The Pandemic and the Epidemic - a conversation with E.T. Franklin, President of Global Strategy at Spark Foundry
Welcome everybody, this is Rich Santiago and this is Their Human Show - a podcast about culture, creativity and the indelible human spirit that moves us forwardToday we are talking to one of my favorite people in the entire world, Esther E.T. Franklin. ET is the president of global strategy and cultural fluency at Spark Foundry, one the biggest media companies in the world. She’s helped grow and mentor countless numbers of young creative talent, both in and out of the industry (myself included), was recognized as advertising woman of the year in 2018 and someone I am lucky to call my friend.This conversation was originally conceived to talk about COVID and the disproportionate impact it is having on communities of color worldwide, but ended up being a much deeper conversation about cultural fluency, the growing pandemic and epidemic facing communities of color, how white nationalism truly took hold, and what ET is advising clients to think about looking forward during this amazing amazing time.ABOUT:Their Human is a creative studio founded in direct response to the need for more tangible, visceral and truthful human insights that drive the innovations, communications and connections of the future. Rich Santiago is an awarded strategist and creator who has led at some of the most dynamic organizations in the world, including BBDO Worldwide, Live Nation, the Obama Administration and MullenLowe.
