42 minutes | Jan 14th 2021

4. Write Killer Copy That Converts Hearts in 7 Steps (ft. Amber Russell)

Have you ever thought that the hardest part about being in business was the marketing of it? How to actually attract your ideal client and get the word out about your incredible product or service?  So many other entrepreneurs and business owners feel the same way!.  Just because you may not be a copywriter, doesn’t mean you can’t connect to your ideal client’s hearts.  In this episode, Christa interviews Amber Russell, copywriter and photographer. Amber has written for everything from the Symphony Orchestra to Small Businesses and specializes in working with creative entrepreneurs. She believes that story’s matter, and your story is the reason people will buy what you are selling. YOU are your company’s greatest asset… not what you do or sell.  She’s going to be sharing with you the 7 MUST KNOW secrets to copywriting, how to improve your website and social media, and so much more. Get out your notebook, because this is an episode you’ll want to refer back to your notes time and time again! Learn more about her at amberlearussell.com"
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