Created with Sketch.
The Yoga of Nonprofit Communications
16 minutes | 5 years ago
019: Preparing for a Conference
Today we hear from Dan, who is looking for things he can do before a conference to prepare and get the most of it. Turns out I had a lot of suggestions. * Sketch a schedule for yourself ahead of time, including key sessions that you want to attend, and any particular people you want to meet. * Do your homework on those people so you can ask informed questions (thanks, Mac!). * Think of clever ways to work those meetings into your schedule. * Leave room in the schedule for some pieces of your regular routine. Losing your sanity is not a recipe for success! * Don’t be TOO attached to the schedule you sketch. Remain open to new opportunities that might present themselves. * Practice the pitch that you’ll use to introduce yourself. Find the sweet spot where you say enough to be interesting and unique, but not so much that the asker is sorry they asked! (Thanks, Stephanie!). * Wear brightly colored clothes so you stand out from the crowd (Stephanie again!). * And wear comfortable shoes, maybe even sneakers. Because these feet are gonna be with you for your whole life (thanks to all of the yoga teachers I’ve ever had). * Manage expectations with folks at the office. Let them know that you won’t be responding for a few days, so you can minimize distractions and BE PRESENT at the conference. Explain to your boss that in the long run, this will serve the organization better. * Talk to strangers. Notes and Links “6 Ways To Make the Most of Your Next Social Change Conference,” blog post by Mac Prichard http://www.prichardcommunications.com/featured-home/6-ways-to-make-the-most-of-your-next-social-change-conference/ “Channel Your Inner Animal This Conference Season,” blog post by Stephanie Foerster http://ensemble-media.com/blog/inner-
19 minutes | 5 years ago
018: Wobbling With a New ED
Today we hear from Elizabeth, who found her communications team wobbling as a new executive director joined the organization. Before the leadership transition, they had created a communications plan and editorial calendar, and they had started to see the results they'd hoped for. But now Elizabeth's boss (the communications director) has become hyper-focused on pleasing the executive director, and seems to have lost sight of the bigger picture.
24 minutes | 5 years ago
017: The Way We Say Thanks
April shared an article called “Stop Making Gratitude All About You“, and asked for my thoughts on how it relates to nonprofit communications. We talk about: * other-focused gratitude (emphasizing the goodness and motivations of the giver) as opposed to self-focused gratitude (emphasizing on how the recipient benefitted) * how nonprofits can use other-focused gratitude to strengthen relationships with donors, volunteers and colleagues * how zooming in and out, in space and time, can help us keep things in perspective: staying mission-focused, picking our battles, and making sure we take good enough care of ourselves * stories and lessons from a visit with my 98-year-old grandma this week! Notes and Links Selfie with my grandma during our visit in August 2016 “Stop Making Gratitude All About You“, by Heidi Grant Halvorson, Harvard Business Review, June 29, 2016 “Why Gratitude Works“, episode of the Happiness Matters podcast with Rona Renner R.N. and Christine Carter Ph.D., November 2011 “Gratitude Makes the World Better“, an old blog post by me, November 21, 2011
18 minutes | 5 years ago
016: When There’s No Emergency, Consult Your Nonprofit’s Editorial Calendar
Many of us nonprofit communicators are great at managing a lot of things under pressure and with many deadlines. But what happens when things are just “normal” and nothing is on fire? Margaux talks about: * getting ahead on anything you know you will need to write * what editorial calendars are * how they can help nonprofits * choosing a location and format that will work for your whole team * some larger-picture things to consider when creating one or updating the one your nonprofit already has This episode is more of a pep-talk than a how-to. If you’re ready to dive into creating an editorial calendar for your nonprofit, check out some of the great resources below! Notes and Links Caryn Stein on How to Create a Nonprofit Editorial Calendar http://www.networkforgood.com/nonprofitblog/how-create-nonprofit-editorial-calendar/ Jennifer Gmerek on What’s Wrong with Your Nonprofit’s Editorial Calendar and How To Fix It https://www.salsalabs.com/get-know-us/blog/whats-wrong-with-your-nonprofit-editorial-calendar-and-how-to-fix-it Kivi Leroux Miller on Broccoli and Cheese http://www.nonprofitmarketingguide.com/blog/2013/04/23/your-broccoli-their-cheese-deciding-on-your-core-topics/ Quite a few helpful pieces from Kivi Leroux Miller on creating an editorial calendar: http://www.nonprofitmarketingguide.com/resources/articles/favorite-topics/nonprofit-editorial-calendars/ http://www.nonprofitmarketingguide.com/blog/category/editorial-calendars/
22 minutes | 5 years ago
015: Neck & Shoulder Love to Counter Computer-asana
"Tense" writes: I was wondering if you could recommend some specific neck and shoulder stretches that would be good to do during short breaks at work. I’m sure my fellow nonprofit communicators (and those in other roles, too!) can identify -- doing computer-asana, or working at a computer all day, can really take its toll on the neck and shoulders!
