your business.We chat today all about how marketing and social media can help your brand, some tips on what is happening in 2021 and beyond.Jenn works with small businesses throughout Australia and helps guide them through their marketing. We both have a background in Retail and branding and chat about how to help businesses navigate what is often overcomplicated but does not need to be!Jenn also runs the facebook group Like Minded Business Owners on facebook and is starting to get addicted to chatting in Clubhouse ; ) You can find out more about Jenn and Social media and Marketing at @smallbusinessmadesimple and check out her courses and services at https://socialmediaandmarketing.com.au/Thank you so much for listening to thelotco business podcast. If you enjoyed this episode please make sure you subscribe to receive future episodes as they are released and I'd be so so grateful for a review on Apple podcast.You can find out more about thelotco at @thelotco or https://www.thelotco.com.au/
45 minutes | Jan 12, 2021
Chatting all things start ups and running a sustainable business with Katy Reed from Rolla Bottle.
Here we are kicking off season 2 of the podcast.What do you get when you combine someone passionate about sustainability, a school excursion, and a can-do attitude? Rolla Bottle!!! The coolest reusable water bottle that rolls up when empty.Katy Reed is someone who wants to Stop the Madness of single-use plastic bottles and contribute to the clean-up solution!!!Do you have an issue with the amount of single-use plastic water bottles that are out there polluting the environment?Well, Katy Reed did!! Rolla Bottle is an Australian start-up that is working hard to provide an alternative to the single use plastic bottle that is not only super functional and easy to carry around but super colourful (appealing to my love of colour) and customisable too!!!!Rolla Bottle was launched with a mission to help rid the world of single-use plastic bottles and to be part of the plastic pollution clean-up solution. Listen to Katy's story here today and we dive into how she started, some tips for those who are heading into new product territory now, and what is up with that jellyfish ;) You can find out more about Katy and Rolla Bottle at @rollabottle and check out her customized bottles to stop the waste at https://www.rollabottle.com.au/
23 minutes | Dec 17, 2020
What is indent? When do you sell and when do buyers buy?. The what, the when and the how?!!
Buying and Selling and all the in-betweens episode. Covering times on the buying calendar and when stores will be doing their buying.In this episode I dive into when buyers spend time buying what it looks like for different industries and the difference between boutiques and department store buying and what the heck does indent mean!! Of course, this means covering off when you should do your selling then to match!! I work with a lot of brands and also work with a lot of retail stores. They are my main two types of clients. One of the questions that comes up for brands and new product-based businesses and is something that is covered in my wholesale group program more intensively is the buying cycle. I will run through that here today as well as the fine line between balancing stock as a retailer and how to manage your buying.Thank you so much for listening to thelotco business podcast. If you enjoyed this episode please make sure you subscribe to receive future episodes as they are released and I'd be so so grateful for a review on Apple podcast.You can find out more about thelotco at @thelotco or https://www.thelotco.com.au/
30 minutes | Dec 10, 2020
Taking your customer on a journey and the importance of customer experience (CX) in building strong brand.
What is a customer journey or customer map?? What is the difference between customer experience and just customer service?Today I want to talk to you a little bit about the customer journey and customer experience.And how important it is for your business that you have considered this. I am really focusing on here product-based businesses, e-commerce store, and bricks and mortar stores. The past few months I have bought a few things online (well more than a few…. but anyway, let’s not get into that) and now also starting to go into stores a little more and the importance of this has really hit home.Every touchpoint that a customer has with your brand is crucial that it aligned and considered.The customer journey starts from the first experience or exposure they have and ends with that last piece of communication you have with them (and then really starts all over again!).You should be able to map out every touchpoint a customer has with your brand.Listen here for what the important aspects are on mapping the customer journey and what things you can improve to ensure the customer experience is a positive one!!Thank you so much for listening to thelotco business podcast. If you enjoyed this episode please make sure you subscribe to receive future episodes as they are released and I'd be so so grateful for a review on Apple podcast.You can find out more about thelotco at @thelotco or https://www.thelotco.com.au/
34 minutes | Dec 1, 2020
Creating a business with social impact with Jules Laidlaw from The Clay Society
Welcome to thelotco business podcast. I am so excited to bring you this special guest today. Jules Laidlaw from The Clay Society is making a big impact on the world of ceramics as well as helping support Aboriginal communities with her social impact and connections with The Remote Laundries. You can listen to this podcast on your favourite app.As it mentions on her website over at The Clay Society they are Getting Their Hands Dirty For Purchase With Purpose. Positive social impact to Indigenous communities is the heart within our studio, and creates a strong purpose behind getting our hands dirty. Each product sold supports cleaning washing to remote aboriginal communities in the Northern Territory.Listen to todays episode to hear more about how Jules changed from a career in Nursing to attending a ceramics class and now building a business that still allows her to make an impact and help others.Thank you for joining me her Jules.I hope you enjoy this episode.You can find out more about Jules and The Clay Society here and follow Jules and her journey on instagram at @the_clay_society. As well as learn more or support The Remote Laundries.Thank you so much for listening to thelotco business podcast. If you enjoyed this episode please make sure you subscribe to receive future episodes as they are released and I'd be so so grateful for a review on Apple podcast.You can find out more about thelotco at @thelotco or https://www.thelotco.com.au/
12 minutes | Nov 24, 2020
10 reasons you need to be Emailing your customer list (database)!!
Today I want to chat to you about all the reasons you should be emailing your customers, database list however you want to refer to it.Now I know that most of you realise you should be emailing your customers but it gets put on the back-burner and is a get to it soon task. Then it also becomes a stressful experience also.I am telling you now it needs to be a priority! If you have a retail business or brand and sell something to customers whether service or product then it is crucial that email marketing is part of your marketing strategy. I am giving you 10 solid reasons you should start it today, like right now after this podcast and make sure you do it regularly if you are currently not.Listen to hear more details and hopefully compelling reason to get off your butt and make it happen.Link here for my 50% discount on FLODESK https://flodesk.com/c/THELOTCO (* some of these are affiliate links but are not the reason I recommend- i just love them!!).Link to my other recommendationshttps://www.thelotco.com.au/freebiesThank you so much for listening to thelotco business podcast. If you enjoyed this episode please make sure you subscribe to receive future episodes as they are released and I'd be so so grateful for a review on Apple podcast.You can find out more about thelotco at @thelotco or https://www.thelotco.com.au/
29 minutes | Nov 17, 2020
Working for a Global Fashion brand. Jennie Moon from Quay Australia chats all things fashion and business.
Today's guest is someone I chat to all the time but this time we are recording and we get chatting all about the business of fashion. Jennie Moon is a Global Fashion Director at Quay Australia. She also happens to be my sister. Jennie and I ran our brand and retail store Moppit together and she has had years of experience in the fashion industry under her belt. From Australian children's brands to department stores to a world dominating sunglass company.Today she shares some insights on working for a global brand, starting a business, and some important things to consider when looking for collaborations (she has worked on ones with Lizzo, JLo and Chrissy Teigen!!!).I hope you enjoy this episode.You can find out more about Quay Australia here and follow Jennie and her journey on instagram at @sparkles.moon.Thank you so much for listening to thelotco business podcast. If you enjoyed this episode please make sure you subscribe to receive future episodes as they are released and I'd be so so grateful for a review on Apple podcast.You can find out more about thelotco at @thelotco or https://www.thelotco.com.au/
25 minutes | Nov 10, 2020
How to get more traffic to your website! 15 tips to increase visitors to your online store.
Have you ever googled 'How do I get more traffic to my website?' If that is a yes then stay tuned.Today I am talking about traffic. Traffic to your online store or website. How to get more of it what some tactics are to generate interest and bring more people onto your site. That old saying of build it and they will come. Well, not so much. The competition is strong but if you employ some of the things, I will talk about today then traffic can certainly go up!Today is something that a lot of my clients and members in thelotco collective ask about a lot and I wanted to give an overview of ways that can and help you increase the number of people and customers actually finding you. Before I get into it, I would so appreciate it if you could leave a rating and review for me afterwards and share a screenshot on your socials too. Make sure you tag me @thelotco (another way to get shared see :)).Right so getting more traffic to your website. I am going to run through 15 things here to help you. Let me know what ones you are going to try afterwards. You can download these here if you want a full print out. Thanks for listening and I hope you have a great day!!! Thank you so much for listening to thelotco business podcast. If you enjoyed this episode please make sure you subscribe to receive future episodes as they are released and I'd be so so grateful for a review on Apple podcast.You can find out more about thelotco at @thelotco or https://www.thelotco.com.au/
50 minutes | Oct 27, 2020
Pip from Jumbled Online talking Retail, Collaborations and the importance of evolving.