15 minutes | 5 years ago
014: When Bad Stuff Happens
Love is greater than fear! Bumper sticker on my neighbors’ car. When bad stuff happens in the world around us — either as a result of natural causes or human actions — nonprofit communicators are faced with a decision about how to respond. Clearly, nonprofits are often among the first responders, providing humanitarian aid or emergency shelter, or advocating on behalf of the victims. But what about the many nonprofits who are working in an intersecting or maybe even unrelated space, but still want to help? This episode explores some of the ways these nonprofits might respond to a tragedy, and aims to help you evaluation the situation and decide what makes the most sense for your organization. Special thanks to my friends who helped with this episode: Megan Keane, Ivan Booth, Chris Tuttle, Nancy Schwartz, Larry Kaplan, Dennis Fischman, Amy Sample Ward. Notes and Links Nonprofit Technology Network’s post “Orlando: What We Can Do”: https://www.nten.org/article/orlando-what-we-can-do/ National Park Service’s Facebook post: “Right Responses to Orlando Tragedy (Case Studies)” from Nancy Schwartz: http://gettingattention.org/2016/06/nonprofit-communications-orlando-massacre
20 minutes | 5 years ago
013: Help! Email is Taking Over my Life!
This week we hear from Tim, who recognizes he’s having trouble moving his nonprofit’s mission and priorities forward because he’s spending so much time just managing his email inbox. While I’m sure many of us would like to, we can’t do away with email. It’s a critical communication tool, both internally and externally. In this episode of the Yoga of Nonprofit Communications, we explore ways to live with email AND move our missions and priorities forward. In this episode of the podcast we talk about: * Shifting your attitude toward email. Your inbox includes a lot of other people’s priorities, therefore does not make a good to-do list. * Clearing out the clutter. Observe the yoga principle of saucha (cleanliness, purity, non-clutter) so you can focus on what’s most important to you. * Triaging email effectively. Make a decision about each message right away, do it, be done. * Turning off email notifications (sounds, pop-ups, etc). * What if we didn’t start our day by checking email?! And finally, I really do want you to write to me! One of my top priorities is to help you, and in order to do that I need you to get in touch. Notes and Links Working Simply, book by Carson Tate “How to Process Email Clutter Loitering in Your Inbox” article by Carson Tate on LinkedIn
42 minutes | 5 years ago
012: How to Focus Your Nonprofit’s Communications Efforts to Maximize Results
This week we hear from a listener who is already maxed out in managing all the communications for a nonprofit, but looking for ways to “work smarter,” essentially – to better understand what’s working, and do more of it, to help the organization increase its online presence, and recruit more volunteers and donors. Special guest Rebecca Reyes helps me respond! Rebecca founded Spring Media Strategies to help nonprofits navigate the digital marketing world and surpass their goals. With a background in both marketing/communications and engineering, and quite a few years’ experience as the only communications staffer on the ground at a small nonprofit, she has learned how to focus efforts in order to maximize the results. She loves using technology and tools to connect people, build relationships, and make everyone’s life easier. Some highlights from our conversation about focusing your nonprofit’s communications efforts to maximize results: * Be clear about who you want to be talking with; * Set specific goals about what you want them to do; * Look at what you’re doing that is working well, and do more of that; * Look at what’s not working well, and do less of it; or try changing it to make it more like what is working well; * Your top 10 and bottom 10 pages (and emails, and social media posts) can be your secret weapons! Rebecca also shares other analytics tricks to learn more about your audience, and tips for easily segmenting your email list. Notes Rebecca’s amazing post about segmenting your email list: http://springmediastrategies.com/email-segmentation-mailchimp-guide Rebecca’s list of tools for monitoring different social media platforms: http://springmediastrategies.com/blog/tools/ Free consultation and details about NTEN membership giveaway: http://springmediastrategies.com/services/free-consultation-digital-marketing-nonprofits/ More about Nonprofit Technology Network: http://www.nten.org Best ways to reach Rebecca: Email:
19 minutes | 5 years ago
011: Communications Tips from Award-Winning Nonprofits
This week I went to the Best Practices Session of the 2016 Advancement in Management Award. The winner and two runners-up shared so much wisdom, across many aspects of nonprofit management. I’ve assembled the communications-related tips in this special episode. Congratulations to Higher Achievement, A-SPAN and National Children’s Alliance! The biggest recurring theme: Keep mission at the center of everything you do! * Hang a big poster on the wall, listing mission and strategic goals * Have a “mission moment” at every meeting Use data. Think of it as a flashlight — let it lead you down the trail of inquiry. * Communications-related analytics can help you see what’s working well, and what needs improvement. * Tune in to the Yoga of Nonprofit Communications next week, when we’ll go into more detail about communications metrics with a special guest! * Share metrics (not just communications, but also finance, program, etc.) across departments so people can understand how their piece fits in to the whole. Create a Messaging Toolkit. * It’s more than just an elevator pitch – it’s why you should care about the organization. * Agree on concise, jargon-free language to tell people what you do. * Document on paper. And practice saying it! A lot! Video yourself and watch it! * Anticipate the tough questions you’ll be asked; prepare and practice your responses. It’s OK to to say “no” to some opportunities. Coming back to mission, and keeping it at the center… it’s hard, when the world around us is moving so fast. You can practice a balancing pose like tree pose to get a physical sense of this! Notes & Links Write-ups from others who attended the Best Practices Session: * How I Spent My Day: Learning from Excellent Nonprofits (blog post by Caroline Herbert of the Foundation Center) * Outcomes from the 20
32 minutes | 5 years ago
010: Easy, Low-Tech Ways to Keep Your Nonprofit Safer Online
Get advice for the ever-present problem of how to share passwords within an organization. Plus, learn a new way to sneak more positive affirmations into your day!
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2021