Today I am so super excited to welcome the bundle of energy that is Pip Brett from Jumbled Online!!!With over 20+ years of experience in everything fashion, business, retail, and now events and home building Pip continues to inspire , surprise and delight and keep everyone on their toes waiting to see what is coming next for Jumbled and the team. Pip was kind enough to share with us some helpful hints and tips on those in Retail or with their own brand.She talks about what is important right now if you are starting out, ways to keep your business evolving, the importance of joy and what is next for Jumbled.Pip from Jumbled Online shares with me some great tips for anyone starting out in business or those looking to explore their passion. You can find Pip and her gorgeous team here on Instagram or check out their gorgeous range of amazing brands, collaborations and artists here on her website. Thank you so much for listening to thelotco business podcast. If you enjoyed this episode please make sure you subscribe to receive future episodes as they are released and I'd be so so grateful for a review on Apple podcast.You can find out more about thelotco at @thelotco or https://www.thelotco.com.au/
23 minutes | Oct 20, 2020
5 Tools to save you time and money that you need in your business right now!!!
Today I want to run through some tools that I've added to my business this year that have really saved me time and money. I really wanted to touch on these, because it's something that I bring up quite regularly in my thelotco collective membership, and it's something that I run through with clients regularly really trying to help them systemise and automate and you know, improve the sort of running of their business as well.Whilst some of these cost you money I believe they go a long way to actually save you TIME and MONEY also and therefore are essentials to managing and growing you business.Whether you are a Retailer, Online store, starting a brand or running a service based business these tools can help you. I look forward to hearing your feedback on this episode and which ones you have implemented to get some valuable time back. Hit me up on instagram with your list and what other things you think should be included in part 2!! Link here for my 50% discount on FLODESK https://flodesk.com/c/THELOTCO (* some of these are affiliate links but are not the reason I recommend- i just love them!!).Link to my other recommendations Zapierhttps://zapier.com/Canva https://www.canva.com/join/decorated-manila-grazeThank you so much for listening to thelotco business podcast. If you enjoyed this episode please make sure you subscribe to receive future episodes as they are released and I'd be so so grateful for a review on Apple podcast.You can find out more about thelotco at @thelotco or https://www.thelotco.com.au/
22 minutes | Oct 13, 2020
Essentials when pricing your product. The what, the why and the how!!
What I want to talk about today is pricing your product.It is something I get asked about a lot and also something I see with a lot of businesses and not just start ups but those who have been going for years get not quite get right.Whenever I start a Business Coaching session it is one of the first things I make sure to cover with clients. If you have not got this first part right then no matter how many sales you have it will be hard to cover your expenses that come with running a product based business.You need to think about all the elements and parts that go into your product costs and then work out from there if you are going to wholesale your product or sell Direct to consumer (DTC).I discuss some things to add in to your costings as well as what to leave out!Let me know where you are at and if you found this helpful. You can also download my freebies tips on pricing your product to grab some calculations and examples in there.If you want my spreadsheet I chat about in the show I can let you know once it is available!!Thank you so much for listening to thelotco business podcast. If you enjoyed this episode please make sure you subscribe to receive future episodes as they are released and I'd be so so grateful for a review on Apple podcast.You can find out more about thelotco at @thelotco or https://www.thelotco.com.au/
35 minutes | Oct 6, 2020
Kayde from Spinifex and Co proves that location is no barrier to starting a fashion brand.
I have another fabulous guest on the podcast today!! Kayde from Spinifex and Co is a humble fashion designer who plays down her brand on here but what she has created and the loyal following she has garnered in such a short time is a real achievement.I recorded this a couple of weeks ago (audio is a little patchy being rural QLD so bare with us on this one!!)I wanted to have someone on the show who is still fairly new in their business journey to help inspire others who may be just starting out also or who want to pick up some tips from someone who is setting her own rulesI first met Kayde from Spinifex and Co when we had a Business Coaching session together earlier in the year just before coronavirus became a thing.She shares her story today on getting started, creating something from nothing and not letting barriers get in her way.She plays down her brand and range on here (she is very humble) but check it out as it is totally gorgeous and yes she can even make a photo of a horse in a scrunchie look fab!!!If you recognise the brand she is also featured in the latest issue of Graziher magazine also.I hope this inspires you to get started or follow your dreams and back yourself!!You can find Kayde here on Instagram or buy one of her gorgeous designs here on her website. If you are a Retail store you can contact Kayde about stocking her range wholesale (although do not expect indent or 6 months in advance!).Thank you so much for listening to thelotco business podcast. If you enjoyed this episode please make sure you subscribe to receive future episodes as they are released and I'd be so so grateful for a review on Apple podcast.You can find out more about thelotco at @thelotco or https://www.thelotco.com.au/
63 minutes | Sep 29, 2020
Chatting all things business and interior design with Bea Lambos from Bea and Co.
My guest today is Bea Lambos from Bea + Co. Bea is an Interior stylist in the design focussed city of Melbourne Australia. We chat today about her business and styling journey, getting started in this field, and some tips I coaxed out of her to quickly update your home!! Bea is another great example of only being in this career path for a few short years and shows how it is all about following your passion and finding your strengths. I am excited to for her to share her journey with you today.If you have a passion for interior design or want a new career path in this field then listen in for some tips on getting going with your business or pivoting from your current career. We talk what to include on your website, revenue streams, how to get experience and the importance of relationships.You can find out more about Bea at https://www.beaandco.com.au/ as well as follow her colourful Instagram feed we mention in the episode at https://www.instagram.com/beaandcostyle/If you need help on how to structure your design business, set up your pricing systems, or how to market your business then contact me at https://www.thelotco.com.au/ or send me a DM on instagram at @thelotco
31 minutes | Sep 22, 2020
Wholesale 101. Essentials to improve your Wholesale Game.
In this episode I will run through some important aspects about wholesaling. The what, why and how. So many of the product-based businesses I work with ask questions about wholesale, so I want to chat a little about it here. What should you do even before you start approaching retailers to stock your range? What margin do Retailers expect to get?How do you keep track of who you contact and do you need to follow up?What do I send in my email? What should I include in a catalogue? This episode will give you a super quick insight of essential things to tackle when thinking about wholesaling your product or brand and get ready for more stockists.For the freebies mentioned in the episode and more helpful information for your creative business you can head to:https://www.thelotco.com.au/There is a free download all about pricing (which will be a seperate podcast altogether!) and how to wholesale.And stay tuned (or sign up) to find out about my Wholesale Group Coaching program launching very very soon!!If you have a Retail or Ecommerce business you might want to find out more about thelotcocollective a Membership to help you manage , grow and love your Retail bricks and mortar or online ecommerce business. http://www.thelotcocollective.com.au/Thank you so much for listening to thelotco business podcast. If you enjoyed this episode please make sure you subscribe to receive future episodes as they are released and I'd be so so grateful for a review on Apple podcast.
44 minutes | Sep 15, 2020
Amy is the Rebel in Charge over at Confetti Rebels, here she shares her approach to running a fashion brand.
You may have seen my guest today Amy Clarke from Confetti Rebels on Instagram in her Shake you t*ts its Friday dance routine or spotted one of her many adoring fans in the gorgeous t-shirts she creates to empower woman (and some men) as well as other fun loving products that make up the brand Confetti Rebels. I cannot wait to share with you some of her story in the making of Confetti Rebels. We chat about what her first steps were in bringing Confetti Rebels to life, what has suprised and delighted her most and just what some of the barriers are for running a fashion brand. She shares some of her plans for the future and where she hopes to take this awesome brand that empowers customers the world over.You can find Amy here on Instagram or buy one of her t-shirts here on her website.Thank you so much for listening to thelotco business podcast. If you enjoyed this episode please make sure you subscribe to receive future episodes as they are released and I'd be so so grateful for a review on Apple podcast. You can find out mroe about thelotco at @thelotco or https://www.thelotco.com.au/
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